Chapter 108: Pie in the Sky Opportunity
After the lunch break the next day, Yue Ning came to HKU. At that time, HKU did not have the imposing signboard with red walls and black letters. There was only a gray stone gate with large golden characters "Hong Kong City University" on it.
Yang Zhijie was standing on the roadside in front of the school gate and saw her coming towards him.
Climb up the steps from the gray school gate and enter the campus. The red house under the dense green shade is very charming.
Yang Zhijie walked beside Yue Ning and said, "Ningning, have you seen the segment of the Chef Contest broadcast on HTV?"
Speaking of this, Yue Ning really can't stand Cai Zhiyuan. She is obviously just a spectator. The promotional video of the first showdown of the chef competition released by HTV shows her covering her eyes, being nervous, and laughing. Let the audience guess what made her have so many expressions.
Yue Ning shook his head: "I really can't stand Cai Zhiyuan anymore."
Yue Ning looked at the quiet campus and passed by students in groups of three or four. Yue Ning seemed to have returned to his student days in his previous life.
Her student days in her previous life didn’t seem so relaxed. She rode an electric scooter to catch up early, couldn’t get a seat in the library at the end of the semester, and was guaranteed admission to graduate school with her GPA...
"What are you laughing at?" Yang Zhijie asked.
"I really want to go to college as soon as possible so that I can enjoy a leisurely college life."
Yang Zhijie laughed: "You can't relax. I can't relax now. I ran back to Ningyan after class."
“That’s right!”
Yang Zhijie took the lead and Yue Ning discussed with him the cooperation with Lide Food.
"Ms. Cui has already found a Japanese agent and plans to promote her barbecue noodles in Japan. This noodle dish was inspired by the rice noodles you made for Ms. Mii Nakamura when she came to Hong Kong. She wanted to invite Ms. Mii Nakamura to star in a commercial, but Ms. Nakamura's agent gave her feedback that they considered Ms. Nakamura's image and did not want her to star in a commercial for Hong Kong City Instant Noodles." Yang Zhijie shrugged.
The two walked into the building, and Yue Ning said, "We took photos of the scenery of Victoria Harbour, the lights of the Hongyun Theatre, and a woman in a noodle shop late at night, revealing half of her face and eating noodles. The next day, a group of Japanese fans came to the noodle shop and specifically asked for this noodle. That was it."
Yang Zhijie looked at Yue Ning, and Yue Ning continued: "Pick a song suitable for late night and warm from the songs that Hengtong bought the adaptation rights of Nakamura Mii's songs, and just cut the prelude. Also, let Cai Zhiyuan talk to Nakamura Mii's team and let them agree to this plan. Lide Food pays Hengtong for advertising, and this fee will be transferred to Nakamura Mii through the relationship between Hengtong and Nakamura Mii's team. When there is controversy in the Japanese advertisement, they should not get involved."
“This is too…”
"It saves a lot of money." Yue Ning walked up the stairs. "In addition, Cui Huiyi and I will discuss opening physical noodle restaurants under the names of Ning Xiaochu and Yuanzai. You will be responsible for the promotion of the project. The noodle restaurant in this advertisement must be found by Japanese customers in Hong Kong. Let the people of Hong Kong eat soy sauce chicken noodles with soy sauce chicken. One advertisement promotes both instant noodles and noodle restaurants."
"ah?"
"This noodle shop uses Lide Food as its central kitchen, providing noodles and semi-finished roast meats." This was what Yue Ning had planned, and the opportunity just happened to come.
The two of them had already reached the door of the office, and Yue Ning said, "I'll tell you later. By the way, I see you're still very busy recently. Haven't you recruited anyone to join the project yet?"
"Yeah." Yang Zhijie was a little embarrassed, "My friend Chen Zheng."
"Is there no one else? The two of you are far from enough. Is it because our internship treatment is not good enough?" Yue Ning asked. She made it very clear to Yang Zhijie that interns would be paid.
