Chapter 415: Profitable Before Filming
Before and after the release of [Detective Chinatown 2], the main creative team ran dozens of roadshows, during which they were asked all kinds of tricky questions, so no one took this media meeting too seriously.
No matter what the media asked, several people answered with ease.
"Excuse me, Director Gu, why didn't Wang Baoqiang show up today? We noticed that Wang Baoqiang wasn't there when the crew landed in Beijing yesterday."
"Wang Baoqiang left the crew a few days early due to schedule reasons and is currently working on other things, so he was unable to come."
Gu Wei was not surprised that some media mentioned Wang Baoqiang.
Since he left the group that day, he has not sent any news back.
It was only on the next morning, when the money that Gu Wei had promised to lend him arrived, that he received a WeChat message of thanks from Wang Baoqiang.
Gu Wei didn't know what condition Wang Baoqiang was in now.
The media meeting ended before noon.
Gu Wei said goodbye to Liu Yifei and left with Nazha.
"I'm going to the company, will you come with me?"
Gu Wei asked Nazha in the nanny car.
"I better go home. I was already exhausted from the roadshow a while ago. I finally got home, but I didn't get enough rest last night.
It was Yifei who just reminded me that I have dark circles under my eyes. I need to go back and catch up on my beauty sleep."
"It's because you insist on it that I can't stop you."
Gu Wei complained, feeling like he had gotten something for nothing.
Nazha was also a little embarrassed.
"Didn't I forget that I had to get up early today for a media conference? You didn't even remind me.
And even though he knew I was very tired, he still took such a long time, which ended up making me sleep so late."
Gu Wei didn't expect that the blame would be put on his head in the end.
"Okay, okay, it's all my fault."
The nanny car was driving slowly on the roads of Beijing. There were many cars on the road during the noon period, and the car speed could not be increased. Fortunately, Gu Wei did not have anything urgent to do.
"Gu Wei, aren't you angry with me?"
As they were approaching Palm Springs International Apartments, Nazha suddenly asked.
"Angry with you, why?"
Gu Wei was a little confused.
"Sister Yifei originally invited you to be her guest, and her mother wanted to host a banquet for you, but I insisted on going along.
I thought you might be unhappy.”
Nazha looked at Gu Wei with some concern and spoke cautiously.
Gu Wei rubbed her head and said with some amusement:
"Just go, since Sister Yifei, the host, has agreed, how could I not be happy?
We're just having a meal together.
I had the opportunity to meet Yifei's mother, Aunt Liu. The last time I saw her was when I was filming "Blade of the Assassin." It's been over 4 years now.
After hearing what Gu Wei said, Nazha happily hugged his arm.
"Don't worry, I will be very obedient outside and will definitely not cause any trouble for you!"
Nazha and Gu Wei have been together for a long time and have experienced so many things. She knows that she cannot live without each other in terms of love, life and career.
Because of her status, she never asked about anything concerning Gu Wei, but when it came to Liu Yifei, she would always feel anxious.
The car arrived at the underground parking lot of the community.
"Will you come over tonight?"
Nazha was a little reluctant to get off the car as she was about to do so.
Gu Wei smiled.
"Of course~
I'll come back tonight and celebrate Chinese Valentine's Day with you!"
“Wood!
I'll prepare dinner and wait for you."
Nazha put her arms around Gu Wei's neck, kissed his cheek lightly, and got out of the car happily.
After sending Nazha home, Gu Wei took a car back to the company.
In the afternoon, Gu Wei concentrated on processing some work that had accumulated while he was away in the office.
In the second half of this year, Weiming Tianxia will lead the production of three film and television dramas. The movie "Take My Brother Away" and the TV series "Ashes of Love" started shooting last month and are currently underway.
The TV series "You Are My Glory" co-starring Gu Wei and Reba is still in preparation and is expected to start shooting at the end of August.
Although the cost of "You Are My Glory" cannot compare with "Ashes of Love", this is a TV series in which Gu Wei himself plays the male lead. In everyone's opinion, "You Are My Glory" is the most important project of "Gu Wei Ming Tian Xia" in the second half of the year, without a doubt.
"Boss, ever since our company started preparing for 'You Are My Glory' and the news that you would be playing the male lead was released, countless manufacturers have approached us, hoping to collaborate with us and place advertisements for their products in the TV series.
