Chapter 339 Standing and Watching the Fun
The female clerk Nana opened the glass door and looked at people coming in and out opposite, her little face flushed with anxiety.
"They must have seen how prosperous our business was, and they were just thinking of some stupid tricks!"
The male clerk, A Ming, nodded in agreement: "Brother Chuan, their store had a 10% discount the day before yesterday, an 20% discount yesterday, and today it's an unexpected 30% discount!"
Xiongchuan clenched his fists and exhaled hot air from his nose.
"What do this couple want to do? They're doing business on the same street, why do they have to tear each other apart?"
There are thousands of shops in Dongmen Old Street, but only the one opposite is always competing with him.
In the past, I always countered his moves and never got any advantage from him.
The cake in the market is big enough, so it’s no big deal if one person comes in to share it.
After all, there are many other stores selling women's clothing on this street besides his.
Competition is inevitable, but it is also impossible to say that all the money goes into one company's pocket.
He had previously discovered that the display, layout, and clothing styles in the store opposite were very similar to his store.
At that time, an old customer jokingly asked, "Could the store opposite also be his?"
He felt very uncomfortable after hearing this, but he put on a smile. Only he knew what he was thinking.
Nana stamped her feet and said, "What a brilliant scholar!"
Ming shared the same hatred and said, "That's right, every time we buy something, they'll sell the same style the next day."
Lin Xiaotong and Xie Yi were confused as they listened, and stretched out their arms to look into the shop opposite.
It was a half-old store, and the most conspicuous thing at the door was a discount sign.
People were constantly coming in and out, and you could hear the sound of bargaining without listening carefully.
It is in stark contrast to the several women's clothing shops around it.
Nana said bluntly: "I don't know what's in Wu Sihai's head?
If we keep selling at this rate, won't we be losing money every day?"
She had long disliked that old man, and every time he looked at her, he had a mean look in his eyes.
What’s the use of having face in business? The money in your pocket is the real thing.
Ah Ming reported openly: "Brother Chuan, when you were away, Wu Sihai's wife always came to our store and rummaged around.
Seeing that we didn’t have any new clothes in our store, the man left in a smug mood.”
Xiong Chuan scratched his hair, looking anxious: "We should think of a way to clear out the store's inventory quickly."
Fashionable clothes always come in waves. Basically, new ones are released right after 2/3 of the original stock is sold out, thus maintaining an orderly dynamic balance.
This time, the plan was disrupted because of the opponent's weird operation.
Out-of-season clothes cannot be sold and can only be sold at a low price.
After listening to this, Lin Xiaotong walked around the store.
To be fair, the decoration inside the store is quite thoughtful.
The overhead light shining on the clothes can make even a simple white T-shirt look better.
The white tiles are spotless, there is a floor-to-ceiling mirror, and a few pots of green plants in the corner.
Seeing several magazines of fashionable girls on the counter, an idea came to my mind.
Xiongchuan came over and said, "This is the monthly pictorial I subscribed to."
Sometimes he would circle some suitable clothes according to the picture, and then look for similar styles when he went to the wholesale market to buy goods.
There were several times when I had good vision and selected popular products, and the sales volume increased rapidly in those months.
This is also his secret weapon.
"Nana, if you have the opportunity to take a personal photo shoot, would you be willing?"
Nana was called out and pointed at herself.
"Me? Of course I do. Who wouldn't want to be the star of such a beautiful pictorial?"
Every time I look at people in picture magazines, I feel admiration and envy.
Amin, who was not named, also took the initiative to express his thoughts: "I, I, I am willing to do it too."
Xie Yi also understood Xiaotong's thoughts and gave her a look of admiration.
Xiong Chuan's mind was spinning: "Xiaotong, you're not asking me to let customers take close-up photos for free, are you?"
The most troublesome thing about shooting this kind of close-up is setting up the scenery and finding a suitable location.
When the magazine is spread out, the style is more youthful and beautiful.
"I was wondering if it would be possible to have a personal portrait taken for free if you spend a certain amount of money in the store."
As for the specific amount, it still needs to be decided by Xiongchuan, as she doesn't know much about the store's business situation.
Actually, it's just a gimmick.
But the impact of this gimmick cannot be short-term.
