On June 4, Su Zhe returned to the training base in Germany, but at the same time, the advertising teams of the Bruns Group and the Kuangbiao Group followed closely and quickly submitted their respective advertising plans to the Athletics Management Center.
While Su Zhe returned to the training base to participate in training, the afterglow of the Diamond League in China had not yet dissipated, and Su Zhe's popular cut video continued to create ripples among ordinary passers-by who did not care about sports.
During the World Championships, a series of Su Zhe's resources, beautiful pictures and video cuts collected and organized by the well-known entertainment blogger "Bagua Ke Yan Mei Nu" were dug out by the public and re-circulated. Taking advantage of the recent popularity, Su Zhe, who was almost forgotten by the entertainment circle because of his focus on the competition, suddenly became popular again.
Although he has long retired from the entertainment industry and became a track and field athlete, Su Zhe has occasionally become popular over the past year and occasionally even topped the trending searches, which still amazes many people in the entertainment industry.
Although the domestic discussion was heated, this information had no relevance to Su Zhe who had just started training.
After he returned to the training base, the sprint coaching team led by his father Su Yinsheng and the hurdles coaching team led by Lu Fei had already prepared a luxurious training package for him.
It was slightly different from what Su Zhe expected. He originally thought that in the remaining month or so, the coaching staff would still send him to participate in a large number of games to maintain his form, but in fact, in the next period of time, the number of games he needs to participate in has been temporarily reduced to the minimum.
In the next two months, in addition to maintaining his competitive form and participating in the Oslo Diamond Race on June 13 and the Lausanne Diamond Race on July 5, he will spend the rest of the time staying at the training base to complete physical training, while trying to coordinate time and start joint training with the relay team members.
In the training plan arranged for him by the coaching staff, the words "physical fitness" were also emphasized.
It is no wonder that this is the case. After all, the mistake he made in the S City race of the Diamond League due to physical problems really sounded a huge alarm in the minds of the coaching staff.
In fact, before this, the coaching staff had great confidence in Su Zhe's physical fitness. After all, he has always been a training maniac. Even after completing the full set of training from the coaching staff, he still had enough time to run his daily 10-kilometer exercise.
Not only that, Su Zhe had also experienced the test of playing four games in one day, so in the minds of the coaching staff, Su Zhe's physical fitness should theoretically be fine.
But after this round of competition, the coaching staff reorganized the key information and found that some things were still overlooked.
For example, Su Zhe had four competitions in one day, which actually affected his personal performance;
For example, in daily training, since there are multiple courses intertwined with each other, and considering the athletes' physical recovery and daily continuous training, in fact, in terms of training volume and content, athletes are not required to burst out all their physical strength at once and devote themselves to training as fully as on the field. Therefore, there is still a certain difference between training and actual combat;
For example, for a competition-type athlete like Su Zhe, if you only look at a single game in a competition, the mental and physical energy that he can't help but devote and burst out will be stronger than in his restrained daily training. Therefore, each game is likely to consume twice as much energy as normal training.
In short, when the coaching staff thought about it, they found that they had overlooked a lot of details. So, during the period when Su Zhe had not yet returned to the training base, they took out the usual training plan and reviewed it again. They made new adjustments to the training content of all athletes to make up for the previous mistakes.
In short, in the period approaching the Olympics, almost all coaching staff members have worked extremely hard to ensure that there are no loopholes in the training plan and to ensure that the athletes can participate in this grand event in the best condition during the Olympics.
Therefore, during the following period of time, Su Zhe started new preparatory training under the guidance of the coaching staff. The coaching staff also contacted the domestic staff of the national track and field team and asked the nutritionist of the track and field team to make a new daily diet plan based on Su Zhe's situation, and quickly synchronize it to Germany so that the German team could immediately replace Su Zhe's daily nutrition package.
Not only that, physical coaches and masseurs at the German training base are also adjusting and trying newer massage and relaxation programs, striving to relax and recover muscles faster through soothing massage after the game, reduce athletes' fatigue, and accelerate athletes' physical recovery.
The alarm bell sounded at the Diamond League's S City leg, putting the entire track and field team into a more intense state of preparation. Everyone has the same goal - to provide more comprehensive support to the athletes so that they can perform at their best in the Olympics.
