Winter nights always get dark especially quickly.
By the time they had dealt with Xie Kefang and her son, it had already become completely dark.
Ji Li, who was afraid of the cold, sat back in the car with a cold body, and the tip of his nose was slightly red from the cold.
Qin Li turned on the heater in the car immediately, tore off the heat pack and stuck it on the exposed back of his hand.
Ji Li was stunned and lowered his eyes to look at the sudden warmth.
Qin Li glanced at him and said calmly, "If you are afraid of the cold, use it."
"Thank you, Brother Li." Ji Li didn't try to be polite with him. He unzipped his jacket and carefully stuck the heat pack on the inside.
Qin Li caught a glimpse of his childish movements, a hint of smile appeared in the corner of his eyes, "Are you still cold?"
Ji Li smiled warmly, "It's not cold, it's warm."
After meeting with the police and lawyers, Yu Fuya quickly got into the car and said straight to the point, "Ji Youlai has confessed. He sent the photos directly to an anonymous email address. I have asked the company to check it out."
"Um."
After the meeting in the company, they started to act separately.
Qi An and Baozi stayed in Lixing, monitoring the online public opinion trends and layout in real time. Ji Li personally went out to deal with Xie Kefang and her son, who were hiding in the corner and sucking blood.
As his agent, Yu Fuya would definitely follow him. "Qin Li, thank you so much for troubling us this time. Please help us contact the police officers in the area."
Qin Li took off his mask and started the car. "Sister Yu, why are you being so polite to me?"
He was worried about the young man, fearing that he would be bullied by that excellent mother and son, so he offered to follow him. However, as a public figure, he still acts very cautiously.
However, the power behind Qin Li should not be underestimated. Even if paparazzi really took pictures of him and Ji Li and others traveling together, they would not dare to spread the pictures online easily.
Yu Fuya saw the chaos on Weibo and immediately stopped her artist, "Ji Li, don't log in to Weibo. The PR department knows what's going to happen next, so don't worry about it."
"Sister Yu, don't worry, I'm calm." Ji Li smiled and took out his cell phone.
He could guess what Yu Fuya was worried about, but he was indeed not afraid of anyone's criticism or abuse.
How does the saying go? Only those who can endure slander can deserve praise.
Moreover, he was the one who condoned and acquiesced to this public opinion. The good show has just begun. How can he, as the person involved, ignore it?
As soon as Ji Li opened Weibo, his phone was jammed with thousands of pop-up messages. He waited patiently for a while before opening the comment page.
Just as he expected, there was a lot of abuse, all surrounding his "violent beating" incident.
Three hours ago, a marketing account on Weibo reposted a explosive post from the Huayu Forum.
Because the revelations involved special words like "violent assault resulting in serious injury," the number of readers kept rising.
However, at Ji Li's suggestion, Chaoying's public relations department not only did not spend money to suppress it, but instead used the company's marketing account system to send this topic to the top of the hot search list.
There are a total of fifty positions on Weibo’s hot searches, and the positions beyond the fifty are the reserve positions. They are relatively far back and can be accessed without spending any money, but that doesn’t mean there are no fans or passersby paying attention to them.
With this simple step, Chaoying has raised the gossip about its own artists from the "film and television industry" to the public level.
As expected, due to the special nature of "celebrity beating people", the hot search topic rose quickly -
It rose to the top 40 on the trending search list within an hour and to the top 20 within two hours.
Now, the hot search has climbed to the third place, with 300 million views and 80,000 discussions.
Yu Fuya glanced at this data which was lower than the usual 'third' level and sneered, "It's just as expected. Some of your peers couldn't help themselves and spent money to buy you a high position in the hot search."
"Let them be."
Ji Li spoke calmly and casually read the comments under the trending search.
——Oh my god, who is this unknown guy?
——I feel sick and want to vomit. What a stupid thing to do!
——Ji Li isn’t that particularly confused, right? He has only been in the industry for half a year and has over a million fans even before his work was aired. He has also been on the positive trending searches several times before. Judging from his looks, he should have a bright future.
