This sounds like a losing deal, but the editor-in-chief is confident.
"'The Wind Rises and the Green Duck' is different, just wait and see."
Editors: “…”
Redapple has already confirmed the release date of "The Wind Rises and the Green Duck". As soon as the date was set, the editors received news that a book by another well-known writer will be released on the same day.
The company that signed the writer happened to be Redapple's rival, Hill House Publishing.
"Did you do that on purpose?"
"Obviously, on purpose."
There are currently two main ways to sell paper books. One is in bookstores, and the other is online. There are also some scattered methods that can be automatically ignored.
Books also need promotion. The more famous the writer, the more extensive the promotion will be. Bookstores and online platforms are also more willing to give good recommendation positions to famous writers.
The book that competes with "The Wind Rises and the Green Duckweed" just won an award not long ago, and the author himself can also afford the sales volume.
Redapple has never thought about competing with Hill House Publishing - in the sales competition in recent years, Redapple has always been lagging behind, and there is no need for the two sides to compete at all.
But there is no way to stop the other party from finding trouble.
The editors were all speechless, but the editor-in-chief remained quite calm: "Because they saw the threat posed by The Wind Rises and the Green Ping."
"Not really, huh? The subscription results for 'Wind Rises Green Ping' are indeed good, but haven't there been cases in the past where subscriptions for physical books were met with a cold reception?"
"Just wait and see."
"...He's so mysterious. Every time he asks me something, I have to wait and see." Miao Yang couldn't help but complain to his colleagues.
He was sent by the editor-in-chief to a nearby bookstore to find out about the sales of "The Wind Rises and the Green Ping".
In this era, the focus of bookstores is already on user experience, and the majority of sales still depend on online sales. However, considering the survival of bookstores, generally speaking, books will be sold in bookstores first, and then distributed online a few days later. If a book has good sales data in a bookstore, online purchases will also increase.
"It's hard for us to win."
When we got to the store, the famous writer's book did get the best promotional spot. In addition, the other party also gave away peripheral products when we bought the book. However, "The Wind Rises and the Green Duck" only had the bare book itself.
He also suggested to the editor-in-chief that they make some peripheral products, but the editor-in-chief said that "The Wind Rises and the Green Duckweed" is a serious book and is not suitable for producing peripheral products.
No matter how serious a book is, can it be as serious as a book written by a famous writer?
However, Miao Yang only complained once or twice. He definitely supported his own publishing house and it was impossible for him to side with Shanqiu Publishing House.
Miao Yang feels that "The Wind Rises in the Sky" may not sell better than the other book, but the cover of this book is indeed well designed.
The background is black, with a crystal tear on it, bringing with it a sense of sadness.
He chatted with the bookstore staff for a while, and soon the first customers came in.
As expected by Miao Yang, the customers who entered the bookstore at this time were all there for the new book of the famous writer. They flipped through the pages, took pictures, and bought a set to take away. Miao Yang saw the same action several times.
The other party does have a lot of appeal in paper book sales, and given that Shanqiu Publishing House is wealthy, it's not surprising that their sales are high.
Fortunately, he didn't have to wait too long. A few minutes later, a customer noticed "The Wind Rises and the Green Duckweed".
"Is 'The Wind Rises and the Blue Wings' also released today?"
"Yes."
The customer who asked the question was not very old. Miao Yang guessed that she must have read the serial of "The Wind Rises and the Green Ping".
However, readers who read serialized books may not be willing to buy paper books, and readers who have the habit of collecting paper books... they may not know the name of Teriyaki Chicken Legs.
However, this customer did put "The Wind Rises and the Green Weeds" into the book frame.
Miao Yang guessed she was about to check out and leave, but she actually opened her phone and started asking questions one by one: "The Wind Rises and the Green Ping has arrived, do you want one?"
"Signed Teriyaki Chicken Legs, did I lie to you? Liing to you is like being a puppy."
"Ask me to bring you a copy."
"You'll have 30 seconds."
"Wait, let me do the math. One for the swing, one for the potato chips... OK, OK, I'm hanging up."
The next second, under Miao Yang's gaze, the customer picked up... at least ten copies of "The Wind Rises and the Green Weeds" in one go and started to check out.
During this time, her communication rang again. Miao Yang watched her move over and pick up two more books.
If 12 copies were sold at once, it would have surpassed the sales of that famous author.
But Miao Yang's shock wasn't over yet. As soon as the customer left, two young readers came into the bookstore and asked, "Where's the signed Teriyaki Chicken Leg edition of 'The Wind Rises and the Green Ping'? Are they still available?"
"Why are there only three copies left? Are there so few signed copies?"
The other party showed a look of disappointment, but still took the remaining three books away.
Miao Yang: “…”
In addition to the signed edition, he bought two more sets.
The customers were so generous that Miao Yang wondered if their prices were too low.
But the next moment, someone else came into the store to inquire about the "Teriyaki Chicken Leg Signed Edition of "The Wind Rises and the Green Weeds"". After learning that it was out of stock, they still bought the unsigned version.
Miao Yang: “…”
As far as he knew, a bookstore only had a limited supply of books, and at this rate of purchase, they would soon be sold out.
The fact is, the bookstore sold out much faster than he had imagined. Nearly two hundred books were sold out in just two hours from the time he started observing.
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