Chapter 361 Everyone has a bright future
After Valentine's Day, this year's Spring Festival movie season is over.
The domestic box office situation on the 14th was exactly as Gu Wei expected. All four blockbusters in the spring season saw a reversal of box office decline.
The single-day box office of "The Richest Man in Xihong City" exceeded 200 million for the first time, reaching 203 million; "From Vegas to Macau 3" and "Journey to the West: The Monkey King 3" achieved box office results of 84.27 million and 76.25 million respectively.
The Mermaid was even more exaggerated, with its single-day box office exceeding 300 million, reaching 315 million, which also exceeded the first day's performance.
Unlike last year's Valentine's Day, which served as a warm-up for the Spring Festival, this year's Valentine's Day falls on the first day after the Spring Festival holiday, and many people have not even started their return journey.
The four blockbusters of the Spring Festival have just been released for a week. As a result, the three films "Run for Love", "Mr. High Heels" and "Murder in the Past" that were specially released during the Valentine's Day period this year have become cannon fodder under "The Mermaid".
The romantic film "Run for Love" only accounted for 5.7% of the screenings, and the other two new films accounted for 5.2% and 1.6% respectively. The total box office of the three films on the first day of release was less than 70 million.
However, at this time, no one was paying attention to these three love films that were bound to fail. The crazy box office of this year's Spring Festival completely shocked everyone.
According to data from the Film Fund Office of the State Administration of Press, Publication, Radio, Film and Television, from February 8 to 13 (the first to sixth day of the Lunar New Year), the total domestic film box office reached 4 billion yuan, with 1.95 million screenings nationwide and 98 million moviegoers. The daily box office from the first to the seventh day of the Lunar New Year remained above 500 million yuan.
Including Valentine's Day, the box office revenue for 7 days was 4.8 billion yuan, a 140% increase compared to the 2 billion yuan during last year's Spring Festival, nearly 1.5 times the same period last year, and more than three times the 1.45 billion yuan during the Spring Festival two years ago.
The box office results of this year's Spring Festival period show that it is truly the best period for the Chinese film market.
The Spring Festival is like Christmas in foreign countries. People take a holiday and watch movies, and the consumption is based on the whole family. The film market still has growth potential in the future, and next year's Spring Festival will become a gathering place for blockbusters.
The major cinema chains had already anticipated that four blockbusters would compete against each other during this year's Spring Festival.
Mr. Li, the general manager of Wanda Cinema Line, said in an interview with NetEase Entertainment that every year during the Spring Festival, the cinema line will have several re-invested films. This year, the most obvious ones are "The Mermaid", "The Richest Man in Xihong City", "From Vegas to Macau 3", and "Journey to the West: The Monkey King 3".
"In terms of attracting attention, these four films are definitely the most likely to win. Regardless of their reputation in the future, at least in the early stages, these four films will definitely be the main ones to be screened."
Regarding the proportion of screenings for the four blockbusters, Mr. Li said that the theaters basically distribute the screenings evenly, and "The Mermaid" will be appropriately higher among the four movies.
With the precise vision and support of the cinema chains, Stephen Chow's "The Mermaid" lived up to expectations and continued to break box office records since its release on the first day of the Lunar New Year: the box office exceeded 100 million yuan in the pre-sale stage, and the cumulative box office on the first day of release reached 250 million yuan, becoming the highest first-day box office and the highest single-day box office in the history of Chinese-language films. It then set the fastest record of breaking 200, 400, 600, 800, and 1 billion, and quickly refreshed its own first-day and single-day box office records that it had just set on the first day of the Lunar New Year on Valentine's Day.
Zhou Xingchi is a complex for many movie fans.
The audience feels that his comedies have always been strong, and in the early publicity and promotion, the promotion of "I owe Stephen Chow a movie ticket" reached an unprecedented scale.
In addition, "The Mermaid" has a good reputation after watching the movie, so it is reasonable that it performed well in the end.
In the end, in terms of single films, "The Mermaid" won the championship with a box office of 1.8 billion, becoming the film with the highest box office in a single week in mainland China.
[The Richest Man in Xihong City] ranked second with 1.12 billion, [From Vegas to Macau 3] ranked third with 780 million, and [Journey to the West: Part Two: The Monkey King 3] ranked fourth with 750 million. The top four films in the Spring Festival box office combined for 4.45 billion.
Judging from the box office and word of mouth, the domestic film market during this Spring Festival was completely shrouded in the tyranny of Stephen Chow.
The success of the movie naturally boosts the fame of the actors.
Deng Chao is already a top star. His popularity has been very high in the past two years due to the hit show "Running Man". However, his reputation declined last year after he directed and starred in the terrible movie "Bad Angels".
