One type is particularly simple to assemble.

The other type is slightly more complicated, but it is impossible to assemble it if you don’t follow the correct assembly method.

This means that you can only assemble it step by step according to the instructions, and you won’t find out that you have assembled it incorrectly after a lot of confusion.

Not to mention the good quality and low price.

In 1985, IKEA entered the US market, and many people were worried about the poor quality of its products.

So IKEA directly launched an advertisement, with several expensive high-end wine glasses on the left and several IKEA wine glasses of similar shape on the right.

There was also an extra bottle of red wine on the wine glass.

It means telling customers that our products are just as good in design and quality, and may even be cheaper.

The money you save can be used to buy a bottle of red wine.

In addition, IKEA has always emphasized its Swiss D proposition.

There are no products in IKEA's advertisements, only the pastoral scenery of Sweden.

It also began naming its sofas with Nordic-inspired names.

Sofas are named after Swedish place names, textiles are named after Danish place names, and lamps are named after seas and lakes.

They even opened restaurants in shopping malls around the world that specialize in Swedish food.

Later, IKEA became the world's largest home furnishings retailer and Sweden's largest food exporter.

This operation of firmly tying its own brand to Sweden even led IKEA to do more work in promoting Sweden's national image than Sweden's national propaganda department.

After long-term publicity, many people firmly believe that IKEA is Sweden's national brand, backed by the country's credibility.

This operation...

Many people should be familiar with it.

In the past, there was a type of wine that developed in this way.

The brand known as the national liquor uses this operation.

The deputy on the side whispered, "Mr. Meyer, is it really okay to stray from the business district like this?"

Louis shook his head and said, "No, I just want to get away from the commercial area."

If anyone pays close attention, they will find that IKEA's locations are generally not in the city center.

Abroad, it is even further from the city center.

That’s because IKEA has turned the shopping experience in a mall into a video game, transforming the act of purchasing into a gaming experience.

Creating an immersive experience is a basic feature of video games.

When your vision is filled with the screen, and your ears are filled with the sounds of BJ and game dialogues, your senses are basically isolated from the outside world, and you have to watch whatever you are shown.

The result of long-term immersion is the increased desire for shopping.

Looking back, you will find that IKEA fully meets this requirement.

When you walk in, everything you see is a product of Meyer Chamber of Commerce.

Even a handbag, a decorative painting, and a ruler are all produced by Meyer.

Apart from that, there is nothing.

Standing under the already built Meyer Home billboard, which can be regarded as a giant screen, a smile appeared in Louis' eyes.

The deputy of the Meyer Chamber of Commerce, the old man, is really a smart man. Although he is a member of the Stars, he quickly understood Louis's thinking.

Some people may think that there is no essential difference between IKEA's operations and traditional supermarkets.

But in fact, it is far from it.

IKEA’s most “vicious” operations are hidden very deeply.

It hides the essence of the immersive experience and occupies all the senses, which is not the essence of the immersive experience.

The key is to occupy all the attention of others.

The warehouse Louis purchased was very large, but it was not near the commercial street, but at the back.

The billboard is large enough to be seen clearly from a distance.

This is to guide people here.

This warehouse has no windows.

The old man once asked Louis if he wanted to make windows, but Louis rejected the idea.

What I want is no windows.

There are no windows, in order to isolate it from all external interference.

IKEA has done it too.jpgLouis stepped into this brand new Meyer home furnishings store.

Just as he arranged, it was not like other chambers of commerce in Tino City, where they would let you see a certain product right away.

Instead, the entire living space is presented to you directly in the form of a model room.

The first area you enter into a Meyer home is a model room that looks like a real home.

Of course, that's not the point.

When Louis was shopping for home furnishings in his previous life, he was particularly annoyed by the information overload when buying furniture.

Because there are so many options to choose from.

An ordinary two-bedroom apartment requires dozens of household items of various sizes.

Therefore, he still used IKEA's game-like mission level setting.

He broke down the Meyer Home shopping experience into several small, easily accomplished tasks.

