Su Zhe was also confused when he received Jiang He's call.

He knows that many cosmetics brands now look for male stars to endorse their products. However, it is fine for male stars from the entertainment industry to endorse cosmetics brands, but what is the significance of him endorsing a cosmetics brand as an athlete?

After hesitating for a moment, Su Zhe asked, "Then... does the Athletics Administration have no restrictions on the types of brands that can be endorsed?"

Jiang He also knew what confused Su Zhe. In fact, the Athletics Management Center was still a little hesitant about this cosmetics endorsement. However, based on the results of internal discussions, the brand image of this cosmetics brand itself was very positive. Although according to common sense, these cosmetics endorsements would be more inclined towards the water events of the swimming center, the other party's needs this time were actually well-founded.

"It's like this." Jiang He explained with a smile, "You should have heard of this brand, Blanc, which is a world-class cosmetics brand. They said they have added a new high-end skin care product line, which has been in the secret research and development stage. They chose you because of your 'cross-border' effect, from the entertainment industry to the sports industry, from the 100-meter to the 110-meter hurdles. Their marketing theme is 'cross-border, equally professional'."

There is indeed nothing wrong with this explanation, but Su Zhe still feels a little confused: "…Is it really okay for athletes to endorse cosmetics?"

Su Zhe's tangled look made Jiang He laugh. "Okay, the center has organized a discussion on this topic, and everyone thinks it's okay. If their swimming center can accept cosmetics ads, why can't our athletics center? Times are changing day by day, and we should be more open-minded. It's nothing."

After a pause, Jiang He continued, "During this period, apart from Bruns, which is the most sincere one to ask you to be the spokesperson, there are also some other brands that are also looking for you. The Olympic season is coming soon, and there are a lot of brands waiting for "venture capital". After these contracts are finalized, I will go back to the center to discuss with your coaching staff and arrange some time to shoot those advertisements..."

Jiang He briefly introduced to him some potential brands and the personal commercialization analysis plans prepared for him by the staff of the marketing department. Su Zhe finally hung up the phone in a daze.

A makeup endorsement, and it’s from Blanc…

In addition to this, the potential brands that Jiang He just introduced to him on the phone are mostly well-known domestically or even internationally, and their products cover different categories such as beverages, sports equipment, snacks, watches, etc.

He certainly understood what Jiang He had just meant by brand venture capital during the Olympic season. When the Olympics were approaching, any athlete who had a certain level of competitiveness in individual events would be spotted by major brands and invited to shoot commercials.

If these athletes who shoot commercials before the Olympics can win gold medals during the Olympics, or simply have significant personal characteristics that attract a large number of fans during the Olympics, then the brands will make money.

During this period of time, in addition to him, there must have been many people who took a fancy to Chen Zhi, Zhou Tianjue, Ye Jun and others. At this stage, it should be the busiest period for Jiang He and their marketing department.

Although he found it unbelievable that he would be offered a cosmetics brand endorsement, Su Zhe put the issue behind him for the time being.

After participating in the Diamond League in Country D, he immediately returned to the national team training base in City H, Germany, to continue relevant training for about a week.

After he returned to the training base, the coaching staff not only arranged a training adjustment plan for him for about a week, but also stated that they would adjust some subsequent competition plans for him.

Mainly considering his current points situation and the fact that he will also be competing in the 110-meter hurdles, the coaching staff should reduce the number of times he registers for the 100-meter race. In the end, he only needs to maintain the diamond points of the top 8 in the individual races to ensure that he will eventually enter the finals.

Su Zhe had no objection to these plans. Since his father was a coach, he was always willing to trust the professional suggestions and related adjustment plans of the coaching staff. After all, these professional coaches were able to communicate and discuss with him for three days and three nights with his complete set of physical examination data and game videos.

Use more scientific and advanced training concepts and methods to improve the professional level of players.

This is what the coaching staff always says, and Su Zhe also believes that they are actually doing so.

On the day when Su Zhe returned to the training base, Chen Zhi, Zhou Tianjue and others had already moved from Brazil to Jamaica and directly started participating in the second leg of the World Athletics Challenge.

When the Jamaican World Athletics Challenge started, Su Zhe, who was still in H City, Germany, had already completed a day's training. He and the coaching staff of the training base, Zhao Zhixuan and others squatted in front of the big TV screen to watch the live broadcast of the challenge.

