Chapter 298 Preparation and Big Sales
[Etone Films] has indeed put a lot of effort into publicity.
Almost all the well-known domestic media were present at the premiere.
The next day, "Monster Hunt" dominated the entertainment headlines of all major news media.
Everyone gave it rave reviews and praised the movie in various ways, praising it to the highest level possible.
Of course, in terms of film quality, "Monster Hunt" is definitely an excellent movie.
In particular, its groundbreaking combination of real people and computer CG animation has given people who have seen it a refreshing effect.
Moreover, its special effects are realistic and delicate, reaching the level of Hollywood blockbusters.
This gave domestic audiences, who were used to the cheap special effects in domestic films, a pleasant surprise.
So, overall, the movie lived up to the media's hype.
The more than 3,000 audience members who attended the premiere that day became the film's first batch of fans.
People posted their thoughts after watching the movie online, further boosting the popularity of the film.
Many people who like watching movies are also very curious about this movie, which is known as the first domestic fantasy masterpiece.
I highly recommend everyone to watch Monster Hunt, it is definitely one of the top domestic films!
Because Gu Wei attended the premiere, I was completely captivated by the little demon king "Hu Ba" after watching the movie. He's so adorable! I'm going to go to the cinema to watch it again after the movie is released!
[Gu Wei's works will never disappoint you. This is an excellent work that should not be missed! ]
I think Monster Hunt is more suitable for families to watch. Both the elderly and children will like it. It is a great family movie.
【.】
In the office, Gu Wei sat in the boss chair and looked at today's news on the Internet, sighing at Jiang Zhiqiang's generosity.
The movie will be released nationwide tomorrow, and the publicity for "Monster Hunt" is becoming more and more overwhelming.
Comprehensive online and offline coverage brings publicity and promotion to the extreme.
He picked up the coffee in front of him and took a sip.
His brows furrowed slightly.
"This Yang Chaoyue told her not to put so much sugar in coffee."
After a while, Yang Liwen knocked on the door and came in.
"Mr. Gu, the preparatory work for [Detective Chinatown 2] is almost complete, and the entire filming team is on standby."
She said as she handed Gu Wei a piece of information.
Gu Wei flipped through the pages casually, and found that most of the people in the film were old people from the time of "Detective Chinatown 1".
"How's the recruitment going?"
"Some people have already submitted their resumes. Our company is well-known in the industry and is very attractive to talented people.
The headhunters are also helping us find suitable talents.
We expect to form 1~2 new teams within two months."
"Okay! We can't relax on this matter."
Gu Wei thought about it.
“The other personnel are fine, but I pay extra attention to whether there are any outstanding directors.
We don't need to be famous. I guess even successful big directors wouldn't look down on our little temple.
Directors of stage plays, web dramas, and even those whose works have failed are all fine, the main thing is to have ideas and ability.
If there is such a person, please show me his information separately."
When filming TV series and movies in the country, the director is the one who truly controls everything.
If Wei Ming Tian Xia had a few capable directors under its command, it would be possible for it to shoot several projects at the same time.
"clear!"
Yang Liwen hesitated for a moment and asked tentatively.
"Mr. Gu, do you think the start time of [Detective Chinatown 2] should be adjusted?"
Gu Wei understood what she meant.
"No, we will still start filming at the end of this month as planned. We will finish the scenes in China first and then move to the United States.
After Monster Hunt is released, I won't need to keep promoting it. I've already mentioned this to Mr. Jiang from Anle, so don't worry."
On the afternoon of the 15th, the day before "Monster Hunt" was released.
The premiere of "The Pancake Man" directed by Dapeng was held in Beijing.
Although many friends from the circle came, it was much more shabby compared to yesterday's world premiere of "Monster Hunt".
But it's not surprising. The investment for "Monster Hunt" was 350 million, while the officially announced investment cost for "The Pancake Man" was only 50 million.
Producer Chen Zhixi also made it clear to the public that half of the 50 million cost was used for publicity and promotion.
The two films are completely on a different scale in terms of cost.
Gu Wei was also invited, but he did not show up on the pretext of movie promotion.
Logically speaking, given his relationship with Chen Zhixi, he would definitely be there unless there was anything important.
Besides, he also made a friendly guest appearance at that time.
But now the movie "Monster Hunt" starring him will be released on the 16th, and "The Pancake Man" will be released on the 17th.
Two movies released one day apart are bound to create a fierce competition at the box office.
Although Gu Wei didn't care about this, he knew that "Monster Hunt" would be a big hit and the performance of "The Pancake Man" would amaze everyone.
But even for the sake of Anle's face, he couldn't go and cheer for his opponent.
This is a question of basic professional ethics.
