Is there anything else this director can’t take advantage of?
Following the release of Wei Lan's Weibo post, there was a sudden spike in discussion.
The marketing accounts once again enthusiastically reposted the post. After all, the movie was mentioned before, and they immediately made a big move. It would be strange if they could resist reposting it.
The onlookers noticed the poster of "Rural Teachers", which looked like it had nothing to do with science fiction.
The overall picture is rather empty, with the background being a man's somewhat hunched back, but the back is filled with the bright starry sky at night.
On the barren grass slope under the starry sky, there stood a figure, who looked like a woman, but her face could not be seen clearly.
All one could see was that she put two fingers of her left hand together and placed them between her eyebrows. There was a bright spot there, emitting a bluish color like the stars in the sky.
Apart from the four big words "Rural Teacher" at the top of the poster, there is only a "Wei Lan's Work" at the bottom, and even the cast list has not been announced.
The comments below were mostly dissatisfied:
"Since you're already trying to gain popularity, why don't you just release the cast information?"
"From the title, I have no idea what kind of science fiction movie this is."
'Rural teachers? Science fiction? I really don't think it's necessary to do this just to take advantage of the Teacher's Day hype. If someone watches this movie based on the name and finds out it's not what they pictured, won't the director be the one to get criticized?'
"Is the director trying to make a quick buck and leave? I suggest you don't go watch it."
Wei Lan doesn't really care about these negative comments on the Internet. Since she has already started, she is going to use a combination of negative marketing and hunger marketing.
Secretary Wang from the PR department called and said in a pleasant voice, "Director Wei, all things considered, the popularity of the movie has already reached the T3 level. This is almost the result of the one million yuan we invested in publicity. Some small theaters have already contacted us, but the reviews online are not very good..."
"It's okay, as long as it's hot." Wei Lan nodded and hung up the phone with satisfaction.
The reason why Wei Lan dared to engage in negative marketing is that he had enough confidence in the movie. From a psychological point of view, if negative impressions can be turned into positive ones, people will be much more tolerant.
Just like when a bad person does a good thing, people will think that this person still has a conscience. If a good person does a bad thing, people will think that this person is a hypocrite.
Preconceived negative marketing will give the audience a negative impression of the movie, but when they actually go to see the movie and are satisfied with the quality of the movie, this negative impression will be reversed in an instant and will be more deeply rooted in people's hearts than positive marketing.
The so-called 'human beings cannot escape the law of true fragrance' is nothing more than this.
…
The next day, when Wei Lan started converting the trailer, she received a call from Su Yining.
"Don't we need to promote our movie? Let's go on a variety show!"
Wei Lan thought she was worried about her name not being announced, so he comforted her, "I have already contacted the public relations department. We will find a suitable interview or variety show for you, and then announce the news that you are the lead actor."
If you want to engage in negative marketing, you can’t do without Su Yining, this powerful weapon.
But it can’t be released too early. Wei Lan plans to release the news at about the same time as the trailer.
With the trailer to support it, the audience will not imagine the movie in a strange direction just because they hear that Su Yining is the heroine...
Su Yining on the other side didn't care at all: "I just came to tell you, I asked my agent to get me a variety show notice, you and I can go on it together."
"I'm on?" Wei Lan frowned when he heard that, looked down at his body, and directly refused: "I won't be on variety shows."
"Please listen to me first." Su Yining on the other side also knew that Wei Lan never showed up in public. Every time he asked Wei Lan about it, his answer was the same - I have social phobia.
At this time, Su Yining said proudly: "You don't need to show up in this variety show."
"Oh? What's going on?" Wei Lan became interested.
Su Yining: "Have you heard of the holographic variety show "Actors Go Forward"? It was released a month ago... Never mind, you definitely haven't heard of it."
Wei Lan: “…” She really doesn’t have the time or interest to watch variety shows recently.
"It's mainly a performance competition for actors. They perform live and shoot short videos. In the end, the audience will watch and score their attention. My opponent, Li Tongtong, has been participating in this variety show. Now it's the elimination round. They invited me to the last episode and be the dark horse. Then this elimination round will be in cooperation with the off-site director. I need to find a director to be my partner."
Wei Lan understood as soon as he heard it. He thought that the program crew probably wanted to stir up trouble and create some hype.
On the surface, Su Yining is Li Tongtong's rival in the circle, but because she won the Golden Raspberry Award for her last movie, the evaluation of her acting skills can be imagined. Inviting her to the show can both attract attention and not really squeeze out other actors. Why not do it?
"Since I've been invited, if I don't go, wouldn't it seem like I'm afraid of Li Tongtong?" Su Yining was afraid that Wei Lan would not go, so he continued to persuade him, "You can just use the director's machine in Wei's studio to connect to the Internet remotely, and you don't have to go to the scene. Besides, we also want to promote the movie? We got an announcement without paying any PR fees, isn't this a good opportunity?"
