Chapter 616 Propaganda
The filming of [Time Travelers] is proceeding in an orderly manner, and the time is getting closer to the Spring Festival.
On the 10th, Gu Weifei went to Changsha to meet up with Yang Zi to record an episode of "Happy Camp" together.
In addition to the two of them, also appearing on the show were Xiao Zhan who played "Wu Bai", Huang Mengying who played the second female lead "Ai Qing", and Jiang Peiyao who played the female lead's best friend "Sun Yaya".
As the main creators of "Go Go Squid!", the five of them appeared on the show together to promote the new drama.
This drama was bought by Mango TV at a high price as the opening drama of 2018. It had high expectations for the series, so a lot of publicity resources were invested in it before it went online.
"[Nezha: The Devil Child Comes into the World] has begun large-scale preview screenings across Wanda Cinemas nationwide, and the response so far has been very positive."
"What do cinema chains think about the first-day schedule for Nezha during the Spring Festival?"
“It will probably be around 20%.”
Seeing Gu Wei frowning, agent Yang Dan continued.
“Boss, this filming ratio is already very high.
The Spring Festival schedule includes the second installment of the hit movie "Monster Hunt" series in which you starred, Bona's war action blockbuster "Operation Red Sea", and "Journey to the West: Kingdom of Women" directed by Cheng Po-ri.
Several of these films are big-budget, big-production films with all-star casts. After all, ours is just an animated film, and we can have the current screening volume thanks to the strong support of Wanda Cinemas.
I heard that the comedy "Ancestors 19" directed by Guo Degang was only given less than 5% of the screening time by the cinema chain."
In fact, Gu Wei knew all of this.
When a movie is first released, its production depends entirely on whether the theater chain is optimistic about it, and this optimism mainly comes from big directors, big stars and big productions.
However, once the film is released, we will have to look at its reputation and attendance.
Cinemas will make adjustments at any time. Movies with low attendance rates will inevitably have fewer screenings, and conversely, movies with high attendance rates will have more screenings.
Cinemas are there to make money, so of course they will show more of the movies that attract more viewers.
"I know. I was prepared when I arranged for Nezha to be released during the Spring Festival. After all, it is the highest-grossing period of the year, so it is normal for the competition to be fierce."
Given the quality of "Nezha", it is certain that it will make a comeback in the later stage. What Gu Wei can do now is to give the best publicity to this excellent animated film in the early stage so that more people can see it earlier.
It was around noon when Gu Wei and his group arrived at Mango TV.
I first met with Yang Zi and others, then put on makeup backstage to prepare for recording the show.
This episode took about 4 hours to record, including singing, playing games, and interactive interviews.
According to the program team's prior arrangements, the promotion of the drama "Dear, Beloved" ran throughout the entire program.
"Don't forget to promote me on Weibo in the next few days!"
"I see. You don't even promote your own drama this hard. It's just an animation."
Backstage at Mango TV, several people who had finished recording were taking a break and chatting.
“Once you see the movie, you’ll know that this is no ordinary animated film.
Have you seen the previous movie "The Return of the Great Sage"?
This "Nezha" is even better than "The Monkey King: Hero is Back" and will definitely break the box office record for domestic animated films set by "The Monkey King."
Gu Wei is full of confidence.
His words also aroused the interest of several people in the room, including Yang Zi, in this animated film that was about to be released.
"What are you talking about?
Let’s go.”
The door was pushed open from the outside, and Teacher He walked in, inviting everyone to go eat together. This was a regular program after the recording of "Happy Camp".
"Gu Wei was talking about the animated film he produced, which is about to be released," said Yang Zi.
He Jiong thought about it.
"[Nezha], right? Wu Jing mentioned it at Weibo Night. The online promotion for this movie has been very popular recently, and many viewers who saw the preview said it was really good."
As he said this, he looked at Gu Wei with curiosity.
"How did you manage to produce such high-quality animated films? The original 'Monkey King: Hero is Back' amazed everyone. Judging by the reviews, this 'Nezha' should also do well."
"It's simple. Regardless of time and cost, we choose the best and only do the best!
[Nezha] I invested more than 100 million yuan and spent three years making it.
I told Director Jiaozi at the beginning that you don’t need to worry about how much money it costs or whether you will lose money, just focus on making it with your heart.”
"Only a big boss like you has the confidence to do this. If you lose a billion, you will cry your heart out.
Currently, the box office performance of animated films in the market is generally not very good," said Yang Zi.
Gu Wei smiled and said nothing.
In fact, what he just said was not pretentious. He invested in the filming of "The Monkey King: Hero is Back" and "Nezha" because he had foresight and knew that these two animated films were excellent and would be successful.
But the "Yang Jian" currently being produced by his "Wei Ming Tian Xia Animation Production Company" and other animated films to be produced in the future are all original.
He also has this attitude: either don't do it, or do it to the best of his ability. He doesn't care how much he invests, as long as he has the best plot and effects.
Teacher He looked admiring.
“So it’s not unreasonable that your film is successful.
When the movie is released in a few days, I will also give you a shout-out on Weibo."
"Thank you, Teacher He"
The recording of [Happy Camp] did not end Gu Wei and his team's trip to Changsha. They stayed in a hotel for one night, and the five of them continued to record [Day Day Up] the next day.
Gu Wei is very familiar with He Jiong, but he doesn't have much contact with Wang Han, who is also a pillar of Mango TV.
The two met at the Mango TV New Year's Eve concert, but Wang Han was one of the hosts of the party at the time and did not have much communication with Gu Wei.
The current hosts of [Day Day Up] are Wang Han, Qian Feng, Da Zhangwei, and Wang Yibo. The original Day Day Brothers have been replaced several times, some left and some had accidents, but the current staff is relatively stable.
Compared with "Happy Camp", the recording time of "Day Day Up" is much shorter, and one episode can be completed in less than two hours.
The first time he appeared on "Day Day Up" was also the first time he had a long interaction with Wang Han. Only then did Gu Wei understand why Wang Han's reputation would become worse and worse in the future.
Since entering the industry, Gu Wei has appeared on many variety shows and met all kinds of hosts with all kinds of styles.
Some hosts will always consider the feelings of the guests on the show, making you feel relaxed; others treat the variety show stage as their own territory, and they have the final say on whatever you say and how you say it.
Wang Han is obviously the second type.
When he stands on the stage, he is always conveying a message to the audience: I am the boss here and I have the final say.
When talking about certain topics, he always likes to preach, showing off his rich experience and knowledge, and he has too much of a fatherly vibe.
From being able to compete with Happy Camp in the beginning to seeing its ratings gradually decline and no one pay attention to it, Wang Han played a key role in this.
To be honest, he doesn't seem like a pure host. The profession of host is probably just a tool and channel for him to get promoted.
The ultimate goal is to become an official.
(End of this chapter)
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