On the first day of the holiday, the battle for the New Year's Day movie schedule officially kicked off.
As the leading actor of "Night Watch", Cai Yishu also has a movie roadshow announcement tonight, so just after noon, the work team behind him arrived at his home.
Cai Yishu took a sip of coffee and asked with concern, "How is the box office situation now?"
"Sixty-five million! There's no doubt that the film will gross over 100 million on the day of its release." The staff member handed over the equipment with an excited look on his face.
It’s only been half a day since the first day and the box office is already so good!
You know, many people will take advantage of the holidays to stay in bed, and the afternoon and evening are the peak of traffic explosion. It’s just over 100 million, which is definitely no problem.
Cai Yishu curled his lips proudly and scanned the real-time box office updates on his device.
Director Xu Cheng’s "Flower Demon" is still pretty good. It was released one day earlier than theirs and has already successfully exceeded 200 million. It will definitely be heading for 300 million today.
The light comedy film "The Big Loser" which was also released at midnight grossed 63 million, closely competing with them.
A staff member mentioned, "I guess the goal of "The Big Debtor" is to compete with us for the second place."
Cai Yishu sneered disdainfully, "Second? Just relying on their comedy stuff? They still want to compete with us?"
"Director Song Yonghui's comedy routine has not changed for three or four years, and the audience should have been tired of it. You all remember this, our goal is not to compete with him for second place, but to compete with Director Xu Cheng's "Flower Demon" for the championship!"
"Everyone should show some promise! Do you understand?"
The staff looked at each other and nodded silently.
Cai Yishu has had smooth sailing since his debut. His biggest setback was losing the leading role in "Time Lobbyist" and being suppressed by the company for a while.
However, Cai Yishu was lucky. Originally, the lead actor of "Night Detective" was scheduled to be Bian Jin, but when the other party was about to sign the contract, there was a public opinion about the "ranking star".
The producers gave up on the original male lead candidate, Bian Jin, and they just happened to pick him up.
The production team of "Night Traffic" is good, and the momentum after the early publicity is also good.
Cai Yishu was an arrogant person to begin with, and he couldn't hide his pride at all. He even wanted to live his life with his head up to the sky.
The comedies directed by Song Yonghui are recognized as first-rate in the industry, and the lead actor Chen Ming is also called the new generation's 'King of Comedy' by the audience. This pair is actually very powerful.
What’s more, Xu Cheng is a famous director. The leading actors of “Flower Demon” are all powerful actors. In his mouth, they have become goals that can be easily surpassed?
It's okay to speak without restraint in front of your own team members, but I'm afraid that one day I might let something slip outside and offend someone I shouldn't offend.
Cai Yishu obviously didn't know what other people were really thinking. He glanced down and looked at the real-time box office of "The Time Lobbyist".
As of now, the real-time box office has not reached 40 million? And this amount also includes the previous pre-sale box office.
When Cai Yishu saw this scene, his sneer became more obvious, "Tsk, garbage is really garbage."
"Brother Shu, but after the premiere of "The Time Speaker" last night, the reviews online were very good. Apart from ordinary audiences, the critics almost all praised it."
The staff member thought about it and told the truth about the online trend.
"All praise?" Cai Yishu frowned, finding it unbelievable.
How is this possible?
He asked You Meng to arrange some film critics to find faults, waiting to destroy the reputation of the movie "The Time Lobbyist" as soon as possible!
The staff member didn't dare to say anything more, and quickly flipped through several film critics' reviews, "Brother Shu, take a look?"
@老崔说电影: “There have been a lot of youth-themed movies in recent years, but “Time Traveler” is definitely the top one I’ve seen in the past five years!
I heard the screenwriter is a newcomer? But the overall plot is controlled by Teacher Ji Mingyue.
The content of the movie is so cleverly conceived that it can give people a shot of adrenaline within the first thirty seconds. The love line is not bloody at all, it is so sweet and so sad that it is hard to breathe, and the friendship line among the five-member group is also unique.
I originally couldn’t understand why Wang Zhang, a director who started out as a suspense film director, would direct a youth film? But after watching the movie, I understood.
The line of time and space cycle is arranged compactly without making people feel lengthy. Until the last moment, you have no idea how things will turn out! Highly recommended! ”
@毒舌影视圈: "I won't say much about the plot. The word 'good-looking' is not enough to describe how shocking it is. The five main actors are so surprising. The characterization of all the characters is above the passing line, and no one is a drag.