Of course, if it were a different time period and there was no direct conflict between the two films, he would definitely give face to Producer Chen.
Thursday, July 16th.
[Monster Hunt] is officially released.
Although it was a weekday, cinemas across the country were still packed with moviegoers.
If you observe carefully, you will find that the people entering and leaving the cinema are particularly young, most of them look to be around 20 years old or even in their teens.
They are the most important movie-watching group in the summer season, the students.
"Shengnan, why did you just arrive? The movie is about to start checking tickets!"
At the entrance of a Wanda Cinema in Beijing, a slender girl in a plaid dress complained anxiously.
She has a pretty face, with some baby fat on her fair face. She looks to be about 15 or 16 years old.
"Here we go, it hasn't started yet, the timing is perfect!
Xiao Min, I really admire you.
It's summer vacation, why did you buy such an early ticket for the movie? It's disturbing my sleep!"
Zhang Shengnan, who was jogging over, complained.
She was wearing a loose white T-shirt, black casual pants, a pair of white sneakers, and her short hair was neat and tidy.
At first glance, he's a handsome young man.
But the slight bulge in her chest and the smooth neck revealed her true gender.
"All I do is sleep. I can't get good seats for the later shows.
I have been looking forward to Gu Wei's film for a long time, and I must give it the best viewing experience! "
Tang Xiaomin said solemnly.
She and Zhang Shengnan are freshmen at Haidian No. 1 High School. They have been classmates from elementary school to junior high school and all the way to high school. Needless to say, their relationship is very close. They are like sisters but better than sisters.
Of course, you can also say they are siblings. Zhang Shengnan has had a tomboyish personality since she was a child, and her dressing style is also masculine.
But she and Tang Xiaomin can play together very well.
"Just a few minutes, wait for me to go buy some Coke and popcorn."
Zhang Shengnan looked at her watch and said.
"No, by the time you buy the daylilies, they'll be cold. I've already bought them."
Tang Xiaomin said unhappily and led her into the cinema.
There was a large bucket of popcorn and two cups of Coke on a table in the lobby.
She picked up one of the Cokes and thanked the staff not far away.
"Please help me watch ~"
The staff smiled at her.
"Here's the popcorn!"
Then he turned to Zhang Shengnan next to him and said.
"Okay~ I haven't had breakfast yet!"
Tang Xiaomin rolled her eyes and took her to check her tickets and enter.
There were a lot of people queuing up, basically boys and girls of Tang Xiaomin's age, and some around 20, probably college students.
Soon the two of them entered the screening room and found the two middle seats in row 8.
"How is it, is the position I chose good?"
Tang Xiaomin looked proud.
"Mmm~ Xiao Min, you're the best."
Zhang Shengnan cooperated and flattered.
Soon, the theater was full of people.
Everyone came in groups of three or four. After sitting down, they couldn't help chatting, and the room seemed a bit noisy.
As the lights went out completely, everyone's chatting stopped abruptly and the movie officially began.
The two-hour movie ended quickly.
During this process, the audience was completely immersed in the story presented by "Monster Hunt".
Everyone will feel sad because the small village where "Song Tianyin" lives was burned down, laugh out loud when taking care of the children, and be moved by the warmth when the male and female protagonists get along with "Hu Ba".
Everyone was extremely worried about the final climax of the fight. Although they knew that justice would definitely triumph over evil, they were still worried.
Until the end, when the cute "Hu Ba" parted with the male and female protagonists, many of the audience in the theater had tears in their eyes.
Especially some young girls, who are at an age when they are sentimental, can be seen wiping their tears and blowing their noses.
After the movie ended, everyone sat in their seats to savor the experience for a while, then stood up and walked out of the theater one after another.
"Hu Ba is so cute, how could they bear to let it go?"
Walking out with the crowd, Tang Xiaomin took the tissue handed to her by Zhang Shengnan, blew her nose, and spoke softly.
"Humans and demons have different paths. The movie makes that very clear. Parting ways with it is for its own good, just like when Song Tianyin's father left him when he was a child."
Zhang Shengnan shrugged and explained.
The movie is a good one, but she doesn't have the sentimentality of other little girls.
It’s not that I’m not touched, but I feel it’s not worth it.
"Will they be able to meet again in the future?"
Tang Xiaomin still didn't give up, and looked at Zhang Shengnan with tears on her face.
The way the two get along is very strange. Zhang Shengnan always forgets things, and Tang Xiaomin helps her a lot. But once something happens, it is often Zhang Shengnan who makes the decisions, and Tang Xiaomin trusts her unconditionally.
"If the movie does well at the box office, we will definitely see each other again when a sequel is made."
Zhang Shengnan thought for a while and said.
