After the millennium, after more than 20 years of development, the domestic film market has become increasingly mature.
In addition to filmmakers constantly changing and improving in shooting new films, the audience's aesthetics and viewing needs are also constantly changing.
At first, domestic audiences liked Hollywood blockbusters because Hollywood's commercial films were fast-paced and full of big scenes, which provided full sensory stimulation.
At that time, many audiences were not very wealthy, and everyone felt that going to the cinema would only be worthwhile if they watched special effects blockbusters.
The same goes for watching dramas and comedies on a computer or TV.
That's why the huge ship "Titanic" hit the iceberg and became the box office champion in Chinese film history with a box office of 360 million yuan, and maintained this record for ten years.
More than a decade later, "Avatar," as a groundbreaking 3D movie, grossed 1.715 billion yuan in mainland China, becoming a box office legend at the time.
Hollywood blockbusters are like McDonald's and KFC, spreading all over the world thanks to their convenience, speed and good taste.
However, if you have never tried things like hamburgers and fried chicken, you may think they are delicious at first, but after a long time you will get tired of them and they are not very nutritious.
The same goes for Hollywood movies.
After years of development, the special effects of Hollywood blockbusters are no longer new to domestic audiences.
From robots and giant dinosaurs to various superheroes, without the special effects filters, the simplicity, cliché and lack of depth of Hollywood movie plots are exposed.
Moreover, due to the differences between Chinese and Western cultures, domestic audiences are unable to empathize with many plots in Hollywood movies.
This is also the main reason why Hollywood movies have become less and less attractive in the domestic market over the years.
The story of the first part of [Avatar] is actually a bunch of history to domestic audiences, and the male protagonist is the only one who commits adultery.
The Chinese say, "Those who are not of my race must have different hearts." If you don't even want to be a human being and want to be an alien, it is completely meaningless to talk about peace and environmental protection on this basis.
The fact that Avatar had such a huge impact in China when it was released had nothing to do with the plot, but was entirely due to the groundbreaking 3D special effects technology at the time.
It was the first time for domestic audiences to see such realistic and impactful movie images, so they didn’t care much about anything else.
It is almost impossible for "Water's Path" to replicate the success of "Avatar". 3D special effects are now everywhere. Unless Cameron develops a real VR movie, "Water's Path" will only have the box office level of an ordinary Hollywood blockbuster.
"Director Cui Rui is also in Hainan now," Yang Liwen continued.
Gu Wei was stunned at first, then he reacted.
"Prepare for [Her Disappearance]?"
"Yes, after finishing the post-production of [The Accidental Murder 2], Director Cui immediately started the preparations for [The Vanishing].
The casting was almost complete, and he flew to Hainan to inspect the shooting location.
Boss, you know that the background of this movie is somewhere in Southeast Asia, so Hainan is a suitable location."
From the two "Accidental Detective" films to the currently filming "Exorcist" and "Gone Girl", the locations were all in Hainan.
For the relevant staff of [Wei Ming Tian Xia], they are already familiar with the scenery of each city here.
"The box office for 'A Thousand Miles Home' has already exceeded 1.5 billion. Director Guo Fan is planning a celebration party this weekend. Boss, can you come back and join us?"
"My filming here has reached the final stage and I can't leave. Let's have dinner with him when I return to Beijing~"
The entertainment circle, the entertainment circle, the entertainment industry is actually one circle after another.
On a larger scale, there are the Beijing circle, the Shanghai circle, and the Northwest circle. On a smaller scale, there are some small circles of directors and actors who have good relationships with each other.
Gu Wei has been famous for so many years. As one of the top bosses in the circle, some circles have naturally formed around him.
For example, people like Lu Yang, Guo Fan, and Wu Jing all became famous after working with Gu Wei. Naturally, their relationship became better and better, and they also cooperated with each other on many projects.
"A Thousand Miles Home" is a typical example. It was jointly produced by "Wei Ming Tian Xia", "Guo Fan Films" and "Freedom Cool Whale". If the movie is successful, they will all make money together.
"Director Guo Hu from Lotus Tower has been to the company several times recently. He's almost finished preparing for this costume drama and wanted to discuss casting and filming with you, boss."
The project [Lotus Tower] has been delayed again and again due to Gu Wei's personal schedule issues. However, for the top stars in the circle, it is inevitable that they will have to wait for the show to finish. What's more, this show itself is produced by [Wei Ming Tian Xia]. Even if Guo Wei is a little anxious, there is nothing he can do.
"After the filming of [Extreme Rescue] is finished, I will return to Beijing to meet with Director Guo.
