Chapter 524: Sharing the Cake
The domestic film market in April can be described as a monopoly. Dozens of movies were released from the beginning to the end of the month, and the total national box office for that month was 4.8 billion yuan, of which "Fast and Furious 8" accounted for more than half of the box office.
In recent years, with the rise of domestic films, the market for Hollywood blockbusters in China has become smaller and smaller.
It can be said that apart from the Marvel series of superhero movies, other Hollywood blockbusters that have achieved high box office results around the world have mostly failed to make much of a splash after landing in China.
However, the "Fast and Furious" series has emerged as a rising star and is extremely popular in the country.
To be precise, this racing-related action movie series only became a popular IP after the release of "Fast and Furious 7" two years ago.
In 2013, "Fast & Furious 6" was released in China, and the final box office was only more than 400 million yuan. Although it was also very good, it was much worse than the "Transformers" series of the same period.
It was not until 2015 that "The Furious 7" became a huge hit in China, influenced by the news of the death of the male lead Paul Walker, and raked in 2.4 billion yuan at the box office, snatching the throne of the domestic movie box office champion at the time from "Transformers 4".
To be honest, an actor who was filming a racing movie and ended up dying in a car accident caused by an out-of-control supercar can only sigh: "If you walk by the river often, you will get your feet wet."
Gu Wei also didn't understand why domestic audiences missed a Hollywood actor whom they didn't know at all on the other side of the ocean so much.
I can only say that the promotion and publicity of "Fast and Furious" is good, and they know how to exploit the deceased.
In short, the Fast and Furious series has become very popular after the 7th installment, and this year's Fast and Furious 8 will continue to sell well.
It earned 1.3 billion yuan at the box office in the first three days of its release, an average of more than 400 million yuan per day. Keep in mind that this was April, there were no holidays, and it was not a golden period. This momentum surpassed all previous domestic films. Even the current domestic box office champion [Detective Chinatown 2] was far inferior to it in the early days of its release.
Of course, Hollywood blockbusters always perform well in the first two weeks, but they don’t perform well in the long run. The final box office of "Fast and Furious 8" was only 2.6 billion, which was twice the first week’s.
However, this is already the highest-grossing movie since the beginning of this year. The box office champion of the Spring Festival, "Kung Fu Yoga", only took in 1.7 billion.
Sitting in the car on the way to the airport, Gu Wei looked at the movie box office data for this month on his mobile phone.
He doesn't care at all about the high box office of "Fast and Furious 8". "Wolf Warrior 2" will be released in the summer this year, and no Hollywood blockbuster will be able to beat it by then.
[Wolf Warrior 2] has been scheduled to be released on July 27, which is still three months away from its release.
The movie has been releasing posters and trailers since the beginning of the year, slowly warming up the market, and the publicity and distribution team will not concentrate on promotion until one month before the release.
The original investors of "Wolf Warrior 2" were only Gu Wei's "Wei Ming Tian Xia", Wu Jing's "Dengfeng International" and Lü Jianmin's "Spring and Autumn Times Pictures", of which Gu Wei accounted for 40%, Wu Jing and Lü Jianmin accounted for 30% respectively.
After the filming of the movie was completed, Gu Wei discussed with Wu Jing and Lu Jianmin, and Gu Wei took the lead in taking out 5% of their investment shares and distributing them to ten domestic entertainment media companies, including China Film, Light Media, Wanda, Huayi, Bona, Tao Piaopiao, Yaolai Media, Jinyi Pictures, Dadi Times, and Hengdian Film Group.
Some of them account for a larger proportion, some for a smaller proportion, and the total 15% investment share premium is RMB 80 million, which is finally invested as the promotion and marketing funds for the film.
The ten investors that Gu Wei found basically covered all promotional points from online ticket purchase to offline cinemas.
As long as the money is in place, a movie can be promoted in all directions without any blind spots.
Of course, the most important thing is that these companies have cooperated with Gu Wei. Not to mention China Film and Guangguang, the following theater companies were Gu Wei's partners when he was filming "Detective Chinatown 2".
We had a very pleasant cooperation and everyone made money following Gu Wei.
When Gu Wei came with "Wolf Warrior 2" this time, although it was a premium investment, several companies still signed the contract without hesitation.
They are optimistic about Wu Jing, and they trust Gu Wei, who has always helped them make money.
According to the premium offered by Gu Wei, "Wolf Warrior 2" must earn at least 1.2 billion yuan at the box office before investors such as Guangguang can recoup their investment, but everyone believes that with Gu Wei's performance, the film will have a box office of at least 1.5 billion yuan.
