Chapter 27: Hungry Marketing
After lunch, Mike took Franklin to the Gryffindor common room.
Franklin, the honest boy, had complained that Mike was not a good friend and did not even take him with him to such a fun thing as challenging the troll. But he was still a child after all, and after Mike explained the whole story, he followed Mike happily again.
The two of them attracted countless eyes along the way. After the spread of last night's incident this morning, most of the wizards in Hogwarts knew that Mike killed the troll alone.
Franklin was still shy after all, and he was not used to being stared at by so many people for the first time in his life. Unlike some people who didn't care at all, they held their heads high and headed straight for the Gryffindor common room.
He came to find Hermione this time. He saw Hermione in the restaurant just now, but Hermione seemed to be deliberately avoiding him. After hearing Mike calling her name, she not only did not stop, but instead sped up and left the restaurant. Mike had no choice but to go to Gryffindor to look for her.
After stopping a little Gryffindor witch and asking her to shout the password for them, the two finally entered the Gryffindor lounge.
When the little Gryffindor witch found out that it was Mike who stopped her, she immediately began to ask about what happened last night. Mike had no choice but to tell her the story of his battle with the troll again, which made her eyes shine, as if she had seen her idol.
After hearing the story, the little witch was still not satisfied and started chatting with Mike again. The topic they talked about got further and further away, and even got to the question of whether Mike had a girlfriend. In the end, it was Franklin who played the villain to scare the little witch away. (He was originally the villain)
Mike silently gave Franklin a thumbs up. This kid was not as stupid as he appeared to be. On the contrary, Franklin was actually very smart. He could always surprise others in critical moments.
"Mike, you were really awesome last night! Such a powerful troll was defeated by you alone!" Harry and Ron were near the entrance of the lounge. When they saw Mike and Franklin come in, they immediately surrounded them.
"That was all luck. I was lucky to defeat it." Mike waved his hand. "Where's Hermione? I just wanted to find her in the restaurant, but she disappeared."
"Uh, she's in the dormitory, but she doesn't seem to want to see you." Harry said with a strange expression.
Mike was a little surprised and asked in surprise: "Why, wasn't she fine last night?"
Harry wanted to answer that he didn't know, but before he could open his mouth, a girl who shared the dormitory with Hermione interrupted him.
"You still have the nerve to ask why? Humph! Stinky man, go away, Hermione won't see you." After saying that, she swaggered back to the dormitory.
Harry, Mike and others were all shocked by the behavior of the little witch. After a moment, Ron was the first to react.
"By the way, Harry was selected for the Quidditch team. You didn't know yet?" Ron looked proud, as if he was the one who was selected.
When he mentioned this, Mike also remembered this matter and said, "I heard from Dean Flitwick that congratulations to you, Harry."
Harry was a little embarrassed when he was mentioned this matter and scratched his hair and said, "By the way, my first game is about to start. You can come and watch it then."
Mike nodded and agreed. Just now when they were eating, Penelope also invited him to watch the Quidditch game together, so he could watch Harry's game by the way. After
a while of greeting, the two went back to class. Since Hermione didn't want to see him, there was no need for him to pester her. It was probably just a child's temper and it would be fine in two days.
However, in the next few days, Hermione kept avoiding Mike. Whether in class or in the library, she pretended not to know Mike and turned a deaf ear to Mike's greetings.
Time soon came and Penelope agreed to watch Harry's first Quidditch match together. During this period, the Weasley brothers came to give Mike money again. This time, the money sent was more than the last time, a full 200 gold galleons.
After learning the details, Mike couldn't help but sigh that the Weasley brothers were really business geniuses.
The two listened to Mike's advice and placed a small bottle of Dolphin Magic Drink on each little wizard's seat before the Halloween party. The small bottle here is really a small bottle, probably only enough for Mike to drink in one gulp.
Although the amount of the drink is not much, they have put a lot of effort on the bottle. Not only are there the names of the Weasley brothers and Mike on it, but also the trademark they designed specifically for Dolphin Magic Drink.
The trademark of Dolphin Magic Drink is very simple, and it looks very similar to the trademark of Coca-Cola. The English letters of the three words Dolphin are written on it in a very elegant way with red ink. And the magic of words is released on it. The three big words Dolphin are shining like silk, and can also flutter in the wind like a ribbon.
The exquisite packaging immediately attracted the attention of the little wizards. Many people opened the bottle cap and took a sip almost immediately after learning that it was a drink, and then finished it.
The next day, the name of the Dolphin Magic Drink spread all over Hogwarts. It happened that the story of Michael fighting the troll also spread that night, so the Weasley brothers used Michael's reputation to advertise it.
This was a big deal. The orders flooded the two of them like raindrops, and the goods they had prepared were sold out in half a day.
In desperation, they could only find some senior students to help them configure the Dolphin Magic Drink. Even if the two of them were exhausted, they could not satisfy the enthusiasm of their classmates. Of
course, those senior students gave up their studies and used their spare time to help them for a fee, and the price was not lower than that of the Muggle-born salesmen in Diagon Alley. You have to know that the study pressure of senior students in Hogwarts is very high, and the salary they are given is actually not much.
But even if more people are added, it is still a drop in the bucket for the massive orders. Originally, Michael could get more money, but because the production was not enough, after deducting the cost, only 400 gold galleons were left.
The Weasley brothers were heartbroken. They could have made more money, but they were still students and it was not convenient to increase production.
Mike gave the Weasley brothers a solution that amazed them: hunger marketing.
Since there was no way to increase production, then don't increase production. Officially, they still sold at the previous price, but in fact, the official goods were pitifully few, and they were almost sold out as soon as they were put on the shelves.
Then most of the goods were sold to scalpers at a higher price privately. When these drinks reached the hands of customers, the price had already doubled several times.
This marketing strategy was almost known to everyone in the previous life, but no matter how many people knew it, it was useless. People could still make a lot of money with hunger marketing.
Using this method, you can increase profits several times without increasing production. It can be said to be the best way nowadays.
As for the price, Mike planned to raise the private price from 5 silver Sickles to 10 silver Sickles, but the Weasley brothers disagreed. They directly proposed to price a 500ml bottle of Dolphin Magic Drink at 1 gold galleon, which is nearly 4 times the price. They are indeed business geniuses, and their hearts are much darker than Mike.