Chapter 670 Worry-free Development
August is the hottest time of the year in Beijing, but fortunately the temperature in the morning is not that high, which is the biggest comfort for workers who get up early to go to work.
The office building where [Wei Ming Tian Xia] is located has unified central air-conditioning, and the cooling air is very strong.
After entering through the gate, I was greeted by a cool breeze, which was completely different from the scorching heat outside.
After buying the building, Gu Wei hired a specialized company to renovate the building inside and out, and some facilities were also upgraded.
The building is full of companies under Gu Wei. It has a unified cafeteria, a dedicated fitness center, a lounge, etc., which are open to all employees, so it is quite comfortable to work in this office building.
In the office, Gu Wei was making tea, and opposite him sat Li Muge, who was wearing a white T-shirt and jeans.
Compared to when he was filming "Sito" a few months ago, Li Muge's face is darker, obviously due to sun exposure.
"Director Li, you've been working hard lately."
Gu Wei placed a cup of steaming tea in front of Li Muge.
"Mr. Gu, you're so polite. This is what I should do."
At the end of May, the filming of "Sito" was completed. Li Muge returned to Beijing with the materials and plunged into the editing room to start the post-production of the film.
Of course, the main work is still done by the company's editor, but as a director, Li Muge must participate in the whole process.
After the initial editing, fine editing, dubbing, special effects, subtitles, music and other links, the post-production of "Sito" is almost done. Li Muge left the capital again and traveled around with several staff members to select locations for the upcoming filming of "Eastern Palace".
Finally, after spending more than half a month to book several filming locations including Hengdian, Bashang, and Dunhuang, he returned to Beijing.
"When do you expect [The East Palace] to start filming?"
Gu Wei picked up the teacup in front of him, blew on it, and slowly took a small sip.
"Mid-September. Some of the scenes at the previously scheduled filming locations also need time to be set up. Besides you, Mr. Gu, and Ms. Meng Ziyi, we also need time to screen the other characters."
"Director Li will still have to worry about the subsequent work."
Li Muge smiled.
“It sounds like a lot, but the actual workload is not that heavy.
The filming team is still the previous "Sito" team. There are dedicated people to take charge of these arrangements and they can be completed quickly.
After we have worked together once, it will be easier to do anything else."
Gu Wei put down the teacup in his hand and nodded.
"What do you think Director Li has thought about the matter I brought up at the wrap party for Si Teng?"
After the filming was completed, Gu Wei warmly invited Li Muge to join, but he did not agree immediately, saying that he needed to think about it.
"I've considered it. Thank you, Mr. Gu, for your appreciation. The cooperation with [Si Teng] has been very smooth. Over the past six months, I have also gained a deep understanding of [Weiming Tianxia] and am willing to join the company."
Li Muge did not hesitate this time. It was obvious that he had already thought about this matter. Gu Wei's invitation again was also within his expectations.
"Very good, then welcome Director Li to join us. I hope we can have a pleasant cooperation in the future."
Gu Wei smiled and clapped his hands. If he could recruit Li Muge, he would not have to worry about having no one to work with in the future TV dramas, especially idol dramas.
"Our company also has other well-known directors such as Wen Muye and Rao Xiaozhi. They are currently working on the crew. I will introduce them to Director Li when I have time."
"I'm a big fan of Director Wen's name, and [Dying to Survive] was shot so well.
I’ve also seen the film ‘The Unknown’ directed by Rao Xiaozhi, he’s a very talented director.”
Li Muge has great respect for the two company seniors mentioned by Gu Wei. They are not only film directors, but also have excellent works, which are currently out of his reach.
After reaching an agreement with Li Muge, Gu Wei pulled him aside to chat for a while, and the two discussed some things about the future filming of "The East Palace".
As for the subsequent signing of contracts, he, as the boss, naturally does not need to worry about it. There will naturally be special staff to coordinate with Li Muge on the detailed contract.
After finishing work at the company, Gu Wei took some time to visit Wuyou Media in the afternoon.
Compared to the last time I came here, there are more people here, and it's a very busy scene with everyone coming in and out.
“.So far, the company has signed hundreds of anchors, most of whom are distributed across the country.
Liu Siyao, Xu Yisha, and Sun Yi have all grown into internet celebrities with tens of millions of fans.
