Chapter 601 New Movies and Reviews
After entering the Lunar New Year holiday, "The Unknown" and "Nezha: The Devil Child Comes into the World" which will be released during the Spring Festival holiday have started their own promotional activities.
The publicity and distribution companies of "The Unknown" are "Wei Ming Tian Xia" and "China Film".
The release date of this film was well chosen, as there were no other competitive films at the same time. However, the film was not adapted from a big IP, and it did not have a well-known director or big-name stars, so its appeal to the audience was really limited.
Although the male lead, Mr. Chen Jianbin, is quite famous, having played a lot of classic roles such as the emperor in "The Legend of Zhen Huan" and Cao Cao in "Romance of the Three Kingdoms", his box office appeal is almost non-existent.
The only other supporting role is Ren Suxi who plays his sister. She is somewhat famous because of "Duds", but she is only popular in a small circle.
To be honest, before the movie was released, Gu Wei didn't have any good promotion methods. He could only ask the publicity team to hold more previews and spread word of mouth, hoping to win by good word of mouth.
"Nezha: The Devil Child Comes into the World" is similar. Compared with "The Unknown", "Nezha" chose to be released during the most popular time of the year, the Spring Festival.
Gu Wei knew the strength of this film, but others did not.
After "The Monkey King: Hero is Back", except for the "Boonie Bears" series, all the films that tried to take over the banner of domestic animated films have failed without exception.
So for now, people inside and outside the circle are not paying too much attention to this animated film that is scheduled to be released during the Spring Festival, and think that it is just an add-on to several other blockbusters.
Fortunately, Gu Wei reached an agreement with Wanda in advance, and with Wanda's support, he was able to ensure that "Nezha" would have a relatively high screening volume during the highly competitive Spring Festival period.
After leaving the publicity team of "Ex-Files 3", Gu Wei first returned to the Beijing company.
After several months of post-production, [Dying to Survive] is finally completed.
"Put the focus of publicity for [The Nameless] and [Nezha] online, especially short video channels.
Edit more trailers and promotional short videos and post them on Douyin and Kuaishou, spend money to buy traffic, and find some internet celebrities to advertise.
Some internet celebrities from Wuyou Media took advantage of it.
The main resources should still be placed on Nezha. I am confident in the quality of this animated film."
In the conference room, Gu Wei explained the current work priorities to the company's staff.
"Boss, when will [Dying to Survive] be released?"
“This summer season!
At present, apart from the Spring Festival period, the summer period is the most suitable for the domestic film market! "
Gu Wei did not hesitate, as he was well aware of the potential of [Medicine God].
"First, we'll find people from all the major cinema chains to come over and hold a small screening, and then we'll set a specific release date."
"clear."
"Director Wen, what are your plans after finishing [Drug God]? Do you want to take a break for a while?"
After the company meeting, Gu Wei and Wen Mu also drank tea and chatted in the office.
[Dying to Survive] took a full year from preparation to shooting to post-production editing. Now everything is finally done and it is just waiting to be released to be tested by the audience and the market.
Wen Mu also picked up the teacup in front of him, with a hint of fatigue on his face, but more of it was the satisfaction of completing a work.
"I'm going to take a two-month break to refresh my mind and think about what to shoot next."
"The company has decided to release 'Dying to Survive' during the summer of this year, and will provide top-tier resources for its promotion and marketing.
I am very confident in this film. It will definitely achieve great results and live up to the hard work of Director Wen, Senior Sister Han, and all of our creative staff."
Gu Wei is also very satisfied with Wen Mu. He is talented and obedient, and a very good tool.
Of course, he was also very kind to Wen Mu. Not only did he support him as a new director in filming movies, but he also paid him the highest salary in the industry.
After the huge success of "The God of Cookery", when filming "Dying to Survive", in addition to the director's salary, Gu Wei also gave Wen Mu a small share of the profits, which was also one of the means to tie him down.
Gu Wei has never been a stingy person and is very generous to his subordinates and partners who are truly talented and capable.
Things like the two Zhangs splitting up and Zhang Weiping withholding director Zhang Yimou's pay would never happen to him.
"Mr. Gu, you make the decision. I'll just focus on filming. Regarding publicity and promotion, I'll follow the company's arrangements."
Wen Mu also took a sip of tea and said.
He was also happy working in [Wei Ming Tian Xia]. He was surrounded by familiar people like Han Jianv, Rao Xiaozhi, and Guo Fan, who was also easy to talk to.
