Chapter 158 Summer Wars
After July, we have completely entered the summer vacation. Students in schools have gone on vacation and everyone's enthusiasm for watching movies and TV series is gradually increasing.
The summer season has also begun in the film industry, and many films that aim to get high box office returns have been released during this period.
The most eye-catching ones are "Tiny Times 3: The Last Days" directed by Guo Xiaosi and "See You Tomorrow", the debut film of director Han Han.
Guo Xiaosi and Han Han can be said to be lifelong enemies.
Both of them are idol writers in the hearts of readers born in the 1980s. They are of similar age and coincidentally became famous in the New Concept Essay Competition.
Han Han was born in Jinshan, Shanghai. Everything in the big city was taken for granted for him.
Born in Zigong, Sichuan Province, Guo Xiaosi saw success as his only way out.
Han Han became a figure of literary heresy after his masterpiece, Triple Door, became a hit. After failing all seven subjects in high school, he dropped out and went home, shouting, "Seven red lights in my subjects, light up my future!"
Han Han did not give up after dropping out of school and returning home. Instead, he published novels, collections of essays, and miscellaneous essays one after another, all of which sold well in the market and were deeply loved by the younger generation.
His decision to drop out of school and a series of unorthodox remarks also caused dissatisfaction among many people in the literary world, and later the Han Han "debate with scholars" incident broke out.
Unlike Han Han, after Guo Xiaosi became famous through the New Concept movement, he actively avoided society and reality in his writings, complaining without restraint and showing off his wealth without any technical content, but without any aggressiveness.
Although such works are less literary, they cater more to the hearts of some young readers. You can accuse him of being an unqualified writer, but you have to admit that he is a smart businessman.
The two have been compared by the media since they became famous. Due to the differences in their writing styles and fan bases, their readers often argue about which writer is better.
After all, the two have different paths. Han Han is a playboy who seeks excitement, while Guo Xiaosi is a businessman with good business sense.
The two finally met in 2008 during the 10th anniversary celebration of the New Concept Writing Competition.
Both of them came from the New Concept Competition and were writers who became famous here, so naturally they attended the event.
In real life, this was the first time the two of them met! This first meeting was full of tension.
During the question-and-answer session, the host asked the two what their first impressions of each other were.
Han Han spit out two words with disdain: "I've heard a lot about you!"
Guo Xiaosi also uttered three words neatly: "I don't understand!"
The first time they met formally, it was obvious that they disliked each other.
So after this first meeting was reported and written about by many media outlets, the conflict between the two became even deeper.
In 2013, director Guo Xiaosi adapted his own novel "Tiny Times" into a film.
Although the film's ratings aren't very high, with a Douban score of only 4.9, many film and television industry veterans have commented, saying that the film is simply "shit."
But this did not prevent the movie from selling well at the box office. The two films "Tiny Times 1 and 2" made a total of 773 million yuan at the box office, making a lot of money. Director Guo Xiaosi also won the Best New Director Award at the 2013 Shanghai International Film Festival for this movie.
So Han Han could no longer sit still. He was already very successful in the racing world, so he also joined the ranks of directors in early 2014 and shot his first movie in his life, "See You Tomorrow".
"Mijie, what do you think about Director Han Han scheduling his movie to be released at the same time as Tiny Times?"
Backstage at Mango TV, Gu Wei and Yang Mi chatted about this gossip after putting on makeup and waiting to go on the show.
Because Yang Mi is the female lead in "Tiny Times", she also has to promote the movie with the crew when it is released recently, and she will inevitably have contact with Director Guo, so Gu Wei asked her very curiously.
"How would I know? I'm just an actor. I have no conflicts with Director Han Han. I'm just a passerby, okay?
You should ask Director Guo Xiaosi about this matter."
Yang Mi rolled her eyes at Gu Wei's eager gossip face.
"Tiny Times is about to be released, and you're promoting it together. There's been a lot of coverage lately. Have you noticed any changes in Guo Xiaosi?"
"Director Guo is in a bad mood after reading the report. Gu Wei, why are you so gossipy now?"
Gu Wei and Yang Mi were waiting backstage at Mango TV to record "Happy Camp". Mango TV took the initiative to invite them to this show, which was entirely to consolidate the popularity of the currently popular "Gu Jian Qi Tan".
After entering the summer season, not only is the competition fierce in the movie industry, but the TV series industry is also not bad.
[Gu Jian Qi Tan] has been on the air for more than a month, and with 4 episodes per week, more than 30 episodes have been broadcast, and the TV series is already halfway through.