"Great! Gu Wei's movie will definitely be a big hit at the box office. Looks like a sequel won't be a problem~"
Tang Xiaomin said happily.
She is a fan of Gu Wei and has watched all of her idol's works.
Even Zhang Shengnan, who is not a fan of celebrities, was dragged by her to watch many of Gu Wei's movies and TV series.
"Looking at the number of people in the cinema today and the quality of the film, it shouldn't be a problem for it to be a big hit.
Your idol is really amazing, and this is another hit movie!"
Zhang Shengnan looked at the screen in the cinema hall, which was full of "Monster Hunt" movies, and made a rational analysis.
"Of course, otherwise why would he be my idol!"
Tang Xiaomin was a little proud.
Since its release on July 16, "Monster Hunt" has grossed over 100 million yuan in the first half day of its premiere, with a cumulative box office of 172 million yuan on the first day and 4.7 million viewers. With a national screening share of 40.6%, it achieved a good result of 68% of the total national box office on the same day.
It broke the record of 122 million yuan on the first day of "Journey to the West: Havoc in Heaven" released on the first day of the Lunar New Year in 2014, setting the record for the highest first-day box office and the highest single-day box office in China.
Friday the 17th.
On the second day of the movie's release, the screening schedule of "Monster Hunt" was reduced to 33% due to the influence of three newly released movies: "Shaun the Sheep", "The Magicians of Love" and Dapeng's "The Pancake Man".
However, the box office did not decrease, and still achieved an astonishing result of 173 million on that day.
The box office reached 345 million yuan in the first two days of its release, and its momentum is no less than that of the three Hollywood blockbusters in the first half of the year.
What is even more commendable is that while "Monster Hunt" has achieved great box office success, its reputation has also remained high.
Both professional film critics and ordinary audiences have given this movie high praise.
After Douban released the score, 100,000 people gave it a good score of 7.3, which is a rare high score for a domestic commercial film.
[I breathed a sigh of relief. After a series of duds during the domestic protection month, I finally saw a surprisingly sincere work!]
"Monster Hunt" truly showcases the technological advancements of Chinese films. The 3D animation and live-action effects have the visual and auditory quality of Hollywood blockbusters. The plot and action design are very smooth, and the performances are spot-on!
Everyone worked hard to present a cute and warm world. The interludes in the middle are the highlights of the film. They are great~
[It was really great. Gu Wei didn't disappoint me. The cute "Hu Ba" was a pleasant surprise!]
[Five-star praise, the special effects, rhythm and performance are all top-notch among domestic films, and what is rare is that they are very imaginative.
Huba is very cute, Gu Wei and Bai Baihe's acting is great, and the other actors are also very interesting! 】
[A great fusion of Chinese and Western elements, Hollywood animation-style jokes paired with Chinese fantasy costumes, a family-friendly comedy.
The amazing animation effects have created a new generation of national cute pets, Hu Ba Hu Ba~]
【.】
[Etone Films] Beijing headquarters, president's office.
Jiang Zhiqiang looked at the box office data of "Monster Hunt" in the past two days and the reviews of the movie on the Internet, and he breathed a sigh of relief.
Although he always appears calm on the surface, director Xu Chengyi will calmly offer comfort when he is occasionally anxious.
But he, who has staked his entire fortune, is the one who cares most about the movie.
Just a few decades of experience have given Jiang Zhiqiang the psychological quality to remain calm even when faced with a mountain collapse.
He knows better than anyone that negative emotions like tension and anxiety will only do harm, and that staying calm and doing things to the best of one's ability is the key to success.
Moreover, as the real backbone of the company and the crew, he cannot panic no matter who else panics.
The movie has been released for only two days now, but judging by the results and word of mouth, it is certain that it will be a big hit.
There was no need to worry about the box office failure leading to bankruptcy; instead, he could make a ton of money. Jiang Zhiqiang breathed a sigh of relief, and his inner joy slowly showed on his face.
But he has long been able to keep his emotions under control, and no matter how big the matter is, it will not cause him to have more emotional fluctuations.
"Mr. Jiang~"
The office door opened and the assistant walked in.
"How much money is left for the promotion and marketing of Monster Hunt?"
"40 million has been invested in the early stage, and now there is 10 million left."
The young assistant knew these data on the company's most important projects by heart.
The total investment of "Monster Hunt" is 350 million yuan, of which 50 million yuan is for publicity and promotion, which is equal to the total cost of "The Pancake Man".
Jiang Zhiqiang frowned after hearing this.
"Notify the main person in charge of the publicity and promotion team to gather in the conference room in half an hour. The company still needs to continue investing funds, and we can't relax for a moment on the publicity front!"
(End of this chapter)
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