Chapter 622: Reversal of Situation
The first three days of the Spring Festival period passed quickly, and the domestic film market has remained extremely hot. However, after three days of release, the box office results of several films began to show subtle changes.
The box office of "Monster Hunt 2", which broke the record on the first day, continued to decline, and on the second day it lost the title of the national single-day box office champion.
However, due to the hot schedule and the excellent marketing of the film, it achieved box office results of 310 million and 190 million on the second and third days of the Chinese New Year respectively, and a box office of over 1 billion yuan in three days.
Due to its limited reputation, the box office performance of "Journey to the West: The Women Kingdom" fell below 100 million yuan on the second day of its release, and it seemed that it was unable to recover.
On the contrary, "Operation Red Sea", which ranked fourth on the first day of the Lunar New Year, reversed its decline for two consecutive days. On the third day, its box office performance was only 10 million away from "Monster Hunt 2", which ranked second.
However, if we talk about the movie with the best box office performance during the three days of the Spring Festival, it still has to be "Nezha: The Devil Child Comes into the World". Its single-day box office on the second day exceeded that of "Monster Hunt 2". The single-day box office exceeded 300 million yuan for three consecutive days, and the total box office also exceeded 1 billion yuan, making it the biggest winner since the beginning of the Spring Festival.
These four films almost took up more than 95% of the total box office during the Spring Festival, with the remaining share divided by "Boonie Bears" and "19th Generation of Ancestors".
The main reason why the four blockbusters during the Spring Festival had such a box office performance after their release was due to word of mouth.
Three days after its release, the Douban score of [Monster Hunt 2] has dropped to 5.1, and the general audience evaluation is that it is not as good as the first one.
Moreover, due to the poor reputation of the movie, many viewers who like the "Monster Hunt" IP attributed the responsibility to the producer for changing the leading actor.
Many viewers who watched the movie went to the official Weibo account of "Monster Hunt 2" to leave messages and vent their dissatisfaction.
[Are you kidding me? This is all you're showing us in the second part. You could just continue with the plot of the first part. Why introduce a new protagonist? I'm so disappointed!]
[This was really filmed as a family movie for young children, and the story is too simple and bland.
Overall, it feels like a short film, and it's a bit awkward to have to treat it as a sequel. I actually quite liked the first one, but this one is really disappointing!
[The first film relied on Gu Wei's charisma to boost the box office, and I thought I was good enough. The second film not only changed the lead, but the story was also a piece of shit. If my kids didn't want to see it, I would never have gone to the cinema!]
The characters, settings, and jokes from the first film were completely exhausted in the second, to the point of being completely exhausted. It was awkward throughout. Although I think Liang Chaowei's acting is good, the story is really bad!
[I really don't understand what the producer was thinking. You actually changed the protagonist of such a popular series IP. It's like if "Wolf Warrior" didn't have Wu Jing, would it still be called "Wolf Warrior".
I am completely disappointed with this series! 】
The same is true for "Journey to the West: The Women Kingdom", whose reputation collapsed during the preview, so after the first day of release, the box office continued to decline.
In contrast to them, "Operation Red Sea" and "Nezha: The Devil Child Comes into the World" both withstood the test of the huge traffic during the Spring Festival, and both films have been popular in terms of word of mouth.
Especially "Nezha", although it was only released for three days, it has generated a lot of topics thanks to its extremely high reputation.
Many viewers who have watched the movie spontaneously recommended it to others on the Internet, and it is a bit like last year's "Wolf Warrior 2" which became increasingly popular.
Beijing, Huayi headquarters.
"I told you not to rush, let the bullets fly for a while.
How about that? The situation has been reversed in just three days."
Behind the desk, Wang Zhongjun crossed his legs and talked leisurely to his younger brother opposite him.
"I was also shocked by the first-day box office performance of Monster Hunt 2, which was 550 million RMB, setting a record for single-day box office in the domestic film market.
Other movies may not be able to compare to his one-day release even after a month of release.
Who knew the film's quality was so poor that the box office revenue dropped by more than half in just three days?"
Wang Zhonglei picked up the teacup in front of him, took a sip, and complained.
"The box office performance of a film depends first on its quality and whether it is truly appealing to the audience, and second on its publicity. As long as you are willing to spend money, it will definitely be effective.
As far as I know, Monster Hunt 2 invested nearly 200 million yuan in publicity and promotion, so it's no surprise that it had such explosive success on the first day."
