Chapter 70 Debut Warm-up
Perhaps it was because fans had previously expressed dissatisfaction with the members' overly tight schedules, or perhaps it was just to allow the members to concentrate on preparing for their debut single. In the following period, apart from the regular weekly live broadcast, the company did not arrange any other work for them.
The dance practice and recording of the debut single have been completed, and the members will need to shoot single promotional photos and MV in the next period of time.
Because it is a single debut, there will be no physical album released. Fans only need to spend 3 yuan to purchase the digital single on major music apps.
From this perspective, it seems that fans don't have anything to spend money on.
However, since the spots for subsequent autograph sessions will be awarded to fans who purchase the digital single, there will still be many fans who will try to boost the sales of the digital single.
Unlike concerts, where you have to pay to buy tickets, fans who have already purchased albums are usually selected through a lottery. Therefore, fans generally buy as many albums as possible. After all, the more they buy, the greater their chances of being selected.
This kind of gameplay has long become a fixed business logic in neighboring country K, where the idol industry is highly developed. Even neighboring country J has a similar gameplay.
For example, fans of idols like Shouqiu will buy as many albums as possible and get as many handshake tickets as possible from the albums in order to be able to shake hands with their idols.
With the successful business experience of idol groups in other countries, some domestic idol groups later began to adopt this approach.
However, due to the decline of the physical record economy and the rise of the digital streaming era, domestic brokerage companies have changed this gameplay to a digital streaming version.
Replacing the original physical album with a paid digital album not only saves costs, but also makes the same amount of money.
Even digital albums can specify individual covers, completely solving the dissatisfaction of fans who see other teammates on the album cover.
What a great thing.
Of course, considering that some fans have a collecting mentality, some domestic idol management companies will still release some physical albums. In addition to the CD, the album usually includes posters, photo cards, stickers, and other small, although useless, things that look pretty.
If the sales of this single meet the company's expectations, then Originore will also release a physical album when they return next time.
However, the members are still unaware of these specific plans.
They are currently shooting promotional photos for their debut single.
This time, the debut song that Pineapple arranged for Originore is a very catchy and popular deepHouse dance song.
Because it is the hot summer, too heavy and sticky music styles are not popular in the market. Therefore, both the music style and the members' makeup styles are as refreshing and natural as possible.
Although many groups in China have already adopted similar styles, the results are still controversial. After all, most agencies lack long-term vision and are mostly focused on making quick money, so they are reluctant to spend money on songs, music videos, and artist packaging.
There are also some companies that are willing to spend money but don’t spend it in the right place. In addition, the aesthetic taste of some management is really bad, so the final product is unsatisfactory, either tacky or cheap.
Therefore, although the style seems refreshing and simple, it is often not very easy to create the corresponding texture.
Not only the choice of clothing style, but also the photography style is very important.
In order to match the style of the song, the stylist chose American street style outfits for the members, and the style of the promotional photos was also as close to the style of fashionable street shots as possible.
Perhaps they reached an agreement with the brand in advance, so many of the sports-style items worn by the members today were from Nike.
Mo Bei wore a slightly loose, translucent white sweater, a white logo vest, and loose-fitting blue ripped jeans. He also wore a black and yellow plaid shirt tied around his waist and a pair of black Nike sneakers.
In order to add richness to the look, the costume designer also gave him a black designer necklace.
Because it is their debut song, many members dyed their hair to give fans a sense of freshness.
Lei Lie, who originally had silver-gray hair, dyed it a light blonde. Zhong Gaoyi dyed his hair a milk tea chestnut brown, while Sheng Yanyu changed his previous wine red to a gray-blue.
It is worth mentioning that this time, under the stylist's soft and hard persuasion, Tao Xiaotie also dyed his hair orange-pink, which made him look even more cute and adorable. Not to mention his mother fans, even the members couldn't help but reach out and rub his head when they saw him.
Because they had previous experience shooting print commercials, the members were able to perform with ease when it came time to shoot the single promotional photos.
After the promotional photos were taken, the MV shooting began.
This time, the wealthy Pineapple did not choose studio shooting but chose outdoor shooting.
Of course, real scenes alone are not enough. Subsequent editors will also add certain special effects to the MV to achieve impactful visual effects.
After all the preparations were completed, the latest episode of "The Voice of China" was broadcast.
The official Originore Weibo also took advantage of the opportunity to release promotional photos of the single to warm up for the debut.
In addition to a group photo, there is also an album cover with the group logo printed on it.
Within five minutes of the release of the promotional photo, it had already garnered over 10,000 likes and shares on Weibo, proving the immense popularity of this group, which formed less than a month ago.
In addition, the number of likes and comments on other platforms is also increasing rapidly.
The moment fans saw the group photo, they were stunned.
The reason is simple: the quality of this promotional photo is much better than they expected.