For "Wolf Warrior 2", Gu Wei has taken into account everything he can consider. Coupled with the fact that the quality is better than the original, Gu Wei believes that it will not be too difficult to get the box office of the original time and space or even higher.
"Boss, this is from the company headquarters. It's a list of all the movies that will be released in China in the next three months."
Executive agent Yang Dan handed a paper form to Gu Wei.
"You shot a solo cover for People magazine earlier this month, and now 60,000 copies of the May issue have been pre-sold."
"People is ultimately a serious magazine. I remember that the pre-sales for the quarterly issue I shot for Vogue in Japan last month exceeded 100,000.
The Japanese special edition filmed with Yui Aragaki also surpassed last year’s best month sales record.”
Gu Wei looked through the movie release list in his hand and frowned slightly.
Although the company's drama "Take My Brother Away" has been scheduled to be released in the summer, Gu Wei is still hesitant about the specific time.
Because the publicity and distribution company chose China Film Group, they were quite flexible in choosing the release date. As long as they said so, any time would be fine as long as Gu Wei wanted.
After all, it is Miss Han’s directorial debut, and China Film Group gave it the green light.
“VOGUE is an internationally renowned fashion magazine, and [People] definitely can’t compare in terms of circulation.
But in China, [Character] targets a higher-end group and has a greater influence among high-level people.
Boss, your [People] cover and interview have received a lot of coverage from official media.”
Gu Wei nodded.
“Is [Divas Hit the Road 3] going to be released soon?”
"This Sunday night at 8:30, it will premiere on Mango Channel, following He Jiong's new variety show [Longing for Life Season 1], and will be broadcast simultaneously on Mango TV.
In addition to editing 12 episodes of the main series, the program team also has two to three VIP episodes of each episode, which can't be seen on TV and can only be watched by members of Mango TV.
As Gu Wei's executive agent, Yang Dan is not only responsible for arranging his daily schedule, but also knows all the information about his work.
"It seems that the production team of [Flowers and Youth] is very confident about the third season."
Gu Wei looked up in surprise.
"Mango TV has been promoting this variety show since you took over, and it continued until the end of the filming of [Flowers and Youth], with several promotional videos released in between.
Judging from the online public opinion, everyone is looking forward to this season of "Divas Hit the Road".
In addition to the old viewers of the previous two seasons of Youth With Flowers, many netizens who like your TV series have become interested in Youth With Flowers 3.
Now the number of reservations for "Divas Hit the Road 3" on Mango TV has exceeded one million.
Many people are optimistic that this season of "Flowers and Youth" will have a new breakthrough in ratings, perhaps even catching up with the newly revamped "Running Man."
As a qualified agent, it is also an essential skill to keep abreast of the online updates about your own stars.
The fifth season of "Running Man" was recorded this year. It is said that after Reba joined as a new permanent MC, the number of female members in the program increased. In order to avoid conflicts in the program positioning and tone, the program team removed the word "brothers" from "Running Man" and changed it to "Running Man".
This allows the program to be positioned more broadly and reach a wider audience.
This is the more official explanation, but in reality, the copyright purchased by Blueberry TV and Running Man has expired, and the new copyright fee has not been negotiated.
After the name change, it becomes a pseudo-original variety show and does not have to pay high copyright fees.
Another thing is that in recent years, the country has been implementing policies to restrict Korean entertainment, which is commonly known as the "Korean restriction order". Blueberry TV's actions are also to a certain extent in response to the national call.
"Haha, I feel like a lot of netizens just want to see me make a fool of myself on 'Divas Hit the Road,' after all, this variety show didn't have a very good reputation before."
When Gu Wei is free, he will also check Weibo and Douyin, and he sees some of the comments from netizens.
In addition to his die-hard fans, many netizens want to see Gu Wei appear in the embarrassing situation of Jing Boran and Yang Yang in the last season of "Divas Hit the Road 3". After all, it is very interesting to watch big stars make a fool of themselves.
"[Princess Agents] should be online soon, right?" Gu Wei remembered that the show was scheduled to be released in May. After all, he was not the lead actor, and after the copyright was sold, he paid much less attention to it.
"On the 6th of next month, the show will premiere on Mango TV's [Youth in Progress] Theater, and will also be released simultaneously on Tencent Video, iQiyi, and LeTV Video.
Our company's Li Xian and the female lead Zhao Liying participated in Happy Camp last week. Mango TV attaches great importance to this costume drama with a strong female lead and has done a very good job in promoting it.
(End of this chapter)
Continue read on readnovelmtl.com
