"Brother Ji, look! Xu Ziming is on the trending search list, and he's even linked to plagiarism!"
Baozi had heard a long time ago that on the night of the exchange banquet, Xu Ziming took the initiative to find Ji Li to cause trouble, and their interaction was not a happy one.
In addition, a month ago, they officially announced their respective endorsements, and the fans of the two companies secretly had conflicts over the brand status and sales volume.
So, from the main character to the team to the fans, both sides can be said to dislike each other.
As an assistant, Baozi is of course loyal to Ji Li.
At this moment, he just saw the hot topic and handed his mobile phone to the young man without even having time to eat the melon.
Ji Li slurped up the last bite of noodles and looked away, "What happened? How did he get involved with plagiarism?"
The nineteenth hot search topic was "Xu Ziming's endorsement plagiarism".
Ji Li took the phone, clicked on the first popular Weibo summary in the hot search, and read it carefully.
Qin Li, who was sitting opposite them, heard the two people's discussion and silently opened his Weibo account on his phone.
Fenlan Jewelry, a sub-brand of Nocolan and also endorsed by Xu Ziming, has been embroiled in a plagiarism controversy with its flagship necklace this season. And this matter was exposed by the original designer himself on Weibo!
The original designer’s Weibo has very detailed instructions.
Five months ago, the original designer Yun Jing received an email from the head of Fenlan’s design department, saying that they wanted to hire her as the product designer for the new quarter.
Work from home and get paid your daily salary.
If the original necklace design is recognized by the company's senior management, the copyright of the necklace will be purchased at the market price, and dividends from the sales amount will be given every quarter.
After all, Fenlan is registered under the luxury brand Nokolan. After a little thought, designer Yun Jing gladly accepted their invitation.
Then, she started a three-month design process.
Just two months ago, Yun Jing handed over her necklace design and creative concept to the brand, but was repeatedly asked to make changes.
However, each modified product still fails to gain 100% approval from the other party.
After repeated attempts, Yun Jing felt that her product design had deviated from the original concept.
So, exhausted both physically and mentally, she took the initiative to terminate the contract with Fenlan. The latter agreed with regret and also gave her a certain amount of compensation salary.
When Yun Jing quit her job, she left the WeChat group for communication, and regarded the cooperation between the two parties as such.
Coincidentally, at that time, a designer friend said that she wanted to set up a jewelry studio of her own.
Yun Jing thought about it and decided to make the necklace she originally designed the main product of the studio.
But unexpectedly, their studio was accused of plagiarism by netizens just after launching a new product half a month ago.
It's obviously my original work, so how can it be plagiarized?
After some further questioning, Yun Jing discovered the flagship product that Fenlan had launched a month and a half ago, which was extremely similar to her own design!
In order to ensure the authenticity of the comparison, Yun Jing specially placed an order to buy one. When she took the necklace home and compared it, she was completely dumbfounded.
The necklace is made of the same material and has the same overall design. The design details have hardly changed. Even the design instructions included in the necklace gift box were modified by adding words to the material description she originally submitted!
Given this level of similarity, it is not an exaggeration to describe it as "plagiarism".
The only difference is that the other party launched the new product earlier than them.
Yun Jing suppressed her anger and contacted Fenlan's headquarters with an email. She waited patiently for a whole week, only to receive a mild remark from the other party:
"Ms. Yun, our cooperation has ended. All the company's products are original designs. Thank you for your feedback."
Although they said this on the surface, the person in charge of Fenlan secretly took the initiative to transfer money to Yun Jing's account, and threatened openly and covertly -
The design and design fees have been settled, so she was asked to stop making trouble, otherwise legal means will be taken to protect the interests of the brand, and her studio will soon go bankrupt.
This made Yun Jing very angry.
It was useless to look for the headquarters of the small company, so Yun Jing went directly to the headquarters of Nokolan. The latter responded very quickly, saying that he would investigate the matter carefully.
Three days later, Nokolan gave Yun Jing a reply, they said -
The person in charge at Fenlan has already explained the situation. It is an absolutely original design and it is a newly established small studio that is trying to make trouble for you. Don't pay any attention to it.