Without cluttered stickers or cheap filters, the members' makeup looks aren't just tacky, but rather trendy. Their aesthetic is truly on point. Even in Japan, with its highly developed idol industry, these promotional images wouldn't be outdone.
Most importantly, the members' faces are truly amazing. Not only are their styles and temperaments completely unique, but they're also easy to recognize, and you won't be blinded by their faces at all!
The fans have been waiting for the news of the group's debut song for a long time.
Although many people previously criticized Pineapple for being stingy and not even releasing a mini album before debuting and just releasing a single to fool fans, the previous curses disappeared immediately after they saw the quality of the promotional photos.
[Oh my god, are our domestic entertainment idols finally going to rise?]
[I was wondering why Pineapple only released singles; it turns out they were spending their money wisely.]
[If the official MV can maintain this high quality, then I won’t criticize Pineapple.]
Of course, most fans who care about the quality of debut songs are those who came over from the K-pop world. However, the vast majority of fans of Chinese entertainment shows, upon seeing the group photos, first excitedly admired the group members' looks, then began to study their positioning in the promotional photos.
Issues like positioning can cause conflicts among fans, not to mention audition groups like Originore, even some groups launched by idol agencies themselves.
After all, as long as it's a group, the popularity of its members will always fluctuate. If a popular member doesn't get the center stage and the treatment he deserves, then fans will definitely drive trucks to the company's door to protest.
Although Pineapple Entertainment had only been established for two years, they weren't the kind of makeshift team created by the leadership on a whim. Naturally, they wouldn't make such a low-level mistake.
As the C position, Jiang Mo Nan occupies the center of the picture, followed by Sheng Yanyu, Lei Lie, Bai Li and others.
It's impossible for a 10-member group to treat everyone equally, especially when 90% of them are fans of the same idol. They can only protect the interests of the members in the upper circle as much as possible.
Although doing so may cause dissatisfaction among fans of lower-ranked circle members, this is the rule.
To build momentum for Originore's debut, major music apps even featured pre-sale links for the single. Fans could pre-order the single and automatically download the full track once it became available. While this feature might seem insignificant, it facilitated competition within the fan community.
Because this time, Pineapple Entertainment had unscrupulously opened 11 links for single pre-sale. Besides one link for the group version, the remaining 10 links were all individual covers of the members.
The link you place an order on will automatically classify you as a fan of that member. This operation also avoids the need to create a separate list for fans.
Although fans would have bought as much as possible in order to win a chance to win the autograph session, because of this outrageous move by the official, fans from all over the place started to place orders like crazy as if they had been injected with chicken blood.
Even though the official release of only one group promotional photo and no music video for the debut song has been released so far, fans are still willing to pay money to nothing.
There's no way around it; the single album sales of the debut song are proof of the artist's popularity.
If they fall behind others at this time, not only will they be ridiculed by the outside world, but the company will also pay less attention to themselves. Moreover, if they lose to others, it will not only be embarrassing for the idols themselves, but also for the fans themselves.
If you love him, you will spend money on him. Although this idea is unhealthy, it is the norm in the fan circle.
Jiang Mo Nan, who has always had no shortage of fans who spend a lot of money, naturally posted the pre-sale order link early on.
The well-known Jiang fan circle "need" even directly bought 50,000 single covers. Such a strong strength made the other supporters exclaim in amazement.
Just as the fan circles of various companies are competing with each other for pre-sale sales as if they have been injected with chicken blood, the individual fans who are not participating in the krypton gold competition are happily immersed in the days of being chased by materials.
First there was the joint performance of "The Voice of China", and then Neddy's advertising blockbuster was launched.
After seeing the finished film, fans learned that the business filming trip to Shenzhen was actually done by Naidi. Fans immediately rushed to order Naidi's new products on the official website. Jiang Mo Nan's new product, which also featured the same look, sold out within 24 hours.
Receiving the urgent restocking notice from backstage, the top management of Naidi's domestic branch was overjoyed. Soon after, fans began to see Originore's advertisements appearing in major Naidi stores. As the group's most powerful influencer, Jiang Mo Nan even had a poster of himself displayed in the store.
This move attracted many Jiang fans to take photos and check in offline as a souvenir.
Naidi, a master of marketing, seized the opportunity and launched an event where customers could get a free Originore poster when they bought the same product. They could even choose to buy the poster for an individual instead of a group.
This kind of gameplay has triggered a wave of crazy consumption among fans.
While fans were spending money crazily, the members who had just completed all preparations for their debut song finally had a short break.
Pineapple Entertainment, which has always known how to make good use of time, will naturally not let its members lie down and rest doing nothing.
While the single has not yet been released and the fan meeting has not yet been held, Originore's first group variety show after its formation has also kicked off.
Continue read on readnovelmtl.com
