Chapter 334: The Immortal Martial Artist
Wu Yuqi is a sophomore at Beijing University of Science and Technology. As winter approaches, the weather in Beijing gradually becomes colder. When she has no classes at school, she doesn't like to go out. She just surfs the Internet and watches TV series in her dormitory.
Today is Sunday. She got up very late yesterday because she stayed up late watching TV series.
"Qiqi, I brought you breakfast!"
My roommate Zhao Yanhuan pushed the door open and came in, putting the millet porridge and buns in her hands on the table.
"Huanhuan, you are so nice, I love you the most~"
Wu Yuqi acted coquettishly to her best friend.
"Can't you be more diligent? You're so lazy, no wonder you don't have a boyfriend even though you're already a sophomore!"
Zhao Yanhuan looked at her with contempt.
"I don't need a boyfriend, I just need my idol. My idol is the most handsome in the world. Which man can compare to him?"
Wu Yuqi turned around and looked at the large poster of Gu Wei's image as "Xiao Nai" on the wall beside her bed, and said with a silly smile.
"anthomaniac!
How can your idol marry you? "
Zhao Yanhuan said disdainfully.
"You're still talking about me, Huanhuan, don't you have a boyfriend too?"
Wu Yuqi refused to accept.
"Can I be like you?
You don’t because no one is pursuing you, and I don’t because there is no one I like.”
The two of them bickered for a few words as usual, and Wu Yuqi got out of bed and started to eat breakfast, and opened the laptop on the table.
As soon as I logged into QQ, some group messages popped up.
She clicked it and took a look.
"Wow! My idol has released a new song!"
Wu Yuqi shouted in surprise, not even bothering to eat. She logged into Gu Wei's Weibo page and clicked on the latest video.
On the screen, Gu Wei was wearing a Feiyu suit and striking a cool pose with an Embroidered Spring Knife in his hand. On the other side of him, three large characters written in splashed ink appeared: [不為侠]!
The melodious sound of bamboo flute rang out at the same time.
"Pin the sunset glow on your lapel
Afterglow sent me an old horse
Passing by the smoke-filled village
Just like the flowers flying in my hometown
”
Gu Wei's magnetic voice came from the laptop, and Zhao Yanhuan, who was reading a book on the other side, was also attracted.
She closed the CET-6 vocabulary book and walked behind Qiqi.
In the video on the screen, some scattered shots of "Assassin Spring Blade 2" were edited and spliced together, mainly the pictures of Gu Wei and Yang Mi in the same frame.
Deep in the bamboo forest, the water is gurgling. A beautiful girl in plain clothes is holding a bamboo paper umbrella, and a handsome and heroic Jinyiwei is holding a scroll. The two meet as if destined, and the story begins from here.
"Picking flowers from Jiangnan
To the spring breeze and red wax
I am always as affectionate as I am, loving the world
”
In fact, the video editing has little to do with the original story of "Assassin Spring Blade 2". It is all about showing off Gu Wei and Yang Mi's looks.
However, their ancient costumes and the song "Bu Wei Xia" full of the spirit of the martial arts world complement each other perfectly.
“.
When life and death in this world are just idle talk
Come and get drunk to live up to your natural talent
The romantic life never fades, the years of playing the sword and singing
With my freedom, I can be a madman, not a hero.
After the song ends, the MV ends in the bamboo forest where Gu Wei and Yang Mi met. The two look at each other, and the name of the movie [Assassin's Blade II: Shura Battlefield] appears on the screen.
"Wow~ This song is so beautiful! My idol looks so handsome in his ancient costume! I want to watch it again!"
Wu Yuqi shouted exaggeratedly, and then watched the video again.
"I must go see this movie. Huanhuan, will you come with me when it's released?"
“Um, okay, call me when the movie comes out.
I have to say, your idol's songs are really good!"
Zhao Yanhuan agreed.
After Gu Wei's [Bu Wei Xia] was released, it quickly became popular on major music platforms, with the number of plays skyrocketing. It ranked in the top ten of the hot song charts within a day.
This is not surprising. Gu Wei is no longer the unknown little actor he was a few years ago, who had to rely on others to help promote his songs.
With his popularity, any Weibo post he makes could become a trending topic among his fans, not to mention something as big as releasing a song.
[Brother finally released a song. The only thing that changed was the music style, but the song remains just as good!]
[This is just to promote the movie. Gu Wei, can't you just write a few songs and release an album? Do you know you're wasting your musical talent?!]
[I'm crying my eyes out! I hope my brother releases another song in his lifetime! I've been waiting for so long for his songs! The songs are so good! I'll definitely support the movie!]
This new song's music video is a feast for those who adore beautiful faces. Gu Wei and Yang Mi's ancient costumes are absolutely stunning. It's like a dream back to "Gu Jian Qi Tan," but even better than before!!
[I hope Gu Wei can make more movies so that we can listen to more new songs! ! ]
[Dreaming back to that summer vacation, "Gu Jian Qi Tan" is the eternal god! ]
【.】
The news that Gu Wei released a new song quickly caused widespread discussion on the Internet, and fans, especially his music fans, were extremely happy.