Sophie also provided information about the outside market. The salary for internships is not high. The internship positions provided by Baohua Building Management Company are paid 8 to 9 Hong Kong dollars per hour, which is higher than the salary of college graduates that year, and higher than the interns of Hong'an Department Store and Hong'an Hotel, who are paid 5 to 7 Hong Kong dollars per hour. It should be a competitive salary, so why can't they recruit people?
"It's not a matter of wages." Yang Zhijie was a little embarrassed, so he decided to speak frankly, "After all, Po Wah House is a restaurant in Mong Kok, and Po Wah House Management Company is just a start-up. In everyone's mind, Po Wah House is not really a good choice. The work of a restaurant cannot be compared with that of a bank or a large institution. I know your idea is that the company is the headquarters, with three subordinate lines, but I told them..."
Yang Zhijie paused. The children of wealthy people in Hong Kong went to study in Britain and the United States. Those from well-off families went to English middle schools and entered the University of Hong Kong. These students would not even consider starting a company like Baohua Building, let alone some large Chinese-funded enterprises. The big foreign companies in Hong Kong were their first choice.
When he told his classmates about the internship opportunity at Po Wah Building, they laughed at him: "You studied at HKU, but you still want to go to a place like that? Why didn't you apply to a tertiary institution?"
Yang Zhijie got angry just thinking about it.
Yue Ning looked at his tangled expression and couldn't help but laugh: "I see, you're not as shameless as me after all, you're too embarrassed to make empty promises, right?"
"I know you're not exaggerating, but I... I'm not good at expressing myself. Only Chen Zheng is willing to come with me." Yang Zhijie told Yue Ning that Chen Zheng, like him, came from a poor family and had to work hard to get him to study at HKU. The internship at Baohua Building paid more, so he was willing.
Yue Ning stopped and said, "Ning Xiaochu is a noodle shop, or a variation of a Hong Kong-style tea restaurant. My goal is to build a chain. I'll let you be in charge of this project. You'll have to attract franchisees, integrate resources, plan promotions, maintain cooperative relationships, and so on. After running Ning Xiaochu, you'll basically be familiar with the whole process. When you graduate from university, Ning Xiaochu will explode, and you'll have experience. In this way, if students from the University of Hong Kong don't like us, there's no need to force it. We can recruit people from other schools, or look for people in the market."
"I understand." Yang Zhijie lowered his head with some guilt, "It's my fault for not being able to adapt."
"You haven't graduated from college yet and have no work experience. Freshly graduated college students have a long learning period when they enter companies. It's great that I can get into the situation so quickly." Yue Ning was telling the truth.
In my previous life, I had no one to guide me. It was the same when I first started out with my best friend. When something happened, I suddenly had no direction. Fortunately, I had the Internet in my previous life. There are many big names on the Internet who are willing to teach you and answer your questions.
"Don't say that. I feel embarrassed." Yang Zhijie said.
Yue Ning couldn't say that he was a twice-cooked pork.
The two men walked to the office door, and without them knocking, a scholar wearing glasses came over.
"Hello, Miss Yue!"
"Hello, Professor Wu!"
There is still a difference in temperament between scholars in the mainland and scholars in Hong Kong. Uncle Mo has more of a literary temperament, while Professor Wu has an elite air.
"I wanted to meet you at a cafe, but Zhijie said you were going to apply to our school? So he wanted to visit the campus."
Yue Ning nodded: "Yes! I have to take the entrance examination next year. I also heard that the examination will be changed. If I fail next year, I will have to take the high school examination again. I can only take the advanced level examination after getting the high school examination transcript from Gangcheng."
"Let's go! We'll talk while we walk, and I'll introduce the campus to you." Professor Wu invited Yue Ning to go downstairs.
Yang Zhijie said: "Professor Wu, Ningning, I still have classes, I'm going to class."
"Zhijie, thank you." said Professor Wu.
