Chapter 44 Advertising Shoot
Because he broke through the 10 million vote mark in this round of voting, Mo Bei repaired his nervous system.
After lunch, Mo Bei, Lei Lie, Tao Xiaotie and other contestants who won the first place in group popularity votes boarded the bus arranged by the program team and headed to the Advertising Industrial Park in the park.
While the Advertising Industrial Park, like the studios used for "Youth Project," is located within the Xingyue Film and Television Park, it's located at the easternmost end of the park, not particularly close to the contestants' southernmost training base. Even taking a bus takes nearly 20 minutes to get there.
It was their first time shooting an advertisement and the contestants felt extremely fresh.
After all, in the past, only celebrities and models had the opportunity to shoot commercials. Now they can also appear in commercials. Does this mean that they are becoming a rising star in the entertainment industry?
With excitement in his heart, Zhong Gaoyi pretended to be calm and looked out the window.
Compared to Zhong Gaoyi who tried his best to remain reserved, the emotions of the other people around him were obviously much more open.
Looking at the avant-garde and artistic office buildings in the park, Zheng Xingye couldn't help but sigh -
"Oh my god! This place looks so classy!"
Lei Lie nodded, "It's a pity I don't have a phone, otherwise I could take a picture and show it to my parents."
Choi Jun Hee smiled and said, "It's okay, uncles and aunts will be able to watch it after the show airs."
After a while, the bus stopped in front of a modern office building with a very artistic atmosphere.
Seeing two staff members standing at the door of the building, the staff accompanying the program crew immediately got out of the car to meet them.
After a while, the contestants were called out of the car by the staff.
Seeing the group of handsome young men exiting the bus, Feng Nana's eyes suddenly lit up. However, since this was work, she quickly controlled her excitement and, with a serious expression, followed her colleagues around her, guiding the contestants while explaining the upcoming commercial shoot process.
This time, the contestants are going to shoot an advertisement for Golden Pure Yogurt, and it is a new flavor that is about to be launched.
Jinchun is a national-level old brand that occupied half of the dairy beverage market during Mo Bei's lifetime.
Now Jin Chun has asked a group of newly emerged talent shows to shoot commercials for new products, which is enough to show how much they value the show "Youth Plan" and the contestants.
Of course, only a very few people knew that the reason why Jin Chun made this decision was not only because the top management was optimistic about the future commercial value of high-ranking players such as Jiang Mo Nan, Sheng Yanyu, and Lei Lie, but also because the boss's granddaughter was a fan of Jiang Mo Nan.
We became the title sponsor of the program because of the strong recommendation of the boss’s granddaughter.
Led by two staff members, the contestants came to the studio that had been set up in advance.
Looking at the large green screen in front of them, everyone was stunned. They had only seen green screens on TV before, and for a moment they found it extremely novel.
Just when Tao Xiaotie wanted to go behind the green screen to take a look, a middle-aged man with a beer belly, wearing a baseball cap, a full beard, and dressed in a very artistic style came over.
After being introduced by staff, the contestants learned that the person was Liang Wenchun, a renowned advertising director in the industry. He had shot commercials for many major brands and was the director of this Jinchun Yogurt commercial.
Director Liang is an extroverted person. Seeing that the contestants were a little reserved, he took the initiative to break the deadlock and introduced the content of today's filming.
"This time we're going to shoot Jinchun's new flavors—Durian Mango and Lychee Popping Pearl."
"The plot of the commercial is basically that you're exploring a tropical orchard. During your adventure, some people discover durian and mango trees, while others discover lychees and popping pearls, and then..."
Seeing Tao Xiaotie suddenly raise his right hand, Director Liang stopped and said in a gentle tone: "Xiao Tao, is there any problem?"
"Why are there popping pearls in the tropical orchard?"
Director Liang was speechless when he met Tao Xiaotie's big eyes full of curiosity.
"Well, uh..."
For a moment, everyone looked at the director.
Not only Tao Xiaotie, they were also curious about why there were exploding beads in the orchard.
However, Director Liang mumbled for a long time without any clear answer. He only coughed lightly and said, "This is not important. It's just a form of artistic expression. We need imagination when shooting commercials."
Unable to understand clearly, Tao Xiaotie could only nod: "Oh."
"Let's continue."
Director Liang continued, "After discovering these fruits, some of you wanted to pick them. At this time, Xiao Jiang stopped you. He took out a bottle of Jinchun yogurt and said, 'It tastes better if you mix it~', and then..."
Seeing Tao Xiaotie raising his hands again, Director Liang couldn't hold back the smile on his face.
"Xiao Tao, what's wrong?"
Tao Xiaotie tilted his head, looking serious. "Director, I just want to ask how to pick durian. As far as I know, picking durian usually requires climbing a tree more than ten or twenty meters high. Do we need to climb a tree too?"
As he spoke, he looked around the empty studio with a silly expression: "It seems that there are no trees here either."
Director Liang: “…”
"I'm just asking you to imagine, not to actually climb a tree."
Director Liang held his forehead with his hand, looking helpless. "Besides, didn't Jiang Monan come out to stop you?"
