Chapter 221
Although Pei Dingshan advised Su Yu not to envy Zheng Tianxi and Feng Chuming, when he arrived at the domestic airport and was surrounded by reporters, Su Yu couldn't help but want to shrink behind Zheng Tianxi and Feng Chuming.
But at this stage, as the top traffic stars that emerged from the Tokyo Olympics, although Zheng Tianxi and Feng Chuming are also very popular, Su Yu is undoubtedly the most popular one among all the track and field team members.
Moreover, the reporters now have seen through Su Yu's autistic nature, so when they see Su Yu trying to hide backwards, someone will speak up with a smile.
"Xiaoyu, don't go to the back!"
"Xiaoyu, move closer to the middle, thank you thank you!"
"Xiao Yu, please take a look at the camera!"
"Xiaoyu..."
From the beginning to the end, the main idea was to make Su Yu "unable to hide". He had no way to hide and could only stand obediently in the center of the team and accept the reporters' orders and interviews.
If some reporters might have been fooled by Su Yu's calm and cold expression in the past, now none of them would be "deceived" by Su Yu's performance anymore. They all smiled at Su Yu with their faces blooming.
But after all, the people present were serious reporters, and the questions they asked were quite normal. Only at the end did someone ask, "Xiao Yu, I heard that you will participate in the sprint competition at Q University's sports meet next month. Is this true?"
Su Yu was silent for a moment. He didn't expect that the fact that he was going to participate in the school sports meet had been revealed.
However, Zhao Wenbo had already been promised this before, and Coach Sun and the others supported him to relax and have some fun, so there was nothing he couldn't say, so he nodded and said "yes".
The reporters present were a little excited when they heard this answer: "Will Q University accept interviews from outside reporters during the sports meet?"
Of course Su Yu didn't know about this, and the reporters present also reacted and quickly sent messages to their own people, preparing to go to Q University's sports meeting for interviews.
Because they were at the airport, although the reporters still had many questions they wanted to ask, they couldn't really stop the national team members, so after asking a few questions at the end, they let the national team players go, and Su Yu finally had a feeling of being "released from prison."
When the group got on the bus, Su Yu felt that the interview process was several times more tiring than running a 400-meter final in the Olympics.
Look at Zheng Tianxi and Feng Chuming, who relied on their stern faces from beginning to end and no reporters dared to chase and take pictures of them - it is really hard not to envy such talent.
Fortunately, all the interviews before boarding and after landing were finally completed.
Thinking of this, Su Yu relaxed completely in his seat on the bus.
Unfortunately, his relaxed state lasted less than two hours - as soon as they took the bus back to the national team, they were stopped by Zhu Changming, director of the Market Operation and Promotion Department of the Athletics Management Center.
"Coach Sun, Coach Zheng, Coach Liu, Coach Xiao Pei, Su Yu...you're all here? That's great!"
After hearing that the national team bus went out to the airport to pick up people, Zhu Changming directly inquired about the parking spot after the bus arrived at the national team training base, and then he brought his staff to block people at the get-off point.
"Hey, Director Zhu, what are you doing?"
As the head coach of the sprint group, Sun Gaoshu is quite familiar with Zhu Changming. After all, even if Su Yu was not there in the past few years, there were still star players such as Zheng Tianxi, Feng Chuming, and Zhan Youming, and there was a certain basis for cooperation with the marketing operations and promotion department.
Zhu Changming patted Sun Gaoshu on the shoulder without saying anything and said, "It's okay. I'm just here to arrest someone."
Sun Gaoshu was stunned for a moment: "Arrest someone?"
But he quickly reacted and turned to look at the stunned Su Yu with amusement: "Are you here to look for Xiao Yu?"
Zhu Changming smiled and said, "It's not just Su Yu. After the men's 4*100m gold medal, many manufacturers wanted to sign the men's 4*100m relay team directly. In addition, many companies approached Zheng Tianxi, Zhan Youming, and Feng Chuming individually."
After all, those businessmen are not stupid. They know that Su Yu is basically the one with the highest commercial value among domestic Olympic stars. Not to mention those wealthy domestic brands who want to invite Su Yu, even some high-end sports brands have taken a fancy to Su Yu and extended an olive branch to him.
