Chapter 148 New Investment Ideas
Hong'an Department Store cooperates with relevant market research companies, and reports are delivered regularly, so Ye Yingyi has no shortage of information.
So Ye Yingyi followed Yue Ning's advice and immediately returned to Singapore to report the situation to Ye Yingzhang.
Ye Yingzhang immediately decided to transform Gangcheng Hong'an, and also bought the closed Daxin Department Store next to Hong'an, renovating it first and opening it first. In this way, Hong'an Department Store can take advantage of the year-end period to do clearance sales, and Daxin can open when Hong'an closes.
But since they were already here, the two of them took a look around.
This mall is positioned at the middle and low end, and all the brands are popular. In the late autumn season, all brands are working hard to promote sales.
Yue Ning discovered that the clothing man next to Baohua Building was a really honest man. She saw the brand that the man was selling clearance goods for here.
She looked through the clothing labels and found that many of them were made in Hong Kong.
The textile and garment processing industries in Hong Kong are quite developed in this era, but there are few well-known local brands. Yue Ning couldn't help but sigh.
"The quota system is used for imported textiles from Europe and America. There is no consumption tax or tariff in Hong Kong. The British Hong Kong government takes everything. Now the three major textile families in Hong Kong are all scrambling for export quotas and speculating on export quotas, including Zhao Xiru's family." Qiao Junxian's tone was helpless. "Grandpa said that Hong Kong, a small place, has a good geographical location, is backed by the mainland, and is in the hands of the British Hong Kong government, a government that has never thought about running Hong Kong well. Too many opportunities are the soil for speculation. In the long run, it is not a blessing, but a disaster. However, he has no other way now. My uncle and I are talking to him and think that a big crisis is brewing in the booming shipping market. Since the war, the Yu family's Xingtai and the Qiao family's Fonda have always been offensive strategies. Now my grandfather and my uncle are starting to shrink. In addition, they believe that there will be great gains in real estate in the future. They plan to use a large piece of storage land in Kowloon for development."
Compared with the Japanese market, the performance of Hong Kong's real estate throughout the 1980s was a piece of cake. If you want to speculate on land and houses, Japan is the best choice now.
In her previous life, Yue Ning entered Japan in 2013 when Ning Roasted Meat Co., Ltd. started to buy commercial real estate. Over the past ten years, properties in Tokyo have contributed more than 80% of her income, and other places also have 30-50% of income. Moreover, when the domestic real estate market was sluggish, Japanese real estate continued to strengthen.
In the past life, after such a long period of loss, Japan's economy took a series of measures to boost the economy, including guiding foreign investment and allowing overseas capital to become the leading force in guiding the recovery of the real estate market.
"Qiao Junxian, are there any thresholds for investing in Japanese real estate?" Yue Ning remembered that in his previous life, Japan encouraged overseas capital investment and there were almost no thresholds.
"All countries are encouraging the globalization of capital. Japan is a beneficiary of the influx of overseas capital. They are not as relaxed as free ports in this regard, but they also do not have so many restrictions..."
Yue Ning asked him: "Qiao Junxian, why don't we come to Japan to speculate in real estate?"
“Ningning…”
"Why not make money? In this crazy era, I feel a bit disappointed if I don't try it!" Yue Ning said, "We should discuss it with my brothers and sisters. Osaka and Tokyo happen to be the two largest cities in Japan. I want to shoot and promote Ning Xiaochu. What about you? Think carefully about real estate speculation."
"Ningning, who is the capitalist?" Qiao Junxian knew that she had a keen business sense, but he didn't know that she was so sensitive that she came to Japan to speculate in real estate?
"Both of us!" There is no doubt about this. She was a capitalist in her previous life. Yue Ning said as a matter of course, "I was born, and you are from the family. We are both capitalists with a conscience."
The two left the department store and chose another high-end department store. This department store is comparable to the old British department stores in Hong Kong. Qiao Junxian said that the overall business of this department store in Hong Kong is not as good as several other Japanese department stores.
Here, this department store is doing very well. Lady dressed in jewels are carrying all kinds of shopping bags, and the stores of major brands are also crowded with people.
The two of them went in to take a look. Yue Ning looked at a few counters at random. It was completely different from the previous life when Japan's major luxury goods were discounted and had the advantage of exchange rate differences, which attracted Chinese people to buy in bulk. At this time, Japanese luxury goods are generally 30% to 50% higher than those in Hong Kong.
Apart from Mihonoki, which is famous for its cultured pearls, other Japanese brands in this mall are basically ignored.
Luxury goods need time to mature and cannot be cultivated simply by having a developed industry. In such a market where people have become rich overnight, the rich imitate the lifestyles of the rich in Europe and the United States. Their irrational consumption concepts for luxury goods have led these brands to set extremely extravagant prices for Japan.
