Dongfeng
On a lazy afternoon, sunlight streamed through the floor-to-ceiling windows of the elegant garden, casting warm dappled patterns on the floor. Shi Ya gently placed a cup of hand-drip coffee in front of Zhi Wei, her voice low and steady with a touch of routine: "Miss, Mr. Qin Yang's agent, Sister Wang, contacted me a few days ago."
Zhiwei was flipping through a fashion magazine when she heard this, her fingertips paused slightly, and she looked up to signal her to continue.
"Sister Wang said that Qin Yang is currently seeking collaboration opportunities with some high-end brands, hoping to expand his resources in the fashion industry," Shi Ya said cautiously. "She subtly suggested that if Miss had the opportunity, she might be able to help introduce him."
Zhiwei closed the magazine, picked up her coffee, and took a sip, the rich aroma filling the air. She glanced out the window for a moment before turning to Shiya, her tone casual: "Do we have any brand event invitations coming up soon?"
Shi Ya immediately pulled out her tablet, expertly pulled up her schedule, and swiped a few times: "Dior is having a private preview show for their haute couture collection in Shanghai on the 15th of next month. They've sent an invitation as usual, and it's a very high-profile one. However, as is customary, you don't usually attend these kinds of events, so I haven't replied yet."
Dior is indeed one of the brands with which Zhiwei has maintained a good relationship for a long time. She is not only an important client, but her status as a designer and her influence in social circles also make her a guest of honor that the brand tries its best to maintain.
"Reply to them that I will be attending this time." Zhiwei put down her coffee cup, her tone casual. "Also, inform the brand that I will be accompanied by a male companion, actor Qin Yang."
A knowing glint flashed in Shi Ya's eyes, but she didn't say anything more, simply nodding decisively: "Okay, I'll arrange it right away."
When the news reached Dior, it indeed took it very seriously. Zhiwei's attendance was already a rare occurrence, and her initiative to bring a recently popular male celebrity undoubtedly added even more attention and buzz to the event. The brand's public relations department quickly adjusted its plans, meticulously arranging the red carpet and seating arrangements to ensure that this important guest and her entourage felt truly honored.
The day before the event, Zhiwei arrived in Shanghai by plane and checked into the Peninsula Hotel on the Bund. She kept a low profile and did not inform many people about her trip.
Qin Yang, however, arrived a little later on another flight, as arranged by his team. His itinerary could not be kept secret, and a large number of fans and media who had come to greet him had already gathered at the airport.
The airport terminal was instantly filled with noise and flashing lights. Qin Yang struggled to move forward under the escort of security guards and assistants, and the scene became somewhat chaotic. This enthusiastic atmosphere stood in stark contrast to the private show he was about to attend, which required an invitation to enter.
The following evening, as the city lights began to twinkle, the historic buildings at the Bund Source were meticulously decorated. Red carpets stretched from the entrances all the way to the street corners, and the media zones on both sides were already prepared with their cameras and microphones.
Zhiwei chose a pale dogwood pink suit from Dior's early autumn collection. The tailoring was clean, and the color was soft, making it suitable for the occasion without overshadowing the haute couture collection. She wore minimal jewelry, only two small pearls adorning her earlobes, giving her an elegant and relaxed look.
The atmosphere heated up noticeably when she and Qin Yang appeared at the red carpet entrance. Qin Yang, wearing a black velvet Dior Homme tuxedo, looked even more striking under the lights. He slightly turned to let Zhiwei walk ahead, his arm casually extended, maintaining a perfectly gentlemanly distance. Zhiwei calmly took his arm, offering a polite and subtle smile to the throng of cameras.
The brand's public relations representative personally greeted them midway down the red carpet, guiding them to the best photo area, where they lingered slightly longer than other guests. Inside the show venue, they were seated in the first row, near the center, next to the brand's Asia-Pacific president and an international supermodel. This seating arrangement was undoubtedly a silent affirmation and a sign of prestige.
Throughout the show, Zhiwei watched intently, occasionally exchanging a few words with the CEO beside her in hushed tones. Qin Yang, on the other hand, maintained a composed demeanor, his gaze following the glamorous gowns on the runway with a serious expression. He would occasionally turn his head to listen to Zhiwei's conversations with others, saying little, but his focused expression was noticed by many fashion editors and industry professionals present.
At the after-show dinner, brand executives made a point of greeting Zhiwei, and naturally also chatted amiably with Qin Yang, exchanging business cards. That night, Qin Yang's image was closely linked to keywords such as "Dior," "haute couture preview," and "Zhen Zhiwei's male companion," precisely reaching the audience his team desired to influence through dissemination across various media and social media platforms.
Throughout the entire process, Zhiwei acted like an elegant guide, saying little yet opening a door for him. Qin Yang, in turn, proved through his actions that he knew how to behave appropriately in the world beyond that door. A splendid performance, where each party got what they wanted, came to a perfect close under the night sky on the banks of the Huangpu River.
The buzz generated by the Dior event was like a strong east wind rising beneath Qin Yang's feet. His team, well-versed in the workings of the entertainment industry, struck while the iron was hot, strategically "leaking" information to several fashion bloggers and self-media outlets, hinting that Qin Yang was in contact with several influential luxury brands to explore the possibility of in-depth collaborations.
These true and false rumors, mixed with his enhanced fashion image due to the Dior event, his impeccable appearance, and his ever-increasing entertainment popularity, have created an atmosphere of "extreme popularity" for him.
His efforts soon paid off. A leather goods brand positioned itself as accessible luxury and actively striving to emulate top-tier luxury brands extended an olive branch to Qin Yang, inviting him to become its "brand ambassador." This collaboration may not be as dazzling as becoming a global ambassador for a top luxury brand, but for a rising male star, it was a solid and impressive stepping stone into the fashion world, immediately setting him apart from other emerging male stars and securing him an enviable position.
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