As Pei Dingshan has already responded here at the Athletics Management Center - considering Su Yu's personal wishes, there will be some restrictions on the screening of brands and the final number of advertisements accepted.
Under this premise, most brands know that their invitations are unlikely to succeed, so they will make some adjustments to the invitation targets based on their budgets and needs.
In short, because Su Yu was the first choice, many brands have set their sights on the track and field team this time, which can be regarded as a disguised way of diverting traffic to the track and field team.
The Agricultural Management Center also knows the reasons why these businesses make this choice, and of course they pay more attention to Su Yu's brand negotiation-related work - but before negotiating with the brand, Su Yu must at least read the invitation contract, right?
Because the Olympic cycle is only at its peak for a short period of time, the media PRs of various brands and the advertising agencies are all quite anxious. After all, after signing Su Yu, it is impossible for the brands and advertising companies to just let Su Yu shoot an advertisement and be done with it. There will definitely be a series of activities to be launched later, and during this period they will have to identify some highly matching KOLs on the Internet for promotion together.
After all, all kinds of brand promotions are now matrixed. Usually a large-scale promotion involves a large amount of resources. The time and sequence of the release of these resources need to be arranged according to the final promotion plan.
Therefore, time is limited, and they wish Su Yu would sign the contract this morning so that they can meet with the Agricultural Management Center and Su Yu in the afternoon with the plan that has been revised more than a dozen times, and then start arranging the advertising shoot the next day.
In short, in order to grab the popularity, the media PRs of these brands and the advertising planners of advertising companies all surrounded and blocked Zhu Changming and his team, and Zhu Changming was also in a state of panic because he didn't even wait for Su Yu's nod - isn't that right? There is no other choice today, so we can only chase him directly to the training base of the National Track and Field Team and prepare to arrest him in person.
Su Yu, who had just relaxed on the bus for less than two hours, once again faced life's difficulties.
But Su Yu was not the type of person who would cause trouble to others just to escape, so when Zhu Changming came to block the door, although he wanted to hide, he still obediently followed Zhu Changming, Pei Dingshan, Sun Gaoshu and a group of other relevant personnel to the meeting room.
The advertisements awaiting confirmation this time mainly involve Su Yu, Zheng Tianxi, Feng Chuming, Zhan Youming, as well as the high jumper Sun Yuhang next door, and several athletes who won gold medals in women's javelin and shot put.
However, the situations of the other contestants are quite simple. The most complicated one is undoubtedly Su Yu.
After Su Yu appeared as the flag bearer of the Chinese team at the closing ceremony of the Tokyo Olympics in Japan the day before, more and more brands wanted to contact and invite Su Yu.
Perhaps because he was worried that Su Yu didn't understand the specific situation, Zhu Changming took a staff member to take Su Yu and Pei Dingshan to another separate small meeting room and introduced the current brand invitation lineup to the two.
"The types of products that Su Yu has been invited to include electronic products (mobile phones, computers, sports headphones), health products (massage equipment), clothing accessories (sports, leisure, shoes, watches, jewelry, etc.), food and beverages (functional drinks, mineral water, milk)..."
The staff around Zhu Changming did a very good job of preparation. They opened their laptops, connected them to the projector in the conference room, and began to integrate the old information and new invitations received in the past two days.
The content is very extensive. Compared with the content that has been screened by Pei Dingshan before, the huge number of brand invitations on this PPT is really astonishing.
Not only are they shocking, but some of them are quite outrageous.
Because in addition to the above content, some perfume and car agency invitations also appeared in the cooperation content.
Even Pei Dingshan was stunned when he saw Che Dai: "Isn't this inappropriate?"
Su Yu is only 17 years old this year, and he will not turn 17 until October. He will not be eligible to take a driver's license until at least the end of next year.
A spokesperson who doesn’t even have a driver’s license—isn’t that inappropriate?
After hearing Pei Dingshan's doubts, the staff also smiled bitterly and shook their heads: "It's okay, Coach Pei, this brand is just a preliminary intention contract. They said they want to launch a new sports series at the end of next year, focusing on youth, fashion and strong power."
"Their brand media PR said that Su Yu's strength, age and his projects are very consistent with the brand and new series needs. In addition, their brand revealed that if we are willing to sign a contract, their brand will work with us to arrange a nomination for Su Yu for the Laureus Breakthrough Award."
Finally, the staff added: "Not the Chinese Lawrence."