The fans of "Gu Jian" who had disappeared long ago have revived and are once again supporting the CP of Gu Wei and Yang Mi.
#Gu Wei's new song【Not a Hero】#
It became the number one trending search.
#Gu Wei, Yang Mi【Embroidered Spring Blade II: Shura Battlefield】#
Following closely in second place.
The first trending search was completely created by netizens, while the second one was paid for by the film’s publicity and promotion company.
As the release date of "Assassin's Spring Blossom 2" approaches, the publicity and promotion team is working harder and harder. According to Gu Weiti's request, the main promotion and promotion platform this time is placed on the Internet.
[Tik Tok] has not yet been launched, but [Kuaishou] is already a very popular short video software. As of the end of 2015, this app has more than 200 million users.
Part of the budget for "The Sword Identity 2" was spent on Kuaishou, and several promotional videos released for the movie were constantly being viewed by users on it.
In addition, there are also major online platforms and entertainment news pages to ensure that anyone who goes online can see the existence of the movie "Assassin's Blade 2" through various channels.
The release of Gu Wei’s new song has brought the popularity of the movie to a new height on the Internet.
At this time, the roadshow of "Assassin Spring Blade 2" across the country was slowly coming to an end. In addition to the press conference, theaters in many major cities held preview screenings when the crew arrived.
The fans and audiences who entered the theater gave positive reviews after watching the movie.
I'm in Yuezhou and saw a preview of Gu Wei's new film, "Blade Master II: Battle of Shura." Gu Wei is Gu Wei, and he never disappoints us moviegoers. His films are always top-notch, and they're fantastic. I highly recommend seeing it in theaters after it opens; it's definitely worth the price of admission!
I saw a preview at the Wanda Cinema in Shanghai. The second installment of "Blade of the Assassin" continues the style of the first. Director Lu Yang's talent is undeniable. I give Gu Wei full marks for his looks and acting. Yang Mi is also very beautiful, but it's a pity there are no fighting scenes. The supporting actress Zhang Tianai stunned me. She's really cool!
[This is a very good movie, it can be called the flagship of martial arts films at this stage. I will watch it again after it is released. Gu Wei is so handsome! !]
Mimi is so beautiful. Her costumes in the movie are absolutely captivating. No wonder Chen Lian, played by Gu Wei, fell in love with her at first sight. Come on, Mimi! !
[As a fan of martial arts films, I am not a fan of any star.
I got a ticket to watch the preview of "Knife of the Assassin 2". I can only say that it is really not easy for director Lu Yang to continue to make such a masterpiece when the current film market environment is so unfriendly to martial arts films.
I will go to the cinema to support the movie after it is released. Martial arts will never die! ]
【.】
Many viewers who attended the preview screenings expressed their opinions online. At first, everyone was discussing and praising the quality of "Assassin's Blade 2", and gradually public opinion was led to the concept of "immortality of martial arts."
The decline of martial arts films in recent years is real, but is it true that no one watches martial arts films anymore?
The post-80s generation is still the main force and pillar of society today, and the martial arts novels of Jin Yong, Gu Long, Huang Yi and others are eternal classics in the hearts of this generation.
Huang Rihua's Qiao Feng and Guo Jing, Louis Koo's Yang Guo, Liu Yifei's Wang Yuyan and Xiaolongnu, Jia Jingwen's Zhao Min, Gao Yuanyuan's Zhou Zhiruo, Jiao Enjun's Li Xunhuan, etc. are all eternal classics in the hearts of a generation.
Martial arts have a special place in people's hearts.
But why can’t today’s martial arts movies achieve success?
The main reason is that there are no truly good big-budget films coming out, the quality of the films is not up to par, the actors are not famous, and the publicity and promotion are not strong, so naturally few people are willing to go to the cinema to support them.
What’s more, the current trend in the domestic film market is to make comedies. The crew and actors don’t have to put in much effort, and being funny can get high box office, so why not do it?
Not to mention anything else, "Flying Daggers of Dragon Gate" directed by Xu Ke in 2011 and filmed by Li Lianjie, Chen Kun and others achieved a box office of 600 million yuan at the time. This was because the domestic film market was too small at the time, and the film was released at the same time as Zhang Yimou's "The Flowers of War", which had a certain impact. Otherwise, the box office would have been even higher.
It is now 2016, and five years have passed. If "Dragon Gate Flying Daggers" were to be released now, it would easily break 1 billion.
So even if it is a martial arts film, as long as you shoot it well, have big stars behind it, and have strong publicity and promotion, it is only natural to get a high box office.
The concept of "immortality of martial arts" spread rapidly on the Internet once it was proposed, and resonated with a large number of martial arts fans. Everyone recalled the classic martial arts films they watched back then, and the soon-to-be-released "Assassin 2" also received more attention.
“How’s the buzz online?”
Gu Wei asked Yang Liwen in front of him in the company's office.
Yesterday, he just returned to Beijing after finishing his nationwide roadshow.
