"After running back and forth a few times, our early publicity work for the drama has finally come to an end.
Tencent really attaches great importance to the launch of "Joy of Life 2" and has invested a huge amount of resources in promotion both online and offline.
I checked with the staff today and found out that the launch conference we are participating in is being held simultaneously in several places including Beijing, Shanghai, Yuezhou, Hangzhou, etc., in addition to Chang'an, but this is the main venue.
I've filmed so many dramas before, but none of them had as much publicity as [Joy of Life 2] before it aired! "
After work, Gu Wei and Jing Tian had dinner together. They talked about the publicity work they had done these days, and Da Tiantian couldn't help but sigh.
“It’s different.
[Joy of Life] is already the top IP in the circle. The first part was so popular, so the second part is naturally also highly anticipated.
Tencent has invested a lot in this drama. In addition to the high production costs, it also involves hundreds of advertising spots from dozens of advertisers, with a contract value exceeding 1 billion. It is hard to overemphasize its importance.
Gu Wei explained while eating.
"With so many ads, wouldn't Tengxun be making a lot of money?"
“Of course, you have to understand that advertising revenue is only one aspect of the equation; there are also revenues from attracting new members, advanced on-demand streaming, and so on.
Tencent will definitely make a fortune from "Joy of Life 2"!
Jing Tian nodded, then turned to look at Gu Wei: "Your company is the producer of our drama. I'm curious how much the copyright was sold for?"
Gu Wei smiled and stretched out a finger.
Jing Tian was a little confused: "How much is this? Could it be one billion?"
Gu Wei put his hand down and said casually, "That's right. The domestic satellite TV first-round broadcast rights plus online copyright and overseas copyright, etc., the total transaction amount is over 1 billion RMB."
Da Tiantian's eyes widened: "Just now I was saying that Tengxun was making a lot of money. It turns out that the most profitable boss is right next to me."
"It's okay. As the top drama in the industry, it's normal for [Joy of Life] to have such profitability."
"I have contributed to earning so much money, I want a gift." Jing Tian turned around and pulled Gu Wei to act coquettishly with him.
"No problem, what do you want?"
"I can't believe it, but you've given me so many gifts over the years, including all kinds of jewelry and bags. I don't seem to lack anything."
Gu Wei thought for a moment and said, "I'll give you a car later. Do you like anything?"
"A car?" Jing Tian was about to refuse, but after a moment of hesitation she changed her mind.
"I don't know much about cars, but I want a red one, and it has to look nice."
She made up her mind that no matter what car Gu Wei bought for her, she would buy him another one of the same style but in a different color to make it a couple's car.
Gu Wei didn't know Jing Tian's thoughts, so he agreed happily: "No problem, I will definitely choose a beautiful one for you."
After agreeing on the gift, the two continued to eat.
After a while, Gu Wei remembered his conversation with Wang Churan that morning and asked Jing Tian, "What are your plans after work here? Do you want to come with me?"
Jingtian took a piece of local cold noodles with chopsticks and put it in his mouth, saying as he ate, "Aren't you going to Hengdian? We're going the same way.
I'm going to Shenzhen to attend an event organized by a brand there.
By the way, after [Joy of Life 2] airs, will we have another promotional event?"
"The event after the broadcast will be a live video link, so just make time in advance."
Datiantian nodded, and when he was about to say something, his cell phone suddenly rang.
She picked it up and looked at it, then looked up and said to Gu Wei: "My mother~"
Then I picked up the phone.
Gu Wei ate silently without saying a word.
Jingtian was very happy when she first answered the phone, but she didn't know what was said on the other end of the phone and her mood gradually became depressed.
Is this really necessary?
I understand. I will go back in a few days and support whatever your final decision is."
After hanging up the phone, Jingtian stopped talking and his face was expressionless.
"Is something wrong at home? How can I help?" Gu Wei asked.
"Of course, if it's inconvenient to say it, forget it."
After two seconds of silence, Jingtian sighed.
“There’s nothing inconvenient to say.
Do you remember that I once told you that my parents' relationship has never been harmonious and they often quarrel.
Since the outbreak of the epidemic last year, the conflict between the two has become more intense due to long-term home isolation.
Originally, I thought that everything was fine between them after the incident, but my mother just called me and said that they had discussed and were planning to divorce.
"Um, this"
Gu Wei didn't know how to comfort her for a moment.
Instead, Jingtian laughed at his expression.
"You're reacting like I'm a child about to be abandoned by my parents.
