Chapter 597 Movie Release
The Lunar New Year holiday season has been the most popular period in China for more than a decade or two.
In the past decade, as the domestic film market has grown, the Lunar New Year period has been subdivided.
The Spring Festival period has the highest total box office in the year because of the Chinese New Year, and the New Year's Day period follows closely behind. Although there is no 7-day holiday, 3 days is not a small number, and since it is during the Lunar New Year period, the movies released also have good box office results.
There are many films released during the New Year's Day this year, and the most popular ones are "Ex-Files 3: Goodbye Ex", "The Legend of the Phoenix", "The Little Match Girl", and "The Legend of the Phoenix".
Among them, "The Ringing Bell" is a pure comedy and also the first film directed by Junru Wu. Her husband, the famous director Chen Kexin, produced it and starred Junru Wu, Chen Teng and Yue Yunpeng.
Comedy films have always been a popular subject in recent years, with many of them achieving high box office success. "The Ring" is also the first collaboration between the husband and wife duo of Sandra Ng and Chen Kexin and Happy Twist, and is highly anticipated by everyone.
[The Convenience Store of Sorrow] is produced by Wanda and Emperor Entertainment Group, adapted from the suspense novel of the same name by Keigo Higashino, starring the new top star Dilraba Dilmurat, one of the three little ones Wang Junkai, and Wang Jinghua's son Dong Zijian, with Jackie Chan joining the cast. It can be said that all the conditions for a box office hit have been gathered, including large investment, a good script, and popular stars.
[The Second Generation of the Fairy] is a domestic fantasy romance film directed by Chen Guofu and starring Liu Yifei and Feng Shaofeng. It is said to have an investment of 120 million yuan.
Chen Guofu is very famous in the industry.
He was originally the director of Columbia Pictures Asia, and was later invited by the Huayi Brothers to serve as the film production director of the Huayi Brothers.
In seven years, he produced a total of 14 films, 10 of which grossed over 100 million yuan.
The films produced by Huayi Brothers during its heyday, such as the "Detective Dee" series, "A World Without Thieves", the "Tai Chi" series, "If You Are the One", etc., were all produced by Chen Guofu.
He also directed a spy blockbuster "The Whistleblower", which was a box office success and received great critical acclaim.
In 2014, Chen Guofu ended his cooperation with Huayi and founded [Kung Fu Movies].
He then collaborated with Wuershan on the hit film "Ghost Blows Out the Light: The Lost Tomb".
[Ex-Files 3] can be said to be the least impressive of the four films in terms of subject matter and story.
"The Little Match Girl" and "The Fairy Tale of Two Sisters" are both fantasy films, "The Fairy Tale of Two Sisters" is a comedy known as the ace of holidays, and "Ex-Files 3" is just a traditional urban romance movie.
The box office of the first two films in the "Ex-Files" series was only average, with the first film making 120 million yuan and the second film making 250 million yuan. However, due to the small investment, the first two films made money.
It was just that because of Gu Wei’s joining the third film, the attention to the film soared, and the investment inevitably increased greatly. The shooting cost was as high as 100 million yuan, plus another 60 million yuan invested in publicity and promotion.
[Ex-Files 3] is currently under considerable pressure to recoup its investment.
On December 27, Gu Wei flew back to Beijing from Changsha, completing the final rehearsal for Mango TV's New Year's Eve concert.
In the afternoon, after changing clothes, I took a car to the venue of the premiere of "Ex-Files 3".
"Mr. Gu, how much box office revenue do you think our film can get?" Before the ceremony started, Wang Zhongjun stood beside Gu Wei and asked.
“Although there are three domestic blockbusters released during the New Year’s Day period, in my opinion, they are not very competitive.
With the current publicity for "Ex-Files 3," getting over 1.5 billion at the box office shouldn't be a problem." Gu Wei wasn't being modest.
Wang Zhongjun looked at him in surprise.
“If that’s the case, that would be great.
Honestly, judging by the performance of the first two films in this series, I'm starting to think that 500 million is a very good result."
Gu Wei chuckled.
"Mr. Wang, what you said is dishonest.
If the initial box office expectation was only 500 million, there would be no need to invite me and give me such a high investment share."
"Haha." Wang Zhongjun laughed after his thoughts were exposed. "I've been in the film industry for so many years, and I know very well how uncertain a film's box office performance is.
However, I am still confident in working with Mr. Gu, and I believe the results will not disappoint any of us!"
"Mr. Wang will not regret it."
The premiere ceremony started soon. Because of Huayi, many big stars from the film and television industry came today, even Feng Xiaogang and his wife were present.
Director Feng has been in high spirits recently. "Youth" was a huge success at the box office and received great reviews, winning him a lot of praise.