——What’s the point of being good-looking if you have bad character? No matter how promising your future is, he will ruin it.
——Why do I always feel that this matter will be reversed? This trending search is rising too quickly. Has someone tricked Ji Li?
——I heard that this news was suppressed by Chaoying for a week and was only revealed today? Oh my god, this is so awful, why would Chaoying protect such a violent criminal?
——Chaoying Culture can’t go back to the past, and has been going downhill ever since. As a result, they are now promoting artists with such bad character? As an old fan of the Chinese entertainment and film and television circles, I miss the Chaoying Gemini so much. When Qin Li and Zhu Xusheng were in the era, how many people were scrambling to get into Chaoying.
——Can you please not bring up our brother Li in the trending discussions? The movie emperor has been working diligently on filming these years. Also, you damn Super Shadow Gemini, you are not worthy of your position, don’t come and tie up our Brother Li!
——It’s incredible. I finally got to see the real-life celebrity version of an ungrateful person today.
Ji Li was very strong mentally. While reading the comments, he was happy to share with Qin Li, "Brother Li, it seems that many people miss you two, the 'Super Shadow Twins'."
Seeing that the young man was in a stable state of mind, Qin Li couldn't help but curl his lips and said, "That was all seven or eight years ago."
Seeing that Ji Li could still find interesting stories that had nothing to do with him among the abusive people, Yu Fuya couldn't help but shake her head and breathed a sigh of relief, "You, you are really careless. I really worried about you for nothing."
Ji Li smiled and didn't refute.
A good-looking young actor beat up his relative in public, causing serious injuries?
Such a topic with twists and turns is the most likely to become a topic of conversation among people before and after meals.
Ji Li's various Weibo data were boosted invisibly, and even the number of fans increased by nearly 300,000 compared to the original, although most of them were people who followed him to the Weibo post to curse him.
But what’s the saying in the entertainment industry?
Black and red are also black.
What's more, the fact that they are "black" at this moment is completely fictitious.
Ji Li scanned the time on the phone screen and saw that it was just past seven o'clock. "Sister Yu, please call the company and ask them to prepare."
He leaned back in his chair, looking at the mottled light and shadows passing by outside the car with interest, "We've been doing the foreplay for so long, it's time to get to the main film."
…
Friday night is the peak traffic period.
Ji Li’s black hot searches have risen and remained at the top of the list. If it was bought up by competitors before, now it is fixed there by the actual discussion.
After the topic #Ji Li violently beats people#, there is a bright word "explosion".
From the news breaking in the afternoon to the hot discussion in the evening, from beginning to end, Chaoying Culture and Ji Li himself never responded.
The more they handle the situation coldly, the more attention they will attract from netizens.
The most straightforward feedback is that Ji Li’s fans have increased instead of decreased, and are about to break through the two million mark.
The comments under the Weibo post of the latest daily promotional photos that were reposted two days ago have been filled with insults and malice. Among those who made these comments, there were internet trolls from other companies and toxic fans of other actors.
Occasionally, passers-by would stand up to speak for Ji Li, but they would also be angrily lectured and attacked by them.
The situation continued until 8 o'clock in the evening, when Ji Li's company Chaoying Culture finally released a statement, but surprisingly -
The company's statement has nothing to do with the youth's "violent assault" incident, but instead focuses entirely on the "online sale of personal items."
What is this?
Netizens rushed to check out the details.
@超影文化官方: Thank you to all netizens and fans for your attention to Ji Li.
Today, the 'auction sale of Ji Li and other personal belongings' circulating on a certain trading website was an unauthorized sale by others, which has seriously infringed the personal privacy of artist Ji Li. The company has collected information and reported to the police as soon as possible, and is seriously pursuing the legal responsibility of the infringer.
We solemnly declare the following: First, the infringers are Ji Li’s aunt and cousin. The police have now filed a case and taken them away for interrogation. Second, the amount involved in the case has been completely frozen and will be returned to the bidder’s account within one day. Third, the artist himself is not at fault for this incident, but after communicating with Ji Li himself, in addition to refunding the amount to netizens, the company will also send a handwritten letter of apology from Ji Li.