Before the World Athletics Challenge Jamaica, Chen Zhi, Zhou Tianjue and Ye Jun had already completed the first stop of the challenge held in Brazil.

In this race, Chen Zhi's performance was still steady and improved. As a sprinter with more than ten years of competition experience, even though he was unable to participate in the competition for nearly a year due to personal reasons, Chen Zhi already had rich experience in cross-country and even cross-continental competitions. Even if he went straight from Asia to Europe and then from Europe to South America, it did not make Chen Zhi too embarrassed.

Ye Jun has some experience in hurdle operations. After all, he has been the leading figure in the domestic 110-meter hurdles in the past few years. Although his results are relatively ordinary, the national team will still arrange for him to participate in foreign wars as much as possible and adapt to various international competitions so that he can better demonstrate his strength in various international competitions.

Among Chen Zhi, Zhou Tianjue and Ye Jun, the one who truly lacks experience in this kind of high-intensity cross-national competition is Zhou Tianjue.

This can also be clearly seen from the final results of the three in Brazil.

In the track and field challenge in Brazil, Chen Zhi won the third place in the men's 100m event with a score of 10.12 (wind speed 0.4).

From his performance in the competition, it can be seen that he was more calm than when he participated in the Z City Grand Prix in China.

According to Chen Zhi's personal condition, he only needs to participate in a few more competitions to get back to within 10.05 seconds.

In the 110m hurdles event in Brazil, Zhou Tianjue's overall results were not satisfactory, either in terms of ranking or performance.

In fact, in the 110-meter hurdles of the Brazil station, even the two Brazilian stars Gomes and Elano had only mediocre performances. In the final ranking, Elano won the second place in this race with a score of 13.32 seconds, and Gomes won the third place with a score of 13.38 seconds.

Zhou Tianjue finished fifth in the competition with a time of 13.46 seconds.

You know, according to Zhou Tianjue's normal level, in his daily training, his best result in the 110-meter hurdles has been refreshed to around 13.20 seconds. In this stop, he couldn't even run under 13.45 seconds, which made many people a little disappointed.

The one who really amazed everyone at the challenge tournament in Brazil was Ye Jun, who had been suppressed by Su Zhe and Zhou Tianjue since last year.

Since March, Ye Jun finally put aside all his previous concerns and really devoted himself to the transformation of the hurdle front steps from eight to seven.

Although compared to Su Zhe, Ye Jun's eight-step habit in front of the hurdles is indeed deeply rooted, but after Ye Jun really made up his mind, the effort and personal willpower he put in even shocked Su Zhe.

With the permission and guidance of the coaching staff, Ye Jun tried every possible way to thoroughly adjust his habitual power leg. He even forced himself to step out with his right foot first every time he took a step, so that his body would firmly remember the new stepping habit.

In just less than two months, Ye Jun had roughly completed the overall technical transformation, which was much shorter than the coaching staff had initially expected.

Of course, Ye Jun will have to continue to adjust his techniques in future training and competitions, but he has already laid the foundation of the seven-step ladder.

In addition to changing his own technical habits, he also needs to complete a lot of training to enhance the explosive power of his power legs. Although his training goals have not yet been achieved and his performance in training is still fluctuating severely, if he performs well, his personal 110-meter hurdles results have made great progress.

Ye Jun performed very well in this competition in Brazil - his score of 13.28 seconds not only broke his personal best, but also was the best result in the 110m hurdles in Asia so far this year.

After the results were reported back to China, they once again caused a sensation in the domestic track and field community.

In the track and field kingdom forum, many people expressed shock and delight at Ye Jun's achievement.

For these track and field enthusiasts, watching Ye Jun's significance to the 110-meter hurdles over the past few years is like an ordinary person carrying a heavy responsibility. He has a little talent and a lot of effort, but the burden is too heavy for him.

But in just over a year, this ordinary person seemed to have been reborn, taking big strides to catch up with the geniuses ahead of him.

For track and field enthusiasts in the forum, or Ye Jun's fans, this amazing change is just like suddenly reading a YY novel in which the protagonist is a late bloomer. Now the protagonist of this novel has achieved great success and can finally compete with the genius.