The order of shopping is consistent with that of ordinary people's homes.

For example...the living room is the first thing you see when you enter the door of an ordinary home.

So the first thing you see when you enter a Meyer home is the living room and all the furniture you might need in the living room.

Sofa, coffee table, display cabinet...

You can purchase it here.

Following closely are the study, bedroom, kitchen, and so on.

After visiting each area, you will basically get the solution for this scenario.

After visiting IKEA, you can basically have your own decoration style in your mind.

For example, Louis required that Meyer Home provide customers with sticky notes and pencils throughout the store for them to use at will.

The purpose is to let users remember what they want to buy and prevent them from losing their target.

But the shopping routes within Meyer are complex.

It can be said that they have gone to great lengths in interior design in order to get customers to visit every showroom.

But extending the immersion time will inevitably bring a heavy burden.

Even if you buy an ordinary cup, it often takes more than ten minutes to walk from the entrance to the exit.

This is doomed to a lack of incentive mechanism, and Meyer Home Furnishing will definitely cause customer dissatisfaction.

Therefore, Louis designed a reward mechanism within the furniture store.

Just like completing a task in a game, you will receive an unexpected reward.

These are a group of products with very high cost-effectiveness.

For example, there are coffee tables that ordinary citizens can afford, frying pans that cost a dozen copper coins, and mugs that cost a few copper coins.

These products are almost everywhere, from import to export.

It’s like telling customers to move forward and look further ahead!

Rom followed Louis closely, listening to Louis's story about his experience with Meyer Home Furnishings. Of course, the most amazing thing was that at the end of the mall, Louis also set up an Easter egg.

Ice cream for only 1 copper coin.

And... the [Hidden Easter Egg] from Meyer's Restaurant that is never sold to the public.

Psychologist Daniel Kahneman once proposed a law:

Peak-end rule.

Meaning, people’s evaluation of an experience is determined by two factors.

One is the strongest experience in the process.

The other is the final experience at the end.

The experience of other intermediate processes will hardly be affected.

What Louis wanted was an ice cream that cost one copper coin, which he had bought at a loss.

And the hidden menu of Meyer's restaurant directly enhances the experience of the destination.

Freeze everything at the best time.

Louis looked at Mr. Rom who was standing aside: "Mr. Rom, just from your perspective, how was this shopping experience?"

Deputy Rom stroked his beard and said:

"Personally, it's fine, but I don't understand it."

Louis smiled and said, "I'll talk to you about my ideas when I have time. When I'm not around, the management of Meyer Home will be left to you."

Rom nodded.

"In this way, the layout of the capital is almost complete. The next step is to open Meyer Home Furnishings in other major cities in Enser and the capital of Tunisia."

In the whole of Enser, only the big cities can afford the scale of Meyer Home Furnishings.

but……

As long as the Mayer Chamber of Commerce can take over the markets in those big cities, it will be enough to make a fortune.

In fact, if you really want to talk about it, Meyer furniture is actually very easy to imitate.

This model is easy to imitate, but it requires considerable assembly line production and modular transportation.

In a world like the Star Continent where logistics and transportation capabilities are low, if you want to follow the operations of Meyer Home Furnishing, you need a relatively complete supply chain system.

...This is exactly the focus of the meeting between the Enther Empire and the Republic of Tunisia.

Whether in Enser or Tunisia, Meyer Home will become a logistics siphon window.

It’s not impossible to enter the industry.

You have to have the ability to manage resources.

Under normal circumstances, the cost of controlling these resources is unimaginably high.

Even IKEA in its previous life took a long time to complete the integration of resources.

But Louis doesn't need...

Even in Tunisia, he didn't have to pay much.

Because Meyer Home is an extension of the industrial chain plan.

And…it’s a labor-intensive industry.

The biggest role of this type of industry is to swallow up the number of jobs.

The impact that a labor-intensive industrial terminal can ultimately drive on the middle and downstream is astonishingly high.

And once this thing forms a brand effect, it will become a mountain that is difficult for latecomers to overcome.