After a month of rigorous screening and negotiations, and after discussing the matter with Director Lin Yufen, we were able to select ten brands, including Yuanqi Forest, Honor series phones, OPPO series phones, 21 Gold Vita, PepsiCo, HyPP Noka infant formula, Mizone vitamin functional drinks, Tongcheng Travel, Estée Lauder Ageless Platinum Cream, and Estée Lauder Eye Cream, as advertising partners without disrupting the filming of the TV series.
In the office, Gu Wei was looking at the documents in his hand while listening to Yang Liwen's report.
"The total advertising costs for these ten brands is 48 million, plus the 50 million from King of Glory, the largest product placement company for our show.
The total advertising cost of [You Are My Glory] is 98 million.”
"Tsk tsk, the cost of this drama is 60 million, which means that even before the filming started, we have already made a profit of 38 million.
Once the drama is finished and the broadcasting rights start to be sold, you will make as much money as the sales volume increases!
Filming TV series now really makes money!"
Gu Wei sighed.
Yang Liwen reminded Gu Wei with a smile on her face.
"Boss, it's not the TV series that makes money, it's the TV series you star in that makes money.
These advertisers are all after your name.
Everyone believes that with your participation in this film, "You Are My Glory," the future broadcast volume and popularity will not be inferior to last year's "Love O2O." Everyone will naturally actively donate money to us because it is profitable."
Gu Wei nodded.
He also understood what Yang Liwen said.
[You are my glory] These product placement costs may seem exaggerated, but no brand merchant will feel that they are at a disadvantage.
Gu Wei’s previous work “Love O2O” is the best example.
At that time, the drama had 14 brand placement companies, and their sales skyrocketed after the TV series became a hit.
The biggest gain was the "A Chinese Ghost Story" implanted by NetEase.
Although because of the step-by-step contract signed with Weiming Tianxia, NetEase finally paid 30 million in advertising fees.
However, the popularity of "Love O2O" has made the game "A Chinese Ghost Story", which occupies a large part of the TV series, repeatedly set new historical records in the total number of players logged in to the PC game.
On the day the TV series was first aired, the mobile game [A Chinese Ghost Story] rose 114 places on the iOS free list, firmly occupying the top 3 position in the App Store's overall free ranking.
Cui Zhimin, the marketing director of NetEase Leihuo Game Department, was so happy at the time that he mentioned the help that Weiwei brought to the game more than once in public.
It was precisely because of this successful example that when Gu Wei was preparing to shoot "You Are My Glory", Tencent Games paid a huge advertising fee of 50 million without hesitation. This time, there was no need to sign a step-by-step contract, showing 100% trust in Gu Wei.
Of course, Tencent has read the script and knows that "Honor of Kings" does occupy a very large proportion in the TV series.
"Boss, recently many TV stations and video platforms have called me and expressed their interest in the drama You Are My Glory.
Among them, Mango TV, Blueberry TV and Shanghai TV are the most active."
Gu Wei nodded. These three TV stations had all cooperated with him before, and all the cooperation was very pleasant. Now he has a new TV series coming out, so everyone should pay attention to it in advance, and also prepare for the competition for buying the film later.
[You Are My Glory] This drama is somewhat different from the TV series that Gu Wei has filmed before. Since it contains more game parts, it is still unclear whether it can be broadcast on TV in the end.
Although Gu Wei has made many changes to the content of the TV series in order to allow it to be broadcast on TV in the future, the original version was not broadcast on TV after all, so he is not 100% sure.
Fortunately, the current censorship requirements are not as strict as they will be in the future. After all, his last year's "Love O2O" also had a lot of game content, and it did not prevent it from being a hit on Blueberry Channel.
After the production of "You Are My Glory" is completed, Gu Wei will sell the first-round broadcast rights to the TV station that pays the most and can help the TV series pass the review of the State Administration of Radio, Film and Television.
After being busy at the company for half a day in the afternoon, Gu Wei got into his own nanny car after get off work in the evening.
"Boss, this is what you asked me to buy."
The assistant said as he handed him a black gift box with extravagant packaging.
Gu Wei took it, opened the box and nodded.
"very beautiful"
Yang Chaoyue looked calm, but he was extremely envious in his heart.
She was the one who bought the things, and she knew exactly how expensive and beautiful the jewelry in the box was.
She is also a woman, and jewelry has an unparalleled appeal to her.
"If someone could give me such beautiful jewelry, I would do anything for it."
(End of this chapter)
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