Chapter 353 Leading the Trend



"Hyun Joo."

Zhao Xianzhu, who was organizing notes at her seat, walked with her to the tea room with the report.

"…What, not yet?"

Knowing that she was still half her own, Xia Zhuxi held her forehead in silence: "What on earth are you doing?"

How many opportunities can be created in such a long trip to the United States?

Just find any opportunity to break in, there is no way the boss will refuse.

Even if you can't do a full circle, half a circle is okay!

"But that's Ivan the Great, Taylor Swift, Monica Bellucci, Olivia..."

Forget about Olivia, the fake socialite. 'If I had known she was fake, I should have seized the opportunity.'

"What are you talking about?"

"All the records are here, please see for yourself!"

After handing the report to her, Zhao Xianzhu didn't know how to evaluate this trip to the United States.

Although all the work was completed smoothly, the boss was busy all day. Wouldn't he be tired? "Hearst, the Hearst Media Empire."

"Yes, during the interview the boss specifically mentioned the anti-war music he created. Now, it should have been released."

The release has not officially started yet, Hearst first premiered "One Day" on his own music radio station to warm up.

Big Machine Records wanted to decide the number of releases based on listener feedback, phone calls and internet orders.

The secretary's office actually kept records of these things, but the boss was away during this period, so Xia Zhuxi focused all her time on shaping herself.

It is inevitable to be lazy about work.

At the moment, Xia Zhuxi is quickly reading the report to make up for the lessons. She doesn't want to lose the last bit of "trust" in front of her boss.

It refers to trust in the work, not questioning her professionalism.

In terms of professionalism, Xia Zhuxi can say with certainty that she is definitely the strongest, most open, and most versatile one among everyone.

"Secretary An, come here."

"Okay, boss."

An Xuanzhen took the work report in her hand and walked quickly towards the office.

Clang~ "Come in."

Li Zhenyu walked away from behind his desk and invited her to sit on the sofa with him.

"Sit down, what's going on in the company recently?"

“It’s all here.”

A lot of things have happened in the company recently, but they are all happening according to the rhythm he had arranged before.

IU's national tour, Girls' Generation's comeback and various commercial endorsements, all to make money.

With T-ara's development in Hong Kong Island, the filming of several drama crews went very smoothly and the ratings continued to rise.

"Mutual Aid" and "Asura" will also be released around the Spring Festival respectively, and the two films are scheduled very tightly.

"Descendants of the Sun" officially started airing, with the premiere ratings reaching 33 percent, which later fell back, but also stabilized at half a percent.

It can be said that the drama became a huge hit as soon as it was aired, completely igniting the nation's passion for soldiers.

Because everyone has to serve in the military, the sense of immersion is extremely strong. Xiao Song's pretty face is gone, replaced by Hyun Bin's cold and serious agent face.

The men's sense of involvement immediately increased.

Who wouldn't want to be a soldier like him, defending his country, roaming the world stage, with wealth, fame, honor and beauty, things that ordinary people dream of, within easy reach.

Just thinking about it makes one feel awe and want to replace it.

It can be said that this drama has more male fans than female fans.

As a result, various peripheral products related to the two leading actors began to flood the market.

There are pillows, couple key chains, clothes, co-branded watches, pendants, cups, movie and television props, etc.

In short, all commercial value with potential and that can be monetized has been realized.

"Descendants of the Sun" is making huge money in the market and has begun negotiating copyright issues with overseas institutions.

In addition, the performance of other projects is also very good.

"Crash Landing on You" broke the record with advertising revenue of 400 million won per episode, and the copyright fee income sold to CJ was 170 million won per episode.

In Thailand, Japan and India, the single episode was sold for US$70,000, US$100,000 and US$90,000 respectively.

The copyright revenue alone amounted to 10.42 billion won.

This is just the first round of issuance. The prices of the subsequent second, third and fourth rounds of issuance will not be much lower.

The price will not plummet until the popularity of the entire TV series declines and after N rounds of issuance.

By then, the entire drama will have been drained of all its potential.

In addition, surrounding commercial licensing and cooperation also brought the company tens of billions of revenue.

It can be said that the investment in the entire drama has now been recovered.

Every subsequent penny is pure profit.

"The Aid" also continued the myth of "New World", with a total of 9.76 million viewers and box office revenue of 93.6 billion won.

"Your cameo was also discovered by attentive viewers and later published online, which triggered a new wave of movie-watching.

Director Park Hoon-jung himself said that without the surprise created by your cameo, the film would not have achieved such excellent results. "

Li Zhenyu smiled and asked, "Where's Ashura?"

"The next page is here. I believe you will be satisfied."

An Xuanzhen suddenly stood up and put her hands down from her waist to make the hem of her skirt smooth again.

Then, she changed her seat and sat next to him.

She naturally leaned into his arms, lowered her head and pointed at the data on the report and said, "Director Bong Joon-ho, this is really a success."

The various data of the crime film "Asura" completely surpassed the records set by "New World".

Not only did the number of moviegoers reach over 10.21 million, but the box office revenue also broke through the 100 billion mark.

The box office revenue of 109.7 billion won made industry insiders exclaim that "the heyday of crime films has arrived."

All major film and television companies have set the "crime" element as the focus of their next filming.

Hoping to take advantage of this craze and grab a piece of the pie, even CJ is buying crime-themed scripts at high prices.

All I can say is that this film came at a great time.

In a few years, the only thing people care about in 18+ movies is color.

However, in such a hot environment, Li Zhenyu does not plan to make crime films again.

"Wouldn't it be a shame to give up on this right now when enthusiasm is high?"

Yin Hui Na, who participated in this report meeting temporarily, obviously held a different opinion.

It doesn't sound good to live off past achievements and follow the trend.

But as long as it is profitable, who would resist money?

“The editorial department is already doing it?”

Judging from her tone, Li Zhenyu guessed that the editorial department must be moving towards crime themes.

"I think we shouldn't miss this opportunity."

Yoon Hye-na did the right thing because she didn't know how much private goods Li Zhenyu had in his hands.

There are many talented people, but no one can be as productive and efficient as your boss.

Being able to maintain this state for a year is already a miracle in the eyes of Yoon Hye-na, who has a deeper understanding of the entertainment industry.

Recently, he has not mentioned the script again.

Yoon Hye-na didn't know whether he had run out of inspiration or was planning to cool down temporarily and look for a new direction.

But no matter which one it is, the company should be prepared for both scenarios.

It is obviously irrational to put the fate of the entire company on one person.

She is trying to be a mature operator and make herself more competent and professional.

Li Zhenyu was not wrong, because only he knew how ridiculous the so-called exhaustion of "inspiration" was.

PS: Thank you for the reward from my book friend Happy Bad Man, and thank you to the boss, may the boss get rich!

(End of this chapter)


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