This feeling made everyone in the forum feel a little dazed.

On that day, a post about the previous cross-column project, Samsung Shining, was pushed up by people again.

If before this, everyone still tacitly accepted that Su Zhe and Zhou Tianjue were slightly better than Ye Jun, then after the Athletics World Challenge Brazil Station, everyone began to think again, in the next schedule, who among Zhou Tianjue, Ye Jun and Su Zhe will be the final winner?

It is against this background that the Jamaica Challenge has attracted the attention of countless track and field fans in the country.

Including the national team training base where Su Zhe is located, the coaches have already prepared various analyses and are just waiting to see the performance of Zhou Tianjue and Ye Jun in this game.

At 7:00 p.m. H city time in Germany, the first race to start was the men's 100-meter event.

From the images on the big TV screen, we can see that Chen Zhi is in a very stable and relaxed state. When the players came on stage, he was still chatting and laughing with the other players around him.

As a veteran 100m runner, Chen Zhi has known many 100m runners for many years. When they met in the competition after Chen Zhi's comeback from injury, many of them greeted Chen Zhi warmly.

After the athletes began their formal preparations, Chen Zhi also restrained his usual gentle smile. After adjusting the starting blocks, he squatted on them and adjusted his condition to the real competition state.

Everyone, take your positions.

preparation.

When the referee on TV spoke, all the athletes showed their utmost concentration. They held their breath, got into ready postures, and waited for the second when the starting gun sounded.

Bang!

The moment the gun went off, everyone responded. From the picture, we can see that Chen Zhi's reaction to the gunshot was extremely fast. Among the players in the same field, Chen Zhi had a very obvious advantage in the starting stage.

From the start to the first 40 meters of the race, Chen Zhi's speed even surpassed that of Jamaican star Hill, and he took the first place firmly with the strongest posture.

“Good run!”

Among the staff who were watching the game together, someone couldn't help but say "good".

Indeed, the strength Chen Zhi showed in the first half of the game always makes people excited. As long as he can maintain this state in the second half of the game, he will be among the world's top players.

Su Zhe stared at Chen Zhi in the screen with a little nervousness. He keenly noticed that when entering the 50m-60m stage, Chen Zhi's speed had slightly declined. In the middle of the running stage, he failed to maintain his maximum speed, which would inevitably have a certain impact on his final result.

However, from the live broadcast footage, it can be seen that Chen Zhi was already prepared for this situation.

On the track, Chen Zhi was calmly adjusting his breathing rhythm, increasing the amplitude of his arm swings, and trying his best to stabilize his pace and technical movements to avoid further decline in his speed due to deformation of his technical movements.

On the left track, Hillm had gradually caught up with Chen Zhi, and in the 70-meter section, Hillm successfully overtook Chen Zhi.

For Chen Zhi, his own physiological characteristics determine his advantages in the first half and possible disadvantages in the second half. With similar situations having occurred in countless competitions, Chen Zhi's condition has long been very stable.

He was confident that he could improve his disadvantage in the second half after further targeted training. If not, then as long as he could further magnify his advantage in the first half, it would be enough to make most opponents unable to cope.

Just as Chen Zhi expected, he had a huge lead over his competitors in the first half of the race, and only Hill managed to overtake him when he sprinted to the finish line.

In this competition, Chen Zhi's final result has exceeded the 10.10 mark.

10.08 seconds (wind speed 0.7m/s), this is Chen Zhi's final result in this game.

After Chen Zhi, the third-place finisher in the challenge only finished in 10.14 seconds.

It should be said that compared to the Diamond League, the level of each Challenge Tournament race is slightly lower, but compared to domestic competitions, the strength of these players is incomparable.

You should know that in the third stop of the Grand Prix held the day before the Jamaica Challenge, the best result of the eight athletes who finally made it to the men's 100m final was no more than 10.41 seconds. This gap represents the strength of a large number of domestic 100m reserve players.

After Chen Zhi's game ended, Su Zhe breathed a sigh of relief. He could see that Chen Zhi had a very high level of control over his own condition.

While fighting across continents and countries, he was able to maintain a gradual improvement in his performance and condition. This is Chen Zhi's most amazing aspect.

Su Yinsheng, who was also sitting in front of the TV, nodded, and discussed with Tian Fangzheng and Taylor Wei about Chen Zhi's performance in this game and his adaptation to the new technology.