"Zhijie, please make an appointment for me with Miss Cui. Let's discuss the project tomorrow."
"OK."
Yue Ning and Professor Wu were walking on campus, and Professor Wu got straight to the point: "Ms. Yue, what really concerns me about you is the borax incident. Your handling of it is a classic in crisis public relations."
"Everyone understands the truth. We should be brave enough to take responsibility, handle things quickly, communicate sincerely, and promote things in a systematic way. We should not wait for authoritative answers. But when something really happens, it is easy for companies or organizations to lose focus and point the finger at the whistleblower, or use their authority to accuse the public of not understanding. At this time, it doesn't matter whether you tell the truth or a lie, as it will arouse public anger. Isn't this a kind of Tacitus Trap?"
Professor Wu was a little surprised. This 18-year-old girl also knew about the Tacitus Trap? He said, "The Tacitus Trap is usually used in political analysis. It is very appropriate for you to use it here."
"No matter how Lide explains this matter, in the eyes of the public, you have used it, and Lide is the perpetrator, who has brought a crisis to Hong Kong's food safety. Any explanation is in vain. But I know that Cui Huiyi of Lide Foods absolutely does not have such an idea. In addition, this matter is limited to Lide. How can we tell the truth in a way that the public is willing to accept? First of all, let the public understand that Lide is not the perpetrator, but the victim..."
"You changed Li De from being on the opposite side of the public to being part of the public. And then, you shifted your focus?"
"I have already completed the crisis public relations. Diverting attention is not my original purpose. Since there is already public opinion about the harm of borax, I will use public opinion to make everyone pay attention to the harm of borax around them. This is the main purpose." Yue Ning told Professor Wu.
Professor Wu looked at her and said, "I also discovered an interesting phenomenon. You quickly gained public acceptance of you. You are equivalent to Baohua Building. Your relationship with Baohua Building is even closer than that of your grandfather, the founder of Baohua Building. You have used your great influence to bring a lot of business to Baohua Building."
"I have the looks of a star, and I have resources that other stars don't have, and more importantly, I have exceptional skills in our field. I actually became a star who became famous overnight, a star that is tied to Baohua Building. My grandfather is the boss of the company. Just like Yuanzai of Lide, if it weren't for the Cui family's dispute over the inheritance, Cui Huiyi would definitely not be as well-known as Yuanzai." Yue Ning said with a smile.
"I just noticed this phenomenon. Your image is tied to Baohua Building. When Baohua Building has problems, or when you have problems, how can you avoid being implicated in each other? After all, a brand can ask a celebrity to shoot an advertisement and then withdraw the advertisement, but you and Baohua Building are inseparable. How can you reduce the risk in this regard?" asked Professor Wu.
"I've been reading Erving Goffman's The Presentation of Self in Everyday Life recently, and I've been thinking about what my uncle Mo always told me: 'A gentleman is cautious when alone and does not deceive others in secret.' As the book says, society is a stage and everyone is an actor on this stage. I have to ask myself, how can I be myself? How can I be the person that consumers expect me to be?" Yue Ning said with a smile, "I have summarized my roles into three: cook, gentleman and boss. Based on these three aspects, let's discuss how to conduct marketing."
Professor Wu found that talking to Yue Ning was not like talking to an eighteen-year-old girl, nor was it like talking to a businessman, but more like chatting with his colleague.
"Ms. Yue, you are one of the fastest-rising business figures in Hong Kong. I would like to invite you to share your experience with my students. Is that okay?"
This is an opportunity for her to paint a rosy picture for her classmates! Yue Ning nodded: "The theme is: the marketing logic behind the popularity of an old-fashioned restaurant. Yue Ning's personal image is deeply bound to Baohualou."
You've already thought of the topic for your speech? Professor Wu said, "It's up to you."
"Wait until the Ningyan opening ceremony is over. Can you arrange a time after September 20th?"
"good."
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