Chapter 536: You came here to "lick"
The four of them didn't chat for too long. They just got to know each other a little and then went about their own business.
“See you at the show tomorrow”
Scarlett smiled and waved to Gu Wei, her eyes seductive as if she was emitting electricity all the time, then she turned and left, twisting her sexy body.
Looking at her seductive back, Gu Wei couldn't help but sigh that she was worthy of being the sexy goddess of Hollywood. No wonder Durant wanted to drink her bath water.
Most domestic female celebrities consider thinness as beauty, and many of them have become skinny in order to look good on camera.
Some position themselves as sweet girls, creating a youthful and cute style, while others are beautiful women with temperament, and their manners are dignified and cannot be desecrated.
Very few people truly take the sexy route.
This has something to do with the culture we inherit. Most Chinese people believe that so-called sexiness and coquettishness are not acceptable and cannot become mainstream.
However, it is completely different in the West. Cultural differences determine huge differences in aesthetics.
In the eyes of Europeans and Americans, sexiness is the most mainstream. They admire the beauty of Marilyn Monroe, which can make men's hormones explode when they see it.
The concrete words are big breasts, plump buttocks, slim waist, seductive eyes, alluring and charming, whatever sounds "SEXY" to her.
Scarlett is the Monroe of this generation of Hollywood. With her hot body and charming face, as well as the blessing of movie roles, she has become the fantasy object of countless men around the world.
Of all the female stars Gu Wei has seen, only Clara can compare with Scarlett in terms of sexiness, but she is still a little less charming, and lacks the aura of a character like "Black Widow".
After the separation, Gu Wei followed his team to take some outdoor photos in Paris and sent them back to China.
"You Are My Glory" will be broadcast at the beginning of next month, and "Wolf Warrior 2" will be launched at the end of the month. Now is the time when Gu Wei needs to increase his exposure, so daily business operations cannot be neglected.
[No matter how you look at it, my brother is still so handsome. The weather in Paris is a bit cloudy today, so this set of photos has a melancholic style~]
[I really want to go to Paris and run into Gu Wei in the romantic city. Just thinking about it makes me crazy. This plot is so romantic!]
[The person above should be more aware. If you go to Paris, stay at least ten meters away. If you want to see Gu Wei up close, you'll need a ticket to a Fashion Week show.]
It seems like many celebrities have announced their plans for Paris today. I wonder if I can meet them while watching the show.
This reminds me of Huang Zitao at London Fashion Week. He was hilarious. He debuted as an idol, but his true nature is that he's a comedian.
【.】
The photo was immediately posted on Gu Wei’s official Weibo, naturally attracting discussions from countless fans.
Some small media outlets even directly use photos to publish news and attract traffic.
In the afternoon, Gu Wei met with the heads of several luxury brands including Dior, Gucci, and Armani. Although there is no cooperation at present, they can maintain relationships first, and maybe they will be of use someday.
In the entertainment industry, fame is hard currency and relationships are bridges.
Sometimes even if you become famous, you still can’t get what you want if you don’t have connections.
The most typical example is Zhao Liying. Her performance in film and television dramas, her popularity and fame have reached a very high level, but she is still quite short of fashion resources.
Currently, the brands she endorses are basically domestic brands, mainly daily-selling products, and there are very few truly international brands.
For example, Nazha from Gu Wei's company is not as famous as Zhao Liying today, but because of the help of her boss Gu Wei and her strong sense of fashion, she has become the brand ambassador and spokesperson for several international brands of women's clothing and cosmetics.
"How's the talk with LV going?"
After a day of socializing, Gu Wei returned to the hotel and asked his agent Yang Dan.
"We've basically reached a deal. LV is a bit anxious, and they know other similar brands are approaching us, so they've made concessions in many areas. We'll be able to officially sign the contract in the next two days!"
Yang Dan looked happy and his tone was full of pride.
Although she was not the main force in the contract negotiations and as Gu Wei's executive agent she was just an observer and communicator, she felt proud that her boss could have the upper hand in negotiations with a brand like LV.
LV can compromise entirely because there are many luxury brands, but there is only one star in China who has the influence and ability to bring goods like Gu Wei.
"The contract is still for two years, and the salary is $15 million, which is basically the salary of a popular international superstar these days."
"Same as Coca-Cola~" Gu Wei was not surprised by the price.
"Boss, your commercial value is now at an unprecedented high in the domestic entertainment industry, so these big brands are charging the same price as international superstars.
As far as I know, even if other celebrities in the domestic entertainment industry endorse luxury goods, their endorsement fees are still based on domestic prices. 20 to 30 million RMB for two years is already very high."
Yang Dan thought Gu Wei was not satisfied with the price and quickly explained.
Gu Wei nodded. He didn't know about the others, but Yang Mi, who had a good relationship with him, successfully won the brand endorsement of Estee Lauder in Asia Pacific this year because of the popularity of "Eternal Love". According to him, the endorsement fee for two years was only 20 million RMB.
This year's Spring/Summer Fashion Week show will be held at the Place Vendôme in Paris.