[Lotus Tower] will definitely start filming in the first half of next year."
A few days later, Cui Rui, who was in Hainan, came to visit the crew.
After finishing filming during the day, Gu Wei, Wen Mu and a few others went out to eat together.
“.The scenery here in Hainan is still so beautiful.
In the past two days, I have been looking around several alternative locations that I had previously considered, and have already decided on several places in Lingshui and Wanning.
Some of the sets needed for filming will start construction this month and will be completed around December."
At the dinner table, Cui Rui talked about what he had gained during his time in Hainan.
He has been very busy since signing up for [Wei Ming Tian Xia].
At the beginning, I was working as an assistant director on the web drama version of "Detective Chinatown". Later, I directed "The Love Master 2" and "The Accidental Detective 2". Now I am busy preparing for the current "Gone Girl". I am almost running around without any time to rest.
However, Cui Rui likes this state. Career success is the best tonic for men. As a young director, he knows how rare these directing opportunities are.
"Thank you for your hard work~" Gu Wei nodded.
"The company has decided that Manslaughter 2 will be released at the end of December. I'll have to ask you to lead the team to promote it for a while."
Cui Rui smiled and said, "This is what I should do."
"Isn't the company planning to release "The Accidental Murder 2" during the Spring Festival?" Wen Mu also asked.
Gu Wei shook his head: "The subject matter is not very suitable.
With the quality of "The Accidental Murder 2", the Lunar New Year holiday season is just right.
Without strong competitors, there will be a great advantage in scheduling films.
Furthermore, the company is involved in producing The Wandering Earth 2 during the Spring Festival."
Wen Mu nodded. "Based on the popularity and box office success of the first film, The Wandering Earth 2 should easily take the top spot at the Spring Festival box office this year, and it shouldn't be a problem for it to break 5 billion yuan."
"There's hope, but the other films in this year's Spring Festival season shouldn't be underestimated, especially Zhang Yimou's 'Red River', which will be a major competitor to 'The Wandering Earth 2'!"
Wen Mu was also surprised and said, "Director Zhang's level is beyond doubt. He is one of the top directors in the country.
However, his previous films did not seem to have very high box office results. Is it possible for "Man Jiang Hong" to be on par with "The Wandering Earth 2"?
I remember that "Man Jiang Hong" seemed to be a comedy movie. Could it be another "Three Guns"? "
Gu Wei shook his head: "I have read the script of "Man Jiang Hong", it is a historical comedy-style movie.
Director Zhang may not be very good at shooting comedies, but this time he has Xu Zheng and Ning Hao as producers, the "Happy Twist" team joining in, and Chen Teng as the lead actor, so there is no need to worry about this.
Furthermore, the film's producers include Huanxi Media, Enlight Media, China Film Group, Happy Twist, Maoyan Films, and other film and television companies, giving it a significant advantage in terms of online and offline promotion and distribution!
At this time, no filmmakers in the industry would believe that the box office of "Man Jiang Hong" would exceed that of "The Wandering Earth 2".
[The Wandering Earth] is known as the number one science fiction film in China. It has its own traffic and fans, and the first film has achieved a super high box office of 5 billion.
Although Gu Wei is not participating in the second part, director Guo Fan and lead actor Wu Jing also have a strong appeal among the audience.
Although director Zhang Yimou has a high status, he has not made any movies that have particularly high box office results.
Before "Man Jiang Hong", the highest-grossing film he directed was "The Great Wall", which grossed 1.17 billion yuan domestically, followed by "Shadow", "Sniper" and "The Flowers of War", all of which grossed around 600 million yuan, which is a big gap from the current blockbuster commercial films that often gross 200 to 300 million yuan, or even 400 to 500 million yuan.
"Our company is one of the promoters for The Wandering Earth 2, right?"
"Yes, our company is jointly promoting and distributing the film with China Film Group and Guofan Pictures!"
As Gu Wei said this, he was already thinking that after he returned to Beijing after the film was finished, he would find relevant personnel from China Film and Guofan Pictures to talk about the film's promotion and marketing.
In fact, the box office of the original time and space "The Wandering Earth 2" was not as good as "Man Jiang Hong", and the publicity and promotion should be blamed to a certain extent.
One was a science fiction masterpiece with huge investment, and the other was a comedy sketch shot in a small courtyard, but they lost at the box office.
Generally speaking, this has dealt a heavy blow to the development of domestic films.
The film companies saw that they didn't need to make big blockbusters with big scenes and productions, and could just use well-known actors to make comedies. They saw that low investment and high returns were the key to achieving a big return. (End of this chapter)
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