The above is specially explained.
…
This statement was accompanied by a stamped certificate from the Xijiao Public Security Bureau of Haishi City and screenshots of the website selling the case.
——Ahhhh, Mr. Company Boss, you are finally alive, please clarify things for my brother quickly! I'm going crazy with heartache!
——Am I stupid? Didn’t they say that Ji Li’s aunt was beaten so badly by him that she was hospitalized? So now his aunt and cousin show up again and sell his personal belongings without his permission?
——The police have confirmed it, so it can’t be fake, right?
——Very good, this neutral passerby finally smelled the reversal.
——A handwritten apology letter? My Jilizizi is so nice, woooo, woooo, this is clearly not your fault!
—Shit, I can understand selling school uniforms and notebooks, but what about underwear? There is no limit to making money!
——Haha, stop changing the focus. Do you still want to put the blame on your aunt? What happened to Ji Li beating someone in the restaurant? Aren't you going to explain?
——The professional black fan above, here is the explanation you wanted @Norman Catering, everyone is welcome to watch the full video, justice is in the hearts of the people!
Soon, passers-by were attracted by the comments and clicked on the official Weibo of Norman Catering.
@Norman Catering: We had no intention of getting involved in events in other circles, but we didn’t expect it to become so big. Fortunately, the audio surveillance footage was saved on that day and is now released for everyone to judge for themselves. In addition, everyone is welcome to dine at Norman~
This is a complete ten-minute video, with the angle right at the toilet door.
Netizens patiently watched the whole thing, and were all stunned by Xie Kefang's expression.
Following people, blocking them, making a scene, and asking for a million dollars all the time?
Did she think the money was blown here by the wind?
What kind of Ji Li kicked someone and caused serious injuries? It’s all a matter of angle!
Moreover, reading the whole article, it seems that the young man only used a little strength in the kick that broke free, and Xie Kefang himself was still intact when he was kicked out of the restaurant!
Soon, another comment was pushed up -
"I want to ask, who stole my Moments video! I was there that day, and I shot the first 15 seconds of the video, and posted it on Moments a week ago [covering face JPG]. The Moments screenshot is on my personal homepage, and I have no intention of framing Brother Ji Li!"
The netizen who left the popular comment is just a passerby.
Having witnessed everything that day, she now finally has time to speak out, and the content of the screenshots of her Moments is completely different from the previous black hot searches.
"I was having dinner at a restaurant tonight, and I ran into this extremely nasty woman who was asking a young man for money. This was the first time I saw such a blatant scam."
The time, video, and location all match the leaked information.
When the truth emerged from the overwhelming malice, more and more well-intentioned remarks were finally pushed up.
——I am Ji Li’s junior high school classmate. To be honest, Ji Li has a very good personality and is not talkative, but he is a very nice person. His aunt is the weird and snobby one. The revelations she made completely confuse right and wrong. All the clothes and utensils were left over by his cousin! Here is my graduation photo with Ji Li, you can judge for yourself.
——I’m from the same university as Ji Li. We’ve worked part-time outside the school together before. Her aunt would often collect her salary without his knowledge at the end of the month when it was paid. Good job! The first time I saw it, I was so angry.
——I don’t understand, why are you scolding Ji Li? He and I went to the same school in elementary, middle and high school. Although I didn't expect him to enter the entertainment industry, I didn't expect him to be involved in such a hot search. He is not the type of person who would commit violence, and it is obvious from the trending searches that he was attacked by someone.
- Here's another piece of gossip. Ji Li was tricked into the entertainment industry by his aunt, who 'sold' him out and used his signing bonus to give to her own son.
——I am from the same place and I want to speak the truth: Ji Li and his uncle are very good, but his aunt and cousin are not good at all. The former is pitiful, having grown up without a mother or a father.
——The couple divorced long ago. In terms of blood relationship, Ji Li has no relationship with that woman Xie Kefang at all.
