Chapter 290 I'm not worried at all with two hit dramas in my hands
Hangzhou.
NetEase [New A Chinese Ghost Story] first appearance gift press conference.
Gu Wei was dressed in a refreshing white shirt and jeans, and attended the event with Nazha, who was dressed in the same fresh style.
NetEase's [New A Chinese Ghost Story] is the largest product placement partner of [Love O2O]. The 30 million advertising fee is not easy to get. The contract requires the male and female protagonists, especially Gu Wei, to cooperate and participate in some manufacturer activities during the broadcast period.
The press conference was not complicated. Gu Wei and Nazha mainly acted as tools to attract popularity and then answered some questions from the media.
NetEase's large-scale TV drama product placement is also considered a gamble in the industry.
But now it seems that they won the bet.
The average daily Baidu Index of "A Chinese Ghost Story" before the broadcast of "Love O2O" was 9518. On the first day of the broadcast, the Baidu Index soared to 74967, an increase of 687.7%.
Public data shows that after the series was aired, the total number of players logging into the "New Ghost Story" PC game reached a record high.
On the day of its launch, the mobile game "A Chinese Ghost Story" climbed from outside the top 300 on the iOS free list to outside the top 100.
Since then, its ranking has continued to rise, and for a period of time it has remained in the top 3 of the App Store's free rankings.
Seeing the success of product placement, NetEase also showed great enthusiasm for the drama "Love O2O".
While promoting their own games, they mentioned "Love O2O" everywhere. Their marketing was all centered around the TV series, and they released a large expansion pack called "A Smile is Alluring". The official website generously stated that it was the virtual world architect of the TV series "Love O2O", and even gave out a TV series-themed newbie gift worth 1,888 yuan to attract users.
In addition to NetEase, the other 14 TV drama advertisers did not miss the opportunity to attract traffic.
RIO cocktails have become increasingly famous thanks to the hit TV series, with daily sales increasing by more than three times.
So it took this opportunity to directly invite Gu Wei to be the product spokesperson and offered him a generous endorsement fee of 30 million for two years.
At the beginning of the year, Gu Wei took over the same brand of Carlsberg beer for 10 million a year. Although his commercial value has increased with the release of "The Left Ear" and the hit of "Love O2O", 30 million for two years is also a very sincere price.
After detailed communication between his agent and the company's legal department and RIO, Gu Wei got the chance to enjoy this delicious cake.
The quotes for his external endorsements also naturally went up.
After signing Gu Wei, RIO's official Weibo account @RIO锐澳食用 took the opportunity to create a "Jianghu Xialu version" poster of "Xiao Nai" [Weiwei], and launched an interactive activity called "Confess to Xiao Nai in One Sentence", deeply binding the product and the TV series.
Another beverage sponsor that attracted traffic from the TV series, Wei Chuan, is not far behind.
Its brand Wei Chuan Daily C has launched 6 dialogue bottles for "Love O2O", such as "Unfortunately, I was waiting for you" and "If I had known this would happen, I would have fallen in love with you at first sight", which are all very classic lines in the drama.
The inclusion of these six lines not only gave consumers a reason to buy or even collect the product, but also prompted fans to share and spread the word on social media.
Other sponsors such as Three Squirrels, HP, Be & Cheery, Yakult, Quick, Dongpeng Special Drink, and Mofashijia all used their own different methods to try to attract the huge influx of traffic after the popularity of "Weiwei".
Of course, these product manufacturers’ actions not only gained attention for their own brands, but also helped boost the fame and popularity of "Love O2O", adding fuel to the fire of the TV series.
With the brands being so active, Weiming Tianxia, as the producer, naturally does not want to lag behind.
Long before the TV series was released, the official Weibo account of the TV series @电视低调一笑很倾城 regularly updated the TV series' developments, and the number of people reposting the Weibo posts exceeded hundreds every day.
After the TV series was released on June 15, the official Weibo account became even more active, releasing exclusive footage and video GIFs, with the number of reposts of a single Weibo post often exceeding 1,000 or 10,000.
In addition, in the 10th episode of the TV series "Love O2O", the phone number of the great god "Xiao Nai" appeared, and the emotions of the fans were aroused, and they dialed the number directly through their mobile phones.
What’s surprising is that not only did the call go through, but we could also hear Gu Wei’s pre-recorded original voice: I’m not in a position to answer the phone right now. If you have anything, you can add me on WeChat. My phone number is my WeChat.