In the first half of this year, the company also signed contracts with Duoyu, Maomao Sister, Guangdong Couple and others, who are currently Internet celebrities with hundreds to tens of millions of fans.
Since last year, the company has been ranked first in the monthly list of Douyin MCN agencies for several consecutive months thanks to its strong financial resources and rapidly expanding scale.
With the booming development of the internet celebrity market, there are more and more new MCN companies.
But there are few who can compare with us.”
In the general manager's office of Wuyou Media, Lei Binyi reported to Gu Wei on some of the company's recent achievements.
As the company's real manager, he felt that Wuyou Media was developing too fast.
With sufficient funds and manpower, and with the implicit support of the [Tik Tok] platform, [Wuyou Media] has developed rapidly at a speed that no one could have imagined.
Gu Wei listened and looked through the company's data tables for the past few months, nodding continuously.
In fact, he receives these documents every month, but only by looking at them in summary now can he feel the rapid development of [Wuyou Media].
"very good!
Wuyou Media’s success is inseparable from Mr. Lei’s professional management and hard work.”
Gu Wei praised with a smile.
"It's mainly because the resources you provide are so good, the company's development direction is clear, and we have no shortage of funds, talent, reputation, and connections.
I was just doing my job as a manager."
Lei Binyi is very humble, and he knows in his heart the fundamental reason why the company can develop so well.
Following Gu Wei's instructions, today's [Wuyou Media] is deeply engaged in the Douyin platform, which has now grown into the largest short video platform in China. It not only has the largest number of users but also gathers the largest number of internet celebrity talents.
[Wuyou Media] As the first MCN company to go all in on Douyin, it naturally reaped the benefits of the platform's development.
What's more, the boss is a major shareholder of ByteDance. Although Douyin has not openly supported [51 Media], the company can always receive some news about changes in the platform's direction in advance.
If you are one step ahead, the advantages here will be unimaginable.
In addition, with [Wei Ming Tian Xia] as the backing of [Wuyou Media], some channels can be opened up with the help of sister companies.
Finally, there is the boss's biggest signboard. Lei Binyi sometimes thinks that it is normal for [Wuyou Media] to develop so quickly. It would be strange if it did not develop well.
"Don't be modest. I see all the hard work Mr. Lei has put in. The company's development is inseparable from your efforts.
Of course, this is also due to the joint efforts of other senior executives of the company.”
Gu Wei paused.
"I have planned to set up a stock option pool in the company by the end of this year at the latest. I will initially invest 10% of my shares in it. At that time, the company's executives will have the opportunity to obtain corresponding stock options.
Mr. Lei is definitely the one with the most.”
As the company develops better and better, some things are indispensable, such as the stock option pool that many large companies will set up.
After all, if you want a horse to run fast, you have to feed it well.
Some employees with strong abilities and outstanding performance need to be bound by stock options from the company.
However, the company's shares are not obtained for free. There are many attached conditions. For example, when executives receive stock options, they must work in the company for a certain number of years before the shares truly belong to them.
If you resign before this date, you will be deemed to have automatically given up your shares.
As early as two years ago, when [Wei Ming Tian Xia] was developing better and better, Gu Wei had already set up an options pool in the company.
People like Yang Liwen, Zhao Mingcheng and senior executives of the company's major departments all hold stock options of [Wei Ming Tian Xia] to varying degrees.
"Thank you, Mr. Gu." Lei Binyi did not refuse at this time. After all, it involved real money. The smile on his face already revealed his mood at the moment.
"How's the online influencer sales model I instructed you to use going?"
In 2018, selling goods through live streaming was not as popular as it would be in the future.
The earliest e-commerce live streaming was initiated by Taobao in 2016. It was also a trial and error process at the beginning. After two years of development, it has achieved some results. However, compared with the Taobao platform, the sales revenue of live streaming transactions is still too small.
Now that TikTok is on the rise, there are not many internet celebrities promoting products on the platform.
"We have tried a few events before and the results are very good. The sales of the influencers with the highest number of followers in the company can reach millions of RMB in each event.
The share offered by suppliers is very high, and I think this will be a big profit point for the company in the future."
Lei Binyi had not initially thought of live streaming as a monetization channel for internet celebrities. He had previously worked on a traditional live streaming platform like YY, and had only thought of monetization through advertising and audience tips.