In fact, everyone present understands this without having to say it. After all, with the achievements Su Yu has made in the Tokyo Olympics this time, it is impossible for the domestic Lawrence to fall behind Su Yu. Although it is a bit difficult to win the Best Male Athlete award, the Best Breakthrough Award should belong to Su Yu or the Chinese Track and Field Team's men's 4*100m sprint relay team.
The original Laureus Award, which stands for 'Laureus Sports Awards' in full, is the highest award in the sports world and has always been known as the Oscars of the sports world. Every year, they select the most outstanding athletes from all events around the world and nominate them - there are only eight awards in the entire Laureus Award, so even if the athletes are only nominated, they must be the world's top athletes.
Although judging from the Tokyo Olympics, Su Yu is indeed one of the best performing athletes in this Tokyo Olympics and is fully qualified to be a Laureus nominee, the probability of nomination is different if there is someone to help and if there is no one to help. After all, if it comes down to "qualification", the number of qualified people still far exceeds the number of nominees for the Laureus Best Breakthrough Award.
It was precisely because the other party had made this promise that Zhu Changming and his team discussed it and brought this business project, which would not be able to be cooperated on until the end of next year, to Su Yu for communication in advance.
The staff member on the side added: "In fact, it is not just this car agent who wants to make an appointment for Su Yu's cooperation next year. There are also several other brands who are considering making an appointment to upgrade their endorsement next year."
"After all, Su Yu is only 17 years old now. For some brands, she can only endorse youth products. They hope that if the cooperation goes smoothly, they can give more brand online products to Su Yu to endorse."
For the staff of the Marketing Operation and Promotion Department of the Athletics Management Center, such cooperation is simply unheard of - the first endorsement contract has not even been signed yet, and the brand is already considering the subsequent endorsement upgrade issues?
Moreover, those who intend to do so are not small brands, but some well-known international brands, especially some professional running shoe brands. They are almost as if they can't wait to sign Su Yu for ten or eight years.
In the words of the brand, they would have signed a large number of world-class players, and they are optimistic about the future development of Su Yu and are willing to invest in Su Yu in advance.
But to put it another way, in addition to Su Yu's strength, they also valued Su Yu's super popularity and did not want Su Yu to be signed by their competing brand.
In short, in just a short while, the staff of the Market Operation and Promotion Department of the Field Management Center presented a long list of brands, covering various brands and categories. It took a lot of time just to introduce them all.
Zhu Changming was quite moved when he saw so many invitations - of course, not every one of them was a long-term contract. Many of them were obviously from brands that simply took a fancy to Su Yu's short-term popularity after the Olympics, and the cooperation period for such contracts was only three months.
However, considering that the price of this three-month invitation is not low and it is also a well-known brand, Zhu Changming still put this type of invitation on the screening list, wanting to see if Su Yu would relent.
It is obvious that Su Yu will not give in.
Pei Dingshan smiled and said to the staff and Zhu Changming: "Taking into account the personal wishes of Xiaoyu here, the final contract will not exceed eight."
If you count these eight endorsements plus those during winter training, if you really add them all together, he has more than a dozen endorsements. Even the popular stars in the entertainment industry may not have as many endorsements as Su Yu.
Zhu Changming wanted to persuade him, but finally shook his head.
Over such a long time, they all know Su Yu's personality. He is not the kind of person who likes to show off. If possible, Su Yu would probably not want to accept any endorsements and just concentrate on training, competition and academics.
Although the Marketing Operation and Promotion Department of their Athletics Management Center also hopes that players with high commercial value like Su Yu can take on more endorsements and create more income, it ultimately depends on the player's own wishes.
"Okay, eight endorsements is fine, but the selection of this brand cannot be delayed any further."
Just a few moments ago, if his phone had not been turned to silent mode, he would not have been able to sit quietly and finish talking to Su Yu and the others.
Pei Dingshan and Su Yu had no objection to Zhu Changming's request. Since they were already sitting here, they should solve the problem first.
In the following time, Su Yu no longer resisted, but obediently took the information from the staff and began to look at them one by one.
But as the saying goes, every profession has its own expertise, Su Yu really has no idea how to select these brands.
Pei Dingshan, who was standing next to him, simply cut off the huge workload with one sentence: "All short-term jobs within six months will be skipped."