This kind of rogue nature of refusing to admit and even turning the tables completely angered Yun Jing.
Do you want to cover up your bad behavior of plagiarism or even theft with a 'well-intentioned' compensation salary and a 'hush money' after the incident?
Although independent original designers cannot resist a company. But Yun Jing, unwilling to give in, exposed Fenlan's plagiarism on Weibo.
In order to expand her influence, she added the name of "spokesperson" Xu Ziming before the text.
As a result, before the number of readers of this Weibo post increased, Yun Jing was subjected to unanimous abuse from Xu Ziming's fans, and was even reported by fans one after another, resulting in her posts being blocked and deleted.
Yun Jing watched helplessly as her hard work was stolen, and then looked at the millions of fans insulting her in private messages on Weibo, and she was almost mentally broken.
Fortunately, an entertainment marketing account finally saw this and reposted her Weibo.
In just less than a day, this Weibo post was miraculously forwarded by a series of marketing accounts and suddenly became a hot topic.
Qin Li seemed to have noticed something and spoke at the right time, "These marketing accounts look like they are owned by Mengguo Studio."
"Mengguo Studio? Is there any connection between them and Xu Ziming?" Ji Li shook his head in confusion.
To be honest, he didn't think that Xu Ziming, who was developing in the television industry, was his rival at all, so he wouldn't keep an eye on him every now and then.
"I know this question!" Baozi suddenly raised his hand obediently and took the initiative to answer it.
"Xu Ziming's last hit costume comedy, the male lead was Yan Chengjun, who is under Mengguo. The fans of the two had several quarrels at the time."
Fans of Yan Chengjun think that Xu Ziming, the second male lead, has overshadowed the main cast during the promotion period; fans of Xu Ziming sarcastically accuse Yan Chengjun of not having the potential to become popular, and that it is useless to give him the role of the male lead.
"Dream Media is in a period of transition right now, and I heard that all the resources are going to him. Recently, they have started to fight over the male lead of the same modern drama."
"It's just a small hit thanks to a TV series, but you're already so proud of it." Baozi snorted.
The real owner doesn't know how to restrain himself, and his fans are proud of him. After all this time, it's easy to cause trouble.
Ji Li looked at Qin Li and asked, "Fenlan was on the hot search this time. Was it Mengguo's intention? Is it to drag the spokesperson Xu Ziming into the water?"
Then, Yan Chengjun can successfully get the male lead in the new TV series.
Qin Li said bluntly, "This possibility cannot be ruled out."
Otherwise, if it only relied on a row of marketing accounts to repost it, and there were no fans or passers-by deliberately creating hype for the topic, it would not have made it to the hot searches unless there was money spent secretly.
"But once this trending search comes up, there will be more netizens and passers-by paying attention to it, right?" Baozi rolled his eyes, "Brother Ji, did Xu Ziming deliberately target you before? Do you want us to..."
Ji Li guessed Baozi's intention and immediately pinched his upper and lower lips, signaling him not to cause any more trouble.
"There's no need. No matter how much of a fuss this is, it's a dispute between the brand and the original designer. As long as Xu Ziming doesn't get involved, we can finally distance ourselves from the matter."
If they try to muddy the waters and are discovered by the other team, they will be in big trouble.
Ji Li thought it through and said bluntly, "This is the entertainment industry. If Xu Ziming and his fans don't restrain themselves, even if they can avoid conflicts of interest this time, something bad will happen next time."
He only wanted to walk his own path and disdained to hurt others. Of course, if someone targets him, he will fight back mercilessly like he did the previous times.
When Qin Li heard this, a hint of admiration flashed between his eyebrows.
The young man lives more thoroughly than most other stars of his age. He knows how to avoid, how to fight back, how to give in, and how to fight for it.
"Brother Ji, I was wrong." Baozi admitted his mistake.
As a result, the next second, Xu Ziming’s related Weibo popped up on Weibo’s hot search list. The latter’s team posted a new Weibo, apparently responding to the plagiarism of the endorsed product.
“Whether in the past or in the future, the team will adhere to Mr. Xu Ziming’s wishes and only cooperate with brand companies that adhere to their moral integrity.”