I have to single out Ji Li for his performance, his ability to empathize is even greater than any of his previous roles.
How does the game say that? Get the highest output with the least money. Ji Li had the least amount of scenes but was the highlight of the performance. I am a grown man, but I cried so much because of him throughout the whole show. ”
@大鹏君: "I've finished watching it. There's nothing I can fault about the plot and the actors. I just want to say that the film's promotion is not good. There are so many big-name actors making cameos, but not a single word is mentioned? Rubbish."
…
The film critics gave one rave review after another, which was really overwhelming, especially Ji Li, whose acting skills in the movie were almost praised to bits!
The total number of fans on Weibo of these people is at least tens of millions, and the influence driven by this kind of film reviews is amazing.
Many ordinary netizens have been successfully recommended by them and are planning to take time to watch it.
Cai Yishu just couldn't stand the movie "Time Lobby" being good, and threw away his electronic device in annoyance, "How can there be no negative reviews?"
"The producers were really willing to spend money on fake promotions, but unfortunately, the box office of the movie was still terrible."
The staff member took back his electronic device with a distressed look on his face, and for a moment he could not help but retort, "The producers didn't even do a good job of promoting the film, so how can they afford to hire film critics to make false recommendations?"
"Once the public's reputation improves, the screening rate will increase, and the box office may even pick up."
The box office performance of "Time Lobbyist" is not very good now. In fact, it is because their screening rate in theaters is too low, and most of the theaters are small, so the box office performance does not seem to be very good.
in other words--
In the same time period, nine movie theaters were showing "Night Traffic", and only one small movie theater was showing "On Time". So in this round, the former will definitely have a higher box office.
Cai Yishu glared at the staff member coldly, "Did I ask you to speak? If you think so highly of the rival team, why don't you just quit and go do promotion for them!"
The female staff member was speechless and could only lower her head in silence.
As soon as You Meng entered the room, she felt the gloomy aura of her own artist. "Who has made your young master unhappy in the middle of the day?"
Cai Yishu snorted and asked directly, "Sister You, I wanted to ask you something else, where is the critical film critic I asked you to find a few days ago?"
"What's wrong?" You Meng was puzzled.
The staff member came close to You Meng and explained the reason in a low voice. The latter obviously did not expect such a situation and made a phone call directly.
It wasn't long before an explanation came from the other end of the phone.
"Ms. You, it's not that I won't help you, but there's really nothing wrong with this movie. If we insist on saying it's not good, wouldn't that be slapping ourselves in the face?"
"And I heard that the film promotion rights have been handed over to Lixing. The film critics in our company have to make a living. We can't offend the real boss just for a little money from you, right?"
"Well, we don't want the remaining balance. As for the deposit, just think of it as hush money from you."
The call was hung up suddenly and shamelessly.
A deposit of 100,000 yuan was given, and suddenly it became hush money?
Not only did the other party take the money and not do anything, but they also threatened us in return?
You Meng was so angry that her face turned stiff, but she couldn't pursue the matter any further.
After all, asking film critics to deliberately find faults and deliberately destroy the reputation of rival films... if this matter gets out, it will not be a good thing.
Cai Yishu heard the phone speaker and threw the coffee cup to the ground, "Damn it!"
His chest was heaving violently, and he felt very angry—
It happens again!
Why is it like this again!
Thinking back to the group photo taken at the start of the filming of "Time Lobbyist", he spent money to buy press releases to hype himself up, but everyone ended up being deeply impressed by Ji Li in the photo!
This time, he originally wanted to discredit the reputation of the movie "Time Lobbyist" and drag down their box office, but by accident he promoted the movie and Ji Li?
Twice in a row, is he really spending money to help others?
"Why don't we just forget about it?" You Meng suppressed her depression and tried to comfort Cai Yishu, "Let's just promote our own movie. Why should we pick on a bunch of weaklings?"
Judging from the current situation, "Time Lobbyist" is destined to be defeated by them.
Just as he finished speaking, he heard his assistant speak up, "Brother Shu, the latest ratings on professional video websites have come out. Our movie ratings..."
"Why are you hesitating? If you can't speak, just shut up!" Cai Yishu yelled impatiently and snatched the phone from his assistant.
When he saw this, he was completely dumbfounded——
The movie "Midnight Watch" starring him has an overall score of only 7.3 points, which is the last among the several movies released on New Year's Day.
