Chapter 695 Live Broadcast Promotion
Some TV series become very popular as soon as they are aired because of the presence of big stars and good publicity.
However, as the quality of the plot did not keep up, or the story was not appealing, the performance of the TV series became worse and worse as it was broadcast, which is the so-called "high opening and low closing".
Last year's "Ruyi's Royal Love in the Palace" and "The Rise of Phoenixes" were of this type.
There are also dramas that do not have many big stars and the investment costs are not high, but the quality is good and the plot is popular. They performed mediocrely when they were first broadcast, but as word of mouth spread, various data continued to rise, which is a "low start and high end" situation.
This is the case with the original time and space version of "Eastern Palace". The male and female protagonists were both unknown new actors, but in the end, because of the good quality of the drama, they made a comeback through word of mouth.
There is another type of drama that has all kinds of publicity resources in the early stage and is broadcast with everyone's expectations. The quality of the TV series is also very good. As the plot develops, the performance gets higher and higher, and it creates various ratings records. This is called "opening high and running wildly."
"The Story of Minglan" is a typical "high-starting and high-explosive" type of TV series.
Starring Gu Wei and Zhao Liying, and produced by the Noon Sunshine team, it has attracted the attention of countless viewers before it was broadcast.
The TV series did not disappoint everyone after it was launched. Both the plot development and the actors' acting skills can be called excellent, and the story is particularly attractive. The audience will not want to give up after watching a few episodes.
Since the TV series was first broadcast on December 25 last year, the ratings have been rising all the way. As of mid-January, "The Story of Minglan" had been on the air for nearly a month, with the highest rating in 52 cities exceeding 3 and the average rating reaching 2.68.
After New Year’s Day, various satellite TV stations launched many excellent TV series, but the ratings were far behind that of "The Story of Minglan".
In addition to its outstanding satellite TV ratings, "The Story of Minglan" also leads the way in online broadcast volume.
30 days after its launch, the online broadcast volume exceeded 10 billion, and the total number of readings of all topics exceeded 48 billion, making it the first TV series in 19 years with both online broadcast volume and topic reading volume exceeding 10 billion!
It appeared on Weibo's hot search list 181 times, sparking heated discussions among netizens. The total number of short video views on Weibo exceeded 9 billion, and the daily #知否预告# triggered a viewing craze among netizens.
The “Do You Know” style, the discussion about the characters in “Do You Know”, and the “Do You Know” emoticons have become a nationwide phenomenon!
Mango TV is making a lot of money.
Although "Knowing Your Destiny" has not finished airing and it is only the beginning of the year, its performance in all aspects is not inferior to the "drama king" of previous years, and is even better.
All the losses incurred from "The Rise of Phoenixes" last year were recovered through "The Story of Minglan".
You should know that "The Story of Minglan" is a 78-episode costume TV series. At the rate of two episodes per day on weekdays and one episode per day on weekends, the finale will not be released until mid-February.
With nearly two months of broadcast time and extremely high ratings, Mango TV made a lot of money in advertising fees!
January 20, the crew of [Life Events].
After finishing the filming for the day, Gu Wei said goodbye to the people he had filmed with and prepared to return to the hotel.
"Brother Wei, are you going back to live broadcast later?" Xin Zhilei had already changed out of her costume and was about to tie up her loose hair with a hair tie in her hand.
Although she is older than Gu Wei, she is far behind him in terms of fame and status, and he is also an investor and a big boss.
The young actors in the crew either call him "Brother Wei" or "Teacher Gu", and most of the staff are employees of [Wei Ming Tian Xia], and basically call him "Mr. Gu" or "Boss".
"Yes, how did you know?" Gu Wei was a little surprised.
He is indeed going to have an online connection with the main actors of "The Story of Minglan" including Zhao Liying, Zhu Yilong, and Zhang Jianing today.
The TV series is about to enter another climax, and they are promoting it through live broadcast according to the requirements of the video platform.
"Of course I watched the trailer. I've been following [The Story of Minglan] every night. The platform had already been promoting the livestream of the main creators a few days ago."
".I forgot about this. I didn't expect you were also following the drama." Gu Wei said with a smile.
"[The Story of Minglan] is really good. I started watching it when it premiered last month and couldn't stop.
Even if I go out to work, I have to watch both episodes of the day in the evening.
My mom is also following this drama and she sends me voice messages from time to time to discuss the plot."
"Haha, thank you for your support, auntie."
"A few days ago, she knew that I was going to film with you, and she asked me to ask you, when will Minglan and Gu Tingye get married?
Minglan is a good girl, you must not let her down."
Gu Wei couldn't help laughing and directly revealed the plot.
"You can send a WeChat message to your aunt right now and tell her that you two are getting married in the next two episodes."
"Haha~Okay, I'll tell her later."
"Boss, it's already been debugged. Just connect directly when the time comes."
"Thank you for your hard work~"
Gu Wei sat down in the hotel room, and within a few minutes, it was time to connect to the live broadcast.
After clicking the mouse, Gu Wei entered the live broadcast room first.
The small windows of other people on the computer screen also lit up one after another, and familiar people joined the live broadcast room one after another.
"Hello, Liying, Yilong, Teacher Liu Lin, and Sister Gao Lu, long time no see!"
Gu Wei smiled and raised his hand to greet others.
Others responded.
I don’t know when it started, but live broadcasts by celebrities have become a means of promoting TV dramas, especially in the past two years, when live broadcasts by the leading actors have almost become an essential part of promotion.
The process mainly involves the actors chatting with each other, reviewing the interesting things that happened during the filming, and then answering some questions from the audience who enter the live broadcast room.