As long as Meyer Home Furnishings does not seek its own destruction, it will be able to reap huge benefits from the union of the two countries.

And... people in Tunisia will love him to death.

Involuntarily, Louis thought of words like blessing, 996, and 007.

In an instant, his heart was moved.

I've been working for them, why do they still ask me for money? This thought suddenly flashed through his mind and expanded rapidly.

Louis took a deep breath.

It took a long time to suppress this emotion.

Damn it.

The great sin of greed is becoming increasingly difficult to satisfy.

Louis closed his eyes.

I began to try hard to recall the horror of the guillotine.

Time and again, recalling the scene on the guillotine and feeling the crisis of death flashing back in his mind, he finally suppressed his thoughts.

Damn, I almost became a capitalist.

Louis looked at Grandpa Rom:

"Come with me to Tunisia in a while. For this cooperation with Tunisia, Tunisia provided us with the business address of Meyer Home for free."

"You already have relevant experience in the agreements between the large and small workshops in Enser. When the time comes, you will be needed to temporarily take charge of the situation."

"When the industrial cooperation in the Tunisian capital is almost done, we will hand it over to others."

"Lord Rom, there is a big project coming up in Enser, and we need you to take charge of it."

…

Uncle Rom didn't say anything, but silently wrote down what Louis said in his notebook.

After finishing recording everything, he raised his head and said:

"Tunisia has taken such a big advantage, will their local chamber of commerce have any objections?"

Louis showed a sly smile, and his voice became more rhythmic: "Opinions? What opinions can they have?"

"If we don't find a way to resettle the refugees, they'll start selling for free!"

Grandpa Rom looked at Louis strangely.

He was wondering what zero-dollar shopping was.

Louis coughed.

Sorry for letting it slip.

But he still explained the meaning of zero-yuan purchase.

Grandpa Rom nodded and said:

“I didn’t expect the situation in Tunisia to be so serious.”

Louis snorted lightly: "Anyway, we don't have to pay for the cost of purchasing land and integrating industries. If I don't take advantage of this wave of benefits, I will definitely regret it."

"Besides..."

He said proudly, "His Royal Highness Louis will soon inject capital into the Mayer Chamber of Commerce. The funds are not a problem."

Grandpa Rom finally showed a satisfied expression.

If that's the case, that's great.

He glanced meaningfully at the head of his own chamber of commerce.

The owners of ordinary chambers of commerce would become extremely panicked once they heard that outsiders were injecting capital.

Unlike Mr. Meyer, his face showed no emotion and he even looked like he wanted to laugh.

Should I say that he is too careless, or...

Is his relationship with Prince Louis closer than you might think?

He couldn't help but think of some legends on the Star Continent.

Could it be that the two of them had signed a dragon contract? As we all know, dragons, like humans and elves, are one of the top intelligent races on this continent.

Even in terms of status alone, dragons are above ordinary humans.

After all, they almost represent the pinnacle of individual power and are considered to be the top creatures among intelligent races.

Therefore, using something like the Monster Contract on such a race is a huge humiliation.

There is a high probability that they will directly develop into mortal enemies.

But occasionally, there are some rather bizarre individuals who believe that humans and dragons can coexist harmoniously.

It is said that many years ago, after the birth of the dragon knight profession, the first dragon knight accomplished the feat of riding a dragon in every sense of the word.

Then, in order to deepen the relationship between the two parties, an extremely profound contract clause was set up based on the power of the Lord of the Contract.

That is the origin of Dragon Contract.

The dragons and their best friends sign a warding contract, and both parties can even share each other's power.

Then……

Then, the founder of the Dragon Knight profession was hunted down across the continent by the Bronze Dragon King of that time.

Thinking of this, Grandpa Rom looked at Louis with a somewhat subtle look in his eyes.

"Mr. Meyer, are you willing to sign the contract with His Royal Highness Louis?"

Louis: ??? Grandpa Rom, what the hell are you talking about?

But after a moment, his face darkened.

"Don't think too much. Louis and I have a brotherly relationship!"

He also knew Long Qi.