The movie's current box office has exceeded 1 billion and its momentum is still unabated. It seems that it can reap another 300 to 400 million at the box office.
As the main creator, Gu Wei politely thanked Feng Xiaogang for coming and exchanged a few polite words after meeting him.
"Don't you always dislike Gu Wei?
Why did you come here today just because Wang Zhongjun invited you? "After Gu Wei left, Xu Fan, who was standing beside him, whispered to her husband.
"I met him at the last awards ceremony and chatted with him for a while. I felt that he was not as arrogant as I had imagined.
To be honest, if I had achieved what he has now at his age, my eyes would probably be on top of my head.
The first reason I came here today was to give face to Wang Zhongjun, and the second reason was that I also wanted to see what the effect of this love film that Huayi spent a huge amount of money to invite Gu Wei to shoot would be.
I am finding the current domestic film market increasingly difficult to understand.
The 3 billion box office of "The Mermaid" can be attributed to Zhou Xingchi's influence, but I don't quite understand why "Detective Chinatown 2" has such a high box office.
As for the movie "Wolf Warrior 2" in this summer's blockbuster, it is simply inexplicable that it can get a box office of 6 billion yuan.
I just can't see how good that movie is. I feel like it's very rare for it to have a box office of 1 billion.
It is said that Gu Wei's popularity is invincible and his box office appeal is the best in the domestic entertainment industry.
I have read the script of "Ex-Files 3" before. The plot is very simple, and Ni Ni and Zheng Kai are not stars with particularly strong box office appeal.
I want to see what kind of box office results Wang Zhongjun will get by hiring Gu Wei at such a high price."
After Feng Xiaogang finished speaking, Xu Fan beside him nodded and looked at the figure of Gu Wei not far away.
“The young man seems quite polite, and judging by his past achievements, he is indeed very talented.
If we can become good friends, collaborating on a film together in the future will be a win-win situation."
"Let's wait and see. At least for now, we can still save face."
The premiere will begin soon.
Under the host's arrangement, the main creator spoke first, followed by the media interview session.
"Gu Wei himself actually has certain similarities with 'Meng Yun' in the movie. Sometimes filming on the set really leaves me speechless." Remembering the interview with Ni Ni, she smiled and shared with everyone the interesting things during the filming.
"I remember there was a scene where we were sitting together chatting at night, it was a very romantic atmosphere.
As soon as the director shouted, he slapped my arm and said "mosquito"!
The key is that he hit me so hard that it really hurt. It knocked me out of the scene and the romantic atmosphere just now was completely gone."
After she finished speaking, Gu Wei took over the conversation with a smile.
"It was definitely a subconscious reaction. I only realized after the filming that it was bad. I used too much force.
Fortunately, Nini didn’t make a fuss with me.”
Later, another reporter asked how Gu Wei would handle his relationship with his ex.
“.I think many conflicts are caused by lack of communication, so in real life I will not let myself find myself in the same predicament as the male protagonist in the movie.
I have said before that even if the exes broke up for various reasons, they would communicate well with each other and if they couldn’t be lovers, they could still be friends.”
The interview session with the main creators is about to end, and finally remember to ask everyone to share their expectations for the movie’s box office.
Some say that everything will go smoothly and the box office will definitely exceed 600 million, while others say it is perfect and are optimistic that the box office of "Ex-Files 3" will reach 1 billion.
Director Tian Yusheng was very cautious because the previous film "Ex-Files 2" only grossed 250 million yuan. He modestly said that he would be satisfied if the film could break 500 million yuan.
Finally it was Gu Wei's turn.
"I think Ex: Resurrection is a movie that is very worth watching for young people. It is a movie that is both funny and tearful.
Director Tian is too modest. If he adds a 1 before 500 million, it should be no problem to break 1.5 billion!"
A romantic movie box office of over 1.5 billion is an absolute boast in the eyes of everyone, but no one thinks Gu Wei is bragging. After all, his record is there. Even if it is 1.5 billion, many people believe that it may really be achieved with his participation.
Soon, the media interviews, mini-game interactions and other sessions ended and the movie began to be shown.
Two hours passed quickly, and after the movie ended, the audience burst into thunderous applause. Many girls who attended the premiere shed tears.
Feng Xiaogang clapped his hands and looked at the big screen with a frown.
"That's it?"
He really didn't see what was so good about this movie.
Gu Wei is very handsome, Ni Ni is very beautiful, and the couple Zheng Kai is also quite interesting, but the whole plot is relatively loose, and the comedy is not as good as his "If You Are the One", and the emotional expression is far from "Youth".