From the outside world's perspective, the United States is now caught in high inflation and there is no good solution yet. According to what Yue Ning learned in his previous life, the next step will be the so-called Volcker moment, and the Federal Reserve will raise interest rates sharply to combat inflation. Consumption of non-necessities such as luxury goods in overseas markets has been suppressed, and most luxury goods in overseas markets are on promotion.
Although Hong Kong is developing rapidly, compared with Japan, it is like a kitten or a puppy compared to a cow. The luxury goods companies in Hong Kong have relatively lower prices.
Yue Ning took a fancy to a few strings of pearls, and Qiao Junxian swiped his card first. It would be outrageous that they had to settle such a small amount of money between them.
After shopping in several shopping malls, I found that the prices were not much different from my expectations.
After coming out of the mall, the two walked into a small street nearby.
This small street was not as bustling as the food street at noon. It was quite charming. There were restaurants and cafes on both sides of the road, as well as various specialty shops. All kinds of small things attracted Yue Ning's attention. Yue Ning bought two dolls, one in each hand. Qiao Junxian took a picture of this scene.
Wait, a fragrance wafted over. Yue Ning looked at the pedestrians on the street, holding a paper box in his hand, poking takoyaki with a toothpick, and eating as he walked.
It’s almost effortless to find the takoyaki shop because of its exaggerated sign, which will allow you to spot it immediately.
Yue Ning ran over to the stall. The takoyaki in this shop was really delicious! Not only did they have traditional takoyaki made with octopus meat, but they also had small balls with shrimp and whole octopus. Yue Ning ordered a combination of shrimp and octopus.
Six small balls were placed in a boat-shaped paper box. Yue Ning held the box and ran to Qiao Junxian: "Try it."
Qiao Junxian was holding a camera and was about to put it away when Yue Ning poked an octopus ball with two toothpicks and handed it to him: "Blow it, it's very hot."
Qiao Junxian listened to her and blew it gently, then opened his mouth and bit the small ball.
It was still hot after blowing on it, so Qiao Junxian opened his mouth and blew on it, while Yue Ning lowered his head and ate one.
The food in this small shop on this small street was surprisingly delicious, mainly because the okonomiyaki had too much cabbage and the sauce was too rich. She still prefers the meatballs with solid ingredients, filled with shrimp and octopus.
After Yue Ning finished eating one, she looked up and saw Qiao Junxian waiting. She smiled and poked another meatball for him. In this way, they both finished all six meatballs, one for each other.
Yue Ning subconsciously looked for a trash can, but then he realized that this was Japan, where would there be a trash can on the road? Huh? There was one right in front of him!
Qiao Junxian watched her throw away the garbage and thought about how she had just shared the dumplings with him. He felt very sorry and wished he could have taken this photo at that moment.
Yue Ning threw away the garbage, and Qiao Junxian asked her: "You've been walking around for so long, are you tired?"
Yue Ning wanted to say it was okay, after all, she spent a lot of time standing in the kitchen every day. She thought that she couldn't think about herself all the time, and Qiao Junxian didn't exercise as much as she did, so she said, "I'm a little tired."
"Go get some coffee."
There was a Western-style coffee shop nearby. They pushed the door open and went in. The interior was decorated in an American pastoral style. There were young people sitting in groups of three or four, leisurely flipping through books.
Yue Ning saw a whole row of bookshelves leaning against a wall. The clerk came over and bowed. They couldn't understand Japanese, but there were English signs on the wall. Qiao Junxian tried to speak in English, but he didn't expect that the clerk could understand English.
The waiter took them to their seats and they sat down. The menu was also in Japanese and English. Qiao Junxian ordered an American coffee and Yue Ning ordered a latte. After ordering, she went to look at the bookshelf curiously.
There are the latest Japanese fashion magazines on the bookshelf, as well as some older books. She only looks at the pictures in the magazines and ignores the books.
Qiao Junxian was looking at another bookshelf. He took down a book and was flipping through it. Yue Ning walked over and found that this bookshelf was full of original English books.
The book in Qiao Junxian's hand is □□'s "Japan as Number One: Lessons for America". The author studies and demonstrates from various aspects how Japan rose.
There are many similar books on the bookshelf written by European and American economists on their research on Japan. Yue Ning also picked out a book about the Japanese automobile industry.
The two of them took the books, returned to their seats, and read the books while drinking coffee.
The two people next door were also flipping through a book, and the discussion was very heated. Qiao Junxian looked at the book and said, "It is not a good thing for Japan that the Americans write that Japan is number one and the secret weapon for the success of the Japanese auto industry. It is not a good thing for a country without military sovereignty to be praised so highly. The United States has always liked to use carrots and sticks alternately. I think we should be cautious when investing in Japan."
"Not for the time being. Why would the country open up? Why would the United States have close contact with China? The United States now has to focus on controlling inflation and dealing with the Soviet Union. It has no time to care about here and wait for them to react. How can such a behemoth like Japan be suppressed? There will be inertia. I estimate that it will take at least ten years! These ten years may be the craziest ten years..."
The two of them were discussing, and a man came over and said in English, "Excuse me, are you discussing these two books?"
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