And the highest-rated movie is actually "The Time Warner", which is the least favored by the outside world?
The other party scored a high score of 9.3 right from the start. Even "Flower Demon" directed by Xu Cheng could only rank second with a score of 9.1.
Cai Yishu's breath was a little unstable, "How could this happen?"
"The current box office of "The Time Traveler" is so low, so the rating base is not large. The current high score is most likely given by fans."
You Meng calmed down and gave the most reasonable explanation.
"Don't worry, take a look at our own movie reviews."
Originally, they and the producers conservatively estimated that the movie score of "Night Traffic" should be above 8 points, right? How come the overall rating is so low after only being released for half a day?
She clicked on the real-time comments under the movie "Night Detective" -
@vik: What a mess of an adaptation! The highlights are all in the trailer! The male lead's wooden acting really makes me angry. The shepherd god in the novel is just cool and aloof, not the greasy one who thinks he is handsome! [Two Hearts]
@榴火不语: I bought the first show this morning, but I was disappointed after watching it for only half an hour. Can anyone tell me why a good suspenseful crime film has to be interspersed with the campus stories of the male and female protagonists? There's something wrong with you! Samsung went for the original work. [Three stars]
@阿寺老师: The most outstanding part of the original novel is that the two male protagonists solve the case! With the shepherd as the main character and the side teams as the auxiliary, the movie has been changed into a suspenseful romance, right? Someone in the comments section is right, the trailer is the essence, but the feature film is a piece of shit [a heart]
@观棋不语真君子: I have no objection to Cai Yishu having more scenes as the male lead, but why does Song Qingfeng, who plays the role of the side team teacher, have so few scenes? The entire character appears for less than twenty minutes, right? The heroine was just a marginal character in the original novel, but now her role in the movie is so artificial and contrived that it disgusts me [two hearts]
@Shu Ge’s little fangirl: Stop criticizing him, the male lead’s acting is fine, if there’s a problem with the script, ask the screenwriter, Shu Ge is the best! [Five stars]
@負負很刚: To clear the minefield for the fans of the original novel, the roles of the two male protagonists have been greatly cut, while the emotional scenes between the male and female protagonists have been increased. The essence of the reasoning and analysis was glossed over, the rhythm of the whole movie was very chaotic, and many plots seemed to be inserted suddenly. To sum up, this movie is not worth your money [one heart]
…
Cai Yishu was so angry when he saw the constant scolding that he almost had a heart attack.
The real-time comments were filled with the anger of fans of the original novel, and the fans' praise was instantly drowned out.
Before the movie was released, the trailers and promotional posters were all focused on the interaction between the two male protagonists, and the three materials released were very consistent with the plot of the original novel.
Before the movie was released, the original author personally called on book fans to support it and go to the cinema to watch it.
What's the result?
The heroine's role exceeds the limit, there are a lot of awkward and pretentious love lines, and the rhythm of the film is a mess!
The book and movie fans felt deeply deceived because the film was sold under the guise of selling mutton. That’s why they were so angry and gave extremely low ratings of one or two stars.
In contrast, the comment section of "Time Lobbyist" is almost full of high scores of four or five stars.
It's not the expected fans' ratings, but the real comments from passers-by.
@HappyGrain classmate: Highly recommended! I cried and couldn't stop crying! The relationship between the male and female protagonists is so sweet and yet so abusive! And there is Xiang Sui'an played by Ji Li. Everyone must watch the very end, my tears burst out like a torrent. [Five stars]
@蒲扑: Because the queue at Haidilao was too long, I bought a ticket to this movie which happened to be at the right time. I never expected it to be so good! I still want to watch it more, so I plan to ask my friends to go watch it again tomorrow! [Five stars]
@pjgg: The crew’s publicity is not very good. There are so many big names making guest appearances. Watching a movie is like digging for treasure. [Four stars]
@梦见蛋蕉: An original youth script that can achieve this level deserves a high score. I like the character of Ji Li so much. Who hasn’t had an unrequited love in their youth? [Five stars]
…
Although they were two movies released on the same day, one had many but poor reviews, while the other had few but good reviews. The polarization was particularly obvious.
For movies during their release period, the comprehensive rating is a very important data.
Its level will directly affect the audience's choice and will also affect the subsequent performance of the movie box office.
You Meng realized the seriousness of the problem. "I'll call the producer and hire some trolls to suppress the negative reviews. The most urgent thing is to raise the movie ratings."
