Chapter 192 The Current Ceiling
The first day broadcast of "My Sunshine" achieved a CSM50 city rating of 1.53 and an audience share of 6.76.
It surpassed "Red Sorghum" which had been airing for some time and became the top TV drama in the same period in terms of ratings.
Although this data is not as good as "Gu Jian Qi Tan" which was released during the summer vacation, it can be regarded as an absolute hit.
The investment in "My Sunshine" was only 30 million at the time, which cannot be compared with "Gu Jian" which cost more than 100 million to produce.
In addition to Gu Wei, [Gu Jian] is also supported by a number of stars such as Yang Mi, Zheng Shuang, and Chen Weiting.
[Shanshan] There are only two people, Gu Wei and Zhao Liying, and Zhao Liying is now one level behind Yang Mi in terms of popularity.
Mango TV.
Zhao Rong sat in the office, looking at the TV drama ratings data given to her by her subordinates. She felt happy and relieved at the same time.
【My Shan Shan is Coming】At that time, she went against all odds and snatched the product from Lizhi TV at a high price.
The performance of this drama will naturally have a certain impact on her.
Now the TV series is a huge hit in viewership, and she is the biggest contributor.
"Boss, there are rave reviews online for 'My Sister, My Love'. Based on past trends, it won't be hard for this drama to break 2 in ratings."
Xiao Wang, the subordinate who came to deliver the data sheet, said on the side.
"The station's promotion cannot stop. You should communicate with Gu Wei and Zhao Liying. They will still need their cooperation in some subsequent promotional activities.
There are still two months left for the show to air, and I hope the final result of this show will satisfy us all."
Director Zhao had a smile on his face, but he still gave careful instructions to his subordinates.
"I'll do it right away."
After Xiao Wang agreed, he paused and asked in a low voice.
"Director, I heard everyone at the station say that you're going to be promoted after the New Year?"
"Don't spread rumors. Everything is arranged by the organization. No matter where you go or what position you hold, you are serving the station. There is no difference."
Zhao Rong spoke to her trusted subordinates, but the smile on her face did not fade.
"I understand, Boss. No matter where you go, I will follow you and work for the station."
Xiao Wang also understood what his leader said, replied and turned to leave.
For more than two consecutive weeks, the ratings of "My Sunshine" continued to rise, reaching a small climax when it was broadcast to the 12th episode.
The content of this episode is that Xue Shanshan is confessed to and kissed by the domineering president Feng Teng, and the two officially confirm their relationship and get together.
The ratings of this episode reached 2.34 at one point, and the audience share reached 8.25, which was much higher than the second-place "Red Sorghum", becoming a new breakthrough in TV dramas during this period.
As for "The Return of the Condor Heroes", after more than 10 days of broadcast, the ratings barely broke 1, and it seems that the trend has reached a limit.
If we go by the standards of ordinary TV dramas, the performance of "The Return of the Condor Heroes" is acceptable, and it can be ranked third or fourth among the dramas in the same time period.
Unfortunately, due to the influence of word of mouth, there is not much room for appreciation, and I am afraid that the price will not be able to be sold higher in the second and third rounds.
Yu Zheng Studio was still unwilling to give up and had been hyping up the relationship between Chen Xiao and Chen Yanxi on the Internet for some time.
Although the two did not make an official announcement directly, they appeared on many variety shows together to promote the TV series, and their words implied that they were together.
This method did create a lot of popularity for the TV series, but unfortunately the reputation of the TV series became worse and worse as time went on. In the early days, only Chen Yanxi was criticized because of her styling. As the plot slowly developed, more and more flaws were discovered by netizens.
Guo Fu didn't act willful, making her difficult to anger. Little Yang Guo, on the other hand, was unruly, cunning, and willful. After watching so many The Return of the Condor Heroes films, it was the first time I felt that being sent to Mount Zhongnan and expelled from the sect was his own fault.
[Little Dragon Girl is so subversive! Michelle Chen made Shen Jiayi and Little Dragon Girl look like the same person!]
[It feels like every actor is acting in a romantic idol drama, and behind every character there's a tragic love story that has to be told. What kind of martial arts drama is this? It's just the title of The Return of the Condor Heroes, and they're acting out a romance that's even more Qiong Yao-esque than Qiong Yao's!]