Su Zhe was naturally very concerned about his own physical fitness. Therefore, in addition to the efforts made by everyone in the track and field team, Su Zhe also simply clicked on the two attributes of physical fitness and recovery for himself in the system. Then after daily training and during sleep at night, he still maintained the boring training life in the training space.
After Su Zhe returned to the training base for about a week of training, Chen Zhi, who had just run under 10 seconds in the 100 meters in Osaka, once again ran a time of 10.02 seconds. With his outstanding results, he announced his personal recovery and told everyone that the Chinese track and field team now has two active athletes who have the ability to run under 10 seconds in the 100-meter event.
Although this is not a surprising thing for the European sports world, Chen Zhi and Su Zhe both have one characteristic - the stability of their performance is very amazing.
Of the two, Chen Zhi's performance fluctuation range is already very small, but if it really comes down to it, the most exaggerated of the two should still be Su Zhe.
Since he started participating in the 100m event, Su Zhe's 100m results have fluctuated surprisingly little.
If his performance fluctuation range was small last year, it was because he participated in fewer games, making it difficult to judge his personal status based on big data.
So, Su Zhe's performance this year has been very clear.
In any competition he participated in, if one pb with one shot was an exaggeration, then one pb with two shots was underestimating him.
This rapid growth in performance is incredible to all those in the industry who pay attention to Su Zhe's performance.
What's even more exaggerated is that Su Zhe's performance increase and stability not only apply to his men's 100m event, but also to his 110m hurdles event.
After Su Zhe participated in many international competitions such as the World Championships, the World Indoor Athletics Championships, the Diamond League, and the La Chaux-de-Fonds Athletics Championships, not only domestic and Japanese track and field enthusiasts noticed him, but also foreign track and field enthusiasts gradually noticed this "Chinese miracle boy" with outstanding looks and flying speed.
Discussions about Su Zhe initially began among a small group of track and field enthusiasts on Facebook.
These foreign track and field enthusiasts took screenshots of the report about Su Zhe on the official website of the IAAF, and also went to the official websites of different events such as the World Championships and the Diamond League to take screenshots of Su Zhe's competition data, and made icons and posted them on the Internet for themselves and their fellow enthusiasts to discuss.
The occasional passers-by who wandered in had no idea what the so-called "China's Miracle Boy" tag meant.
Many passers-by who come in randomly will usually leave without interest after finding that they don’t understand the topic being discussed, but there are always some passers-by in this world who are eager to talk.
Just like this stranger friend they met who seemed to be a chatterbox.
【Hey guys, are you talking about Chinese celebrities? 】
[It looks like they are discussing Chinese athletes, but is there anything special worth discussing? Oh, about China, I only know about the Great Wall and delicious food... Of course, the mysterious charm of the East is also very attractive to me. If I have the opportunity, I would like to visit China...]
In order to prevent their discussion from being interrupted, someone threw out some links of Su Zhe's information to these passers-by, and then the small group continued to discuss what the limit of Su Zhe's ability would be and when this terrifying trend of rapidly refreshing pb would stop.
But before these people finished their discussion, the passers-by who had gone to see Su Zhe's link returned to their topic discussion forum and exclaimed: "Wow, the athlete you are discussing is such a fascinating little beauty!"
???
The foreign track and field enthusiasts who were simply discussing Su Zhe's personal ability were confused. Before they could say that they were simply fans of Su Zhe's career and not his looks, the passerby had already spoken first.
[This little beauty is so amazing! He has the beauty of the laurel goddess, and the power of the sun god... Such a beauty full of contrasts is really addictive. ]
[Oh, look at his temperament! His eyes are so charming. I saw him standing in the stadium with regret. It was so heartbreaking... I think he might be my Muse. Such a beauty should be shared with everyone!]
…
…………
???
Wait, although this Chinese player is a male athlete, why should he be described as the laurel goddess?
After some hesitation, the foreign track and field enthusiasts who were simply Su Zhe's true fans put the matter behind them and started discussing other topics related to Su Zhe again.
What they didn't expect was that this stranger who broke into Facebook was actually a fairly famous blogger on Instagram. He was a well-known fashion designer by profession. Even in the circle of designers who are known for their pickiness, his pickiness index was well-known.
