Chapter 115: Verbal Fight
Monday, December 16th.
I don’t know if it’s because the first week’s data was too fierce, overdrawing part of the future box office, but the box office data of "Detective Chinatown" fell sharply on Monday, only 52.76 million, which was nearly half of the previous day.
As early as last weekend, the publicity and promotion team of Guangguang discussed with Gu Wei that they wanted him to hold several fan meetings in the second week in Beijing, Shanghai, Guangdong and Shenzhen, the four largest domestic film box office cities.
Use Gu Wei's fame to boost the box office again. After all, the main box office results of a movie come out in the first two weeks.
After these two weeks, we can basically sit back and relax. The rest depends on the audience's mood. We will wait for the box office to continue to flow in and eventually the movie will be taken off the screen.
Gu Wei did not object. He humbly accepted the advice given by professionals. Although it would be a bit harder for him, it was nothing compared to making money.
On the 16th, Feng Xiaogang's film "Private Tailor" held a grand premiere in Beijing.
With Huayi's influence in the film and television industry and the fame of great director Feng Xiaogang, many celebrities gathered together, creating an unprecedented event.
Especially since Feng Xiaogang is the chief director of this year's Spring Festival Gala, he is even more popular among people. You know, that is the Spring Festival Gala, the platform with the highest exposure in China.
How many artists and singers became famous and household names just because they appeared on the Spring Festival Gala.
The most recent example is Xiao Shen Yang, who became famous last year simply because his master Zhao Benshan took him to the Spring Festival Gala to collaborate on a skit.
Overnight, he went from being an ordinary crosstalk actor to a popular comedy star, and even became the leading actor in Zhang Yimou's movie the following year.
This shows how great the influence of the Spring Festival Gala is.
Unfortunately, these have nothing to do with Gu Wei. At this moment, he is still running around several major cinemas in Beijing according to Guangxian’s plan.
Wherever he goes, Gu Wei is warmly welcomed by fans. His itinerary is arranged in advance and posted online.
The cinema we visit will also promote it in advance.
Cinemas welcomed Gu Wei's arrival very much. This was not only beneficial to the box office of "Detective Chinatown", but also attracted huge popularity to the cinemas.
After running around all day without any free time and no time to rest, Gu Wei had to take an evening flight to Shanghai, where he had another day of activities the next day.
After a short rest on the plane, we arrived in Shanghai late at night.
The group arrived at the hotel where they were going to stay and rested.
The next morning, Gu Wei got up early. Although it was only a short night, his young and strong body allowed him to regain his energy.
After a quick wash and tidying up, I was about to go downstairs to eat.
The cell phone rang, Gu Wei picked it up and saw that it was Yang Liwen calling.
"Sister Yang, good morning~"
Gu Wei was in a good mood.
"Um~Good morning, Mr. Gu." Yang Liwen's tone was a little hesitant.
"What's up, Sister Yang? Why are you calling so early in the morning?"
"Mr. Gu, Feng Xiaogang made another fuss at the premiere of [Personal Tailor] yesterday, and this time it's about us."
"Scolded me? You shouldn't have done that. I have never had any grudge against him."
Gu Wei was a little confused.
"Mr. Gu, please check the news online. You're sure to be asked about this by the media today. You'll need to be prepared when the time comes."
After hanging up the phone, Gu Wei searched the Internet.
#Feng Xiaogang blasted new directors, saying that comedy still depends on his own efforts! #
#Feng Xiaogang's new film "Personal Customization" aims to make 1 billion, hoping to compete with "Detective Chinatown." #
As soon as I opened Weibo, two items were on the hot search list.
It saves me the trouble. The title is quite intimidating. If you don’t know, you might think that Director Feng is going to have a fight with Gu Wei.
I clicked in and took a look.
Oh my god, they are all clickbait.
It looks scary, but the content inside is completely different.
At the premiere of "Private Customization" yesterday, when reporters asked Feng Xiaogang what the expected box office of the movie was, Feng Xiaogang did not give a direct answer, but people from Huayi responded that they hoped the box office could reach 1 billion.
So a reporter who was not afraid of trouble asked Feng Xiaogang if he wanted to compete with "Detective Chinatown 3" directed by Gu Wei, because both were comedy films and the goal of "Detective Chinatown 3" was 1 billion.