[Michelle Chen and Xiao Chen both spoke at a rapid pace, like they had a machine gun in their mouths, going "bang, bang, bang, bang!" as if they were afraid others wouldn't know they were reciting their lines!]
【.】
In fact, the performance of "The Return of the Condor Heroes" has nothing to do with "My Sunshine", but who can blame the two TV series for being released at the same time?
Although "The Return of the Condor Heroes" is disguised as a Jin Yong martial arts drama, it is ultimately a costume idol romance drama.
【Shan Shan】As a modern idol drama, the audience groups of the two films are actually not much different, mostly young people and female audiences.
This inevitably leads to competition for audiences.
Some netizens posted online that
"Why is it that when Zhao Liying appears, I feel cute and innocent, while when Chen Yanxi appears, I can't stop laughing, even though The Return of the Condor Heroes is clearly not a comedy?"
The overwhelming negative reviews from netizens also angered Yu Zheng, who posted on Weibo that his work had been attacked by a "troll army".
He has filmed many hit TV series over the years, which has offended his competitors. "The Return of the Condor Heroes" has been attacked by a large number of internet trolls since its release.
They post a lot of malicious negative reviews on TV series on the Internet just to ruin a good TV series.
I think a truly good drama will never be buried. Time will prove everything, and the audience's eyes are sharp.
Gu Wei, who was watching the show online, felt amused when he saw Yu Zheng's Weibo post. If "The Return of the Condor Heroes" ranked first or second in the ratings, there would be a clear competitor, and Yu Zheng's post would be somewhat credible.
The most watched drama now is "Come and See You", which has a huge viewership, and the second is the serious drama "Red Sorghum". Who has the time to pay attention to him, the third oldest.
Yu Zhengfa's Weibo post was actually a last-ditch effort to promote the TV series, but unfortunately, its effect was minimal.
Regardless of other TV series, "My Sunshine" has completely set off a viewing frenzy after a period of fermentation.
Gu Wei and Zhao Liying are both extremely popular.
Needless to say, Gu Wei's popularity has basically not dropped since the beginning of this year. The TV series "Gu Jian Qi Tan" made him a popular star.
The role of "Baili Tu Su" has been hailed as the ceiling of appearance for male protagonists in ancient costume dramas.
It can be compared with roles such as Louis Koo's "Yang Guo" and Jiao Enjun's "Erlang Shen".
After the TV series became a big hit, countless crews of costume TV series in preparation approached him, but unfortunately, they were all trying to take advantage of his fame and none of them were worth his attention.
Now that "My Sunshine" has become a hit, "Feng Teng" played by Gu Wei has suddenly become the classic image of the domineering CEO type male protagonist.
Many young girls were obsessed with Gu Wei's appearance when watching "Gu Jian" and were immersed in the plot.
But when watching "My Sunshine", they will put themselves into the role of Xue Shanshan in the TV series and feel the charm of the domineering CEO played by Gu Wei.
It can be said that Gu Wei's two plays, one ancient idol drama and one modern idol drama, have been madly gaining female fans over the past year, ranging from housewives and urban female white-collar workers to female college students who have not yet entered society and female middle school students in their prime.
Compared to Gu Wei's higher popularity and fame, Zhao Liying's gains will only be higher than his.
The character "Xue Shanshan" she plays in this drama is so well-designed. Zhao Liying brings to life the image of the heroine who is cute, energetic, and always full of positive energy.
Although she has a small round face, this cute "sweet girl" image is not aggressive at all and is loved by countless girls who watch the show.
Zhao Liying's acting skills, which have been honed over the years, are indeed quite good. "Xue Shanshan" is completely different from "Lu Zhen" in her famous work "Legend of Lu Zhen", but she can still control it accurately, and it is exactly like the heroine of a novel walking into reality.
Zhao Liying has also carved out a unique path for herself among the fiercely competitive "85 Flowers" with her round-faced "sweet girl" image.
There is indeed a lack of female celebrities like her in the market now.
Yang Mi is too charming, Liu Shishi is too simple and elegant, Liu Yifei is ethereal, and Tang Yan has always been going for the "sweet girl" route, but unfortunately she has a queen face, and "sweet girl" does not mean "silly and sweet".
