Chapter 228 Public Relations
The detailed inspection report of the tire shows that the compression and wear resistance of the raw materials used are far lower than the original standards produced by Hot Wheels, but they are not balloons that will burst at the slightest touch.
The accident vehicle did not travel long distances after the tires were replaced, and the total distance traveled was only 100 kilometers. Under normal circumstances, it should not have a tire blowout so easily.
Therefore, the incident was not a simple production accident, but a deliberate frame-up, which could even be defined as murder.
After forwarding all the information to Lin Rencheng, Meng Anran also passed on the negative information about Dingfeng Group that she had obtained to him.
【Lin Rencheng】: All the above?
[Meng Anran]: Yes.
[Lin Rencheng]: It is reasonable to suspect that this accident was a deliberate murder by Dingfeng Group. If it was not premeditated by Dingfeng Group, then the extreme remarks on Hot Wheels on the Internet and the accusations made by the families of the injured yesterday are all false accusations and slander. The police will file a case to investigate the truth of the accident. The reputation of the Hot Wheels brand should not be tarnished because of this.
The text was official and clear, and Meng Anran understood its meaning.
Either Dingfeng Group becomes the scapegoat and takes the blame for deliberately creating the accident, or Dingfeng Group provides effective information about the case and uncovers the mastermind behind the incident.
No matter which direction it goes, the result will point to "Hot Wheels has nothing to do with this accident."
Meng Anran: I'll file a police report and investigate the truth. I'll trouble you with the legal process.
[Lin Rencheng]: As a defense lawyer, I have the responsibility to safeguard our legitimate interests and brand reputation.
Meng Anran chuckled, he was indeed a gold medal lawyer, his words were flawless.
Although Lin Rencheng meant that the chances of winning the lawsuit were extremely high, running a brand required not only reputation and innocence, but also people's support.
The necessary face-saving projects should not be neglected.
"Dad, I will take over all matters of Hot Wheels until the case is over." Meng Anran put down his phone, picked up the spoon and continued to eat the remaining half bowl of millet porridge.
Meng Rong and Su Wanman exchanged a glance and said cautiously, "But your group's work is quite busy..."
"Don't worry." Meng Anran raised her eyes and smiled slightly. "A stable system has been formed within the group. It won't stop even if I don't go. The most urgent thing is to deal with this trouble first."
Hearing this, Meng Rong nodded, "Okay, then...is there anything you need me to do?"
"Show your face more often." Meng Anran raised her red lips meaningfully, earning her parents' puzzled looks.
She put down the empty bowl, wiped her lips with a tissue, and then slowly said, "The media will be paying extra attention to the follow-up of the case during this period, and there will definitely be a lot of reporters blocking the hospital entrance. You should go visit the injured tomorrow. Until there is new progress in the case, don't say anything. Just show that you care about the truth."
Mengrong understood that the truth had not yet been found out. Speaking out now would only cause greater controversy, and no matter what he did, it would be futile.
All we need to do is pay more attention to the injured, and do more practical things when the truth comes to light, and we can turn the current abuse into cheers for the New Year.
Not only can you clear your name, but your brand reputation can also be elevated to a higher level.
"Okay, I'll buy some supplements tomorrow and go with your mom again."
*
"bite--"
At three o'clock in the morning in the president's office of Ruiming Group, Meng Anran opened her mobile phone, scanned it quickly, and read the message sent by Zhang Tao.
On the third day after taking over the trouble, the police filed a case, arrested Wang Chang, and found the replaced raw material formula in Wang Chang's home.
The evidence is conclusive and Wang Chang will be transferred to the court for trial. The rest will be up to Lin Rencheng.
Not only should they sue Wang Chang, but they should also sue Dingfeng Group for taking the opportunity to threaten Hot Wheels, which is a form of malicious commercial competition.
All the scandals of Dingfeng Group over the years, such as using intimidation and bribery to lower the supply prices of raw material partners and bribing quality inspectors, will be reported and made public.
The matter does not end here. The accident was caused by Wang Chang, but the tires did come from the Hot Wheels factory. The outside world will definitely define the incident as "internal conflicts at Hot Wheels caused innocent people to almost lose their lives."
All in all, Hot Wheels cannot completely deny its involvement.
So at this time, the best way is to take the initiative to admit your mistakes.
The next morning, Meng Anran drove to Hot Wheels Company and held a high-level meeting.
Meng Rong, the founder and real boss, was naturally present as well.
But the person sitting in the main seat today was Meng Anran. She raised her hand slightly and made a gesture, and Xiao Li, who was standing behind her, quickly distributed the stack of folders in his arms to everyone present.
After everyone opened it and took a look, Meng Anran spoke up, "This is the PR plan for the Hot Wheels brand reputation issued by the PR department of Ruiming Group. You can take a look at it."
Everyone originally thought it was just a simple document like a public statement, but as they read it, their eyes suddenly widened.
Free tire replacement?
Free tire maintenance service?
Cover all medical expenses of the injured in the accident?
How is this different from giving money?!
Meng Anran leaned calmly in her office chair, her voice cold and even, "Rescuing our reputation takes three steps. First, we'll issue an apology to the entire internet, emphasizing that while Hot Wheels isn't directly involved, we still feel guilty. Second, we'll cover all medical expenses for the injured and their families. Third..."
She paused briefly, her eyes sweeping across the room, her red lips parted. "Third, we're launching the 'Peace of Mind Plan' – all customers who have purchased Hot Wheels tires will receive a free safety inspection and tire maintenance service. If any quality issues are detected, we'll unconditionally replace the tires with new ones and provide an additional three years of roadside assistance."
There was silence in the conference room.
The financial director couldn't help but say, "Mr. An, isn't this cost too high? Just for the free testing alone, the estimated expenditure is—"
"Restoring consumer trust is more important than cost," Meng Anran interrupted, tapping the table with her fingertips. "If the company's working capital is insufficient, I will personally cover the medical expenses of the injured, as well as the free inspection and tire replacement costs."
She sat up straight, resting her elbows on the conference room. "Also, the marketing department should immediately plan a 'safe driving public welfare lecture' event. We'll invite traffic safety experts and hold them in major cities across the country. Each lecture will be live-streamed online. Remember, this isn't a commercial event; I'll cover all expenses myself."
Meng Rong watched his daughter's decisive approach, a flicker of relief in his eyes. He coughed softly and added, "Just do as An Ran says. All departments should submit their detailed plans before the end of the day."
After the meeting, Meng Anran stood alone in front of the floor-to-ceiling window.
My phone vibrated. It was a message from Lin Rencheng: [Dingfeng Group just announced that they are willing to reconcile.]
She sneered and replied: [Tell them, see you in court.]
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