Moreover, compared to Grandpa Rom, he knew better why the dragon knight who created the Dragon Contract was hunted down by the Bronze Dragon King.

As Grandpa Rom knew, the dragon knight had the character of Xu Xian and Ning Caichen.

After having his first female dragon, he successfully completed the transformation of his life and created Dragon Contract.

And then...

This person probably had a tragic aspiration and started collecting stamps.

How can one dragon be enough? I need more!

He extended his evil hand to other five-colored dragons and metal dragons, and even spared no effort for the scarce dragons such as crystal dragons and gem dragons.

It's like a stamp collector.

What's even more terrifying is that this man treats every female dragon with his whole heart and is willing to give them everything.

Not many years after Long Qi was born, he left behind a pile of romantic debts.

Finally, when he extended his evil hand to the daughter of the current Bronze Dragon King, the Bronze Dragon King, who could no longer tolerate it, began to hunt him down.

To compress it simply, it is probably -

She chased him, he ran away, and he couldn't escape even if he had wings.

Hmm? You ask who is "she"? Who is "he"?

Needless to say, she is the Bronze Dragon King and he is the Dragon Knight.

...Finally, the dragon knight who was unable to fly away successfully captured the bronze dragon king.

What the hell is a Dragon Princess? I don't want it! I just like my wife! The main thing is that she knows how to have fun.

By the way, the follow-up of this man and dragon is clearly recorded in the Enser Palace Library.

It is said that the dragon knight who played "You are all my wings" was beheaded by the daughter of the Bronze Dragon King in his old age.

Then the Dragon Princess carried his head and traveled far away, disappearing into the depths of the Falling Star Sea.

The descendants of the Dragon Knight and his wings survived by chance.

The country formed by that group of little dragons later accepted the leadership of dragons.

That’s right…the Dragon Empire, the only country on the Star Continent where humans and dragons coexist, was established by them.

So...

How to say it.

Now the Dragon Contract has been basically sealed away in the Dragon Empire.

Just like the relationship between the Church of Eros and the Dark Side of Eros.

Dragon Bond is the dark history of dragons.

In order to prevent anyone from mastering the Dragon Contract and abusing its power, the Bronze Dragon King killed all foreigners who mastered the Dragon Contract except the dragon rider.

Later, the Dragon Contract became a power that only pure-blooded dragons could possess.

Nowadays, pure-blooded dragons strictly forbid new dragons to use this power.

If a dragon contract is signed, it will be regarded as a voluntary renunciation of the status of a resident of the Dragon Empire.

From now on you will become a prodigal son without the protection of your motherland.

Because a dragon that has signed a dragon contract can hardly stand on the side of dragons anymore.

They will inevitably be influenced by the other party to the contract.

So the Dragon Empire took the initiative to help them complete the "light speed cutting".

Generally speaking, there is only one situation in which you can use Dragon Bond without being penalized.

They are the objects of the Dragon Contract, the little dragons of the Dragon Empire.

Since he is one of us, Long Qi doesn't matter.

In this case, Dragon Contract becomes a prop of love between lovers.

That’s right, the greatest reputation that Long Qi left in the outside world today is not the power bestowed by Long Qi.

But... it was Sese behind Long Qi.

Louis can only say that it is true, it is so true.

Power, process, friendship, and bond, none of them are important.

Let me see if there is any shiser first.

It is in line with the memory point of normal people.

But no matter which situation it is, it has nothing to do with Louis.

He gritted his teeth and said:

"Lord Rom, I'm a man."

Lord Rom pondered: "If it's His Royal Highness Louis, it doesn't seem impossible for a man to be one."

Louis: ??? Seeing Mr. Meyer's expression of doubt about life, Mr. Rom finally couldn't help laughing.

How could Louis not see that he was making fun of him?

He sneered, "Master Rom, there is a task tonight that requires you to work overtime to complete!"

Grandpa Rom, who was still laughing, froze in his tracks.

"Mr. Meyer, do you think I still have a chance?"

"Lord Rom, are you kidding me?"

(End of this chapter)