After searching WeChat by mobile phone number, fans can actually search for "Xiao Nai"'s personal WeChat account.
This news spread across the Internet in an instant, causing a huge sensation. Not only did the related keywords immediately become hot words on the Internet, but various media and self-media reported and forwarded it one after another. Xiao Nai's phone even ran out of battery and turned off due to the influx of calls from netizens.
Excited netizens commented:
"Oh my god, when I called, it was actually Xiao Nai's voice. I was so scared that I hung up immediately. All I heard was a hello."
"What a conscientious crew, even such details are done so perfectly!"
Tencent Video, which acquired the exclusive broadcasting rights at a super high price, also used its advantageous resources to promote this popular youth drama for the sake of its own performance.
Tengxun Video’s top banner promotion, floating window, hot search keywords, etc., Tengxun App not only recommends them on the scrolling screen, but also specially opens a “A Slight Smile” column page, which is clearly visible at the top of the homepage.
As soon as you open Tencent Video, you can see [Weiwei].
Therefore, the huge success of "Love O2O" is the result of the right time, place and people.
If we only look at the quality of the TV series, although this drama is also excellent, it is difficult to achieve the current level of data that is not inferior to "The Journey of Flower".
The joint promotion of relevant interest groups from all aspects, coupled with its own excellent production, made "Love O2O" truly one of the best dramas in 2015.
Why is it one of the best dramas? It’s because there are so many excellent TV dramas this year.
In the first half of the year, three dramas were released in succession: "The Empress of China", "The Journey of Flower", and "Love O2O".
They are all big hit dramas discussed by the whole nation. No matter in terms of various data or revenue, the difference between them is not too great. None of them can be said to completely suppress the other two.
Besides, everyone's works are of different types, one is a historical costume drama, one is a fantasy romance drama, and one is a modern idol drama.
When there is no overwhelming advantage in the data, it is difficult to compare which is better.
This is only the first half of the year. As far as Gu Wei knows, there will be several TV series released in the second half of the year that are bound to be hits.
Among them are "Nirvana in Fire", in which he starred, and "The Disguiser", which made Jin Dong rise to become a middle-aged elite male god.
In addition, when I was chatting with Deng Chao before, I learned that Sun Li’s "The Legend of Miyue" will also be launched at the end of 2015.
There is no doubt about the Empress's ability. The TV series "The Legend of Zhen Huan" made her a leading actress in the field of costume dramas with female protagonists.
This is another collaboration with Zheng Xiaolong, the director of "The Legend of Zhen Huan", and the audience has been looking forward to it for a long time.
However, although the competition is fierce and no one can stand out, Gu Wei still has his own advantages.
Although Nirvana in Fire has not yet been released, Gu Wei is more confident in this drama than the already successful Love O2O.
The quality of this TV series is really excellent. It is one of the few high-quality domestic TV series with a Douban score of more than 9 points.
Moreover, unlike serious dramas like "The Ming Dynasty 1566" which had extremely high ratings but poor broadcast performance, "Nirvana in Fire" combines youth elements, popular elements and serious drama elements, and has rigorous logic, excellent production, easy to understand and attractive to the audience.
In this way, Gu Wei had two hit dramas in one year, which naturally made him look superior to others.
After the press conference of [New A Chinese Ghost Story] ended, Gu Wei and Nazha accepted media interviews from 17173 together.
The so-called 17173 is actually the name of China's first gaming portal.
It is an online media and value-added information service provider serving game players and game companies. It is a website where players can obtain game information and communicate, and it is also a promotional platform for game suppliers.
It has news attributes and a team of professional journalists who often interview key figures in the gaming field.
17173: "I heard that you, Gu Wei, are also a gaming expert. What kind of games do you like to play?"
Gu Wei: “I used to play a ton of games, but they were mostly NetEase MMOs, leveling up and killing monsters.
I also really like farming for equipment, and sometimes I really hope to get the best quality ones."
17173: "I like it so much. How's your gaming skills?"
Gu Wei: "I guess I'd be considered a super god o(*≧▽≦)ツ, although my friends who play with me are not bad either, but I'm the real boss!"
17173: "When teaming up with others, have you ever encountered god-like opponents or pig-like teammates?"
Gu Wei: "Actually, I'm really afraid of running into those kind of idiot teammates. When you're playing games or competing, if you run into someone like that, you're bound to get anxious and a little angry.