Wang Zhonglei nodded, then asked curiously, "Brother, based on the current box office trends, is it possible that Enlightenment's Monster Hunt 2 will lose money?"
Wang Zhongjun touched his chin.
"It's hard to say. The movie has only been released for three days, and there are still three days left for the Spring Festival holiday. Even if the box office performance is bad, there is a high possibility that "Monster Hunt 2" will break 1.5 billion during this period, and maybe even 1.8 billion from the subsequent miscellaneous revenue.
According to Enlightenment's public announcement that the film's production costs plus publicity and distribution are over 600 million, this box office figure would barely cover the cost."
"Haha. Jiang Zhiqiang is in trouble this time. This was clearly a movie that could make a lot of money, but after all his manipulation, he can only afford to break even.
And since the second film received such a bad reputation, it will be difficult to develop the third one.
Sure enough, eating alone will not end well," Wang Zhonglei gloated.
Huayi did not participate in the Spring Festival this year. The two films they produced were both released during the Lunar New Year period and both were big hits, so now they are just watching the fun from the sidelines.
Anle Film’s misfortune has nothing to do with Huayi.
"Mr. Jiang was indeed a bit conceited this time, thinking that he had already established the "Monster Hunt" IP based on the huge sales of the first film.
The entire film from production to publicity was handled by Enlightenment, without giving others a chance to share. Now that the film has a bad reputation, naturally there are no allies to speak for him.
Although the main producers of last year's "Wolf Warrior 2" and the year before's "Detective Chinatown 2" took the lion's share, they still shared a portion of the profits with more than a dozen film and television companies in the industry, including ours. When everyone adds fuel to the fire, the flames burn brighter.
It’s not easy for Mr. Jiang to make all the money by himself.”
After Wang Zhongjun finished speaking, he looked up at his brother.
"I asked you to ask Director Tian how the script was going. What did he say?"
"Well, I've talked to Tian Yusheng, and he said he wants to polish the script for the fourth film. And from what I've seen, he seems a bit tired after filming three films in a row, and wants to try making a different kind of film."
Wang Zhongjun felt a little headache after hearing his brother's words, but he also understood Tian Yusheng's thoughts.
These directors are more or less literary and artistic. Even commercial directors want to move closer to art. Wasn't Feng Xiaogang like that in the beginning?
"Let's leave it at that for now. We can't be too hasty. The [Ex-Files] series is Director Tian's film after all. Just urge him from time to time."
At night, at the hotel where the crew of "Time Raiders" was staying.
Liu Yifei was wearing a relatively cool pair of pajamas, a loose thin shirt on the upper body, and large shorts on the lower body. Her long legs were round and white, looking very attractive.
At this moment, she was sitting on the sofa in the living room, holding a plate of washed red grapes, leaning gently against Gu Wei.
"What are you writing?"
As he spoke, he ate a grape, then picked another one and fed it to Gu Wei beside him.
"Write a new song, the content of which is quite suitable for our movie.
I'll take some time to make a sample and see if it can be used."
Gu Wei held the laptop and typed attentively with both hands on the keyboard.
Liu Yifei didn't say anything else to disturb Gu Wei, but leaned forward to look at the music score and lyrics on the computer screen.
".I blew the evening breeze you blew
Have you seen the same scenery?
Like disturbing time difference, staying in dislocated time and space
In the end it is empty."
It didn't take long for Gu Wei to finish writing. He put the computer on the coffee table in front of him and took a sip of water.
"Mission accomplished!"
“I think the lyrics are quite suitable for our movie.
Gu Xiaojiao and Lu Ming, one in 2018 and the other in 1999, isn't that just a misalignment of time and space?"
After saying that, Liu Yifei put down the fruit plate and hugged Gu Wei's arm and shook it.
"Sing it for me, okay?"
"I don't have any musical instruments..." Gu Wei was a little embarrassed.
"Just sing a cappella, you're a professional!"
"All right……"
Gu Wei couldn't persuade Liu Yifei, so he cleared his throat and began to sing a cappella.
"A movie that doesn't fill half the row
Until the lights suddenly came on when the show was over
Subtitles are fixed on a certain production and distribution
”
Liu Yifei sat beside him, looking closely at Gu Wei's angular profile, listening to his magnetic voice, and slowly holding her face, intoxicated by it.
To be honest, ever since she met Gu Wei many years ago, his appearance, personality, and talent have been very attractive to her. He is the type she really likes, otherwise she would not have become good friends with him.
I have worked with many actors since I entered the industry, but only Gu Wei is special.
(End of this chapter)
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