Chapter 465: Unsurprising Celebrity List
In December, not only did "Eternal Love" begin its promotion, but "The Love Master" which was released at the end of the month also released a series of "cheap first" version posters, "single dog" version posters and "strategy to escape being single" version stills.
In the trailer released, there is a version that specially cuts out Gu Wei's guest role "Wang Kun", and the scene from running to heart attack is turned into a black and white photo and placed on the tombstone. Almost all the shots in Gu Wei's movies were cut into the trailer. "The Love Saint" really attracted the attention of many viewers thanks to Gu Wei's name.
This is a bit like the future Happy Twist movies. As long as Chen Teng makes a cameo appearance, he will definitely be edited into the protagonist in the trailer. Now Gu Wei's box office appeal is even stronger than the future Chen Teng, so the company's own movies will naturally make good use of this fame.
Of course, they didn’t go too far in the promotion. The poster clearly stated that Gu Wei was a “special guest star”, so it wasn’t considered deceiving the audience.
Coincidentally, "The Great Wall", which was released earlier than "The Love Master", also used Gu Wei's name a lot in its domestic promotion.
Although the real protagonists of this Sino-US joint venture blockbuster are Matt Damon and our Da Tiantian, when it was promoted in China, the production team forced Gu Wei, who only had two shots as a guest star, to take a place on the poster.
On some posters of "The Great Wall", Matt Damon stands in the middle, with Da Tiantian and Gu Wei in golden armor standing on both sides, looking very intimidating.
In addition, the song "A Bridge of Fate" sung by Gu Wei is the ending song and main promotional song of "The Great Wall". Audiences who have not watched the drama may think that Gu Wei has a big role in the movie based on the position of the poster.
In the rest area of the set of [Ex-Files 3], Ni Ni was drinking a cup of milk tea while browsing her phone.
"Gu Wei~
Director Zhang's Sino-US co-production, The Great Wall, is about to be released, so why aren't you with the crew promoting it?
Ni Ni debuted as a "Mou Girl" and has always been very grateful to director Zhang Yimou. She has paid attention to all the movies directed by Director Zhang. Recently, the promotion of "The Great Wall" has been in full swing, and the Internet is flooded with news about this movie.
"I'll just be a cameo. I'll just go to the premiere in a couple of days to show my support. Forget about the rest of the promotional stuff."
"Just to make some soy sauce?"
Nini was very surprised.
"But looking at the promotions, it seems like you're at least the second male lead!"
“Haha~ Although it may seem a bit arrogant to say this, the early promotion of [The Great Wall] was clearly riding on my popularity and asking me to help attract traffic to the movie.
Of course, due to the relationship between China Film Group and Wanda, it doesn’t matter if they take advantage of it.
The main domestic distributor of this film is LeEco Pictures, and this promotional method is what they are best at.”
Gu Wei was not surprised at this at all, after all, his own company's films used the same promotional method.
"this
When the movie comes out, won't the audience feel cheated if they find out you don't have that many scenes?"
Gu Wei looked indifferent.
“It’s clearly written on the poster that I’m making a special appearance, so it’s not really a lie.
If the film is really popular later on, the audience won’t care about this little thing.”
On December 6, Forbes released the 2016 China Celebrity List, selecting 100 celebrities who have made outstanding performances in their respective fields in 2016 as candidates.
Using multiple indicators such as income, exposure, and influence of works, a comprehensive ranking is made for celebrities from mainland China, Hong Kong, Macao and Taiwan, including singers, actors, hosts, directors, models, and athletes, but excluding business celebrities and internet celebrities.
In this issue of the Chinese Celebrity List, Gu Wei secures the top spot with a celebrity income of 420 million yuan. (P.S. The Forbes Celebrity List does not include personal business income.)
Fan Bingbing, who ranked first last year, dropped one place this year to second place with an income of 244 million yuan. Her three consecutive years at the top of the celebrity list were finally ended by Gu Wei.
In fact, last year, if Fan Bingbing had not had the hit drama "The Empress of China" at the beginning of the year, and if Gu Wei's endorsements from last year had not expired, his personal income would have been relatively low according to Forbes, at just over 100 million. Normally, the top spot on the list last year would have changed hands.
