Chapter 162 Return to Hong Kong
Yue Ning has been very popular recently. Whenever there is any movement, TV stations and newspapers rush to dig into the relationship between Yue Ning and Cui Huiyi, and even draw a relationship chart. Their boyfriends are the eldest and second sons of the Qiao family, and the Qiao family is related to the Cai family by marriage. With the Qiao family and the Cai family, Lide Food can be said to be an existence that no one can mess with in Hong Kong.
At three o'clock in the afternoon of that day, Lide Food held a press conference in the hotel.
Cui Huiyi, wearing a gray suit, came on stage. Next to her was Lide's marketing manager. In front of the marketing manager was a projector. The manager placed two films on the projector, and two scenes appeared on the screen.
One is a photo of the promotional area in Hongan Food District of Gangcheng. Ning Xiaochu Instant Noodles and Qingzai Instant Noodles are placed side by side. The promotional information of one is "New Product Launch" and the other is "Buy Five, Get One Free".
Another picture is of the largest store in Tokyo, where only Qingzai Noodles is in a prominent area, with no Ning's Kitchen or Yuanzai Noodles.
Cui Huiyi looked at the two photos and held the microphone: "This is the situation of Qingzai in the Hong Kong City hypermarket, and the situation of Yuanzai in the Tokyo hypermarket."
Liang Ze translated for Cui Huiyi.
The marketing manager replaced the photo with a photo of a Southeast Asian shelf area. The shelf area was very small, with an empty space in the middle. The sign listed several types of Ning Xiaochu's instant noodles, and on the sides were Indonesian and Thai instant noodles.
Cui Huiyi said: "In the past three months, Lide Foods has invested a lot of advertising in Japan. On my first day in Japan, I found that Yuanzai Noodles was just a small corner of imported food in Southeast Asia. This is the situation of the two companies' products in each other's home turf."
After Liang Ze finished translating, Cui Huiyi took the document from the marketing manager. She held up the document and said, "There is a document on every seat. This document contains the verdicts of Lide Food's victory in Hong Kong and Tokyo. Whether according to the laws of Hong Kong or Japan, Lide has not infringed. Lide is not dirty, and we have not used our advantages in Hong Kong to chase down competitors."
Cui Huiyi took a step back and said: "It is even more impossible for me to use unfair means to compete with the predecessors who gave me the direction and allowed me to lead Lide Food out of the predicament. Qingzai Noodles is the predecessor of our industry and the goal I have always pursued. It is also my role model. I respect and admire this company and its founder."
She bent down and bowed, then stood up straight and focused her eyes on Yue Ning: "Yuan Zai Noodles had a huge turnaround when we met Miss Yue Ning. Miss Yue helped us improve the seasoning formula of Yuan Zai Noodles and jointly developed the Ning Xiaochu series of instant noodles. These days everyone knows how popular the roast meat noodles are among Japanese tourists who go to Hong Kong. But the one that really made us sell well and quickly expand the market is this one."
The marketing manager put a film on it, which showed Ning Xiaochu's Lingnan soy sauce chicken noodles. Cui Huiyi said: "This noodle is not only bought by families, but also used by many tea restaurants. It is very popular. One month after it was launched, the sales of Li De's instant noodles in Hong Kong exceeded that of Qingzai noodles."
At this time, the slideshow changed to a picture of a Japanese car being smashed in the United States. Cui Huiyi looked at the picture and said, "Japan learned how to build cars from the United States. After so many years of hard work, the performance of the cars is good and fuel-efficient. In recent years, Japanese cars are the most common on the streets of Hong Kong. When American car manufacturers face such a situation, they can only vent their anger on the owners of Japanese cars and smash Japanese cars with hammers. The United States is the largest automobile consumer market, and Japanese cars account for 20% of American automobile consumption. This has created a life-and-death situation, which is why there is such great hatred. This is not the case in the instant noodle market!"
The slide changed to another one, which showed a scene of people queuing in a long queue to get on a bus in Shanghai.
"It's East Asia and Southeast Asia. The largest market in East Asia is not Japan, but mainland China, which has a population of one billion. The total population of Japan, South Korea and Southeast Asia is only a few. Instant noodles are not cars. Anyone can afford them. Lide has established factories in Shanghai and Beijing in partnership with local companies. I wonder if you are interested in going to this market with a population of one billion together?"
Cui Huiyi finished speaking and bent down again.
The next step was to ask questions from reporters. The reporter did not let her go and asked her whether she had violated the other party's intellectual property rights.
"Please read the verdict again. Thank you!"
Another reporter asked: "What kind of cooperation do Ms. Yue Ning and Yuan Zai have?"
"Ms. Yue is Lide's research and development consultant. She is not only the product developer of the Ning Xiaochu series, but also the Yuanzai chicken soup noodles, as well as two types of noodles for the mainland Chinese market, the Old Beijing fried soybean paste noodles and the red oil sauerkraut noodles, all of which were formulated by her," said Cui Huiyi.
Then a reporter asked: "Are you optimistic about China's prospects?"
"Yes, I once spent a month investigating inland areas..." Cui Huiyi said about her understanding of the domestic market.
The relationship between China and Japan is very good at this stage. China is a hot topic. Cui Huiyi opened the topic of China and reporters were brought to the topic of China.