"As an internationally renowned brand, Nocoland firmly believes that all of its designs comply with professional ethics. We also ask irrelevant personnel to stop making groundless rumors and delete false Weibo posts. Otherwise, our team will jointly sue the brand."
The person involved, Xu Ziming, quickly forwarded the message.
My attitude and that of my team has clearly made it clear that they are on the side of the brand.
Qin Li shook his head and gave a fair comment, "Very stupid."
Regardless of whether Yun Jing's revelations are true or false, in order to please the brand, Xu Ziming's team actually stated their stance before the other party made a statement?
Do you think you can have long-term cooperation with the brand in this way? Can you get the favor of the head office Nokolan?
Going further, if Yun Jing could produce stronger evidence to prove that Fenlan had indeed plagiarized, as public figures, they would definitely be able to attract a lot of criticism.
In other words, they are likely to be used as guns by brands.
Baozi clicked on the comments and found that apart from the timely control of comments by fans in the front row, there were some voices of dispute in the back.
——Haha, the moon in foreign countries is always rounder? Is this speaking for the brand?
——What foreign moon? It’s just a local brand. Do you think it can change itself by being named under a foreign luxury brand? How dare you spend a thousand bucks on a plagiarized necklace?
——Mingming said the brand did not plagiarize, and it did not plagiarize! Haters and other fans, get out! Has that disgusting woman who was the original designer gotten enough attention? Can plagiarism be proved by just a few drawings?
——That’s right, it’s obvious that they are the ones who are plagiarizing and trying to scam people! Unconditionally support Mingming baby!
——Don’t think I don’t know which fans are making sarcastic comments! Be careful about damaging your face and skin after using the small workshop perfume endorsed by your own company!
——Let’s be tougher in our family! Our endorsement is better than that of some small domestic workshops!
When Baozi saw this comment, he couldn't help but curse, "What the hell? You can even involve our good fans in this? You keep calling it a small domestic workshop, and you are so enthusiastic about pulling down the endorsement. I think you are clearly envious and jealous!"
The commercial for our brother Ji was shot by director Barry Adolph!
The product endorsed by our brother Ji was sold out as soon as it was officially announced! And just by the advertising video, our Brother Ji gained at least 600,000 followers.
Take the present for example, comparing the two endorsement topics on the hot searches, don’t you think they are shabby? Don’t feel ashamed!
It's really funny!
Baozi praised Ji Li crazily in his heart, but before he could feel completely relieved, he received a call from Yu Fuya.
Qin Li sat in his seat and secretly searched Ji Li's Weibo and Daming Square. He found that someone was deliberately stirring up trouble.
Saying that the perfume purchased before was pungent and unpleasant, saying that Yingshi forged the inspection certificate, saying that the advertising video contains elements of false marketing...are all deceiving consumers.
Not only are the fake stories convincing, but even the fake pictures are made to look 'very realistic'.
After Baozi answered the phone, his expression also became serious, "Brother Li, Sister Yu asked us to go back after we finish eating. There is something small."
Ji Li realized something was wrong and responded in a low voice, "Okay."
He looked at Qin Li and heard the other party speak actively.
"Go ahead and do your work. Your next priority is this movie. Don't let the outside world affect your emotions. If you need any help, just let me know."
Qin Li could probably guess why Yu Fuya hurriedly asked them to go back.
"Okay, Brother Li."
"Thank you, Teacher Qin Li."
…
The two quickly returned to the room and were immediately informed of the "rumor-mongering" and smear campaign on the Internet.
A staff member was staring at the real-time data on the hot search reserve, "Someone has started to brush up the data for Ji Ge's malicious entries."
"This perfume ad went viral the moment it went online, and some people were so jealous that they couldn't stand it. They haven't even dealt with their own mess yet, and now they're so anxious to mess with us?"
Yu Fuya sneered disdainfully.
They all knew exactly who was behind the current situation.
"Contact the company to announce the withdrawal of the popularity. Also, fans in our official data group are waiting. If this black entry really becomes a hot search, we will suppress it immediately. I will call Song Lan from Dream Media now..."