Of course, even if Forbes calculated that Gu Wei's income as an artist was 420 million this year, it would not be accurate.
In January this year, Gu Wei renewed and added new endorsement contracts with nine other brands, including Lay's potato chips, Beer & Vegetable, Master Kong Iced Tea, Mosen Glasses, L'Oréal Men, KFC, Tuborg Beer, Clear, and Watsons. His total endorsement fees for the two years totaled 410 million yuan.
In the second half of the year, he endorsed Honor of Kings and earned 60 million yuan in two years.
Last month, he signed two-year global spokesperson contracts with Coca-Cola and Porsche, worth $15 million and $10 million respectively.
Not counting his film remuneration, Gu Wei’s pre-tax income this year from endorsement fees alone is as high as 650 million yuan.
It seems exaggerated, but this is the benefit that Gu Wei's unique fame in the domestic entertainment industry has brought him.
Everyone knows about these endorsements, but the actual endorsement fees are kept confidential. When Forbes calculates the fees, it can only rely on past experience to make guesses.
It is normal that there is a gap between the income on the list and the actual income.
The third place on this year's celebrity list is Lu Han. As the most popular traffic star in the domestic entertainment industry after Gu Wei, his annual income is 183 million yuan, and his ability to attract money is extremely strong.
His former teammate Li Jiaheng ranked 9th with an income of 136 million.
Yang Mi ranked 4th this year with a personal income of 170 million yuan, thanks to the huge success of "Assassin Spring Blade 2" which she collaborated with Gu Wei, as well as the good ratings of some TV series she filmed herself.
Huang Xiaoming and baby are ranked seventh and eighth respectively, with incomes of 160 million and 140 million respectively.
Nazha and Zhang Tianai from Gu Wei's company failed to make it into the top ten, ranking between 10th and 20th.
This year's Forbes Celebrity List did not surprise anyone. Gu Wei's topping the list was a natural progression and not really big news.
If Gu Wei didn't rank first in this year's list, it would be news and would trigger all kinds of discussions.
Now, it seems that everyone agrees with this ranking. Netizens are having fun watching it and sighing that Gu Wei makes a lot of money. Fans now have another thing to brag about their idol.
"It's okay if he's not as good as Gu Wei, but other stars have more experience. Why is Lu Han ahead of me?"
Li Jiaheng looked at the popular rankings online and complained dissatisfiedly.
Now he no longer has the enthusiasm to surpass Gu Wei, because the other party's movie box office performance this year has had a huge impact on him.
He returned to China and made several movies. The low-budget romance film he filmed alone earned more than 200 million yuan at the box office, which he thought was very good. His box office appeal was also among the best in the domestic entertainment industry.
But Gu Wei starred in three movies this year, "The Assassin 2" with 1.03 billion, "Operation Mekong" with 2.08 billion, and "Detective Chinatown 2" with 3.9 billion. His personal box office performance as a leading actor exceeded 7 billion in one year!
To put it in a more mysterious way, the opponent's performance was so exaggerated that it completely shattered Li Jiaheng's "Dao heart", leaving him with no will to catch up.
Gu Wei had just become popular two years ago and he had just returned to China. At that time, Li Jiaheng always wanted to compare himself with Gu Wei, and was very dissatisfied when he saw that his popularity and fame were not as high as the other's.
Now that the gap between the two has reached a certain level, he has completely lost the desire to compare and simply doesn't want to think about it anymore.
However, Li Jiaheng always pays attention to his former teammate Lu Han.
"In terms of popularity, Lu Han has the Running Man to boost his profile, and the movie The Lost Tomb that he starred in also grossed 1 billion yuan during the summer box office, so it's no surprise that he's reached this position so quickly."
Agent Huang Bin explained on the side.
"But don't worry, the movie you starred in, Zhou Xingchi's Journey to the West: The Demons Strike Back, will be released in less than two months during the Spring Festival. After this movie is released, I believe your status will be greatly improved.
iQiyi is planning to produce a music variety show, which I think would be a perfect fit for your style. I'm currently in discussions with them.
So don’t worry, just wait and see in 2017. If everything goes well, it will be no problem to surpass Lu Han.”
(End of this chapter)
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