——My mother is Ji Li’s high school teacher. She said that Ji Li is a good student and good-looking. Haha, except that he is sullen and doesn’t like to talk, he is a perfect student. Let me show you a photo of Ji Li and my mother.
…
These remarks are pieced together to create a clear image of Ji Li's family.
The honest and kind uncle adopted the abandoned son of his elder sister. Living under the care of others, Ji Li was very obedient since childhood, but his aunt and cousin did not take him seriously at all.
Not only did the mother and son suppress the young man's food, clothing and other daily expenses, they also used every possible means to squeeze money from him. It was simply outrageous!
Nine o'clock in the evening is the peak time for traffic explosion, and netizens who were watching the show online instantly shifted the direction of their attack.
——Oh my god, Ji Li is so pitiful. Not only does he have an unreliable mother, but even his aunt is a vampire!
——I never thought that Ji Li, as a star, would hit someone publicly, but now the situation has turned around. Very good, I will become a fan of Ji Lilu from today on! Go ahead, little brother~
——Wow, my little Jili baby, come here and let mommy hug you. Those awful relatives, get away! Don't try to hurt our baby!
——How could Ji Li not have a mother? That’s me! That’s me! Woohoo, let’s make up for this missing maternal love!
——I have a genuine affection for Ji Li. I am used to seeing the characters of the second-generation rich and wealthy young men and women in the entertainment industry. Suddenly, when I see an ordinary person like Ji Li, I feel that the distance between us is shortened.
——Everyone feels sorry for Ji Li, but let me say something off topic. He is so handsome! From childhood to adulthood! Especially the one taken with the teacher, her skin looks so good when you zoom in!
——The sister upstairs spoke my true feelings! From the junior high school graduation photo to now, you can tell at first glance that he has a natural appearance and has never had any plastic surgery! I can say these three words, I'm tired of saying them!
——I’m so envious. You look really great without makeup.
——Before her debut, she was so cute, so well-behaved, and a little silly and cute! After her debut, she can be handsome, beautiful, charming and totally versatile! The temperaments are very different, but they both appeal to me!
…
The original hot search topic is still at the top, but when you click in, clarifications and statements take the front row. The real-time comment section was flooded with comments such as "I feel sorry for Ji Li, Ji Li is pretty, get out of here, auntie" and so on.
Some fans took advantage of this "east wind" and released previously saved spoilers and street photos. Each photo was casual and natural, but the young man in the photo was incredibly good-looking from all angles.
Many passers-by who clicked in to watch the show were instantly hooked after seeing the photos.
Thank you thank you, I am so jealous of you for collecting the pictures.
The insults under Ji Li’s Weibo were deleted one after another, and comments of praise and comfort began to become popular again.
Inside Chaoying Company, everyone saw the data showing Jili's health rising and improving in real time, and the last bit of tension in their hearts finally dissipated.
When Baozi saw that Ji Li’s Weibo followers exceeded 2 million, he jumped up and down with joy, “Ahhh my brother Ji is awesome!”
Ji Li sat in his seat and chuckled to stop him, "Just be quiet."
"No need to be quiet, let's celebrate." Tao Mingyang and Yu Fuya came back from outside with a bunch of drinks. "Everyone has worked hard. We all did a great job in this wave of reverse marketing today."
Xie Kefang and Ji Youlai wanted to suck blood and steal money, but Ji Li sent them directly to the police station, so they were free from worries.
Peers wanted to use Ji Li to suppress Chaoying, but they used this wave of public opinion to push Ji Li to a higher position and gain more popularity.
The high-ranking hot searches without spending a penny allowed them to maximize the benefits of data - the passers-by who were originally paying attention to and scolding Ji Li have all become potential fans of the young people.
With this battle, they created a fan circle that was similar to that of a film and television drama, and made more people remember the name "Ji Li". Even the young man's life experience has become a powerful weapon to win passers-by fans.
All these gains were due to Ji Li’s proactive proposal during the meeting.