Tao Xiaotie: "Why did Brother Mo Nan come forward to stop us?"
“Because that’s how the commercial was scripted!”
Director Liang prides himself on having a good temper, but right now, he was almost irritated by the cute boy in front of him.
However, he quickly adjusted his mood and continued to narrate the plot of the advertisement script -
"After Xiao Jiang finishes his lines, you guys open the new mango and durian yogurt and take a sip."
"After drinking it, I said, 'The sweet and sour taste of mango and the rich flavor of durian are so delicious!'"
"Then Xiao Jiang brought out the lychee popping boba yogurt and said, 'That's more than that! The sweetness of the lychee paired with the popping boba makes the taste even richer!'"
"After that, Xiao Sheng and Xiao Lei took a sip of the lychee popping yogurt, and then said in unison—"
"Wow, it's really delicious!"
Director Liang's chubby figure and full beard give him a very rough temperament. There is an inexplicable sense of humor when he speaks such soft and sweet lines with such an image.
However, the contestants didn't dare to laugh at all.
Everyone tried their best to control their expressions and pretend to be listening attentively.
Director Liang did not notice anything unusual about the contestants and was still immersed in introducing the plot of the advertisement.
"After you finish saying this line, you can start dancing to the theme song. After that, 12 people stand in three rows and say the slogan together—"
"Gold Pure Yogurt brings a pure gold experience to your taste buds!"
This time, Tao Xiaotie did not interrupt him midway, and Director Liang's mood obviously improved a lot.
A warm smile returned to his plump, white face. "That's the general plot of this commercial shoot. Do you have any other questions?"
As soon as he finished speaking, Tao Xiaotie raised his hand again.
Seeing this, Director Liang's heart skipped a beat. But he still asked calmly, "Xiao Tao, do you have any other questions?"
"I'm confused by this line - 'the sweet and sour taste of mango paired with the rich aroma of durian'. But isn't durian smelly? Why is it fragrant?"
“…”
Director Liang: Hesitant to speak.jpg
Director Liang: Damn it.jpg
Is this kid a spirit of "100,000 Whys"? Why so many whys?
Taking a deep breath, Director Liang tried his best to remain calm and explained, "To those who like durian, it's fragrant. There's nothing wrong with that description. As for those who think durian stinks, they wouldn't even buy this flavor of yogurt!"
Hearing this, Tao Xiaotie nodded like a chick pecking at rice: "Oh."
Perhaps because he felt that he had frightened the children with his seriousness, Director Liang pulled up the corners of his mouth and revealed what he thought was a kind smile.
"Any other questions, Xiao Tao?"
"Not yet."
Hearing this, Director Liang immediately breathed a sigh of relief.
Finally it’s gone.
"Since that's out of the way, let's get started."
With that, the director began to introduce and demonstrate the use of the green screen to the contestants——
"I tell you, it's very simple."
"You will stand in front of this green screen and perform according to the script I just told you."
"Let's finish filming the plot first, and then the theme song and dance part."
Inserting the theme song from "Youth Project" into the yogurt commercial not only promotes the program and the contestants, but also allows Jinchun Yogurt to leverage the popularity of the contestants and the program to advertise its new product. This can be seen as a mutually beneficial and win-win situation for both parties.
However, Liang Wenchun ultimately overestimated the acting talent of these novice advertising models. Although the plot outline was explained before filming began, after the actual shooting began, the scene was still full of problems.
"Xiao Tao and Xiao Zhong, your expressions are so monotonous! You don't even show the surprise of discovering the fruit tree!"
"Xiao Zheng, your expression is too exaggerated! What you see is fruit, not gold!"
"Xiao Lei, your body movements should be more natural, not so stiff!"
"And Xiao Sheng, couldn't you have been more expressive when you said 'Wow, it's really delicious'? You look like a robot now!"
Director Liang pointed out the problems of the contestants one by one with a loud speaker.
After listening to the director's comments, Tao Xiaotie couldn't help but mutter, "Although, isn't it normal to find fruit trees in an orchard? What's so surprising about this?"
On the side, Zhong Gaoyi, who was pointed out the same problem by the director, nodded in agreement.
There is nothing wrong with what you said!
Although most of the contestants' performances were messy, there was still one person who brought an unexpected surprise to Director Liang.
Under the studio lights, Jiang Mo Nan only smiled faintly as he uttered those lines—
“It tastes better if you mix it together~”
"Not only that, the sweetness of lychee paired with the popping pearls makes the taste even richer!"
"Gold Pure Yogurt brings a pure gold experience to your taste buds."
As if he had filmed countless commercials before, the man in the picture did not feel awkward at all. Not only were his movements skillful, but his lines and expressions were also very natural.
However, as far as Liang Wenchun knew, this contestant was an amateur and had no filming experience at all before this.
For an amateur with zero experience to give such an excellent performance in his first commercial shoot is simply a gift from God!
No, this is already chasing and feeding, right?
After all, Jiang Mo Nan's face and voice are so similar to those of the young Mo Tian Wang back then.
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