It can be said that this TV series has been in a very popular state since its launch. The national network ratings have now reached 1.897, and the audience share is 12.34. It can be said that it is a unique one in the entire TV drama market.
Its popularity is almost approaching that of the 2012 drama "Empresses in the Palace". Even though it hasn't finished airing yet, all the data are already approaching that of "Empresses in the Palace".
Especially in terms of online broadcast volume, "Gu Jian Qi Tan" broke the total broadcast volume of "Empresses in the Palace" and "Scarlet Heart" which took one or two years to complete in just less than two months. Such an amazing speed is beyond the reach of other TV series.
Although the dominant position of "Gu Jian" seems unshakable, the TV stations and companies will not let it continue to dominate the market.
The summer season is a tempting big cake for all TV stations. No one will give up and hand over the best to Mango TV.
Even though they knew it would be difficult to compete with Mango TV's [Gu Jian], how could they be willing to give up without trying? After all, there was real money involved in advertising fees.
In the more than one month since the release of "Gu Jian", Mango TV has made a lot of money from advertising fees.
As other provincial satellite TV stations, everyone is in the same circle, and even many of their advertisers are the same, so it is very easy to find out this news.
After learning about Mango TV’s revenue, the advertising and investment departments of these satellite TV stations were all envious.
According to their calculations, the three-month broadcast period of "Gu Jian" can bring Mango TV at least more than 300 million yuan in advertising revenue, which is simply a huge profit.
You should know that Mango TV only spent 104 million to buy the first round of exclusive broadcasting rights for the TV series.
Seeing that Mango TV was making money, the major TV stations were naturally unwilling to just get the soup. So during the summer season, which was the golden period for TV drama broadcasting, they all came up with some promising TV dramas to broadcast, intending to grab the market from Mango TV.
Blueberry Channel is one of the TV stations that has been competing more fiercely with Mango Channel in recent years. Originally, Mango Channel dominated the major provincial satellite TV stations, but since the Blueberry Channel was revamped in 2008, it has created many excellent variety shows.
In 2008, he created "I Love to Remember Lyrics", "Only If You Love to Sing Can You Win" and "I Am the Judge", which were known as the "Three Musketeers of Variety Show". In 2011, he launched the dream-fulfilling variety show "China Dream Show".
In 2012, the concept of "First Dream Channel" was launched, and the inspirational music review program "The Voice of China" was launched.
The popularity of "The Voice of China" once allowed Blueberry Channel to catch up with and surpass its former big brother Mango Channel in terms of ratings and advertising fees, and also made everyone realize that Mango Channel is not invincible.
After entering the summer season, Blueberry Channel took out the TV series "Legend of the Condor Heroes" they purchased from "Tangren Film and Television" and broadcast it on their newly established "China Blue Weekly Drama Theater".
"Legend of the Condor Heroes" has only 36 episodes. If it is broadcast a little faster, it will end at the same time as "Swords of Legends", spanning the entire summer vacation, and truly competing with Mango TV in TV dramas.
Blueberry Channel has a very good idea. The popularity of "Gu Jian Qi Tan" has now made ancient costume fantasy dramas popular.
Tangren Film and Television is the company in mainland China that is best at filming ancient costume fantasy dramas. From the "Chinese Paladin" series to the 2012 "Xuan-Yuan Sword: Scar of Sky", all of them were popular masterpieces at the time.
[Legend of the Condor Heroes] is produced by [Tangren Films] and stars Liu Shishi, Hu Ge, and Eddie Peng. Like [Swords of Legends], it is a costume idol drama.
Moreover, in terms of actors, Liu Shishi can be compared with Yang Michao. Both of them are 85 flowers who became popular for starring in Qing Dynasty dramas. They have many similarities with each other and have also collaborated on [Chinese Paladin 3].
Brother Hu and Eddie Peng can be compared with Gu Wei. Both are male gods in ancient costume dramas. The former is a 2 vs 1 opponent, and he became famous earlier and has a deeper audience appeal than Gu Wei.
The filter of [Legend of Sword and Fairy] is still there. Can't "Li Xiaoyao" and "Tang Yu Xiaobao" beat "Baili Tu Su" together?
No matter whether the final ratings can surpass "Gu Jian Qi Tan", doing this will first spread the fame, and advertising fees will also be easy to sell due to the fame of Brother Hu and the other two.