Now that the boss asked them to try live streaming to sell goods, it was like opening a door for him, and he seemed to be able to see broad room for development.
Gu Wei nodded.
In his opinion, a few million per show is too little. For those big internet celebrities in the future, it would be easy for them to sell tens of millions or even hundreds of millions per show.
If it coincides with a shopping festival like Double Eleven, the sales volume will be even more exaggerated.
But it’s not the right time yet. Live streaming sales have not yet reached their peak. Selling millions in one show is something only top internet celebrities can do.
“Yes, the company’s main focus will be on live e-commerce in the future.
There is a vast world here with great potential.”
"clear."
“How are suppliers selected now?”
Gu Wei asked another question that he was very concerned about.
In his opinion, there are two key points in e-commerce live streaming: first, product selection and then selling.
Choosing good products is sometimes more important than finding a big internet celebrity to sell them.
For example, anchor A buys goods directly from the manufacturer and sells them for 10 yuan each. Anchor B is more famous than anchor A, but buys goods from distributors and sells them for 12 yuan each in order to make a profit.
At this time, even if B has more fans, he may not be able to buy more than A. After all, no one is a sucker, and most people who buy things in the anchor's live broadcast room are looking for a bargain.
The appeal of the phrase "lowest price on the entire network" is huge.
Of course, this lowest price is the real lowest price, and price increases in other channels do not count.
This is still a price issue. If the supplier you find is unreliable and you get fake goods or the quality of the goods is simply not good, it will be a huge blow to the popularity of the internet celebrity.
Therefore, having a good product selection and a good supply chain are the core competitiveness of e-commerce live streaming.
"Because the scale of live streaming sales is not very large at present, most of them choose first- or second-tier distributors of some brands, and the products sold are mainly big brands that are familiar to ordinary people."
Gu Wei pointed at the table.
"We set up a special product selection department, and then directly negotiate with manufacturers of major brands about purchasing and selling products."
"But our scale is too small now, and the manufacturers may not care." Lei Binyi said with some concern.
He also understood what Gu Wei meant, but the big brand manufacturers would not care about your sales volume.
“If we can’t negotiate with a big brand, we can talk to a small brand first. As long as they can guarantee product quality and offer refunds or exchanges when there are any product problems, they can all become our partners.
Our sales volume is currently small, but will increase in the future.
By then, those big brands will take the initiative to become our suppliers.
In short, you should directly contact the manufacturer and not buy from dealers."
Gu Wei made the decision immediately and finalized the matter.
There are actually two advantages to doing this. First, there are no middlemen to make a profit from the price difference. As long as you negotiate with the manufacturer, the items sold in the [Wuyou Media] live broadcast room will be the lowest price on the entire network.
Second, the quality of the product is guaranteed, and the manufacturer will be directly responsible for any problems that arise, which will not damage the reputation of the sales host.
As for the sales scale, I believe that within a year, it will not be [Wuyou Media] that will go to the manufacturers, but the manufacturers of major brands will go directly to them.
Compared with those internet celebrities who fight alone, Gu Wei has a biggest advantage, which is that he has many internet celebrities under his management, including several big ones.
When selling goods through live streaming, everyone can share a supply chain for product selection. In this way, when the total sales volume increases, the company can use this as a bargaining chip to negotiate with brands.
"I'll arrange for people to set up a product selection department right away." After the boss gave the order, all Lei Binyi could do was to execute it.
"Mr. Gu, I have two things I want to ask you."
"You say." Gu Wei looked at him and said.
"First, the company has signed contracts with more and more internet celebrities, and they are from all over the country. It is relatively convenient for us to serve the northern anchors in Beijing, but it is very troublesome for a large number of contracted internet celebrities in the south to come to the company, and it is also difficult for our staff to go to the local area.
I think we should set up another headquarters in Hangzhou, a popular internet city, so that [Wuyou] can adopt a dual headquarters model. This will also make it easier to serve the contracted streamers in the south."
Gu Wei touched his chin.
"What you said makes sense. If we set up the headquarters in Hangzhou, the venue will be easy to arrange. But do you have any good candidates for the host?"