But in reality, we are all good friends, what can you do to him?
All we can ask him to do is, "Hey, please treat us to a meal."
That’s it (/TДT)/.”
17173: "What do you think about online game romance?"
Gu Wei: "I think the reason gamers come together is first and foremost because they share common hobbies and interests.
In fact, I think this way of playing online games is quite interesting.
Because when you don't know who the other person is, you'll have more room for imagination about them. For example, if they're great at gaming, you'll have higher expectations of them."
17173: "Finally, let's gossip a little. Which do you think is more important, your girlfriend's phone call or the game you're playing?"
Gu Wei: “If I’m playing a game intensely, it’s probably hard for me to hear the phone ringing.
But if I could be as good as Xiao Nai, he is a god-level figure who can make a phone call and play games with one hand at the same time, I also hope that I can make a phone call while playing games~"
The reporter then asked Nazha a few more questions, and she answered them quite properly.
After the event, in the nanny car, Nazha asked Gu Wei with a puzzled look:
“Why do I have to say that I like playing games and play them often?
I obviously never play them, and I'm so dumb I can't play those games well!"
“This is a character designed for you by your team.
[Weiwei] Your role in this drama is a gaming girl. The role I have arranged for you in the next movie is also a genius girl who is good at computers.
To be honest, this style of screen image suits you very well.
So I arranged this character for you."
Gu Wei explained.
"But what if it gets exposed later?"
Naza frowned slightly and said with some worry.
"Don't worry, I just asked you to say you like playing, I didn't say what your level is.
And in the future, I will try to avoid discussing related topics in public occasions.
If a reporter asks you something out of the blue, just don't answer.
The rest of the team will help you figure it out.”
To be honest, Nazha is indeed a bit stupid. As she said, she hardly plays games. On the one hand, she doesn't like it, and on the other hand, she is really not good at it.
Moreover, her on-the-spot reaction is very slow, and she basically relies on memorizing the script in advance during the interview.
Calling her a beautiful vase is not unfair at all.
But with Gu Wei around, she just needs to be beautiful. It doesn't matter if she doesn't have a brain, because Gu Wei will help her deal with it.
Moreover, if her personality is exposed to the audience, she will be very popular, provided that the publicity is in place and a lot of press releases are issued.
"Stupid beauty", who can hate a beautiful woman who has no bad intentions at all?
As long as one has correct values and doesn't cause trouble, this kind of personality will become more and more popular in the future.
Of course, Nazha is not a character setting, she is really not that smart.
This video interview with 17173 soon appeared on his official website and was subsequently reprinted by various media outlets.
This is the first time that Gu Wei and Nazha have appeared together since the broadcast of "Love O2O", except for "Running Man".
The two of them sat together and talked in front of the camera, looking a bit like "Xiao Nai" and "Bei Weiwei" in the game.
17173 also cooperated by adding some special effects of little red hearts to the interview video, and a pink background and slow-motion music appeared on the screen when the two smiled at each other.
[Wow, this is so sweet, so sweet! I've been waiting for the combination of "Xiao Nai" and "Bei Weiwei" for a long time! ! !]
[The true beauty of the entertainment industry, this on-screen couple is simply stunning! ]
[Stop talking, I'm really licking the screen. How do these two look so good together?]
[I'm thinking, if Gu Wei and Nazha got married and had a child, how beautiful would that child be? Wouldn't the child be at the pinnacle of life right after birth?]
[My brother belongs to everyone, don’t try to match him up with anyone casually!!]
After watching over 20 episodes of the TV series, I finally saw the two of them together in real life. I watched the entire interview with a smile on my face~]
[I always feel like these two are really together. You can’t hide the love in your eyes. There are stars in Nazha’s eyes when she looks at Gu Wei~]
[The man upstairs, you can’t hide the look in your eyes when you want to stab someone. Do you know that I want to stab you right now?
Don't talk nonsense, it's all for publicity. Our brother is focused on his career and has a cooperative relationship with these female celebrities!
[Hehe~, it's normal for men and women to love each other. I wouldn't be surprised if Gu Wei was revealed to be in a relationship someday. He's been involved in so many scandals, maybe he's in a relationship right now.]
[Gu Wei is clearly a scumbag, his fans are just deceiving themselves, just wait for the day when he is proven wrong!]
【Anti-fans, get out of here!!!】
【.】
(End of this chapter)
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