When Gu Wei entered the venue accompanied by Nicolas Ghesquière, the venue was already full of various guests who came to watch the show.
Unlike when he was in London, Gu Wei’s fame is now not limited to Asia. People in the fashion industry present also know who the handsome guy standing next to the LV creative director is.
"Gu~ I have to go backstage to see how the models are preparing."
After taking Gu Wei to the most conspicuous seat in the middle of the first row, Nicholas said sorry and turned to leave.
"Brother Wei, what a coincidence!" Gu Wei had just sat down when he suddenly heard a male voice coming from the back row.
"Yang Yang?
Long time no see~"
Gu Wei turned around and looked in the direction of the voice. Diagonally behind the second row, Yang Yang was sitting there wearing a black suit and a bow tie of the same color.
Since the filming of "The Left Ear", the two have only occasionally met at award ceremonies, and because of their seats, they usually just nod and say hello.
"The foreigner who just left is Nicolas Ghesquière, the creative director of LV, right?"
Gu Wei nodded.
"It seems that your contract with LV will be renewed normally, Brother Wei. Recently, there have been rumors in the circle about whether you will switch to another company." Yang Yang was also a little curious. Although the title of high-end global spokesperson was still out of reach for him, his team had been paying close attention to the relevant news.
"Indeed, LV will probably make an official announcement in the next two days." Gu Wei smiled. This was not a secret and it was okay to reveal it to Yang Yang.
"That's amazing." Yang Yang said with envy.
He has become somewhat famous in recent years, his career has steadily improved, and he has a lot of endorsements.
However, unlike Gu Wei who takes the route of high-end boutique, Yang Yang focuses on cost-effectiveness.
His agent Jia Shikai signed more than 20 endorsement contracts for him within a year, covering various categories, many of which were snatched from others at low prices.
There was no other way, Jia Shikai took Yang Yang away from Huanrui and established Yuekai Entertainment. Now Yang Yang is the only pillar of the company, so he can only exploit him as much as possible.
This is also a strategy of Jia Shikai. After all, endorsement and promotion are two-way things. Celebrities promote products, and in the process, the celebrities themselves also increase their popularity.
Just like Gu Wei's endorsement of LV and Bulgari, the brands have offline channels all over the world, and the large number of advertising posters have also made Gu Wei quite famous outside of Asia.
That's why he was able to have a free meal in Brazil when filming "Divas Hit the Road".
Jia Shikai's strategy did improve Yang Yang's popularity among the people, but it also brought a problem. He endorsed too many low-end products, which gave the public the impression of being "cheap", and few high-end brands would approach him.
Top luxury brands like LV are what he desires but cannot obtain.
"Take your time. It will become easier for Chinese celebrities to get endorsements from international brands. You will have a chance too."
Gu Wei's words were not polite.
Back in the days of the "Two Ices and Four Dans", it was harder than climbing to the sky for domestic stars to get a job with international brands, unless they were internationally famous. This is why so many stars at that time wanted to go to Hollywood to become so-called international stars.
With the development of the times, by the time of Gu Wei, the country had already developed thoroughly. We didn't have to go out, people from outside would automatically come to us.
Who made us rich? Businessmen are all profit-driven. The domestic luxury goods market is getting bigger and bigger. In order to make money, the commercial value of these domestic entertainment stars is naturally getting higher and higher.
In a few years, even newcomers who have just become famous in China may receive titles from international brands, such as brand friend, ambassador, or even single-line spokesperson.
"Can I do it?" Yang Yang's current situation is not very good, so he is not very confident.
"Aren't you sitting here watching the show because you were invited by the brand?" Gu Wei thought Yang Yang was the same as him.
Hearing Gu Wei's words, Yang Yang's face became a little embarrassed and his voice became softer.
"I am now a close friend of Valentino, and the brand gave me the ticket."
Gu Wei didn't expect that Yang Yang was here to "lick" the brand.
He also remembered that the other party seemed to have been "licking" Valentino for many years and had given Valentino a lot of free advertising. As a result, Valentino parachuted in Zhang Yixing as its spokesperson. This incident was later reported as a popular gossip news.
It can be said that in the end, there is nothing left after "licking".
"It's pretty good. I was also a brand ambassador for LV in the beginning. I'm taking it one step at a time. The future is promising."
This was all Gu Wei could do to encourage him.
Yang Yang actually looks really good, a standard oriental handsome guy, but there is always a rusticity in his temperament.
He is also a bit of a fool. It is an exaggeration to say that he is all show and no substance. He simply has nothing in his mind.
Maybe I am too obsessed with my face and never think about using my brain.
He's quite qualified as a male vase, but he has basically no acting skills.
It's actually very strange. Yang Yang is a naturally beautiful man. He has been handsome since he was a child and has never had any plastic surgery. However, his face cannot make many expressions, and it looks a bit like some plastic surgery faces.
Of course, maybe Yang Yang didn't want to make too big an expression to ruin his originally handsome face.
(End of this chapter)
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