Chapter 330 Price War



Learning English is a physical job, but fortunately, Brother Yu is gifted and is very good at this.

It was just a pity for Taylor, the part-time teacher, who thought he had a good knowledge reserve, but was left helpless when confronted by his father.

"Have you ever thought about making a movie?"

Li Zhenyu has to go to MGM for a meeting today, and Stephen Cooper has arranged the crew.

“Music is everything to me.”

Focus is a prerequisite for success, and Taylor is undoubtedly a focused person.

The time and energy she puts into music is everything she has.

If it's just a part-time job, it would be fine to make an autobiography or documentary.

Entering the film and television industry and developing amphibiously will only make it difficult to take care of both ends.

In Europe and the United States, it is rare to see artists and stars who have developed in multiple fields.

This is not only due to cultural differences, but more to the impact of the model and the improvement of industrialization.

The fine division of labor in social industrialization makes everyone's position very clear.

There is no vague concept. Lighting is lighting and stage management is stage management.

Everything is centered around the producer, with IP and story as the core content.

The influence of actors on the work is pitifully small.

Even big names like Sylvester Stallone and Schwarzenegger are superstars who are famous all over the world.

You still have to act according to the producer's mood, and any unprofessional performance will be put on the sidelines.

In the eyes of producers, multi-faceted development is the most unprofessional behavior.

No one would use a star like this.

They may even face boycotts and suppression. Multi-faceted development is a unique feature of the Asian entertainment industry.

Li Zhenyu almost forgot this before, but after being rejected by Taylor, he belatedly gave her an OK gesture to show that he understood.

MGM has been very active over the past six months.

The biggest move should be the official establishment of Epix Radio Limited.

MGM wants to expand its channels and compete with Time Warner's HBO in the limited radio field.

The copyright of The Hobbit is not entirely in the hands of MGM.

New Line and MGM each own half of the copyright, with a clear division of labor.

New Line is responsible for production, and MGM is responsible for global distribution and publicity.

However, this time MGM offered New Line a script that it could not refuse, giving it a certain initiative in the negotiations.

In addition to distribution, MGM gained the right to speak on the filming of some films thanks to the script and the brilliant arrangement of the entire story line.

Although it is just a suggestion, at least the filming is no longer a matter that New Line has the final say on.

Out of 10 suggestions, you should always adopt one or two.

Otherwise, it will only strain the relationship between the two parties, which will be of no benefit to New Line.

"New Line still decided to use Peter Jackson."

Upon hearing the news, Li Zhenyu seemed a little disappointed.

Peter Jackson's "Lord of the Rings" trilogy brought New Line Cinema both fame and fortune.

However, his film "The Hobbit" was criticized by movie fans, especially those who supported the original novel.

The originally fast-paced story was changed beyond recognition, becoming bloated and lengthy, like an old lady's foot binding.

Fans who have seen the movie unanimously agree that it is an epic blockbuster that is easy to sleep in.

Admittedly, Peter Jackson's skills are still there, and he did not completely ruin this classic IP and turn it into a typical bad movie.

But compared to "The Lord of the Rings", the film and television adaptations of the prequels were undoubtedly failures.

Li Zhenyu was very worried that he would split his own script and ambitiously try to replicate the success of "The Lord of the Rings" again.

At present, the whole story is in a hot stage, and even if it is just for sentimentality, countless people will pay for it.

"Each time you use up your sentiment, it's gone. Doing this is like killing the goose that lays the golden eggs."

Stephen Cooper, however, was helpless.

Regarding the suggestion of changing the entire shooting plan, he thought it would be better not to humiliate himself.

"It seems that it is better to focus on Epix."

The TV rights to The Hobbit are entirely in the hands of MGM.

Together with Li Zhenyu's "A Song of Ice and Fire", the two masterpieces are enough to support a new radio station.

Find someone to shoot "A Song of Ice and Fire" as soon as possible to lay a solid foundation for "The Hobbit".

In terms of IP value, the latter obviously has more potential than the former.

Just like what Brother Yu said before, dead artists are good artists.

Although Martin was his good friend, Li Zhenyu still admired Tolkien more when he thought that he would ask him for money.

"How is the 007 reboot going?"

"We have just reached an agreement with Kevin McGraw's asset management, and the crew is already in place."

All the preliminary work has been prepared and we are just waiting for the official shooting to begin.

In fact, MGM has begun to promote 007's new film to a certain extent on streaming media during this period.

As long as the news spreads and the investment is increased, the crew members will be able to officially meet fans around the world.

I learned that MGM will focus its promotional efforts on Facebook.

Li Zhenyu solemnly introduced to him the influence of Instagram and Twitter. Stephen Cooper said helplessly: "Twitter's effect is not ideal. Facebook has the highest return rate."

Before spending money, MGM will naturally conduct appropriate investigations to ensure that its money is spent wisely.

According to the survey results, Facebook has the best promotion effect.

"What if the price was half that!"

It doesn’t matter if your abilities are a little limited, just start a price war first.

MGM is now in financial crisis and is willing to spend every penny carefully.

The temptation of the 50% discount could not be ignored, and Stephen Cooper was indeed tempted.

"If the price was half that, I could try to convince the board."

The financial crisis has not completely passed, and the landlords have no surplus food, so saving money is certainly a good thing.

He picked up the landline on the table and dialed Lu Rong's number, "Talk to Stephen."

The phone was handed to Stephen Cooper, and the two began negotiating over the phone.

Li Zhenyu's promise left Lu Rong with little room for bargaining on the price.

But she was smart enough to focus on the subsequent cooperation agreements.

If MGM continues to cooperate with Twitter, it can still make concessions on price.

Market share and number of users are the most important things to her right now.

The future will be an era where the winner takes all and the losers get laid off.

If you don’t fight now, you won’t have to fight in the future.

Stephen was moved by her offer and said he would try his best to speak for Twitter at the board meeting.

As for the final decision, it depends on the decision of the board of directors.

However, the conditions offered by Lu Rong were really tempting, and Stephen felt that there was still a chance of success.

"Tomorrow, I will go to MGM in person to explain the situation to the board members."

Lu Rong's vigorous and resolute style of doing things infected Stephen, making his tone more certain: "I think the board of directors will definitely see your sincerity."

(End of this chapter)


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