Cui Huiyi spent so much time to understand the mainland market, so her analysis was naturally very logical. Although China is poor, the population base is there, and instant noodles are originally common people's food. She also said that mushroom stewed chicken noodles can be successful in Hong Kong, but the possibility of success in mainland China is very low, so they developed noodles with strong flavors.
The mainland lacks funds and investment, so this group of Chinese people returned to the mainland as soon as possible because it is the root of the Chinese. However, investment from the Chinese alone is not enough. Most of the one billion people are in poverty and need more foreign investment to provide more jobs.
Cui Huiyi sincerely shared her experience and warmly invited not only Qingzai Noodles, but also other colleagues to enter China.
"Ms. Cui, aren't you giving your colleagues an advantage by making these public?"
"I hope my peers will work with me to develop the Chinese market. Only when the market scale is expanded can we make more money, right?"
I am of Chinese descent, but when facing the Japanese, I can only talk about interests.
The content of the press conference was reported on television and in newspapers.
The two photos of Cui Huiyi were taken by reporters who were willing to dig out the truth. They found that Qingzai was selling normally in the Hong Kong market, but in the Japanese market, Qingzai bought out the distributors at all costs, making it difficult for Lide to expand its sales network. Qingzai also significantly raised the usage fee of the sales terminal shelves and required the outlets not to sell Lide's products. The reporter also obtained the supply agreement signed between Qingzai and a sales outlet. The supplementary terms of the agreement stated that the sale of any instant noodles of Lide was restricted.
Isn't this a case of the thief crying "stop thief"?
Qingzai's Japanese competitor also came out to thank Cui Huiyi for sharing, saying that what she shared was very useful for understanding China's food industry, especially China's food distribution channels, the entire chain of supply and marketing cooperatives, regulations in various regions, etc.
Under such circumstances, Qingzai naturally did not dare to pursue and block Lide Food anymore, and Lide Food’s related products could finally enter major supermarkets smoothly.
However, how big is the Japanese market? Even if Lide Foods produces at full capacity, it still cannot meet the demand.
The roast meat noodles are very popular because they suit Japanese tastes, but I didn’t expect that the Lingnan soy sauce chicken noodles would become a latecomer and surpass them.
This is because after Yue Ning returned to Hong Kong, she and Xu Lemei did a program in which they used instant noodles with soy sauce chicken to make fried noodles. This program was broadcast in Japan.
The sauce-colored noodles are dry and chewy, and they are simply added with bean sprouts and eggs, and sprinkled with a handful of leeks. The aroma is irresistible.
Is this still the instant noodles you remember?
This instant noodles is a big hit in Japan and is often out of stock in the Hong Kong market. Cui Huiyi has never been so busy and overwhelmed. Even though she and Yue Ning have decided to invest in a factory in Kansai, Japan, the most urgent thing is to expand production on the existing basis of Lide.
Yue Ning signed a contract with TS to shoot top Chinese cuisine in mid-February next year.
The money given by the Japanese side made Yue Ning fully realize the Japanese's wealth in the Showa era, and set a new record in Hong Kong of 50,000 per table.
This made headlines on Hong Kong City's television stations and newspapers. There is no doubt that Yue Ning is the best chef in Hong Kong City, and Ning Yan is the number one restaurant in Hong Kong City.
Yue Ning accepted an interview: "I personally don't deserve such praise, and Ningyan doesn't deserve such a reputation either. I hope that this banquet, at least, is a collaboration among chefs from Hong Kong, Macau and Guangdong, to showcase our Chinese cuisine. So I invited Chef Qiu from Chunfenglou to participate, and the last Chef King Li Xinrong and his apprentice will also participate. I also invited the top three contestants of the Chef King Competition to participate in the preparation of the banquet."
Yue Ning shares this top-notch banquet preparation opportunity with everyone?
Yue Ning's fans cheered for her, saying that she was a generous person and was unwilling to monopolize such an opportunity.
Being able to participate in the preparation of such a banquet is of great benefit to the chefs themselves and to increasing the popularity of their restaurants. The value of the Chef King ranking in the "Hong Kong and Macau Chef King Competition" has been further increased.
The round of 16 to 8 of the competition has been completed, and the round of 8 to 4 is also more than halfway through. Zhang Junming's victory was not as thrilling as in the preliminary round. Although there were gains and losses, he was very stable overall and got a ticket to the semi-finals. The other winner was Zhang Hongxing from Kunhe Building.
Today is the third game. The only team left in Macau is Lu Peide, the heir of the Lu family who has the greatest chance of winning this year's Chef King.
When Lu Peide competed for the first time, he was a dark horse and Yue Ning could only watch the video afterwards. This time, Yue Ning must come to watch it in person.
She arrived at the TV station early. It was still early, so Yue Ning went to Cai Zhiyuan to have some tea.
Cai Zhiyuan did not treat her as an outsider, and his subordinates did not avoid her when they came in to report.
Mrs. Fan, who is in charge of personnel at the TV station, glanced at Yue Ning and said to Cai Zhiyuan, "Mr. Cai, you know that our Japanese translator Liang Ze resigned right after returning from Japan. Did he find a better job somewhere?"
Cai Zhiyuan saw Mrs. Fan looking at Yue Ning, and he reacted immediately, gritting his teeth: "Yue Ning..."
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