Zhao Liying's appearance makes her roles in TV dramas very easy to be liked by people, thus she has accumulated a large number of fans.
The television industry in mainland China is known for its "one watermelon" (CCTV), "three apples" (Mango TV, Lychee TV, and Blueberry TV), and "sesame seeds all over the ground" (provincial-level satellite TV stations).
Although Mango TV has always been at the top of the ratings list among all satellite TV stations over the years, it occasionally has its downturns.
For example, in 2012, Lizhi TV surpassed Mango TV for a period of time thanks to the show "If You Are the One".
Blueberry TV has never given up its ambition to become the big brother of provincial satellite TV stations.
But this year, in the field of TV dramas, both Blueberry Channel and Lychee Channel have obviously failed.
However, after Blueberry Channel failed to achieve its goals with the summer drama "Legend of the Condor Heroes", it launched the variety show "Running Man", which took off smoothly. It can be said that it lost something in one place but gained something in another.
Lizhi TV has nothing new to show, so it can only hold on to "The Return of the Condor Heroes" for a while.
Backstage at Blueberry TV, Deputy Director Xiao’s office.
Since the hit show "Running Man" was launched on October 10, Blueberry TV has been paying more and more attention to this outdoor variety show.
The station will provide money and people if needed. As long as the program is recorded well, everything will be fine.
Following the current trend, the popularity of "Running Man" has been rising, and it is no problem for it to catch up with or even surpass "Where Are We Going, Dad?" which was a big hit on Mango TV last year.
Because there haven't been any high-quality TV series online on Blueberry Channel recently, the station has relaxed a bit on the TV series front, and is focusing its main efforts on its own variety shows.
Deputy Director Xiao is sitting in his office at this moment, holding in his hand all the TV drama ratings data of various TV stations in recent times.
The first place is obviously "My Sunshine", and its ratings have been stable between 2 and 2.5 in recent times.
There is a huge gap with the second-ranked "Red Sorghum" with a score of 1.33. There is no need to watch the TV series after that, the data is even further apart.
He picked up the phone and called his assistant Xiao Liu in.
"Leader, you are looking for me~"
"I remember that the guests in the later episodes of Running Man include Gu Wei and Zhao Liying, right?"
Xiao Liu thought about it.
"Yes, leader, the guests for the 12th episode are planned to include Gu Wei, Zhao Liying, Sun Yang, and Chen Jianzhou.
They all accepted our invitation.”
Director Xiao nodded and said:
"Has Gu Wei filmed any new TV series recently?"
If you ask other stars, Xiao Liu might not know, but because of the failure of the summer season and the special attention of his superiors, he paid special attention to Gu Wei's news.
"In the first half of this year, [Noon Sunshine] produced a costume drama about political intrigue, [Nirvana in Fire], with Gu Wei as the male lead, which is now in post-production.
When the Beijing TV Festival opened last month, the trailer for Nirvana in Fire was also released.
Gu Wei is currently filming a TV series "Love O2O" adapted from the hit novel of the same name, which is of the same genre as the currently popular "My Sunshine".
It is expected to be completed by the end of this year.”
"What do you think of these two TV series?"
Deputy Director Xiao tapped the table with the pen in his hand and asked.
"Leader, because I've learned about them in detail, I'm actually very optimistic about these two TV series."
"Oh? Tell me more about it."
"Niangya Bang is a popular novel and has a certain fan base.
Its production company is [Noon Sunshine], and the directors are Kong Sheng and Li Xue, so the quality of the TV series is guaranteed.
In addition, a popular idol like Gu Wei plays the male lead.
It is conceivable that this drama will become a big hit after it goes online.
As for "Love O2O", it was produced by Gu Wei's own company and has the potential to be a big hit.
The currently popular drama "My Sunshine" is the combination of Gu Man and Gu Wei, and the same is true for "Love O2O". Fans of the original novel plus Gu Wei's fans are enough for this drama to achieve good results."
After hearing what Xiao Liu said, Deputy Director Xiao nodded unconsciously.
"Okay, please keep an eye on the developments of these two dramas and stay in touch with Noon Sunshine and Gu Wei's company.
Considering the price, I'll buy at least one of them."
(End of this chapter)
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