It is best to be long-lasting and able to stimulate second purchases.
The more Xiongchuan thought about it, the more he felt that this method was feasible.
"I have a college classmate who studied photography and opened an independent photography studio in Guangzhou.
If we can cooperate, this approach will definitely work.”
Xie Yi nudged his elbow and said, "Isn't this just like handing over a pillow when you're sleepy? Why should you be afraid of a discount from the other side?
Can they offer discounts for a few days, or even every day? Wouldn’t that mean they’d lose even their pants?
After having an idea, subsequent execution is equally important.
The store across the street cannot replicate the connections, venue, aesthetics, etc.
Amin smiled with schadenfreude.
Lin Xiaotong closed the album and said, "We can use this opportunity to help the store identify more loyal customers."
This technique is still used by relatively few people now, and not everyone is willing to pay the extra expense.
“Take a photo or a series of close-ups, focusing on the clothes you are wearing.
With consent, a photo album of the clothes in the store can be created.”
Xiong Chuan clapped his hands: "Great!"
My mindset has also broadened: “Nana, Amin, you two will be the first models.
If you take a picture, please post it online for me. If it sells well, I'll give you a bonus."
As for the money for borrowing the photos, he will also pay for it, and how to calculate this part needs to be communicated with the person involved.
Don't take advantage of others, or you will be in trouble sooner or later.
Nana and Amin were in high spirits: "Thank you, Brother Chuan."
If all goes well, their store's business will soon be booming again.
The stuffiness in Xiongchuan's chest dissipated again: "I'll contact my old classmates later.
Xiaotong, you are really smart and helped me a lot."
He decided to discuss with Chi Yao how to express his gratitude if he made money.
“It really is true that more friends mean more paths.”
Xie Yi said proudly: "Of course, you are also benefiting from my help."
Xiong Chuan immediately broke the news: "Go away, you still want to take advantage of me? You're blocking the light by standing in front of me."
Lin Xiaotong laughed happily. The bickering between these two was quite funny.
Across the narrow road, a sudden burst of noise and chatter broke out from the opposite side.
"What kind of clothes are these? Pay me, pay me right now! These are all rubbish!"
I just picked up this shirt, paid for it, and before I even left the house, the cuffs started to rip."
"What are you talking about? You bought the clothes and you want to return them? How can such a good thing happen?"
Young man, if you say these are my clothes, then they are my clothes, right?
If you want to scam people, go somewhere else and don’t get in my way.”
"Hey, you hot-tempered guy, open your dog eyes and see that I am a woman!
I don't have as much as you! If your clothes weren't 30% off, I wouldn't buy them.
This dress is broken and you won’t return it. Do you really think my money came from the wind?
I tell you, if you don’t refund me today, I won’t leave.
How can you cheat people and still want to keep your business open? How can you have such a good life?"
"You stinky bitch, don't you see where you are? How dare you come to my Wu Sihai's shop and act wild?"
"Stop fighting, stop fighting, there's someone else in this room?"
"Oh, what a coincidence! Someone's causing trouble. Let's go and take a look."
Xiong Chuan slapped his thigh, unable to hide his smile as he watched the fun.
The door was quickly closed, and the nearby shop owners all came out, standing at the doorway, shaking their legs and pointing.
"You two run so fast! Oh my god, this is so intense!"
Lin Xiaotong and Xie Yi had already rushed out, squeezed in the crowd, and stretched their heads to look inside.
Xiong Chuan was a step late, and he also squeezed in with great effort and stood beside them.
Wu Sihai wrestled with a group of tall and strong men. He was so angry that his face turned red and his neck became thick, and he was yelling at his wife loudly.
"Fuck you! You bitch, all you do is just stand there and watch. Why don't you come and help me?
Didn’t you see your man was beaten like this?”
"You're a coward! If you can't win, just give up and pay me back! Do you think I'm afraid of you?
Bah! You're a loser. You should just close down your store."
The woman became more and more courageous. She slapped the woman who came towards her twice and continued to punch and kick the man.
"Tsk tsk tsk, I didn't have much hair to begin with, and now I'm almost bald."
A gay man in the crowd laughed out loud.
The crowd focused their eyes on the top of their heads and burst into laughter.
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