"This trend has already started, with more and more netizens spontaneously discussing it. Our company's online trolls have gradually withdrawn.
In recent days, "Blade of the Assassin 2" has become a hot topic online. In addition to fans of you, Mr. Gu, and Yang Mi, many martial arts film enthusiasts have publicly expressed their anticipation for the film.
Gu Wei nodded.
This time he released songs and spent money to arrange internet trolls to hype up the popularity. His hard work was finally paid off.
He was also afraid that the poor performance of "Assassin's Blade 2" would damage his reputation.
He is not worried about the reputation of this movie, but as for the box office, he is confident that it can break 500 million to 800 million just relying on his own fans. However, if he really wants to get more than 1 billion, he will have to think of other ways.
Now, with the efforts of multiple parties online and offline, the initial promotion and marketing of the film has been done to the extreme.
The box office performance of Zhang Zhen's original version of "The Sword Identity 2" was not satisfactory, partly due to the male lead and partly due to the publicity and promotion.
Although Zhang Zhen is a good actor with impeccable acting skills, his popularity in mainland China is really poor.
He is not the kind of movie fan who particularly likes watching movies. Ordinary audiences have no impression of him at all, and his box office appeal is almost zero.
We can also see this from the movies he has made in recent years. The "Assassin" starring him and Shu Qi had a box office of 61.405 million, and the work "The Banquet" in which he participated in Lu Chuan had a box office of 77.001 million.
Therefore, he played no promotional role in the "Assassin's Blade" series of movies.
The more famous Da Mimi has made too many bad movies, so although he is famous, he is not trusted by the audience.
So neither of them can carry the box office.
The promotion of the original time and space "Asian Spring Blade" series has also been criticized. It can be said that it is very ineffective. Many viewers went to the cinema because of the high quality of the movie and the publicity.
If Chen Zhixi, who made "The Pancake Man" famous, was in charge of the promotion and marketing, the movie's box office would double in minutes.
The current version of the film has none of these problems.
First of all, because the leading actor is Gu Wei, "The Sword Identity 2" has become popular before it was aired, and the attention it has received on the Internet and in the news media is extremely high.
If we say that in the first film, Gu Wei was still an unknown new actor and the fame of the film was entirely brought by the female lead Liu Yifei, then now he has become one of the people with the highest box office appeal in the domestic film and television industry.
Gu Wei is not just a so-called top star now. His fame and many fans are only one aspect. The most important thing is that he has never made a bad movie since he entered the industry.
All the movies and TV series he has participated in are of very good quality. Even the one with the worst reputation can beat other TV series of the same type. It can be said that in the eyes of passers-by, a movie with Gu Wei’s participation means that it will definitely not be a bad movie.
In addition to a large number of fans, this strong popularity accumulated through word of mouth is the main reason why both his movies and TV series can become hits.
After all, the number of fans is limited. If you want your work to sell well, outsiders are the key to success.
To give two counterexamples, Yang Mi and Liu Yifei, who are equally popular among female stars, can be said to be the most popular female stars in the domestic entertainment industry. However, despite their great fame and numerous fans, they cannot carry the box office.
The most crucial reason is that they have made too many bad movies. Yang Mi is known as the queen of bad movies and has even won the Golden Broom Award. Liu Yifei's movies in recent years have not received high ratings.
Not to mention passers-by, even many of their own fans don’t want to watch their idol’s movies after they are released, let alone more other audiences.
It is difficult to build a good reputation, but very easy to destroy it.
The same is true for Huang Xiaoming, a male actor. Because he has acted in too many bad movies and TV series, his reputation has gradually become very bad. He has obviously acted in high-scoring excellent movies such as "Chinese Partners" and "The Whistleblower", but the audience only remembers his greasy image in film and television dramas.
Later on, the movies that Xiaomingge participated in had their own discouraging effect. As long as the audience knew that he played the leading role in the film, they would not be in the mood to watch it.
The most typical example is the fire rescue film "Heroes of Fire" which he shot when the main theme films were popular in the late period.
That movie was obviously well made in all aspects. The storyline and the acting skills of the actors were all above standard. It was adapted from real events and it would have no problem taking in 2 or 3 billion at the box office by riding on the popularity of the main theme.
Just because the protagonist was Xiao Mingge, who was "greasy" at the time, many people gave up the idea of watching it, and the box office finally stopped at 1.6 billion.
You should know that in the same year, the movie "The Captain" with the same rescue theme earned a box office of 2.8 billion yuan. That movie was starred by Zhang Hanyu. Do you think Zhang Hanyu has such great box office appeal?
That's not the case. If you have seen the movie "Red Rush" he shot with Li Ming, you will know that the box office revenue of the collaboration between the two movie kings was less than 20 million, which is almost laughable. Even if they found a traffic star and relied on fans to buy tickets, the revenue would be more than that.
All we can say is that Zhang Hanyu has acting skills and is not disliked by the audience. Whether the most popular movie he stars in can sell well depends on the quality of the film.
(End of this chapter)
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