Having worked in the clothing industry for many years, Tingting has always wanted to establish a sports brand. As time goes by, more and more people are starting to pursue comfort, practicality, fitness, and so on.
Of course, fashion brands are still selling well, but more young people will also like and fall in love with sports, which is a future trend and a major development.
The main difference lies in later generations, where people are more proactive in seeking comfort and pay more attention to their own feelings.
Tingting wants to create sports brands, trendy brands, and outdoor brands, and not only to do them well, but also to build a strong brand reputation.
"Is Lee Ja-sung, the designer of sports brands, outdoor brands, and streetwear brands, all ready?"
"Mr. Zhang, everyone should start working on the design now. What is the current positioning of our product?"
"First of all, the sports brand we're building is positioned as a mid-to-high-end brand, focusing on creating products that are professional, comfortable, and stylish."
“We not only need to design the entire season’s worth of products and show them to me, but we also need to become the number one sports brand.”
"We don't have that concept yet; the market is a blank slate, and we still have a chance for everything."
"Okay, I understand, boss. I'll get on it right away."
"Okay, also, the basic designs of our streetwear brand are very important. They are the key to our streetwear brand's sales. You must show me the products."
"You can study the other styles. What you need to do is be fashionable, have new ideas, and create a new image that will catch people's eye. Do you understand?"
"As an outdoor brand, we take the high-end route. And because we are also an outdoor brand, we want to be high-end, with impeccable professionalism and understated yet sophisticated styles."
"We don't need a big brand logo, just a simple symbol. If we're going to do something, we want to do it the best and set the industry standard right now."
"Similarly, these sportswear also require scientific design, which I don't need to elaborate on; you should understand that."
"No matter what industry it is, it must be professional, fashionable, youthful, and sophisticated; none of these can be lacking."
"Okay, Mr. Zhang, I'll write it all down now and arrange it right away."
"Okay, once the product design is complete, I'll start investing in advertising."
After Tingting finished explaining the brand's positioning, the next step was to look at the products. All the clothing from the family company would be endorsed by her daughter.
No matter the location, all products are uniquely designed, aiming to be one-of-a-kind, eye-catching, and memorable.
Now, even with bags, Tingting is buying all kinds of styles for her daughter, making sure she treats her own child well.
Moreover, their daughter, Fu Bao, has also achieved success, wearing their own brand, which is also advertising for the family.
When it comes to the children's affairs, Tingting and Jianjun are the most attentive, taking everything into consideration.
The company is currently in a period of rapid development. If she could retire earlier, Tingting plans to become her daughter's agent.
Having run dozens of companies, Tingting believed she could definitely handle the job of her daughter's agent, but she was currently too busy to find the time.
The only thing I can do is ask Youcai and the others to keep an eye on things for me. No matter how old my daughter is, I'm never at ease with her.
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