It’s only noon on the first day. If left alone, I’m afraid the movie rating will continue to drop by the evening due to the anger of book fans.
Suddenly, a staff member came into the room and asked, "Sister You, did we buy a press release from a marketing account on Weibo?"
You Meng was confused, "What's wrong?"
"I'll send it to the team work group, you guys can take a look." The staff member said. She is specifically responsible for Cai Yishu's publicity and marketing on Weibo, as well as anti-black protection.
Cai Yishu picked up his phone and impatiently opened the team work group. The content shared in the group was a Weibo post from a marketing account:
[On the first day of movie release on New Year's Day, "Night Walker" received rave reviews. The acting skills of the lead actor Cai Yishu were recognized by many netizens. The box office of the movie continued to rise. It feels like it has the potential to compete with "Flower Demon" directed by Xu Cheng for the box office champion.
On the contrary, even though "Time Lobbyist" has a bunch of handsome men and beautiful women, the box office still flopped and the movie rating is only 7.3 points. The film producers must be furious. They were so blind to kick out Cai Yishu, the male lead who could carry the box office. Do they regret it? 】
You Meng shook her head and analyzed the situation. "We didn't buy such a press release, and the film producers wouldn't openly drag down other competing films..."
"Look, this marketing account seems to be praising Shu Ge, but it's so straightforward that it feels like it's deliberately doing the opposite."
Cai Yishu stared at the screen of his mobile phone, feeling more and more uneasy.
The staff member continued to explain the situation, "In just half an hour, there were 40 to 50 identical marketing accounts."
Praising Cai Yishu's "Night Watch" and disparaging "Time Traveler"? Following this hilarious operation, some netizens have already started mocking it.
——This press release is so fake! Does Cai Yishu’s team treat netizens as fools? The movie with a rating of 7.3 seems to be "Night Watch", right? Rave reviews? Was his acting recognized? Money makes the world go round.
——I am sick of it. I beg Cai Yishu and his fans to spare the movie “Time Lobbyist”! I get dragged out by you to be ridiculed every now and then!
——Just a passerby, "Time Traveler" is very good and touching. On the contrary, it is Cai Yishu's "Night Traveler". My husband is a fan of the original book. He went into the theater with a smile on his face and came out cursing.
——There is no need, there is really no need. Can movie ratings be changed these days?
…
Oak Star Culture.
When Qin Li came in with milk tea, Ji Li was browsing the online comments with great interest.
"Baby, what are you looking at?"
"You are really cruel in crying thief. Netizens are all scolding Cai Yishu's team for their fake marketing." Ji Li smiled.
In fact, the press releases from these marketing accounts were all purchased by the company's publicity and promotion team at Qin Li's request.
The purpose is to fight the routine of counter marketing war.
After all, the marketing account was praising Cai Yishu, and ordinary netizens would not doubt them.
At present, netizens have begun to make sarcastic remarks against Cai Yishu.
Qin Li personally inserted the straw into the milk tea lid and then handed it to his lover. He didn't mind the crowded seat and sat next to the other person.
"Don't squeeze here, aren't there other sofas?" Ji Li said this, and subconsciously moved his body to make room for him.
Qin Li took the opportunity to kiss his earlobe and said with a smile, "Squeeze it to keep warm."
After that, he put his arms around his lover.
As soon as Qi An entered the office, he saw the two of them being in such an awkward manner and almost rolled his eyes to the sky.
Is it necessary? Is it necessary?
It's just a relationship, do you need to be so clingy?
"I think the public opinion online has almost reached a consensus. Should we take this opportunity to move on to the next step?"
"Wait a little longer." Ji Li glanced at the time. "It will be sent through the crew's official Weibo in half an hour."
He took a sip of milk tea and added, "In order to make the self-directed and self-acted performance more realistic, it would be better to take screenshots of these marketing accounts and issue a unified statement..."
Qin Li laughed when he heard this, but did not refute.
Qi An exclaimed in amazement, "I think Cai Yishu is going to be played to death by you two this time."
"Who was the first to think of throwing dirty water?"
Ji Li had a harmless face, but his mind was sharp and resolute. "Since that's the case, of course I have to make this bucket of water even darker and put the blame back on him."
His true style is to take revenge when there is a grudge.
"Just do as Ji Li said." Qin Li said.
Qi An nodded and left the office before the two of them started to show their affection.
Ji Li was drinking milk tea with a straw in his mouth.