Feng Xiaogang was unhappy about this, but he just said that he didn't know Gu Wei and had never watched "Detective Chinatown".
But he is confident that no one in China can surpass him in the field of comedy films. If you want to watch domestic comedies, you have to watch Feng Xiaogang's films.
Judging from the entire news, Feng Xiaogang did not say anything disparaging about Gu Wei, but his intention to hype the story was also clear.
It is hard to say whether Huayi has any influence on these two trending searches on Weibo.
Feng Xiaogang is a successful commercial director who is well versed in hype.
If you observe carefully, you will find that every time his movie is released, there will always be some news.
He had conflicts with actors, scolded the audience, scolded reporters, and so on.
You think he has a bad temper, but isn't this just a way for him to hype himself up? The movie becomes popular and he gets angry too, a win-win situation.
Everything is for box office and profit.
Sometimes you can't scold him anymore, you have to be humble and he can bend down.
After all, he is a big director who climbed up from the bottom. He has a low bottom line and will do anything as long as he can make money.
Brother Chen Kai, who is also a famous director, is a completely different person from him.
Brother Chen Kai is from an aristocratic family, the second generation of directors, his father is a famous director. No matter if his movies fail at the box office or are criticized as bad movies, he will never behave like Feng Xiaogang's rude and vulgar behavior.
He considers himself an artist and always acts like a scholar.
Gu Wei simply glanced at the news and didn't take it seriously.
If Feng Xiaogang wants to hype the film, I can also cooperate with him. It's all for the box office of the movie. It's about making money, so it's not a big deal.
Sure enough, when I was doing a roadshow in Shanghai today, a reporter asked Gu Wei
"Director Gu Wei, what do you think of Director Feng's remarks at the premiere of [Personal Tailor]?"
Gu Wei smiled and said gently
"First of all, as a new director, it's normal that Director Feng doesn't know me.
Secondly, I am confident in my movie. Previous box office data also proves that "Detective Chinatown" is an excellent movie. I am not afraid of being compared with anyone. The results will prove everything.
Although Gu Wei did not mention anyone by name, his remarks were enough to excite the reporters.
What the media likes most is this kind of tit-for-tat situation between the two sides, because that’s when there’s a hot topic.
On the 17th and 18th, the national box office of "Detective Chinatown" was 49.56 million and 46.54 million respectively, a slight decline.
Gu Wei’s previous remarks were also reported online by the media, but Feng Xiaogang did not respond for two consecutive days.
It was not until the day of the release of "Private Tailor" on the 19th that the media broke Feng Xiaogang's response.
#The new guy is talking nonsense, [Personal Customization] will show him what real comedy is! #
Gu Wei laughed when he saw the news online. Feng Xiaogang's intention to hype was too obvious.
However, Gu Wei did not respond. The topic had already been hyped up, and he and Feng Xiaogang had gained the popularity they wanted. There was no point in arguing with them any further.
Gu Wei can cooperate with Feng Xiaogang in hype, but he also remembers what Director Feng says to him. He is not a generous person.
Just like what he told reporters before, the result will be a slap in Director Feng's face.
The original time and space [Private Customization] was indeed a success at the box office, with a final box office of 719 million yuan.
Compared with the cost, it is definitely a big profit.
However, when this movie was released, there were no strong box office competitors, just like last week's "Detective Chinatown", which had a theater screening rate of up to 56%, so it was able to achieve such a high box office in the end.
Now there is a box office hit movie "Detective Chinatown" being released, and the screening schedule is definitely not comparable to the original time and space.
In terms of reputation, "Personal Customization" is actually the second part of a movie Feng Xiaogang shot a long time ago, "Party A and Party B", which is old wine in a new bottle.
Many viewers did not buy it, and the film reviews were polarized, with the final Douban score being only 5.9 points.
On the 19th, the day when "Personal Customization" was released, the theaters arranged a screening rate of 45% for it, which is in line with Feng Xiaogang's identity as a great director.
Its box office on the first day was 63.54 million.
Affected by this, the screening rate of "Detective Chinatown" dropped to 28%.
The box office on that day was 31.02 million.
(End of this chapter)
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