For Su Yu, short-term endorsements mean that there will be a window period after three months, and Su Yu's personality does not allow him to be willing to frequently engage in endorsements and commercials. So instead of being greedy for that little bit of endorsement fee and seamlessly transitioning to short-term endorsements, it is better to cut off all short-term endorsements directly.
After canceling those three-month invitations, Pei Dingshan first took a look at all the remaining six-month endorsements. After making sure that there were no particularly eye-catching ones, he canceled all the six-month endorsements as well.
In fact, this situation is normal. After all, if the brand’s invitation is sincere, considering the subsequent brand promotion, offline TVC advertising, and the laying of various advertising content, these will be relatively long-term investments.
Those three-month or six-month invitations are definitely not as good as those one-year or even two-year endorsement invitations in terms of subsequent promotion investment.
If it is put in the entertainment industry, that kind of short-term agency of three months is commonly known as the leek-cutting package. Of course, for sports stars like Su Yu, it is not the case of cutting leeks, but the short-term agency of three months has become a kind of popularity-just wanting to take advantage of the Olympic bonus period and run away. Although the money given is a lot, there is actually not much sincerity.
After seeing Pei Dingshan decisively cut off all the short-term programs of three months and six months, Zhu Changming couldn't help but secretly admire Pei Dingshan.
The reason why they brought all the invitations that had been screened and had no negative impact to the track and field team was not only because these short-term agents made a lot of money, but also because other teams had some disputes because their superior management had helped to cut off some endorsement invitations.
However, seeing how decisively Pei Dingshan cut the endorsement contracts, Zhu Changming thought for a moment and asked, "Xiao Yu, what do you think of these cancelled endorsements?"
The main reason he asked this was that he was worried that Pei Dingshan was too young and might not have thought it through carefully. After all, Su Yu was right next to him, and he made the decision without asking any questions. If this caused discord between the coach and the players, they would be guilty of a serious crime.
Su Yu was looking through the invitation contracts one by one from the sea of contracts that Pei Dingshan had selected, which started with one year. After hearing Zhu Changming's question, he was stunned for a moment, then shook his head very seriously: "No, Director Zhu, the coach helped me select the contents of these contracts at my request. His decision is my decision."
The basket of documents in front of him were not originally the work that Pei Dingshan should be responsible for. The help Pei Dingshan gave him was completely beyond the routine. Even though a part of the player's endorsement income would be deducted by the Athletics Management Center and distributed to the coach, when Pei Dingshan helped him to screen endorsements, he never simply used the level of endorsement fees as a screening criterion, but would comprehensively consider endorsement invitations that were more suitable for his personal situation.
If he still thought that Pei Dingshan was not sincere despite the help he gave him, then he would be too ungrateful.
On the side, Pei Dingshan, who was originally concentrating on the documents in his hand, looked up and saw Su Yu's look of complete trust in him, and a gentle smile appeared on his face.
After seeing the trust shown by Su Yu and Pei Dingshan, Zhu Changming smiled and shook his head - he was judging others by his own mean character.
***
On that day, after Su Yu and his team arrived at the national team training base, they were busy with screening and discussions with Zhu Changming and his team until the evening.
After finally selecting eight endorsement contracts, Zhu Changming took out the contract before winter training.
"These brands all hope to sign a longer-term cooperation agreement with Xiaoyu. Of course, the cost of the cooperation has also been appropriately adjusted according to the post-Olympic prices."
Before last year's winter training, these brands signed cooperation agreements with Su Yu, which could be considered an early bet. Obviously, their bet was lucky and successful.
At this Tokyo Olympics, two of these international brands directly placed their advertisements at the Tokyo Olympic Stadium - the advertisement was so huge that Su Yu had to walk around that entrance and exit every time.
As Su Yu's popularity skyrocketed during the Tokyo Olympics, these brands reaped the most complete Olympic dividends. Therefore, before the contract expired after the Olympics, these brands hurriedly found the Athletics Administration Center to request a contract renewal.
Regarding this part of the contract renewal request, Pei Dingshan agreed after a brief discussion with Su Yu.
They are all brands that have cooperated before, and the price in the new contract is also very generous. Although there are some conflicts with the brand business signed this time in the detailed items, they can basically be resolved through business communication and supplementary clauses, so there is no reason for Su Yu to refuse.