I am already in my thirties this year. I am either a poor child whose parents are divorced or whose family is broken and no one wants me.
Their relationship broke down and they wanted to separate. Although I felt sorry for them, I would support their choice.
To be honest, I can feel the conflicts and discords between my parents over the years since I was a child. The most likely reason they have persisted for so many years is that they are concerned about my feelings.
If it weren’t for me, they would have broken up a long time ago.”
When Jingtian said this, the smile on his face faded. He was silent for a few seconds, and his eyes gradually turned red, not knowing what he was thinking about.
Seeing this, Gu Wei hugged her in his arms.
No matter how old they are, no matter how open-minded they are, parents’ divorce is ultimately a huge blow to their children.
Gu Wei actually understood this very well.
He has a happy family and his parents are loving. He can't imagine how sad he would be if his parents divorced.
"Even if you are apart, their love for you will remain unchanged. You must understand this."
Jing Tian, in Gu Wei's arms, choked up and said, "I know."
The room was quiet, and Gu Wei just held Da Tiantian in his arms.
After a long time, he slowly let go of his hand and kissed Jingtian's forehead lightly.
"Go back and have a good chat with your uncle and aunt. After all, you are their beloved daughter.
If you need anything, please contact me immediately.”
"Um"
Although Jingtian had vaguely anticipated his parents' divorce, he never expected it to come so suddenly.
She had been busy working outside, and the news really caught her off guard.
In the hotel at night, Da Tiantian, who used to be a dignified lady, became active and enthusiastic, as if she was venting something.
Gu Wei also understood her unhappiness and tried his best to make her forget her troubles temporarily in happiness.
The next day, the two of them woke up naturally and separated from the hotel.
"Remember to send me a message or call me." Gu Wei did not forget to remind him before leaving.
Jing Tian smiled and said, "Don't worry, I'm fine. We'll have a live video broadcast in a few days."
Gu Wei nodded, turned around and left with his personal team in a car.
Jingtian also got into the car that came to pick her up. She sat in the back seat in silence all the way, looking at the blue sky outside through the car window from time to time.
The news that her parents had decided to separate was a big blow to her, but when she thought about Gu Wei who had been comforting her since yesterday, she felt a little comforted.
After a while, she took out her cell phone and wondered whether to send a message to Gu Wei.
After thinking about it, I gave up this plan because the two of them had just separated not long ago.
Jingtian herself didn't realize that her parents' separation had obviously made her more emotionally dependent on Gu Wei.
Hengdian does not have a large airport, so you need to fly to Hangzhou first if you want to go there from Chang'an.
The distance from Chang'an to Hangzhou is about 1,400 kilometers, and a direct flight takes about 2 and a half hours.
On the private plane, the flight attendants were not surprised that the boss did not bring Jingtian but instead replaced him with a new girl.
Provide the best service to new customers with a professional attitude.
It was Wang Churan’s first time to take a private jet of this level, and he was very curious about many things.
Her family was upper middle class, and she had never had to worry about food and clothing since she was a child. However, private jets, a big toy for the top wealthy, were too far away for her.
"Miss, these are fresh fruits purchased locally by the crew. The small cakes are provided by the French cake shop [Fantast]. It is said that they are one of the most reputable cake shops in Chang'an.
What would you like to drink, tea, coffee, milk or juice?"
In the cabin, a slim flight attendant bent down slightly and asked Wang Churan.
"Um, give me a cup of coffee, half sugar, thank you!"
Gu Wei, who was reading the script of Wind Chaser, didn't even look up. After Wang Churan finished speaking, he said casually, "A cup of green tea, with the box of Biluochun I brought up later."
The stewardess had a professional smile on her face that never changed.
"Yes, sir, please wait a moment."
After a while, the coffee that Wang Churan ordered and the tea that Gu Wei ordered were brought up.
Gu Wei took a sip of tea and glanced at Wang Churan, who was curious about everything. "If you are tired, there is a small bedroom over there where you can sleep.
If you don’t have any other ideas, there is WiFi in the cabin so you can use the internet without affecting your phone.”
Wang Churan put down the coffee in his hand: "I'm not sleepy"
Gu Wei smiled and asked, "How's the preparation for the play [The Wind Chaser] going?"
“I have been preparing diligently since I received the script, and even wrote a short biography of Shen Jinzhen.
I have memorized a lot of lines, and I believe I will not hold you back during the filming," Wang Churan said confidently.