Now the hot sales of "The Mermaid" have brought him back to the top, and even to a higher level, making him the most popular person.
The new generation of "Star Girl" Lin Yun became famous overnight and was recognized by the audience as the "Little Mermaid" in the movie.
However, when she, the female lead, was on the same stage with the former "Star Girl" Zhang Yuqi, the audience complained that there was a huge difference in their appearance.
The heroine is not afraid of being ugly, but is afraid of being outshined by the supporting actress. It is obvious that no matter how you look at it, Zhang Yuqi is much more beautiful than her in the movie.
"My pursuers are lined up from here to France, and you're actually trying to pick up a fish."
This line from the movie was also recognized by many audiences.
"Brother Teng, what do you think, am I right?
No matter how much promotion we do in the early stages, our actors will ultimately speak for themselves through their works.
Look, no one is scolding you online now.
Your strength is here, what are you afraid of?
I know you’ve worked hard, don’t worry, when the movie is released, there will definitely be red envelopes for everyone, including the two directors. How can you complain?
”
After chatting for a while, Gu Wei hung up the phone with Chen Teng with a happy look on his face.
Although compared with "The Mermaid", "The Richest Man in Xihong City" is not as dazzling, but the achievement of 1.12 billion in the first 7 days is real.
Many industry insiders have raised their expectations for the final box office of "The Richest Man in Xihong City", believing that it has the potential to exceed 2 billion and become the third in the history of mainland China's film industry.
Chen Teng's performance in the movie was unanimously recognized by the audience and critics. During the movie promotion period, no one criticized Gu Wei when he proposed the title of "the future king of comedy".
In less than a year, Chen Teng starred in two hit comedy films in a row, which allowed him to gain a firm foothold in the film industry and become a real big star.
Although netizens do not think that he can be compared with Zhou Xingchi now, everyone still recognizes that he is comparable to stars like Xu Zheng and Huang Bo who are good at comedy movies.
Gu Wei was happy to see Chen Teng's popularity. He became famous and earned a lot of money, and everyone had a bright future.
Afterwards, Gu Wei called Yang Liwen again and asked her to arrange the subsequent hype and marketing for Zhang Tianai.
As the leading lady of a blockbuster movie, it is not enough to rely solely on the popularity brought by the movie.
In reality, there are many female stars who become the leading ladies of blockbuster movies. They become popular for a while when the movies are released, but then disappear.
A typical example is the heroine of the original "Wolf Warrior 2", Lu Jingshan, who was the heroine of the movie with a box office of over 5 billion yuan. After the movie was released, her name was quickly disappeared.
Later, she appeared as a supporting actress in some film and television dramas.
If you say she has no ambition, she has been active in the entertainment industry for many years and has filmed many film and television dramas, but gradually she has become less famous.
The main reason is that Jingshan Lu does not have a big company to support her. She has her own studio, but the team is not strong in marketing. After achieving success, she failed to seize the opportunity to promote herself.
The audience has a very short memory. Talents emerge in every generation, and the entertainment industry is changing very quickly. If you want to maintain your popularity, you either have to keep producing excellent works or rely on hype.
For example, our Fan Bingbing, when she didn’t have any works, she would market her beauty and walk the red carpet.
Once there are some achievements, every point of achievement will be hyped up, in short, you have to stay in the hot searches.
Similarly, Da Mimi is actually following a similar route. If the 5 billion box office revenue was hers, she would probably be able to buy press releases for two to three years without any problem.
After the Spring Festival, the box office of "The Mermaid" is still far ahead. Although it is not as exaggerated as in the first week, the daily box office still easily exceeds 100 million.
In the second week and 7 days, "The Mermaid" earned a total of more than 900 million yuan at the box office. As of February 21, it was released for 14 days and earned a box office of 2.73 billion yuan, officially surpassing "Monster Hunt"'s 2.67 billion yuan to become the new champion of the domestic box office rankings.
Although everyone had expected "The Mermaid" to win the championship, when the day finally came, many people were still caught off guard.
In the past two years, the domestic film market has been developing at a speed that is a little hard to believe.
The movie "Titanic" released in mainland China in 1998 became the box office champion of the year with a box office of 360 million yuan, and has dominated the list for 11 years.
In 2010, "Avatar" once again created a box office myth of 1.34 billion in China, which was considered an unsurpassed record at the time.
Later, the domestic film market developed faster and faster, and domestic high-grossing films were released frequently, and everyone regained their confidence.
Even though "Fast & Furious 7" earned 2.427 billion yuan in April last year, bringing the box office record to over 2 billion yuan, domestic filmmakers still have confidence in surpassing it.