All the beauties who could earn his praise and recognition were recognized by his companions.
Victor, a designer with a romantic mind and a fondness for beautiful women, immediately searched for all the information about Su Zhe on the Internet, took screenshots of all the pictures that surprised him, posted them on his homepage, and gave Su Zhe the title of Muse, with his words full of praise.
When a brand new face appeared on his Instagram, his fans and designer friends thought he had found a new model, but after seeing the photos, they became skeptical.
[Hey, Victor, did you take pictures of your models competing in the arena?]
[…woo, this is so real, I almost thought this was a real track and field competition! ]
[This model is also amazing. Looking at his running posture, he looks very powerful! ]
But before Victor himself could come out to explain, some foreign friends who had followed the track and field competition raised questions.
[Woo, who do I see? Evenson? Gate? Oh my god! This is the world's top sprinter! I doubt this is a real race!]
[Oh, I'm sure this is a real game! I remember that I saw one of the games live on TV and I met this athlete at that time...]
After Su Zhe's identity as a track and field athlete was confirmed, a new wave of enthusiasm erupted under Victor's post on Instagram. At the same time, many foreign people who are full of gossip and research spirit also searched for a lot of information about Su Zhe, including an advertisement jointly shot by Shao Xingchen and Su Zhe and released on YouTube by the Kuangpian Group.
When this series of advertisements was first released in Taiwan, perhaps because the overall style of the shooting and editing was more progressive, although it became popular for a while thanks to Shao Xingchen and Su Zhe, it did not really become a huge hit.
Originally, the company released the ad video on YouTube out of habit, and did not really expect the ad to achieve any marketing effect on YouTube.
But it was in such a tortuous and wonderful coincidence that this set of advertisements was discovered by the gossip-seeking foreign crowd. At the same time, after watching the video, Victor once again praised Su Zhe's performance in it on his Instagram.
In his own words, “Oh my Muse, I saw a talented model whose camera expressiveness broke through the frame and touched people’s hearts, but he turned out to be a track and field athlete?!”
As a clothing designer for a well-known brand, there are many people in the domestic entertainment circle who follow Victor's Instagram. Occasionally checking Instagram to see what these designers on the Internet are paying attention to is also one of the daily routines of people in the domestic entertainment circle and professionals in the circle.
However, what these gossip-eaters and professionals never expected was that today they actually got to taste a bite of Chinese exported gossip on Instagram.
When someone forwarded this melon back to China with a confused look on his face, domestic netizens also fell into doubt.
[??? Victor??? Is he the designer with a very picky and vicious taste? ??? He posted a photo of Su Zhe on his Instagram? He also said that Su Zhe is his muse...]
[…Is this screenshot photoshopped? ]
[Although I also want to say this, but Su Zhe is an athlete, he doesn't need fashion resources, and he doesn't have a team. Who gave him this? Is it interesting? ]
[I was a little dazed. I was shocked by this melon that was exported and sold domestically. ]
Domestic netizens are still confused, and the product promotion team of the Kuangbiao Group is even more confused than netizens.
The staff in charge of the YouTube account in their brand promotion team first suddenly discovered that the number of views on several videos on their brand's YouTube suddenly increased, and then discovered that the number of comments under the videos also increased unprecedentedly.
But they were a little confused after reading these messages.
What is Victor's Muse?
What does it mean to be a talented model whose expressiveness breaks through the screen and touches people's hearts?
There were some understandable comments, praising the video for being well shot and very trendy and cool, and some people asked how to buy their brand of clothing.
In a trance, the staff quickly reported the matter to the leader of the product promotion team.
In fact, at the same time when the staff reported this news, the leader of the product promotion group received a message from a friend of his, who said - you are really lucky this time!
The head of the product promotion team had just replied to a friend and asked what happened, when he received feedback from his staff - the number of hits and comments on YouTube was rising rapidly.
Combining the two, the head of the product promotion team guessed that their advertisement had gone viral on the Internet.
However, Kuangbiao is currently still focusing on the domestic market. The development of overseas markets is still under discussion. Even brand marketing promotion has not been done yet. How come their advertising suddenly became popular?