In short, after a busy whole day, Su Yu finally breathed a sigh of relief.
All solved.
Although he will have to face the problem of advertising shooting which will give Su Yu a headache in the future...but at least he is free for now...right?
When Su Yu finally returned to dormitory 303 of the track and field training base, he saw Jiang Yuan in the dormitory and Zhou Yuang who was obviously visiting.
"Su Xiaoyu, you're finally back!"
Zhou Yuang was just about to say hello to Su Yu when he saw Su Yu walk into the dormitory with lifeless eyes. He looked at him and Jiang Yuan for more than ten seconds, nodded, and then grabbed some clean clothes from the closet and went into the bathroom.
He looked autistic throughout the whole process. What we know is that he was taken to a meeting to discuss business cooperation after returning to the national team training base. Those who don’t know might think that he was kidnapped and forced to mine.
After finally finishing washing up, Su Yu threw himself onto the bed, rolled up the quilt and wrapped himself up.
Zhou Yuang was shocked to see him like this. He rushed to his side, took a look, and only breathed a sigh of relief after confirming that his hair was dry.
Jiang Yuan, who was not far away, also noticed Su Yu's appearance, so he shook his head at Zhou Yuang with a worried look in his eyes.
"It's okay, let him lie down for a while."
Zhou Yuang scratched his head, and after confirming that Su Yu was fine, he sat on Jiang Yuan's chair on the other side, and then whispered to Jiang Yuan: "This Su Xiaoyu, I didn't think his autism was that serious before?"
Jiang Yuan heard Zhou Yuan's words, smiled and said, "Think about it again?"
Zhou Yuang glanced at Jiang Yuan in confusion - what was he thinking about? Wasn’t everything going well when he first met Su Xiaoyu in the dormitory?
Just as he was about to say this, Zhou Yuang finally remembered that Su Xiaoyu had never taken the initiative to say anything to him. At that time, Yuanzi was always taking care of Su Xiaoyu like an old mother...
Okay.
As an iron-blooded man, Zhou Yuang had never experienced the feeling of exhausting all his energy when communicating with others. Looking at Su Yu who was wrapped in a quilt not far away, Zhou Yuang touched his chin and asked Jiang Yuan a sincere question with a puzzled look on his face.
"Yuanzi, is that bed Su Xiaoyu's charging station?"
Jiang Yuan glanced at Zhou Yuan and smiled: "Can you try it yourself?"
Try it yourself?
After Zhou Yuang returned to his dormitory that night, he curled up like a caterpillar in his quilt under the puzzled gaze of his roommate.
But maybe he was too active, he kept twisting and turning in the quilt, and he couldn't feel that there was anything special about the feeling of being curled up in the quilt. Finally, after two minutes of trying, he gave up continuing to experience Su Yu's caterpillar life.
When he got out of bed, he saw his roommate chatting with someone.
By the way, his current teammate is Zhou Jinran, who was called up to stay in the national team for training after last year’s winter training.
After Zhou Yuang casually asked, "What are you doing?", Zhou Jinran very sincerely showed his cell phone and handed it to Zhou Yuang.
【urgent! My roommate turned into a mealworm spirit after returning from the Olympics. It seems like he is about to reveal his true form. Waiting online, what should I do! jpg】
Zhou Yuang:? ? ?
Looking more closely, Zhou Jinran posted the photo to a group of sprinters on their national team. The daily atmosphere in this group is a relatively relaxed chat group, and many athletes will post ugly photos of their teammates during training in the group for laughs.
Just like at this moment, Zhou Jinran's unceremonious post of "Breadworm Zhou Yuang" has quickly become a new emoticon package in the group.
Zhou Yuang was furious: "Why am I a mealworm? Isn't Su Xiaoyu a caterpillar?!"
Zhou Jinran, who was standing next to him, listened to Zhou Yuang's "furious" speech and couldn't help but want to add a sentence in the group - the mealworm roommate's brain doesn't seem to be working well, waiting online, what should I do?
***
what to do? Not much.
This time, after the Tokyo Olympics, each national team gave their players a long vacation.
Just like the track and field team, although there are actually some international competitions to be held after the Olympics, the vast majority of athletes have chosen to take a vacation. Even the "workaholics" like Zheng Tianxi and Feng Chuming did not continue to overdraw their energy after the Olympics.