"I think Director Xu from the Operations Department and Manager Li from the Business Department are both suitable candidates. Their abilities are no problem. If they bring some employees with them, they can quickly establish the structure."
Lei Binyi did not directly appoint a person, but listed two suitable candidates for the boss. This is also his workplace wisdom.
After he finished speaking, information about two people emerged in Gu Wei's mind.
As a senior executive of Wuyou Media, Gu Wei is quite familiar with him.
"Let's choose Xu Jie. I think she is more suitable." Without hesitation, Gu Wei directly selected the candidate.
The reason is very simple. Director Xu was one of the employees who was transferred from Weiming Tianxia when Wuyou Media was first established, while Manager Li was a talent recruited later.
For Manager Li, from recruitment to work, he has been facing Lei Binyi, the company's general manager, and Gu Wei is just a big boss who rarely shows up.
Xu Jie was one of the earliest employees to work with Gu Wei. She used to be Yang Liwen's subordinate and knew the big and small bosses of the company better than anyone else.
“I’ll arrange this at the next meeting.”
"What's the other thing?" Gu Wei asked after taking a sip of the water on the table.
“Look, now that Wuyou has signed more and more internet celebrities, I’m thinking we can organize a party for our company’s internet celebrities, similar to the “Weibo Night”.
Let the rarely seen internet celebrities from all over the world gather together.
This is not only a good gimmick that can attract a lot of traffic, but it also allows these influencers to see the true strength of the company and enhance their sense of belonging."
Gu Wei's eyes lit up after hearing what Lei Binyi said.
“That’s a good idea, you can go ahead and do it.
But don't worry, you can find a place with beautiful scenery to hold it at the end of the year. Be sure to make sufficient preparations in advance, don't be afraid of spending money, and budget a little more. It's best to make this a grand event for internet celebrities.
The kind that happens once a year.”
"Understood, Mr. Gu. I'll send you the plan when I'm ready."
"Well, once it's done, I'll be there too.
Then we can bring some artists from Weiming Tianxia to support the show, and that way both the buzz and traffic will come rolling in.”
Lei Binyi was very excited when he heard this, and he also admired Gu Wei's idea very much.
He felt that he had only made a suggestion, and the boss not only accepted it immediately but also quickly improved and upgraded it. Otherwise, he was the boss.
“By the way, I was browsing short videos online recently and saw a very interesting Douyin account called “Crazy Little Yang Ge”.
You can contact him later and sign him to the company as long as the conditions are not too outrageous."
As soon as Gu Wei finished speaking, Lei Binyi knew which internet celebrity it was. As the manager of the number one MCN company in the industry, he was familiar with most of the famous internet celebrities on the Internet.
He also knew the account "Crazy Little Brother Yang", which refers to a pair of twin brothers. The younger brother is called "Little Brother Yang" and the older brother is called "Big Brother Yang".
The two of them often shoot some funny short video clips, which are very interesting and attract a lot of people to watch.
He currently has about six million fans on Kuaishou and more than one million fans on Douyin, making him a mid-level funny internet celebrity in the industry.
"I understand~"
Although he didn't know what the boss saw in them, since he had given the order, it wasn't a difficult thing to do. He would just go back and sign "Crazy Little Brother Yang".
With the current fame and size of Wuyou Media, I believe that "Crazy Little Brother Yang" will be very willing to join the company as long as a signing fee is paid.
After all, it’s nice to take shelter under a big tree, and being able to be with [Wuyou Media] is also a good thing for the internet celebrity himself.
Gu Wei's mouth curled up slightly.
Lei Binyi is not sure, but he knows that "Crazy Little Brother Yang" will be considered a benchmark for Internet celebrities in the future. He has more than 70 million fans on Douyin alone, making him the account with the most fans on Douyin.
It has used its influence to make great strides in the field of e-commerce live streaming and has also established its own [Three Sheep Group]. It can be said to be a very good cash cow.
However, the success of "Crazy Little Brother Yang" is inseparable from his own comedic talent and the support of the Douyin platform. It is hard to say whether he can achieve such high results again.
But even if they are not as popular as in the original time and space, with the comedic talents of Brother Yang and Brother Yang, they can definitely become internet celebrities with a net worth of tens of millions. It will definitely not be a loss to sign them.
(End of this chapter)
Continue read on readnovelmtl.com
