Chapter 28 Roadshow
The next morning, Gu Wei received a call from Lu Yang
"Gu Wei, our movie is a box office hit," Lu Yang said excitedly, unable to control his emotions.
"How much was the box office on the first day, senior brother?" Gu Wei was still relatively calm, as the high box office was within his expectations.
"18.62 million! Our movie grossed over 18 million on its first day, making it the national box office champion!"
Lu Yang was very excited.
He thought that [Embroidered Spring Blade] would be successful, but he never thought it would be so successful.
Based on the first-day box office, as long as there is no big drop, it will be easy to break 100 million, and 200 million is not impossible.
"Brother Lu, calm down. You have to have confidence in our movie. This box office is completely within my expectations."
Gu Wei said lightly.
After chatting for a few more words, Gu Wei hung up the phone.
His eyes were full of joy, the corners of his mouth couldn't help but rise, and he clenched his right fist and swung it forward violently.
"yeah!"
"Honey, what's wrong?"
Zhang Tianai was woken up, opened his sleepy eyes, and slowly sat up from the bed.
Gu Wei turned around, grabbed Zhang Tianai's fair and smooth shoulders with both hands, and said excitedly
"Our movie grossed 18.62 million on its first day. It's a hit. You're going to be famous, baby!"
"Ah~" Zhang Tianai also reacted after hearing it, and hugged Gu Wei excitedly, not caring about the quilt that had slipped off and her bare upper body.
After receiving the first day's box office news in the morning, the whole team was very excited and didn't care about the hard work of the upcoming roadshow.
The group flew from Beijing to Shanghai that morning. The roadshow's planned route would first take them to Beijing, Shanghai, Guangzhou, and Shenzhen, then to the capitals of economically developed provinces, and finally to major cities with high box office revenue.
The entire roadshow will last about two weeks, which happens to be the time when the movie box office is most concentrated. The publicity and promotion team intends to take advantage of the popularity to do the best publicity work and fully tap the box office potential in various places.
With the release of the first day box office of "The Sword Identity", major entertainment media also reported on this matter.
"With a box office exceeding 18 million on the first day, [The Blade of the Assassin] is the biggest dark horse domestic film of the year!" NetEase Entertainment
"[Embroidered Spring Blade] delivered excellent results on its first day, and the martial arts market is heating up again!" Time.com
"A box office success and critical acclaim, why is Blade of the Assassin considered a pioneering work of the new-school martial arts genre?" Phoenix Entertainment
. . . . . .
Media coverage also attracted more people's attention to this film.
Some people who don’t usually pay much attention to martial arts movies are also curious about what kind of movie "The Blade of the Assassin" is.
The most important thing is that not only did it have a high box office on the first day, but it also had good reputation. After the premiere, "The Blade of the Assassin" scored as high as 8.5 points on Douban, which is a height that few domestic films can achieve.
Although the score will decrease as time goes by and the number of people who rate it increases, it is already able to crush all movies of the same period.
On October 27, Saturday, because it was the first weekend of the movie's release and also supported by the good news of the first day's box office, the box office of "The Sword Identity" reached 29.42 million on that day.
This data shocked everyone again. The media rushed to report it, and entertainment companies of all sizes in the circle began to privately discuss the possibility of producing martial arts films.
On Sunday, the 28th, movie box office revenue declined, with the national box office reaching 21.59 million.
In the first week of its release, "The Blade of the Assassin" grossed 69.63 million yuan in three days, becoming the box office champion of domestic films that week. At the same time, it was also the domestic box office champion of the day during those three days.
At this time, the crew's roadshow team had left Shanghai and arrived in Yuezhou. After a week of box office baptism and entertainment media's intensive coverage, "The Sword of the Assassin" has completely broken through the circle of martial arts movies.
Wherever the crew goes on a roadshow, there will be fans watching.
Gu Wei discovered that among the onlookers, besides Liu Yifei's fans, there were also some holding promotional signs with the word "Chen Lian" on them, and they were obviously fans of his movies.
As the crew walked into the cinema, he could hear some voices in the crowd that sounded like
"Chen Lian! Chen Lian!" "Chen Lian, you are so handsome!" Such voices.
Gu Wei was very happy. The more popular the movie was, the more money he would make. Judging from the current popularity of the movie, he would soon become a popular movie star. He really enjoyed the feeling of being sought after.
Liu Yifei noticed his current state and came over to ask him quietly, "How does it feel to be famous?"
Gu Wei glanced at her, his whole face still facing the audience, and said with a smile, "Sister Fei, you, a big star who has been popular for almost ten years, asked me, a newbie. I can only tell you my feelings, which are very good!"
After finishing the event at the cinema, Gu Wei received a call from his agent Yang Liwen.
"Boss Gu, a wave of people suddenly appeared online to criticize [Embroidered Spring Blade]. They were posting negative reviews on various forums and platforms. I asked the water army that we work with.
They said it was probably done by a professional troll army with a plan.”
Gu Wei thought for a moment and said, "Wait for my call."
Then I hung up the phone and called Director Han from China Film Group.
"Director Han, I'm Gu Wei."
"Gu Wei, where are you guys on the roadshow? Thanks to your hard work and promotion, the movie's box office is so good!"
"This is what we should do, Director Han, I have something to tell you.
Our company received news that someone was systematically posting negative reviews for "Embroidered Spring Blade" online.
"Have you seen any new movies coming out soon?" Gu Wei asked.
Director Han was silent for a moment. "I understand what you mean. Today I also found that some media outlets didn't give our film a very good review. I didn't pay much attention to it at first. Some people like it and some people hate it. This is normal.
Now that you put it that way, I understand. Someone is trying to suppress our box office.
Please wait a moment, I will check it."
Not long after, a voice came from Director Han
"On November 1st, three days later, Huayi's film Tai Chi Heroes Rise will be released. This should be Huayi's doing. The other films released in early November are all low-budget films. There is no need for them to make things difficult for us.
Only Tai Chi 2 has the largest investment. Seeing how popular we are, they are afraid we will steal their market share."
"Since we know it might be them, does China Film have any solution?" Gu Wei asked.
"We have no evidence, and Tai Chi 2 was jointly released by Huayi and China Film. So, I'll go find President Han and have him call Huayi's President Wang. Huayi was dishonest in the first place, and President Wang wouldn't deny President Han's respect."
Huayi, Chairman's Office.
"Okay, I understand, Third Master. We are all family, how can I do this? The promotion of [Tai Chi 2] depends on the cooperation between our two companies.
Okay, I'll treat you to tea next time, Sanye, bye!"
Wang Zhongjun hung up the phone and his face turned gloomy.
Then he called again, "Xiao Lei, come to my office."
After a while, a middle-aged man who looked about 60% to 70% like him pushed the door open.
Sit casually on the chair next to you
"Brother, what do you want from me?"
"Tell the media to stop working on Embroidered Spring Blade. Also tell our media to stop publishing critical articles." Wang Zhongjun said in a deep voice.
"What happened, brother? Tai Chi 2 is going to be released in three days. Given the current popularity of Sword of Assassination, we won't be able to get much market share. The screening schedule won't be ideal."
Most of Huayi’s affairs are decided by Wang Zhongjun and carried out by Wang Zhonglei.
"Han Sanping called me, and he already knew about it. Continuing to do this would be giving him no face."
Wang Zhonglei frowned and said, "I understand."
"One more thing. Contact Gu Wei, the protagonist of [Embroidered Spring Blade], and ask him if he's willing to come to Huayi."
"Okay, I'll do it right away."
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(End of this chapter)
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