After getting the answer from his friend and learning the whole story, the leader of the product promotion team of the Kuangbiao Group was in a state of confusion.
It was just as his friend said, they were lucky this time, thanks to Su Zhe.
At this time, after knowing the whole story, domestic netizens dug out the original advertisement of the Pulse Group again.
This video, which failed to become completely popular during the promotion cycle last year, unexpectedly became popular again six months later.
This is a story that the Hurricane Group never expected.
After watching the commercial, domestic spectators have also raised soul-searching questions.
[Scream... This set of ads, whether it's Shao Xingchen or Su Zhe, their performances are really awesome. From the planning and creativity to the post-production of this ad, the overall level is great. Why didn't we pay attention to it at the beginning? ]
[I also want to ask this question... I always feel that I have seen this ad when it was being promoted wildly, but I didn't pay much attention to it at that time. Now I really want to go back to that time, pat my head, and ask myself what I was thinking at that time...]
【Maybe it’s because of the export-oriented domestic sales, I now think this ad is really good… By the way, these ads were not shot at the same time, right? It feels like in one group, Zhe Shao’s performance is really awesome, while the other group is a little bit inferior. 】
【_(:з」∠)_Ah, no! If you look at the other set alone, it's also really great, but the second set is even better. You can really feel the heart-touching feeling that Victor said...】
Amidst the discussion, some staff members who participated in the shooting of Su Zhe's latest commercial also came forward and expressed the same sentiments under the topic #Su Zhe's lens performance#.
For a while, the topic of converting exports to domestic sales once again set off the domestic Internet.
The head of the product promotion team of the Kuangbiao Group immediately contacted the advertising planning team. Previously, because the effect of the previous advertisement did not meet expectations, they made slightly conservative adjustments when submitting the advertising plan this time.
But after today's incident, the brand promotion team naturally could not allow themselves to continue to push the next new advertisement according to the conservative plan. Therefore, they urgently contacted the Athletics Management Center and replaced the creative plan with a style that was consistent with the original brand promotion advertisement, preparing to take advantage of the popularity brought about this time to further deepen the brand impression and style of the group's trendy brand series.
At the same time, the group has also begun to accelerate its efforts to develop overseas markets. Correspondingly, the brand promotion team will also begin to draft a complete set of promotional plans for the group's brands overseas.
People in the domestic entertainment industry watched helplessly as Su Zhe, as an athlete, inexplicably caught Victor's eye. People in the industry looked at each other in confusion, not knowing what to think.
When friends in the circle get together privately, the topic of Su Zhe also begins to be brought up frequently.
When many people chat privately, they always say with a smile: Do you think Lemon Entertainment cried today?
But as this topic goes around and around, everyone always ends up sighing: In the entertainment industry, success or failure really depends on luck.
After all, when Su Zhe was still in the circle, he obviously had a good-looking appearance, but he was fooled by the eldest lady of Lemon Entertainment, so much so that in the end Lemon Entertainment directly asked him to terminate the contract.
As a result, after leaving the entertainment industry, Mingming switched careers to become an athlete, and he managed to make a comeback with his good looks and talent.
Now he is not only a well-known athlete in the country and is about to participate in the Olympics, but he has also inexplicably won the favor of fashion industry tycoons like Victor, and the commercials he shot for have suddenly become popular again...
For everyone in the entertainment industry, this kind of thing is really hard to find justice. In the end, they can only sigh and say that this is fate.
Su Zhe, who was receiving round-the-clock care from the coaching staff, masseurs and nutritionists at the German training base, had no time to understand the series of strange and bizarre stories that had happened in the past few days.
During these days, he not only had to complete the basic training of the 100-meter and 110-meter hurdles, but the physical coach also began to keep an eye on him, conducting a series of related training such as physical development and physical recovery.
In addition, he also needs to conduct 4*100m baton passing training with his relay team members such as Zhao Zhixuan and Meng Hao. In order to enable them to improve the overall performance of the relay as much as possible, the coaching staff requires them to conduct more extreme baton passing running training in the baton passing area.
All this took up a lot of his time.
In the blink of an eye, it is June 12th and he will go to Oslo to participate in the Diamond League Oslo on the 13th, which is also his second to last game before the Olympics.