"Gu Wei, why are you still wearing a hat? Are you filming on the set?" At the beginning of the live broadcast, everyone chatted with each other for a few words, and Zhao Liying asked Gu Wei.
"I'm currently in the crew in Wuhan. I wear a hat because my hair is cut short," Gu Wei said with a smile, then reached out and took off the baseball cap on his head.
There is nothing secretive about the styling of the new drama. The hat he wears is also considered by Yang Dan for his image, but Gu Wei doesn't care.
"It's cut so short!" Zhao Liying sighed.
"It's because of the plot, and this isn't the first time I've had my hair cut. I did it when I was filming a movie in the first half of last year.
I didn’t expect that it would have to be cut off again after growing back for more than half a year.” Gu Wei shrugged and said nonchalantly.
A few people talked to the parents for a while, and then started answering questions.
There is a host of the platform in the live broadcast room, and she will select some questions from netizens for everyone to answer.
".How did you get this role?
The reason I was able to take on the role in “The Story of Minglan” was all because of Liying.
To be honest, when Noon Sunshine sent me the script, I wasn't very interested because Do You Know is a TV series with a strong female lead.
I was filming in Shanghai at the time, and Liying came to visit the crew with a lot of things. She persuaded me for a long time before I finally agreed to take the role."
“Why do you listen to Zhao Liying so much?
Of course it’s because we have a very good relationship.”
"Haha, of course that's one aspect.
Liying and I were good friends when we filmed "Come On, My Love" together many years ago.
Later, my company produced "Princess Agents", and I felt that the role of "Chu Qiao" was perfect for her, so I invited her.
Liying agreed very readily, but made a request that I play the male lead "Yuwen Yue".
I agreed readily at the time, but later found out that I didn't have the schedule to shoot.
So I promised her that I would make up for this cooperation in the future.
No, [Knowing or Not] has made up for it."
Based on the questions, Gu Wei explained the ins and outs of taking on the role in "The Story of Minglan".
Netizens began to swipe the screen.
[So that's how it is. The Yutang couple is truly in love.]
What a shame! I really want to watch Princess Agents starring Gu Wei and Li Ying.
[You two have a deep connection. You two are definitely not ordinary people. Why don't you just be together?]
【.】
After Gu Wei finished speaking, Zhao Liying looked at the netizens' comments and covered her mouth with her hands and chuckled.
".Gu Wei is right, but I want to correct one thing.
It was actually because of him that I was able to play the role in "The Story of Minglan".
Gu Wei filmed "Nirvana in Fire" a long time ago and has a very good relationship with Mr. Hou and Director Kong of Noon Sunshine.
[Do You Know] During the preparation, Mr. Hou asked him if he had any suitable people to recommend.
So I got the invitation.”
After she finished speaking, the netizens who were scrolling through the screen became even more excited.
The live broadcast was not too long and ended before the broadcast of "The Story of Minglan" on the same day, but the effect was surprisingly good.
That night, the number of viewers in the live broadcast room exceeded 10 million, and the amount of interaction exceeded 20 million.
As a result, the ratings and daily playback volume of "The Story of Minglan" reached new highs that day.
Of course, in addition to the fact that the main creators connected for live broadcast for promotion, the surge in ratings is also related to the fact that the plot of "Knowing" has entered the climax stage of the wedding of the male and female characters.
Rather than saying Zhao Liying is playing Minglan, it's better to say she's Sheng Minglan herself, strong and lovable. Gu Wei and Gu Tingye both have the last name Gu. Since they're getting married in the drama today, they might as well be together outside of it too!
[I hit it, I hit it! Minglan and Uncle Gu are indeed the perfect match. I didn't expect there would be so many twists and turns for them to take on this role.]
Today's wedding scene was so exciting to watch. "From now on, I'll be number one among men, and you'll be number one among women!" Second Uncle Gu's marriage proposal was so domineering!
I can’t bear to watch it, but I’m anxious to watch it. Is it the same for everyone?
[I never follow TV dramas, but I really like this one, so I watched clips from various channels.
But today I really couldn't help myself. No wonder [Do You Know?] is praised so highly by others. The picture quality is great, the music style is very warm, and the overall feeling is very comfortable. This kind of quality is rare in TV dramas nowadays!
[The moment Minglan left, her grandmother held her hand and said, "Everything is fine." I burst into tears. Minglan had a miserable life, having lost her mother at a young age. Fortunately, she had the love and care of her grandmother, who nurtured her with care. I hope Minglan's marriage will continue to be sweet.]
【.】
After the wedding, the plot of "The Story of Minglan" has entered the next stage.
After the climax, the various data of the TV series also declined slightly, but they were all within the normal range.
After the live broadcast, Gu Wei, Zhao Liying and other main creators reposted the red and green posters of the two protagonists' wedding on their respective Weibo accounts to promote the event.
At the end of January, many new dramas were launched on the market one after another.
The costume martial arts drama "Flower Girl" starring Ariel Lin and Zhang Binbin; the costume romance film "The Eternal Love" starring the newcomer Gong Jun promoted by Haixi Media; "The Legend of Hao Lan", the second collaboration between last year's popular actress Wu Jinyan and Nie Yuan; "The Light of the Tomb: Wrath of the West Hunan" starring Pan Yueming and Gao Weigang, etc.
However, almost no drama, whether it is broadcast on TV or online, can become popular.
[Legend of Hao Lan] failed to replicate the success of last year's [Story of Yanxi Palace], and the performance of [Ghost Blows Out the Light: Wrath of the West Hunan] was also mediocre.
There is only one movie, "The Story of Minglan", which was popular from the end of 2018 to the beginning of 2019. Now it is February, but there is no movie on the market that can compare with it.
(End of this chapter)
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