Gu Wei is a very generous boss. He never has to worry about filming funds. The company's team is complete and professional. He only needs to do what a director should do and doesn't have to worry about anything else.
Unlike many directors who work alone, he has to raise investment, form a team, and worry about everything during filming.
This was the case with Guo Fan before he met Gu Wei. He had to do the work of several people alone and encountered all kinds of troubles.
"I had someone buy the copyright of an Indian film before, and I plan to adapt it and bring it to the screen.
You might want to take a look at it when you have a break.
If you are interested, I can let you shoot this project."
"oh?
What kind of movie can make Mr. Gu interested enough to buy the copyright? It must be quite good."
Although he had planned to take a break for a while, Wen Mu immediately became interested when he heard Gu Wei say that.
He had admired the consultant's vision ever since they met.
Under the other party's leadership, [Wei Ming Tian Xia] has achieved one success after another, and within a few years it has developed into an important film and television production company in the domestic entertainment industry.
“It’s called ‘The Accidental Murderer’, a suspense film that was released in 2015.
I have already decided on the protagonist, it’s still Xiao Yang.
Director Wen can go back and watch the film.
If you are interested, you can work with the company's screenwriting department to adapt the script."
"[The Accidental Manslaughter and the Concealment]."
Wen Mu also muttered that he had never seen this movie.
After all, it is an Indian movie and it has never been released in the country, so it is normal that he has not seen it.
After Wen Mu left, Gu Wei took stock of his gains in 2017 in his office.
In terms of TV dramas, the company's production of "Eternal Love" was launched at the end of January and became the most popular drama to start the year.
[Princess Agents] was also very popular during the May Day holiday.
"You Are My Glory" dominated the summer season.
These three popular TV series brought the company a total revenue of nearly 2 billion.
This includes the income from first-round broadcast rights, second-round broadcast rights, online copyrights and overseas copyrights, as well as various embedded advertisements, TV drama peripheral derivatives, etc.
Although it is only revenue and not net profit, it can be seen how profitable it is to shoot a hit TV series in the domestic market today.
No wonder the producers offer sky-high salaries to famous actors.
There are people who do business that will get them killed, but no one does business that will make them lose money.
In terms of movies, the company's main production "The Love Master" was released during the New Year's Day period last year, exactly one year ago, with a box office of 758 million yuan.
Han Jianv's "Take My Brother Away" was released during the summer vacation and grossed 237 million yuan.
Although neither of these two films was a big hit, they still made a lot of money due to their low costs.
The biggest hit in the film industry this year was Wolf Warrior 2, starring Gu Wei, which grossed 6 billion yuan, with Gu Wei owning 40% of the investment.
This movie alone generated nearly 1 billion RMB in pre-tax revenue.
Of course, in addition to profits, the company also spent a lot in 2017.
In addition to normal operating costs, the company also invested in the filming of several TV series and movies, including "The Unknown", "Dying to Survive", and "Go Go Squid!".
Gu Wei also generously invested 200 million RMB in the filming of "The Wandering Earth".
In general, the company's profits are still far greater than its investment, and this profit level is also second to none among all film and television companies in the entire domestic entertainment industry.
"Boss, some of your domestic endorsements are about to expire, and many brands are contacting us about renewals."
"What do you think?"
Yang Liwen has always been in charge of Gu Wei's commercial endorsements.
"The contracts for these domestic endorsements were all signed in early 2016, with the quoted prices ranging from 45 million to 50 million yuan for two years.
If we look at the endorsement renewal of Louis Vuitton this year, your endorsement fee for major international brands has now stabilized at US$15 million for two years.
It will definitely not be that high in China, but I think it will at least rise to 60 million for two years.
After all, the contract I signed with Honor of Kings in 2016 was this price."
Gu Wei was a little hesitant.
“Is this price unacceptable to domestic brands?”
"Mr. Gu, your business value is totally worth this price.
Doing this can also screen out some relatively low-end brands, and the rest are basically big brands.
Although the number of endorsements will be slightly reduced, your income will not be less, but it will improve the level of your endorsement.
It’s good for your personal image and the products you endorse.”
"Okay, I'll leave this matter to you." Gu Wei made the decision without much hesitation.
After all, he is not Yang Yang, who wins by selling high-quality products at low prices.
What Yang Liwen said also makes sense. Going the boutique route is his choice.
The fee for one of his endorsements is higher than all the endorsement fees taken by ordinary second- and third-tier stars.
Maintaining a certain level of quality will not make you too tired and you can still make more money.
(End of this chapter)
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