If they followed the usual PR model of the entertainment industry, first suppressing the hot searches and withdrawing the news, and then using water armies and fans to wash away malicious comments... not only would Chaoying have to spend a large amount of extra PR fees, but Ji Li would also inevitably lose a lot of popularity among passers-by, which would be a loss.
Qi An stood at the outermost edge and sighed to his friend, "I am impressed by Ji Li's use of his opponent's force. He not only has a long-term vision, but also has great courage."
In today's incident, if the degree of marketing is not properly grasped, this "black material" will stick to you completely.
If it were other inexperienced actors, they would never dare to risk their own "future" like Ji Li did.
Qin Li curled his lips slightly, obviously agreeing with what his friend said.
Although the young man has only been in the industry for half a year, his behavior seems like he has been in the entertainment industry for many years.
Just as I was thinking about it, Ji Li came over with two cups of hot coffee, "Brother Li, Brother Qi, here, thank you for troubling me today."
Ji Li deliberately handed one of the cups to Qin Li, "Brother Li, this American coffee doesn't have milk."
Qi An raised his eyebrows slightly, "How do you know he doesn't like sweets?"
"When I saw Brother Li at noon today, it was written on the outside of the coffee cup in his hand." Ji Li Qingqian replied.
The young man was very observant, and even if the other person didn't say anything, he could remember everything during their daily interactions.
Qin Li's eyebrows moved slightly, "Thank you."
The two took the hot drinks from the young man, and Qi An shrugged meaningfully, "No need to be polite about today's matter. Back then, Qin Li and I both came from Chaoying, and President Tao and Sister Yu helped us a lot."
As soon as he finished speaking, Tao Mingyang and Yu Fuya came over.
Several people smiled at each other.
Qin Li opened his mouth and mentioned another important matter, "Which companies are buying the black trending searches on Weibo?"
Qi An understood and passed the list of companies he had just obtained to Yu Fuya, "I had a hard time getting it from someone inside Weibo, you guys have to kill them well."
In fact, the competition among Chinese entertainment agencies is more intense than outsiders imagine.
In the eyes of many colleagues, the old Super Shadow is a tough nut to crack, and they secretly hope that something will happen to it and its star will fade.
Yu Fuya glanced at it and handed the phone to Tao Mingyang unhappily, "I knew that Jincheng Pictures was behind this. Jin Xianliang and Zhu Xusheng are a pair of bastards working together for this."
The first one on the list is Jincheng Pictures.
Chaoying and Jincheng are both old companies with equal strength. Ever since the Zhu Xusheng incident, the two companies have had a grudge and have been fighting openly and secretly.
Later, Chaoying was silent for two or three years, and Jincheng began to quiet down a bit.
Now, Chaoying has a new Ji Li who is quite popular. He had a conflict with Cai Yishu from Jincheng before... The competition between the two has risen to a new level.
Tao Mingyang frowned in displeasure, and said with a hint of arrogance, "We Chaoying should pay back."
Qin Li took a sip of coffee, which tasted bitter but sweet. "I have some ingredients, I'll give them to you for free."
…
The Ten-Li Road in Chang'an is the most prosperous and luxurious section of the city.
In a secret pub box, the charming whispers of beautiful women were now everywhere.
Jin Xianliang walked back quickly from outside and threw his cell phone on the table without mercy. The cell phone hit the wine glass, and the loud noise startled everyone in the box.
Zhu Xusheng leaned comfortably on the young hostess and glanced at him nonchalantly, "Boss Jin, what are you worried about?"
"I've got a bunch of good-for-nothings in the PR department. I'm going to ask them to put a stop to Chaoying and Jili's momentum. Just wait and see what kind of trouble they can come up with."
The video of Ji Li beating someone was accidentally seen by Jin Xianliang's assistant on WeChat Moments, who then told his boss about it.
Jin Xianliang and Zhu Xusheng came up with a bad idea after discussing it.
They originally just wanted to make a simple "black revelation" to suppress the external impression of Ji Li and Chao Ying.