He couldn't even understand why the little girls sitting next to him were crying.
But it's not surprising. Director Feng is just 60 years old this year, so it's quite difficult for him to understand the love between modern urban men and women, as well as the feelings related to exes and regrets.
"I feel like Gu Wei is going to take a big fall this time.
I don't see what's so great about this movie.
Can't say it's bad, just mediocre.
The only highlight is the appearance of Gu Wei and Ni Ni.
Both of them have good acting skills, but unfortunately the plot and the roles limit them from showing too much," Feng Xiaogang said, shaking his head.
“I don’t think so. I think this movie is pretty good.”
After all, Xu Fan is a woman, and she is more sensitive and can feel the emotions conveyed in the movie.
#【Ex-Files 3】The most down-to-earth urban love comedy! #
#The post-2000s are already 18, who doesn’t have an ex? #
#Ni Ni talked about Gu Wei's performance on the set, calling him an atmosphere killer! #
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The premiere of "Ex-Files 3" has ended, and reports from various media outlets on the Internet have also poured in.
The media and film critics who watched the movie at the premiere naturally gave positive reviews. They all received money, and even if they were not optimistic about the movie, they would still express some positive opinions about the movie for the sake of their money.
The discussion about this film on the Internet is getting more and more heated.
However, because "Ex-Files 3" did not have any previews, relatively few people have seen the film so far.
Everyone can only learn about this movie through some interesting trailers.
The first collaboration between Gu Wei and Ni Ni, the eye-catching handsome men and beautiful women, and Gu Wei and Zheng Kai, the "reserved and openly mean" gay brothers in the video, have all aroused the audience's curiosity about the movie.
The promotion of short videos on Douyin, Kuaishou and other platforms has allowed countless young people to understand and look forward to this movie.
On Friday, December 29th, "Ex-Files 3" was officially released.
On the same day, three movies, "The Demons Strike Back", "The Little Match Girl", and "The Legend of Zhen Huan", were also released.
Thanks to Gu Wei's strong personal fame, "Ex-Files 3" received 28% of the national screening schedule on its first day of release.
The single-day box office was 98.24 million, making it the national box office champion of the day.
Under the banner of Happy Twist, "The Ringing Bell" with Chen Teng joining in followed closely behind, with a single-day box office of 84.21 million.
"The Goblins" ranked third with 57.79 million, and "The Little Match Girl" only had 38.31 million, ranking last among the four films.
Soon, the first three days passed.
The four movies in the New Year's Day box office were also clearly ranked.
[Ex-Files 3] continued to make great strides on Saturday and Sunday, with single-day box office exceeding 100 million yuan. In the first three days of the week, it took in a total of 385 million yuan, making it a standout.
"The Ring" performed well on the first day of its release, but its reputation collapsed on the second day and its box office gradually declined. The box office in the first week just exceeded 200 million.
The remaining two films, "The Demons Strike Back" and "The Little Match Girl", failed to make any breakthroughs, with their first-week box office revenues only exceeding 100 million.
The four movies released on New Year’s Day this year actually didn’t have very good reputations.
[妖铃铃] features a gathering of comedians from the north and south, but the plot is old-fashioned and lacks novelty. The fusion of Hong Kong humor and mainland humor is inappropriate, and many jokes are extremely awkward to watch.
This is the worst of the four movies.
[The Convenience Store of Sorrow] stars the popular young actor Wang Junkai and the popular young actress Dilraba Dilmurat, with Cheng Long joining in as a friendly guest. The original novel also has a very good story. However, the film's reputation collapsed during the preview, and subsequent screenings have not been able to increase.
[The Second Generation of Fairies], Chen Guofu has high expectations and even has the idea of creating a fairy universe.
However, the plot is not that attractive. Although Liu Yifei and Feng Shaofeng are both very famous, neither of them is the kind of star with box office appeal.
Liu Yifei is very popular among the people, but among the movies she has starred in, only "Detective Chinatown 2", which was a big hit following Gu Wei.
Most of the movies he made alone were flops.
She seems to have a lot of fans, but few of them seem willing to spend money on their idol.
Feng Shaofeng is an even more amazing star. If you look at the TV series and movies he has filmed, he is undoubtedly a top star.
But this person has always lacked a sense of presence in the entertainment industry. He has good resources, has starred in many hit movies, and has a good reputation, but he is easily overlooked.
The reputation of "Ex-Files 3" is actually not ideal, and its rating is relatively low compared to Gu Wei's previous films.
But the amazing thing is that even though many people gave this movie bad reviews, it still couldn't stop everyone's enthusiasm for watching it.
Even after the New Year's Day period, there was a period of small-scale movie-watching craze.
(End of this chapter)
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