Gu Wei nodded.
"You are now Yuekai's key training target, right?"
"Huh? I guess so.
Mainly because I can act in your drama, Brother Wei, the company thinks I might become popular, so they invested more resources in me." Wang Churan didn't expect Gu Wei to ask this, and spoke the truth.
"Joy of Life 2 is about to air, and I came across some news about you while surfing the internet these past couple of days."
"Really? What news?" Wang Churan was a little curious.
"Some marketing accounts praised your beauty, saying that you have a rare bright and elegant appearance in the entertainment industry and are a true beauty.
I even gave you the nickname "Little Liu Yifei"
Wang Churan was a little embarrassed: "I guess the company paid for the press releases for me."
"Maybe. Most likely, it's to tie in with the broadcast of Joy of Life 2 and maximize the popularity of your performance."
Gu Wei smiled as he looked at Wang Churan's face. "In fact, many female stars in the entertainment industry were known as 'Little Liu Yifei' when they first debuted, and I just happened to have a good relationship with Liu Yifei.
Do you think you are like her?"
"This... shouldn't be the case.
I feel like there's a big difference between us in appearance.
How can I compare to Teacher Liu Yifei?" At that time, Wang Churan had not yet become famous, so naturally he had little confidence.
“Don’t be too modest, you all have your own beauty.
Although their facial features are not quite the same, their temperament and style are indeed somewhat similar.
If there is a chance in the future, I can introduce you to each other."
Wang Churan nodded.
In fact, she has no interest in knowing Liu Yifei, and she is not a fan of her. Moreover, the company's marketing is obviously to allow her to take advantage of the other party's traffic. How embarrassing it would be to meet Liu Yifei under such circumstances.
But since Gu Wei said so, she could only agree.
She felt that the entertainment industry was so big that as long as she and Liu Yifei didn't film together, there was probably no chance for the two of them to get to know each other.
This year's summer season started off lukewarm. Not only was the film market bleak throughout July, but there were also no popular dramas in the TV drama market.
"The Stranger Lovers" starring Song Qian and Ou Hao, "The Silent Testimony of Qin Ming" starring Zhang Yujian and Zhou Yutong, "I Really Love You" starring Liu Tao and Du Chun, "Heartbeat Source Project" starring Song Qian and Luo Yunxi, etc., either have bad reputations and low ratings, or have no popularity and are ineffective in being broadcast.
In July, Zhou Dongyu's first costume drama "Eternal Love of Dream" was broadcast. This drama received the most complaints, and netizens unanimously believed that Zhou Dongyu's costume look was too ugly.
With her qualifications, people can accept her playing a beautiful girl in modern dramas, but she is completely unconvincing when playing a fairy in a costume drama.
The fairies that the audience has in mind are Zhao Linger in "Chinese Paladin", the Peony Fairy and He Xiangu in "Journey to the East", Zhao Yazhi in "The Legend of the White Snake", and even Yang Mi in "Eternal Love".
But Zhou Dongyu, with her small head, small body and small eyes, really can't carry the aura of a fairy or a god. She looks like a maid no matter how you look at her.
At the end of July, the domestic film and television market finally ushered in an explosion after the summer vacation.
The first is the huge sales of [Major Events in Life].
The movie was released for two weeks and 14 days, and the box office easily exceeded 2 billion.
Due to its good reputation, the subsequent box office remains strong. Maoyan predicts that the final box office of "Life Events" will be 2.8 billion.
Immediately on August 6, the second season of the super IP "Joy of Life" was launched simultaneously on CCTV-8 and Tencent Video.
As soon as this TV series was broadcast, it quickly broke various records set this year.
The TV station's ratings easily exceeded 2 on the first day of broadcasting, making it the ratings champion in the same period with a far-leading performance.
The popularity of Tencent Video exceeded 10,000 in 12 minutes after it was launched, exceeded 20,000 in 38 minutes, and exceeded 30,000 in 126 minutes. The highest popularity reached 32,906, breaking various records of the platform one after another.
It is the fastest TV series on Tengxun Video to reach 10,000 popularity points, the fastest to reach 20,000 popularity points, and the only TV series to reach 30,000 popularity points.
On the day of the premiere of [Joy of Life 2], it occupied 7 of the top ten spots on the hot search list, and the topic #Joy of Life Drama King# topped the list.
As of midnight on August 6th, the topic had 250 million views and 694,000 interactions, its popularity was unmatched. (End of this chapter)
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