Wei Lan asked, "What time will the show be on?"
Su Yining: "The day after tomorrow..."
Wei Lan: "Why don't you tell me the news tomorrow?"
"You agree?"
"Yeah." How could Wei Lan refuse a free publicity opportunity?
Hearing this, Su Yining suddenly said in a flattering tone: "By the way, I forgot to tell you something..."
"What?"
"I got the news that Li Tongtong invited Chen Yuanhang as her partner in director this time." Su Yining felt a little embarrassed when she said this. After all, if you put yourself in his shoes, any new director would feel a lot of pressure when facing a top director like Chen Yuanhang.
Wei Lan: "... Have you not been on Weibo these past two days?"
"Yeah, I just came back from the island yesterday, what happened?" Su Yining asked puzzledly.
"Nothing, just send me the variety show script as soon as possible." Then he hung up the phone.
If Su Yining was in front of him, Wei Lan would probably want to hug her and give her a big kiss.
What kind of lucky carp is this!
If he could meet Chen Yuanhang now, Wei Lan would only want to say to him: Director Chen, I'm sorry, I didn't mean to take advantage of this popularity, you really gave it to me...
…
Variety shows in this world are divided into ordinary variety shows broadcast on TV and holographic variety shows watched using a hologram.
Most of the variety shows on the market are still ordinary variety shows.
On the one hand, there is the issue of production costs. Holographic variety shows are very expensive. On the other hand, most variety shows are more or less competitive in nature. There are too many things a director can do in a holographic environment, and it is impossible to see the true level of a star. For example, "Dream 3" in which Wei Sijia participated was not shot on location and had no credibility at all.
In addition, there was once an incident of fraud in a holographic variety show, so all producers have given up on this area.
Nowadays, holographic variety shows on the market generally have sufficient investment and are of special nature, which makes them suitable for the holographic model.
For example, the show "Actors Go Forward" that Wei Lan is going to participate in is a first-of-its-kind acting competition model. Due to the particularity of the format, if it were filmed in reality, it would cost more on set resources. It would be better to make it into a holographic variety show directly.
The script Wei Lan received was very simple. It only told him the basic model, and he was free to express the rest of the content.
Two short clips need to be shot on the spot in holographic mode.
One is a two-minute character appearance, and the other is an eight-minute drama short.
The script is prepared by the director and actors, but the filming must be completed during the variety show. The first short film is only given ten minutes to shoot, and the second eight-minute short film has forty minutes.
This model is a challenge for both actors and directors.
But generally speaking, it mainly tests the actors' acting skills. Because of time constraints, the actors are basically forced to shoot the whole film in one take. If the actors are not good enough, the director and screenwriter will have to do more to make up for it. Under normal circumstances, this is obviously more difficult and time-consuming.
The other participating stars had at least five or six days in advance to prepare the final version of the script and rehearse, but Su Yining and Wei Lan only had one day to prepare.
Wei Lan finished writing the script that night and took Su Yining to the studio for rehearsal early the next morning.
The next day, at 2 p.m. on Sunday, the holographic variety show "Actors Go Forward" was broadcast live as scheduled.
The audience who had already subscribed to the show and the star’s die-hard fans entered the hologram as soon as possible.
The show's stage scene was made to look like a theater, with the female host standing in front of a standing microphone on the stage in the center of the theater:
"Hello everyone, welcome to the latest episode of "Actors Rush Forward", I am the host Lu Man."
The host smiled and began to introduce today's guests: "The one on the left is our judging panel."
The high platform on the left side of the theater was illuminated by a spotlight, and there were four people in the jury seat at this time, three men and one woman.
"Best Actor Cui Qi, well-known screenwriter Fu Yaxin, famous director Tang Gaoping, special film critic Yu Le of Guangying.com... they are all old friends of ours." The host introduced the judges as usual, and every time he mentioned a judge, there was cheers and applause.
Holographic variety shows also have to be filmed in the actor cabin, so there are no live audiences. However, in order to increase the sense of interactivity, the audience watching through the hologram can perform simple interactions such as "cheers" and "applause", which will then be reflected in the scene as sound.
Luman smiled and raised his hand towards the podium on the right: "On the right is the director who will be working with the actors in today's competition."
The audience barrage has already been refreshed:
'I'm really curious about which directors this program team will invite.'
'It is said that the directors invited this time are all famous directors, not the ordinary acting directors in the previous episodes. I am looking forward to it! '
"Click!" The spotlight came down.
The director's seat on the high platform on the right is clearly displayed to all the audience watching the live broadcast at this time.
The faces of famous directors that appeared were all familiar to the audience:
Well-known TV director Kang Yu, actress-turned-director Lin Jiayue, film director Chen Yuanhang... and a black and white panda cub.
The audience comments even went blank for a short time, and then it was instantly filled up:
'? ? ? '
'What strange thing has sneaked into the director's seat? ? '
'Security? Where's the security?'
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