Before Yu Fuya finished her words, Ji Li, who was sitting on the sofa, spoke up, "Sister Yu, I think it's not necessary."
"What's wrong?"
Ji Li held up the page in his hand. "The original designer Yun Jing posted on Weibo that Fenlan plagiarized. The evidence is irrefutable."
This time, not only the Fenlan brand, but even its spokesperson Xu Ziming could not escape accountability.
When everyone heard Ji Li's words, they all clicked on Yun Jing's Weibo. Just five minutes ago, the other party posted a Weibo with all the evidence.
@云与静: All the evidence has been sorted out and submitted for filing! The reason why they have not yet produced complete evidence is that they want to see what other attitude the brand can put forward?
But what I didn’t expect was that @徐梓明, the spokesperson, was so eager to jump out and take part?
Excuse me, do you know the truth of the matter?
Excuse me, do your fans know the truth of the matter?
The real person is pretending to be a righteous man, and the fans are insulting others in the name of love. Do you really think it's okay?
For three consecutive days, Xu Ziming's fans not only sent me tens of thousands of private messages cursing me, they even made threatening phone calls to my family. I cannot tolerate this!
I will sue any brand that plagiarizes my work!
I have taken screenshots of all the disgusting behavior of Xu Ziming's fans, and I will sue them as well!
…
The twelve pictures below, in addition to photos of documents with case filing and stamping, also include Yun Jing’s original design draft, as well as chats in Fenlan’s work WeChat group!
Yun Jing's original awareness of prevention was very good. She chose to take screenshots and back up all the core chat messages with Party A.
In addition, she sent the first version of the original design draft to her tutor for review, and also retained the date and design concept.
All the evidence is so much and so messy that it does take some time to sort it out.
In addition, the following three long pictures are all insults from Xu Ziming’s fans.
P funeral photos, P nude photos, doxxed her and her family's phone numbers, harassed them by phone 24 hours a day, and even the text messages on her mobile phone were filled with malicious words.
The latest batch of insults appeared an hour ago, that is, after Xu Ziming and his team issued a statement. Fans probably became emboldened and sent even more disgusting private messages.
After scrolling down a row, the word "death" almost occupied the entire space.
All these things made even the netizens who were passing by and watching the show feel frightened.
What kind of hatred or grudge is that?
As for insulting such a young female designer before the accusation of "plagiarism" is finalized? Besides, the other party is not just trying to get attention, but is a true victim!
——Wow, these fans are amazing, but there has to be a limit to protecting your idols, right?
——I feel sorry for the little sister! It seems that the studio’s online store was forcibly closed due to malicious complaints from fans! The necklace is so beautiful!
——Xu Ziming’s actions are so disgusting. He ignored the truth and just defended the brand, and guided his fans to attack the victim? How much is your spokesperson worth?
——It’s valuable. You want to gain the favor of the Nokolan luxury brand by using Fenlan’s sub-brand, right? What a pity, doesn't he even consider his own status? Do brands value you?
——Excuse me, who is Xu Ziming? I really didn’t know him before I clicked on the trending search.
——These two necklaces cannot be said to be somewhat similar, they can only be said to be exactly the same. @Fenlan@Xu Ziming@Nokolan brand please come out and apologize!
Because it contains words that the public hates, such as "plagiarism" and so on, the number of readings of the hot search has increased rapidly.
This matter not only stayed in the fan circle, but also spread to other industry circles, attracting countless people to watch the show and speak out.
There is also a designer who shares the same pain who came forward to testify that Fenlan's Galaxy Bracelet series last season also plagiarized a group of her designs in this way!
Her repeated complaints were suppressed by the other party's power and finally came to nothing.
She had no money or energy, but the plagiarized designs of the sub-brand were favored and praised by the main brand 'Nokolan'.
One stone can cause a thousand ripples.
Although the sub-brand Fenlan was established not long ago, it cannot match the popularity of the luxury brand Nokolan!
In the past, people have criticized our domestic brands for being useless, either inferior in quality or plagiarized?