Qin Li's mind moved slightly, and he leaned in and whispered, "Baby, is the milk tea delicious?"
"good."
"Is it better than the ice cream last time? Then I want to try it too."
Ji Li understood the deep meaning of his words, and his cheeks felt slightly hot, but he still turned his body and took the initiative to give his lover a sweet kiss on the lips.
"Don't you always dislike sweets?"
"But I want to eat you."
Ji Li stared at the overly handsome face in front of him, rolled his Adam's apple, and muttered softly, "I want to, too."
It's just that the timing is not right, and he is too busy getting slapped in the face.
After Ji Li teased her quietly, he turned around as if nothing had happened.
Qin Li's eyes darkened and he tried to win the other party over a little more.
…
Half an hour later, the official Weibo account of the movie "Time Lobbyist", which had been lazy all along, suddenly issued a serious statement:
"Thanks to everyone for their love, I would like to take this opportunity to make a formal statement on behalf of the entire crew on the occasion of the movie's release.
From preparation, shooting, post-production to online release, the entire film crew has maintained a firm belief in making a good drama.
At the beginning, Mr. Cai Yishu was indeed invited to join the film's first male lead.
However, in the week before and after the start of filming, Mr. Cai Yishu and his personal screenwriter Wang Yongwei arbitrarily modified the plot of the script. The changes were so many and so serious that it completely deviated from the excitement that the original script should have!
After several rounds of discussions, Cai Yishu's team still insisted on their own opinions, so after careful consideration, the producers amicably terminated the contract with Mr. Cai Yishu and his team.
But since the official release date of the film, the latter team has repeatedly publicly slandered the crew, which is really unbearable! The truth about the script is made public!
In addition, please ask the marketing account to delete the false information! Otherwise legal responsibility will be pursued! ”
In addition to the lawyer's letter warning the marketing account, the crew also attached the revised script plot and voice records of communication between the original screenwriter and Cai Yishu's team.
The crew's official Weibo account had a very firm attitude and directly mentioned Cai Yishu's name on Weibo, so the number of readers and attention increased rapidly.
——Good guy! I found a big melon! Is it because the crew couldn't hold it back anymore and publicly attacked the former male lead?
——I knew there must be something fishy when the crew replaced Cai Yishu! I didn't expect that he would be a guest star? What a mess of script content, is this a melodramatic youth drama?
——Have you listened to the voice record? When I heard the tone of voice from Cai Yishu’s team, I wanted to beat them up! Do you really think you are an important person?
——Two-thirds of the script content was changed, and the characters of the three male characters were completely tampered with? Oh my god, thank goodness they changed.
——What kind of rubbish screenwriter is Wang Yongwei? How come I haven’t heard of it?
Unexpectedly, as soon as this comment came out, it was publicly forwarded by the famous screenwriter Ji Mingyue.
"Because he is just garbage that doesn't respect the original script, so he doesn't deserve a name."
Ji Mingyue has always had a good reputation and connections in the screenwriter circle. After she spoke out proactively and forcefully, she immediately attracted the attention of more screenwriters in the circle.
Teacher Fang Qiong, who has won the Best Screenwriter award at three major film festivals, commented:
“In fact, I have read the two volumes of scripts adapted from The Time Lobbyist.
It can only be said that under Wang Yongwei's careful adaptation, the originally excellent script was brought below the passing line. ”
Even the president of the Chinese Screenwriters Association came out and said—
“Don’t let selfish additions ruin what could be an excellent original work.”
Well-known screenwriters in the circle spoke out jointly, immediately raising the authenticity of Cai Yishu adding scenes and Wang Yongwei arbitrarily modifying the script to the highest level.
——Isn’t this the first time that this lame duo of Cai Yishu and Wang Yongwei have changed the script and added more scenes? There are still so many people who don’t know?
——The actor who added the drama is so disgusting. Fortunately, he did not star in "Time Lobbyist". He almost ruined the good script.
——No way? I'm planning to go watch "Night Walker" starring him tomorrow.
——Don’t watch it, the movie “Night Traffic” is terrible. I finally understand what those inexplicably added love scenes between the male and female protagonists are about.
Just when netizens were discussing the issue heatedly, the original author of "Night Traffic" and the screenwriter of the film suddenly stood up and jointly filed a complaint in indignation.
"@蔡亦姝, @王永伟, you ruined my work with a yin-yang script, are you happy?"
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#Jili: Drinking milk tea, dating, and slapping someone in the face
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