The other assistant coaches in the coaching team were naturally not idle either. They all recorded the different problems and details they observed during the game. In the end, these details would be summarized again and re-examined with Chen Zhi's game video footage to finally confirm whether the detailed problems pointed out by the coaching team members did exist. They would then discuss how to adjust and correct the corresponding problems of the players through training and other means.

About an hour after the men's 100m event, the 110m hurdles competition finally began.

Under everyone's attention, Zhou Tianjue and Ye Jun also appeared on the screen.

Zhou Tianjue's condition did not seem to be very good. He looked a little tired, and it seemed that he had not yet adapted to the local jet lag. However, he still stubbornly tried his best to warm up and improve his current condition.

Ye Jun seemed to be in good condition, but he seemed a little worried about Zhou Tianjue. The two seemed to be talking. Finally, Zhou Tianjue waved his hand to indicate that everything was fine, and Ye Jun finally turned his attention back.

This match was held in Jamaica. As famous Jamaican players, Holness and Percival naturally also participated in the competition.

From the live broadcast, we can see that Holness was still the same. After seeing Ye Jun and Zhou Tianjue from China, he was still looking around as if he was looking for something, and then he started talking to the two of them.

Su Zhe was almost certain that the guy was asking himself why he didn't go to the Jamaica Challenge.

After the referee announced the standby, everyone on the field turned their attention back to the game.

At the starting point, all athletes were ready, waiting for the referee's order.

Finally, after the warning, the starting gun sounded, and all the runners quickly followed the gun and started running!

The moment he saw the athletes start running, Su Zhe's heart skipped a beat - oh no, Zhou Tianjue's reaction was too slow at the start!

Just as Su Zhe judged, Zhou Tianjue's starting reaction time in this game was 0.257 seconds, which was far beyond his normal reaction speed.

It can be seen from the picture that Zhou Tianjue also clearly felt the slowness of his own reaction speed, but even so, he still frowned, gritted his teeth and forced himself to increase his explosive power, trying to make up for the slow reaction time when listening to the gun as quickly as possible.

But all this situation has not been alleviated well.

In the early stages of the hurdles, he was in fifth place, with a slight gap between him and Ye Junbi, who was in second place and had already started to attack the hurdles.

Ye Jun's performance in this game was still good. In the stage in front of the hurdles, although there were still some technical details in his steps in front of the hurdles that needed to be adjusted, his overall fluency in front of the hurdles had reached a good level if he performed well.

When it comes to the attacking stage, the technical movements such as the stride leg and the swing leg have not changed at all from before. The only difference is that the forward leaning posture of the body in the seven steps before the fence brings a more superior sense of forward momentum.

The excellent rhythm before the hurdles and the further optimization of the rhythm between the hurdles are the important reasons why Ye Jun was able to improve his performance in the 110-meter hurdles competition.

While Ye Jun continued to attack the goal post, Zhou Tianjue still gritted his teeth stubbornly and did not give up on improving his rhythm and speed.

Zhou Tianjue's sense of rhythm between the columns is still very good. Even though he lacks some skills in the pre-column stage and the reaction stage of listening to the gun, he did recover some of the time loss in the attacking column stage.

However, the extent of this loss recovery is ultimately limited.

When Zhou Tianjue turned around in the attacking stage and finally overtook the player in front of him and reached the 4th place, this was already his limit at the moment.

In the end, when the 110-meter hurdles race ended, Zhou Tianjue still only ranked fourth with a score of 13.40 seconds.

Although it has improved compared to the 13.47 seconds in the previous game, this result is still not a commendable one for Zhou Tianjue.

In this competition, Holness still took absolute advantage and won first place with a score of 13.09, easily crushing all opponents on the field.

In this game, Ye Jun once again achieved a score of less than 13.30 seconds. With a score of 13.27 seconds, he once again broke his personal best. Such a speed of score improvement is amazing.

In the national team training base in H City, Germany, Su Zhe's eyes showed a hint of excitement. Whether it was the strength shown by Holness on the court or Ye Jun's counterattack, they all made him feel a strong desire to win.

The Jamaica challenge has ended, and he will go to Stockholm to participate in his first 110-meter hurdles competition in the Diamond League!