Now, foreign products are copying and plagiarizing the works of our Chinese designers, and Xu Ziming, a Chinese, is actually taking the lead in defending a copycat brand?
nausea!
Cheap money!
The trending search position rose faster and faster, and netizens' boycott sentiment became more and more intense. Both Xu Ziming and the brand's Weibo posts were filled with malicious comments.
Half an hour later, the official website of the Nocolan brand released a statement:
"As a century-old brand, we at Nokolan have always respected the efforts and interests of original designers and have never done anything that violates the bottom line of morality! The so-called 'sub-brand Fenlan' is just a three-year brand naming right granted after the initial investigation."
"After complaints from netizens and feedback from the investigation, the Nokolan Group headquarters has confirmed that Fenlan Enterprise has violated the original contract requirements and seriously affected the brand reputation. Therefore, it has decided to terminate the cooperation immediately. The details of the termination announcement will be published on the official website."
"From now on, the Fenlan brand and its spokesperson Mr. Xu Ziming will no longer be associated with our main brand Nokolan. We deeply apologize for the harm suffered by Ms. Yun Jing. Out of humanitarian concern, we are willing to give a certain amount of compensation privately."
"The above is welcome for consumers to supervise."
As soon as this statement came out, the netizens immediately understood.
The statement that Xu Ziming forwarded in the afternoon was more like a joke, a slap in his own face!
Nocolan is an internationally renowned brand, but you are endorsing Fenlan! To put it bluntly, it is a small domestic brand.
Nokolan has nothing to do with this incident, but Fenlan and you are inseparable! The brand is responsible for plagiarism, and you and your fans are responsible for cyber violence.
Are you filing a joint lawsuit with Nokolan? I’m sorry, the other party doesn’t recognize you as the sub-brand spokesperson at all, and even terminated the cooperation with Fenlan!
Every word in the statement can be used to refute one's own opinion? This wave of failures is unprecedented!
——Hahahaha, if Xu Ziming was as quiet as a chicken, this matter would definitely have nothing to do with him. It turns out that I, my team, and my fans were all too smart for their own good. Do you feel embarrassed now?
——If you ask me, you should! Xu Ziming just starred in a costume drama which became a minor hit last year, and his fans thought they were fans of a top actor? You are always tearing apart this male star and criticizing that cooperation team. Who gives you the face?
——Be an honest person! There are so many good-looking and talented stars in the entertainment industry, but I have never seen so many troublesome celebrities and fans.
All the netizens mocked the post, but some fans refused to give up and stood up to curse and try to change the subject.
——Disgusting, a bunch of rabble who can only follow the trend and shout blindly, is the final result out? Who wouldn’t forge evidence of plagiarism? You don’t even know that you are being led by someone with ulterior motives!
——Believe in Mingming unconditionally! The opponent's tactics are really too dirty. They used a rotten face on the small workshop perfume endorsed by themselves in an attempt to divert attention and firepower!
——@纪厘@Yingshi Perfume, three-no product, your face gets stained after use, false sales, deceiving consumers, you guys should get out and explain yourself!
It’s a pity that even though they shouted for so long, no fans of Ji Li came to comment or argue.
Because in the official fan group of the latter, the staff had already issued instructions -
No matter what happens to Xu Ziming, they can only watch the show quietly and cannot argue on behalf of the main culprit Ji Li.
Never give your opponent the opportunity to climb up!
Just when Xu Ziming's toxic fans and Ji Li's haters were clamoring wildly, a piece of shocking good news came out and slapped them hard in the face.
——Yingshi perfume brand won the championship in the French 'Era Perfume' competition!
——This is the first Chinese brand perfume to win an award since the establishment of the competition! Its significance is extraordinary and cannot be underestimated!
——China Central Television, which holds an absolute position, immediately published an article on its official website praising Ying’s perfume, and took the initiative to add Ji Li’s national style advertising video at the end.
Many prestigious official media outlets reposted the article on Weibo, with comments that were exactly the same, with the demeanor of a great country.
The fragrance of the country, the beauty of the Chinese people!
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#Even the official media recognizes the little beauty Jili (of course, the Yingshi perfume she endorses is awesome!)
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