However, although they do not have to participate in the competition, the players of the national team cannot stop and rest immediately.
The main reason is that the track and field team performed so well in the Tokyo Olympics this time, so basically before the track and field team returned home, various celebration and commendation meetings were already being planned.
From the commendation conferences prepared by the General Administration of Sport for Olympic medal-winning athletes to the commendation conferences prepared by governments at all levels for athletes from each province, city or even district, there is a dazzling array of commendations.
The most high-level event was a meeting attended by top leaders. The men's 4*100m sprint relay team of the track and field team, as well as Sun Yuhang in the high jump, and a total of seven athletes in the women's shot put and javelin also received invitations.
Just like that, after the Olympics, when Su Yu felt that he should be able to take a vacation, before the brands he had signed contracts with began to arrange advertising shoots, he was already overwhelmed by all kinds of meet-and-greet meetings and commendation meetings.
In addition to these meet-and-greet sessions and commendation ceremonies, there will also be subsequent visits to Hong Kong and Macau by members of the Olympic delegation, a schedule for the National Day parade, and a schedule for the National Day Gala.
Among these schedules, there are also various live broadcasts by the brands, offline fan meeting schedules and advertising shoots.
Not only that, the national track and field team has also received invitations from some variety shows, which directly invited members of the men's 4*100m sprint relay team and some other medal-winning athletes.
Such invitations are directly accepted by the national team, and the players in the team only need to cooperate.
After learning about so many itineraries, Su Yu finally realized that he was still too naive...
He originally thought that after the Olympics were over and he had survived two rounds of siege at the airport, he would be free. However, he never expected that what freedom meant. It doesn't exist at all...
The series of schedules during this period said that he had taken a vacation, but in fact, several members of the relay team, including him, Zheng Tianxi, Feng Chuming and Zhan Youming, were basically on standby at all times and had no vacation at all.
Su Yu originally wanted to go to school to see his seniors and teachers, but it turned out that he had no extra time at all.
Until this moment, he suddenly remembered - during the Olympics, when he heard that he was going to participate in the Q University sports meet, Coach Sun and others said it would be nice to relax.
so……
Su Yu frowned and thought for a long time, and finally figured it out - so what Coach Sun and the others said about 'relaxing' really meant relaxing in the literal sense, right?
***
As time moves from August to September, the new semester for major universities has finally begun.
For the students of Q University, in addition to welcoming the new students, what interests them most in this new semester is the Q University Sports Meet to be held on September 24.
Whether well-informed or not, everyone in the school has received a piece of information from the School of Mathematics and the school track and field team - in the Q University sports meeting starting on September 24, Su Yu, the bronze medalist in the men's 400m sprint and the gold medalist in the men's 4*100m sprint relay at the Tokyo Olympics, will come to participate!
During this period of time since the start of the school year, whenever the students of the School of Mathematics mentioned the upcoming school sports meet, they all looked very excited.
As for the students on the school track and field team...
Ever since the news that Su Yu would join the Q University sports meet and represent the School of Mathematics was announced during the Olympics in August, the head coach of the school's track and field team, Qiao Feiyu, had already summoned all the athletes in the team's sprint group back to school in advance - what? You don't want to go back to school early? That doesn't matter, as long as you're not afraid of being embarrassed by being in the same group with Su Yu.
Of course, there were also pessimistic members of the school track and field team who expressed their doubts - with just over a month of training time, could they ever reach the level where they could compete with Su Yu?
But Qiao Feiyu broke the negative emotions of these players with just one sentence -
"There's nothing much to say about losing to Su Yu, but you are all members of the school track and field team. If Su Yu leaves you behind by one or two meters, can't you leave the ordinary contestants behind by one or two meters?"
"Or do you not want to train, so that you will run worse than the athletes who are not on the track and field team?"
As soon as these words came out, the track and field team members who were originally planning to play badly immediately regrouped - the coach was right, it was understandable that they lost to Su Yu, but if they lost to other ordinary players who were not on the track and field team in the competition...
Do they still want to save their face?
For this last bit of dignity, the athletes of the school track and field team have worked very hard for more than a month and were trained to death by Qiao Feiyu.
As these athletes train hard and as September 24 approaches, there are more and more discussions on the Internet about the upcoming Q University Sports Meet...!
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