Chapter 27 Release
The premiere was very successful and the audience response was very enthusiastic. These were not ordinary audiences. Apart from those invited by the actors and crew, they were basically some mass media and self-media, as well as some film critics. There were not many audiences who actually bought tickets to enter the venue.
After all, this is the last large-scale publicity before the movie is released. The rest will have to wait until the actors start their nationwide roadshow after the release.
On Friday, October 26, "The Blade of the Assassin" will be released nationwide.
After a night of fermentation, some self-media people have already written their own viewing experience online.
Regardless of whether the film is good or bad, writing film reviews is their job. They need to see the films that are about to be released in advance and write reviews that attract netizens to read. The film producers also need these "tap water" to spread the influence of the films.
A win-win situation.
Starting from the early morning, major cinemas across the country began to schedule screenings, and audiences began to come in to watch the film.
Of course, the cinema’s screening schedule was agreed upon some time ago.
The original time and space "The Blade of the Assassin" was also promoted and distributed by China Film Group. At that time, it had an 18% screening rate, becoming the second most screened film in the country that day.
Unfortunately, due to the lack of publicity, many fans were unaware of the film's release. The box office on the first day was only 8.5 million, and the attendance rate was very low. As a result, theaters reduced their screening rates the following day.
Later, due to the spread of word of mouth, the attendance rate of the movie during prime time reached more than 90% at one point, and the theaters increased the screening schedule. Unfortunately, it was too late, and the movie finally earned 93.1 million at the box office, failing to break 100 million.
No matter which cinema, the most basic principle is profit first. No matter how powerful your distributor is or how big your director is, at most you will be given a high screening schedule when the film is first released. If the attendance rate cannot keep up in the later stage, your screening schedule will definitely be cut.
Some movies that are not very famous may not have ideal screening schedules in the early stages, but as word of mouth spreads through some "tap water" audiences, theaters may also increase their screening schedules.
Compared with the original time and space, there are some competitors released at the same time. Basically, no movie released in theaters now can pose a threat to "The Sword of the Assassin".
China Film Group also made an effort this time, with the cinemas giving a 28% screening rate on the first day, ranking first in the country during the same period.
When the movie was released, Gu Wei and his crew were not idle either. On the first day, the actors in the crew started the roadshow under the leadership of director Lu Yang and producer Wang Donghui.
The first day of the roadshow was in Beijing, and they needed to visit several larger cinemas in Beijing to promote the show.
Roadshows are generally divided into pre-release and post-release. The roadshow before the release is mainly for publicity and hype, so that more people know that the movie is going to be released and so that theaters will give it a higher screening schedule.
The roadshow after the release is purely to attract more people to the theater to watch the movie. To put it bluntly, it is no different from the loud shouting of a salesperson, and it mainly relies on the fame of the actors themselves.
The fame of the actors will naturally attract audiences. Even if they don’t want to watch the movie, they will go to the cinema with the mentality of seeing the real stars.
If you are not famous, then the roadshow is useless. The audience doesn’t know you, so how can they come to your roadshow?
"Yifei, can I ask what made you take on this movie?"
a reporter in the cinema asked.
"Well, it's the script. The director sent me the script and I read it carefully several times. I really liked the story."
Liu Yifei said.
"Gu Wei, how did you convince the director to let you play the role of Chen Lian in the movie?" Then the media asked Gu Wei.
"I think my image and temperament just happened to fit the director's vision for the role, plus a little bit of luck," Gu Wei said seriously. "Of course it's based on my ability. Would I tell you I paid for the role?"
"Let me add a few words. The first time I saw Gu Wei, I felt that he was a perfect match for the character of Chen Lian in my script. He was the 'Chen Lian' in my mind. Later, after an audition, I decided on Gu Wei as the male lead." Director Lu Yang also began to talk nonsense seriously.
Liu Yifei, who was standing aside, listened to what they said and glanced at them sideways.
Soon it was evening and the day's road show was over. The actors collapsed in the car one by one due to exhaustion.
Gu Wei sat down next to Zhang Tianai, resting his head on her shoulder and holding her hand. Zhang Tianai looked up at the others shyly and whispered, "Don't be weird, there are so many people here."
"What are you afraid of? Everyone on the crew knows that you are my girlfriend."
Gu Wei said indifferently.
Only Liu Yifei in the front row looked at this scene in surprise. Zhang Tianai had not joined the crew when she finished filming, so the two did not know each other.
She stuck her head out and looked at Gu Wei with curiosity. She only knew that Gu Wei had an ex-girlfriend.
"Gu Wei, what's going on? Are you guys back together?"
She thought Zhang Tianai was the ex-girlfriend that Gu Wei had mentioned before.
"What? Sister Tian Ai is my girlfriend. We have never broken up. Why would we get back together?"
Liu Yifei was still a little confused after hearing what Gu Wei said, but she didn't dare to ask any more questions, after all, Zhang Tianai was right in front of her.
"Yifei, hello. When I arrived at the crew, you had already left. My name is Zhang Tianai, and I'm Gu Wei's girlfriend."
Zhang Tianai said to Liu Yifei with a smile on her face. She also had some doubts in her heart and wanted to ask Gu Wei what Liu Yifei meant, but the occasion was not right and it was not appropriate to ask him.
Moreover, she is still somewhat wary of Liu Yifei. After all, with her looks, fame, and role filter, she would not feel at ease with anyone's boyfriend being around her, not to mention that they are the male and female protagonists in the drama.
"Hello, Tianai." Liu Yifei was also very polite.
At night in the hotel, Zhang Tianai was in Gu Wei's room.
Even for publicity, the treatment is different, and the rooms of the male and female protagonists and others are also of different grades.
Zhang Tianai was only given an ordinary standard room, but of course she didn't have to live there, as she was staying with Gu Wei.
"Dear, what did Liu Yifei mean by that just now?"
Zhang Tianai can't forget it.
"Look, didn't I tell you that I had an ex-girlfriend at school? Before you came to the crew, my ex-girlfriend called me, and Sister Yifei happened to hear it. She thought it was my girlfriend, so I told her it was my ex-girlfriend.
She might have misunderstood you today and thought you were my ex-girlfriend." Gu Wei said nonchalantly.
"Oh, I understand." Zhang Tianai didn't ask why he was still in contact with his ex-girlfriend after breaking up.
After all, they were not together at that time, and they were classmates, so it was unrealistic not to contact them at all.
"Honey, we are so tired today. Let's take a shower together." Gu Wei said as he picked up Zhang Tianai.
"Hate it. You're so tired today, and you're still thinking about this." Zhang Tianai patted his chest gently with his hand.
Gu Wei looked aggrieved. "My dear, you misunderstood me. As someone who loves environmental protection, saving water has become a habit in my life. You see, water resources are so precious, how can we bear to waste them?"
Thanks to sk, Xiaorong, you have to change your nickname, Paris Night, criticizing driving every day, book friend 20230219173728463, book friend 161114075106276 and everyone for the monthly tickets.
Thanks to Paris Night, book friend 20230427203626244, and Good Wind Legitimate Power 152 for their rewards.
The author thanks you.
I continue to ask for votes from everyone, there are still 39 investments left to break 100.
(End of this chapter)
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