Even if the other party spends money to remove it, this revelation can be regarded as a "real melon" that has been hammered, and it can be brought out from time to time in the future to mislead some uninformed netizens.
Unexpectedly, Chaoying not only did not suppress the incident immediately, but allowed a third-party marketing account to post it on Weibo.
When one plan failed, they came up with another one.
They spent money to buy a low-level trending search to ruin passers-by's impression of Ji Li. Unexpectedly, in addition to them, other colleagues also stirred up this muddy water...
As a result, Chaoying didn't spend a penny, but this black topic became a high-ranking trending topic.
It would be fine if Ji Li could be "hammered" to death, but the reversal of the false information came too directly.
Not only that, netizens are now wondering who is secretly targeting Ji Li, and some remarks have vaguely pointed to Jin Cheng.
Zhu Xusheng had been enjoying himself before, but now when he first saw the news, he was also a little surprised, "...This newcomer named Ji Li is really lucky."
After all, if other newcomers were to be on the high-ranking black hot search, they would be badly injured if not killed.
Jin Xianliang glanced at him with dissatisfaction, "Don't boost others' ambitions and destroy your own prestige."
His family social circles are similar to Tao Mingyang's. The two grew up in an atmosphere of competition, and no one has been decided after all these years. He thought that if he could hold on for a few more years, his Jincheng would be able to surpass Chaoying.
But now, Ji Li showed up halfway.
People in the industry like them are most sensitive to the so-called "Purple Star" actors.
Given the amount of exposure and the speed at which Ji Li has gained fans since his debut, it is only a matter of time before he becomes famous. As long as his acting skills are acceptable and he doesn't make any major mistakes, it is not impossible for him to become even more popular in the future.
It was because of this that Jin Xianliang began to get anxious.
You know, the benefits that a popular artist can bring to the company are considerable.
Thinking of this, Jin Xianliang glanced at Zhu Xusheng secretly again——
Back then, he spent a lot of effort to poach this person from Chaoying. What's the result? The other party's development momentum in recent years is far inferior to Qin Li, and its current performance is completely inferior to the latter.
What are the super movie twins, the legendary double movie emperors? These are all words that Zhu fans use to save face.
Not only is Zhu Xusheng not that impressive, even Cai Yishu, who the company has been promoting for the past two years, has been overshadowed by the newly debuted Ji Li.
How could the leading male role in a movie be taken down by the third male role?
He's too embarrassed to tell anyone about it!
The more Jin Xianliang thought about it, the angrier he became, and he started to criticize the people around him.
"I'm telling you, stop playing around. Qin Li has been steadily producing one movie every year for the past two years, investing and producing everything. But you, on the other hand, haven't been in the crew for almost a year and a half since your last movie flopped. Do you really want Jincheng to support you and leave you alone?"
When Zhu Xusheng heard this, his brows visibly frowned.
His last movie, an art film he invested in and starred in, was competing against Qin Li's commercial film. As a result, his film lost miserably at the box office and was ridiculed by people in and out of the industry for a long time.
"What are you saying? Didn't I make money for Jincheng in the past few years?" Zhu Xusheng retorted, "I'm already reading the script. I know what I'm talking about. Don't rush me."
He became a major shareholder of Jincheng two years ago and now has some say.
Jin Xianliang suppressed his displeasure and decisively changed the subject, "Forget it, let's not talk about it anymore, let's drink."
Zhu Xusheng nodded and took the wine glass from the young hostess. Suddenly, the screen of his mobile phone lit up.
On the screen was a Weibo link sent by You Meng, with a question: I ask you! What's going on?
"This You Meng is so annoying. Does she think that just because she climbed into my bed she can become my serious girlfriend?" Zhu Xusheng muttered casually and clicked on the Weibo link.
The next second, the wine glass in his hand suddenly fell to the ground.
The person who is number one on the trending search has changed.
The new hot search topic is very brief, but so exaggerated that people can’t take their eyes off it – Zhu Xusheng had sex in a car.
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#Malicious public opinion is nothing compared to Jili!
#Also, if you want to fight back, you have to do it in a big way~
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