Sure enough, just three months later, "Monster Hunt" became the first domestic film to win the championship in mainland film history with a box office of 2.67 billion yuan.
However, in just over half a year, Stephen Chow knocked "Monster Hunt" off the top spot with his "The Mermaid".
The development of the domestic film market has ushered in a real period of explosive growth after more than ten years of accumulation.
While "The Mermaid" broke various records one after another, "The Richest Man in Xihong City" kept a low profile and earned 570 million yuan at the box office in its second week, with a total box office of 1.69 billion yuan.
Due to its good reputation, the box office of the movie did not drop much, and 2 billion is firmly in sight.
The crew of "Three Lives, Three Worlds".
"The current film market is really confusing. Even though he's Stephen Chow, this box office result is a bit too exaggerated!"
During the lunch break at noon, Yang Mi sighed while browsing the news on his mobile phone.
In the more than two weeks since the first day of the Chinese New Year, news related to "The Mermaid" has been overwhelming and everywhere.
These media outlets that focus on the box office have a small shock every three days and a big shock every five days. There are so many record-breaking shocks that netizens who read the news have become a little numb.
"I read a report before that this year the total number of cinemas in our country exceeded 8,000, with a total of more than 40,000 screens, making us the country with the most movie screens in the world.
Add to that the fact that people's living standards have been steadily improving, and the fact that ticket subsidies in recent years have fostered a habit of watching movies, and with all these favorable conditions combined, it's only natural that a movie as blockbuster as The Mermaid will appear."
Gu Wei was not as surprised as Yang Mi. He knew that "The Mermaid" was just the beginning and the real boom period of the mainland film market was still to come.
By then, movies with a box office of over 1 billion yuan will be common, and only movies with a box office of 20 or 30 billion yuan will dare to stand up and shake. The real big-budget movies with high investment will all aim for 4 billion yuan or above.
"What you said does make sense, but why is it so difficult for my movie to break 500 million in the same market?"
Yang Mi looked at Gu Wei with some resentment.
“Hehe~”
Gu Wei gave her an awkward but polite smile. He couldn't just say that your movie is too bad. Even if the market is big, audiences will not buy bad movies.
"Miss Mi, your film 'Blade of Assassins 2' also broke 1 billion at the box office, did you forget~"
Rebacha, who was eating and listening to Gu Wei and the other person's conversation, reminded them.
"Yeah, Reba is right, I'm now the leading actress in a billion-dollar movie.
Even if others have high box office, I am not much worse than them."
Yang Mi nodded, feeling quite pleased with himself.
Gu Wei listened to the conversation and made an estimate in secret.
"Miss Mi, I just did the math. The four films of Tiny Times grossed 1.76 billion yuan, The Goodbye Master grossed 660 million yuan, and Blade of the Assassin 2 grossed 1.03 billion yuan, which makes a total of 3.55 billion yuan. Add to that the other films you've made over the years, and the total box office is definitely over 4 billion yuan, and they all starred the female lead.
This achievement is absolutely rare among today's actresses. If we promote it and issue two press releases, it will generate quite a bit of buzz."
After hearing this, Yang Mi couldn't help but curl up the corners of his mouth, and his joy was beyond words.
“A 4 billion actress?
It’s a pity that I haven’t won the Best Actress award, otherwise a 4 billion award would have sounded even better.”
Yang Mi whispered to himself.
Her self-promotion and marketing have never stopped since "The Assassin 2" was released. Unfortunately, the news related to "The Mermaid" has been too popular recently. Its box office has exceeded 3 billion, and her performance is not as good as hers, so the press release did not make much splash.
After this wave of popularity has passed, she decided to market her identity as the "4 billion actress" as Gu Wei suggested.
Having achievements is good, and bragging is also a confidence.
Gu Wei had no idea that Yang Mi had such rich thoughts behind his unintentional words.
"Miss Mi, you said before that you wanted to take a leave. When are you leaving?"
He picked up a piece of pork ribs from the lunch box and asked while eating.
Hearing what Gu Wei said, Reba, who was about to pick up the food, paused, then returned to normal and pricked up her ears, waiting for Yang Mi's answer.
"At the beginning of next month, I didn't realize that I have so many scenes recently. I shoot during the day and then at night. I feel like I have lost a lot of hair."
Yang Mi complained as she spoke, not noticing anything unusual about Reba beside her.
Gu Wei calculated the shooting time.
“Is that so~
By the time you come back, the scenes at Xiangshan Film and Television City will probably be finished, and then the crew will move to the Puzhehei Scenic Area in Yunnan Province. We can meet up there."
(End of this chapter)
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