In addition to Blueberry Channel, there is also the TV series "Love is Coming" exclusively broadcast by Anhui Satellite TV, starring popular young idols such as Qi Wei, Chen He, Mao Xiaotong, Wang Chuanjun, and Qiao Renliang. It is produced by Xin Jiadi Film and Television, which once created the "Love Apartment" series. The main purpose is to ride on the popularity of "Love Apartment".
Anyway, it's my own drama, so I'll just use it to attract some young viewers who like to watch "Love Apartment".
In addition to the exclusive dramas, there is also "Divorce Lawyers", a modern urban romance drama starring Wu Xiubo and Yao Chen, which is jointly broadcast by Lizhi TV, Shanghai TV and Beijing TV.
Yao Chen is now the queen of Weibo. Earlier this year, she was selected as one of the 100 most influential people in 2014 by Time magazine.
Uncle Wu also starred in the romantic film "Bridget Jones Meets Seattle" last year, and won the 32nd Popular Film Hundred Flowers Award for this film.
Both leading actors were at the peak of their fame. In early July, "Divorce Lawyers" had just been released and it achieved a miracle of breaking 1 in ratings on three channels in a single day. Although it could not catch up with "Gu Jian Qi Tan" in terms of ratings and audience share, it was still a strong competitor.
In addition, Tianjin TV and Shenzhen TV jointly launched the urban light comedy "Love is the Most Beautiful" starring Zhang Guoli, Jiang Wenli and Ma Sichun. The main theme is that Zhang Guoli and Jiang Wenli join hands again after "Golden Wedding", which also allows us to see that no matter how old she is, Teacher Jiang Wenli has the ability to fall in love.
Many TV stations are launching so many TV series at the same time to compete for the summer season. Mango TV should despise the enemy strategically but take the enemy seriously tactically.
Although they are very confident in their own "Gu Jian Qi Tan", they still have to continue to do some promotional work to avoid the ratings being taken away too much.
In addition to using some of the TV station's own resources for traditional publicity, Gu Wei and Yang Mi, who are currently filming a movie, as well as some main actors from the Gu Jian crew were invited by Mango TV to participate in the station's flagship program [Happy Camp].
Backstage at Mango TV, Yang Mi, who had already finished putting on makeup, was chatting with Gu Wei in his dressing room.
There was no one else in the room except their assistants, so the two chatted more freely and casually.
"Miss Mi, didn't Reba come with you?"
Gu Wei asked with some curiosity. When he came over, he saw Chen Weiting, Gao Weigang and Zheng Shuang. It made no sense for Yang Mi not to bring Reba with her. After all, the ratings of "Happy Camp" were not low now, and it was a good opportunity for exposure.
"Yes, but I told her I was out to meet an old friend and asked her to wait in my dressing room.
What, are you disappointed that you didn't see Reba?"
Yang Mi looked at Gu Wei with his big eyes and asked him deliberately.
"No way, I saw you coming here alone and thought Reba didn't come today."
"Haha~ I didn't bring her because I came to see you. After participating in the "Breakup Master" in Beijing a few days ago, did you take Reba out for dinner?"
"Yes, Reba entertained me when I went to Shanghai to film. Naturally, I have to show my appreciation when she comes to Beijing."
Gu Wei said indifferently.
"My company had a dinner party that day, but Reba didn't attend and told Zeng Jia she was going to meet a friend.
Later I thought about it and realized that you are her friend in Beijing.
I have to keep her away from you from now on, or you might trick her away one day."
Yang Mi looked at Gu Wei with a vigilant look. His small face, the size of a palm, and his alert eyes made him look like a little fox that was afraid of having its food stolen.
Gu Wei smiled bitterly after hearing this.
"Sister Mi, am I that kind of person?
Reba has a nice personality. We are just ordinary friends. I don’t have any special feelings for her.
I treated her to dinner that day and we just had a meal.
Don't you trust my character?"
After hearing what Gu Wei said, Yang Mi nodded slowly.
"I believe you when you say you have no feelings for Reba, but I can't guarantee that she has no feelings for you.
With your current situation, if you have more contact with the girl, what if she can't help but throw herself on you?
Can you hold it in?"
Yang Mi looked at Gu Wei with suspicion and asked him a soul-searching question.
"hehe."
Faced with Yang Mi's questioning, Gu Wei could only look at her awkward smile as a response. After all, he had a reputation as an honest and reliable young man and could not lie to others.
Yang Mi looked at Gu Wei's reaction, curled her lips, and gave an expression that said, "I knew you were like this."
(End of this chapter)
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