Chapter 108 The Movie Sets Sail
On November 20, the launch conference of [Detective Chinatown] officially began.
Taking advantage of Gu Wei's popularity, the film's promotional videos and posters were released online starting in September.
Over the next two months, many people learned about the existence of this movie.
Especially Gu Wei’s fans and haters are waiting for the release of this movie.
Fans are here to support their idols, while haters are ready to start attacking.
After all, in the past month or so, Gu Wei's one great song after another has left them speechless.
You can criticize his movies for being bad, but he will release a song to criticize you. This is called a dream.
Everyone has a youthful period. There is nothing wrong with dreaming.
Besides, the movie hasn't been released yet, so no matter how much you criticize it, you won't have the confidence to do so.
But it’s different when you wait for the movie to be released, you just have to watch it once and then judge it as a bad movie.
There will be something to say then. Even if you have dreams, you can't just feed the audience shit.
There is no reason for the audience to pay for your dreams.
Well-reasoned and simply perfect.
In view of the excellent quality of "Detective Chinatown", the distributors China Film Group, Light Media and Wanda have formulated a special publicity plan for the film.
During the early promotional stage, China Film Group was responsible for publicity on some TV stations and official media.
Wanda is responsible for the cinema chain, some cinema materials, and local promotions.
Guangguang is responsible for organizing and coordinating the publicity for the crew.
It can be said that the advantages of each company have been utilized.
It is also planned that starting from November 20, the film promotion team will conduct preview promotions in 12 major box office cities across the country for 18 days.
In order to spread the reputation of the movie to the greatest extent possible.
After all, although Gu Wei is very popular now, many people listen to his songs.
But once the movie is released, only his loyal fans can go to the cinema to support him.
Even if other passers-by like to listen to his songs, they will not pay for his movies.
Zhou Jie Lun has already helped Gu Wei prove this point.
Even though he is the king of Chinese pop music, no one will watch his bad movies.
The launch conference was held in the gathering hall of Wanda Hotel in Beijing.
We invited some journalists from Beijing to attend the event, mainly to promote our film and tell everyone that it will be released on December 11. Now we are going to start the promotion and preview screenings.
This press conference was relatively simple, and only some of the final promotional posters for the movie were released.
All the main creative staff of [Detective Chinatown] were present, and each of them wore a detective windbreaker, with the main theme being a detective style.
First, the host came on stage and told the media in detail the main things about the movie, and then invited director Gu Wei to come on stage to sing a song for everyone.
There's nothing we can do about it, since Gu Wei's songs were the hottest at that time, and everything was just for publicity.
Other directors don't have this ability. If they had it, they would have sung it too.
After singing a song "The Lone Brave Man", all the main creators came on stage to be interviewed by reporters.
"Director Gu Wei, what was your original intention in making the film?"
"Realize my dream!" Gu Wei replied with a smile.
“Is your dream to make movies?”
“This is one of my dreams. Initially, I just wanted to film some ideas in my mind, but from the moment the film started, it was no longer just my own film.
It belongs to everyone who worked on this film.”
“.”
The press conference was relatively simple. Each session ended quickly, and all the performers and staff came on stage for a group photo. The entire press conference ended successfully.
"Director Gu, thank you for your hard work in promoting the film over the past two months."
Mr. Wang from Guangxian was also present, and he participated in designing the entire publicity and promotion plan.
He knew about the series of things Gu Wei had done in the past two months to promote the movie.
To be honest, he always thought that Gu Wei was an absolute genius in publicity, and he always had all kinds of wonderful ideas.
"What are you talking about, Mr. Wang? Shouldn't we work hard to promote our own movie? After all this hard work, the movie will have good box office results when it is released."
"Haha, Director Gu is right, we should work hard on our own films.
Director Gu can rest assured about the film's schedule. The pre-promotion work has been excellent, with Chairman Han and President Wang putting in a lot of effort. The film's first-day screening percentage will definitely not disappoint Director Gu."
Hearing Wang Changtian say this, Gu Wei felt relieved.
He has done the best within his ability to promote the movie [Detective Chinatown].
Its scale, momentum and popularity among the audience are incomparable to the original version.
Liu Haoran, the male lead of the original "Detective Chinatown", was only 19 years old when filming the movie. He was a complete unknown in the entertainment industry and had almost no fame.
Director Chen Sicheng had just made his first film, Bridget Jones Love Story. Although that film did not lose money, it was not very successful either.
In terms of publicity and promotion, "Detective Chinatown" was rarely promoted on major platforms at the time, and only had some regular roadshows.
The box office of a movie is basically accumulated slowly through word of mouth among the audience. This can be concluded from the movie's initial screening rate and attendance rate, and the subsequent increasing screening rate.
Gu Wei's version is much better than the original one judging from the early publicity.
As the most popular artist in the entertainment industry today, Gu Wei became famous because of his songs, but he also has traffic and used his own fame to promote the movie.
At least many people know about the existence of the movie "Detective Chinatown".
Then, we will use nationwide previews to build the reputation of the film, so that it can attract more audiences to the theaters after the film is released.
This type of promotion is only effective for high-quality films.
We don’t dare use movies that are obviously bad.
The producers all knew that the movies they made were bad, so they screened them in advance for the audience to see. Once word of mouth spread, even fewer people came to the movie when it was released.
Therefore, the promotion method for bad movies is generally to keep it absolutely confidential before the release, then increase the publicity, and finally release it in one go. In the first few days, control the online reviews to prevent the reputation from declining too much. When more and more people see the movie and the control is out of control, they will give up completely.
The publicity and distribution companies only make money in the first few days, and their job is to lure audiences into the cinema through publicity.
They don’t care how bad the reputation is or how harshly the audience criticizes it, because they have made the money anyway.
The pre-promotion of the movie [Detective Chinatown] was good, and what Gu Wei was most concerned about was the screening schedule when it was released.
This is very important to the box office of a movie.
Like the movie "So Young" released in April this year.
The film grossed 720 million yuan at the box office, shocking everyone in the entertainment industry.
It's just a youth romance film, why can it get such a high box office.
The reason for this is the extremely high theater screening schedule when the movie was released.
Originally, this movie was promoted by China Film Group and Light Media, and since Wanda’s boss lady had a good personal relationship, other theaters were willing to give her some face.
As a result, the screening rate of this movie reached over 80% when it was released. At that time, as long as you went into the cinema, you could only watch this movie, there was no other choice.
Of course, this is also related to the fact that there were no foreign blockbusters and excellent domestic films released during the same period.
In this way, "So Young" achieved super high box office results.
So even though the first movie was a box office hit, he never made any other films.
The original version of "Detective Chinatown" was jointly produced by Wanda Film and Television and Shanghai Chengya Film and Television.
Chengya Film and Television is a company founded by Chen Sicheng with the support of Wanda.
So the original movie was basically produced by Wanda alone, and they were also responsible for the promotion and marketing.
Although Wanda has its own cinema chain, it cannot support the whole chain alone. Even if it schedules all its cinemas to show "Detective Chinatown", it will not have much effect.
The distributors of Gu Wei's version are China Film, Light Media, and Wanda. It can definitely surpass the original version in terms of publicity and screening rate.
(End of this chapter)
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