Wei Group.
Wei Mingjie has been very busy these past two days, receiving constant phone calls.
The cause of this incident can be traced back to last weekend when several cities held "Rural Teachers" as a Teachers' Day event.
Although the Education Bureau of City H simply invites teachers to watch movies, when it comes to individual schools, they often add one more element to this activity - writing a review of the movie.
This is also an old routine of activities within the system, reading notes, movie notes... Even after becoming a teacher, you still cannot escape the fate of writing essays.
Teachers are a group of very knowledgeable people. Among so many film reviews, there are many excellent articles. They were submitted to the Education Bureau. The Federal Propaganda Department saw that they were good and directly published them in the current internal propaganda newspaper. The official media also mentioned it in its foreign news channel.
Even though it was just mentioned once, the positive impact it brought was huge.
First of all, Wei's image has greatly improved in front of the Propaganda Department, the largest government department in charge of film and television. This has a very positive impact on both the application for film and television work licenses and the declaration of data flow quotas for the next quarter.
Of course, the most direct impact was that the Teachers' Day movie-watching event received a good response in H City. After reading the internal propaganda newspaper, the education bureaus in other cities immediately followed suit. Even cities that had already held Teachers' Day activities followed suit, turning this event into an event that swept the entire federation.
Now there are leaders from the education bureaus of other cities coming to communicate, but the public relations staff are not at the right level to do so, so Wei Mingjie naturally becomes busy.
But although he is busy, he is still very happy and very motivated. He may not be a great director, but his daughter is!
Parents always have a hope to entrust their unfulfilled dreams to the next generation, but the degree of hope may be lighter or heavier. In reality, children have different ideas and may not necessarily follow the path their parents expect them to take. Therefore, for parents, seeing their children realize their dreams is an unexpected surprise.
In contrast, Zhou Wei and Lu Kaiming seemed to be very idle. Perhaps the only thing they had to do was to appease the doubts of the shareholders who had previously stood on their faction.
But more people rebelled silently. Everyone was doing it for profit. In fact, the shareholders supported them before because they thought it was profitable. Now that they saw Wei Mingjie's great victory, they naturally understood which side to stand on next time they faced a choice. At least Wei Mingjie has received private goodwill from many shareholders during this period.
Lu Kaiming found Xia Yangqiu and asked, "...What was the profit rate of return in the previous gambling agreement?"
"If it's over 60%, the contract has been signed. If it's over 70%, you can say...she can set the terms." Xia Yangqiu has been in low spirits recently. He used to be the head of project management in the film and television department, but now he has been assigned an airborne deputy, and most of his power has been directly divided away. This is also the price he paid for being involved in the struggle between shareholders.
"70%..." Lu Kaiming thought of the latest box office performance of "Rural Teachers" he learned today, 670 million. Even after deducting the theater's share and distribution costs, the investment of 8 million still has a profit of more than 300 million... a profit return rate of 37 times.
This is more than 70%, this is 3700%!
The movie has only just started its third week of screening. Unlike "Star Wars", it was completely powerless in the early stages. Now that its influence has spread across the federation, it is truly in its rising period. And looking at the current popularity, the movie's release period will be extended accordingly.
I wonder if the rate of return will double again when the movie is finished and the revenue is settled.
If the bet is lost, it is lost. Wei Lan is indeed a great director. He is also a major shareholder of Wei Group. Being able to sign such a cash cow, it doesn’t matter if the conditions are a bit high.
What really makes Lu Kaiming and Zhou Wei feel sad now is: originally, if the movies released by Wei's company made money, they should also be able to share the profits. However, due to their obstruction at the time, this movie was not paid for by the group's general account, but was privately invested by Wei Mingjie himself. The loss of the movie would not result in a loss on the company's books. Who could have thought that it would become so popular?
And it’s extremely popular, you can’t make that much money even if you buy lottery tickets!
Even for foreign films that use Wei's distribution channels, they can usually get about 3% of the distribution share, but even this last way of making profits was blocked from the beginning.
As a condition of compromise, they agreed to Wei Mingjie's publicity and promotion to calculate costs according to Wei's internal standards. As early as the film was completed and released, the publicity and promotion expenses had already been deducted as part of the film's investment cost.
This movie relied on Wei's convenience in many places, but the money earned in the end belonged to Wei Mingjie and had nothing to do with them...
Even Zhou Wei's wife looked at him strangely the next day: "Husband, you were talking in your sleep last night."
Zhou Wei: "Ah? What did I say?"
"You've been talking about it. If I'd known earlier that it was eight million...what's wrong with eight million? Are you short of money recently? It's just eight million. Even if you need it now, our family's working capital can still provide it."
"Yeah, it's only eight million..." Zhou Wei's heart was stabbed again, "Nothing, I'm going to the company."
He could use up all the liquid funds in his family, not to mention the company's account. An investment of eight million is really a drop in the bucket for the entire group. Even if the movie loses money in the end, it won't matter if it is distributed to the entire company. Movies are making huge profits now. Who can easily come across such a box office myth?
Unfortunately, they only regretted it now.
…
As the popularity of the movie increased, the box office of "Rural Teacher" was closely following "Star Wars" in the third week. Due to Teachers' Day activities in other cities, the weekend box office surpassed "Star Wars" again. It was also closely following on weekdays. The smallest gap was on a day with a box office difference of less than one million.
Even at this time, due to the increase in the number of viewers and the votes of certain black fans, the movie rating on Guangying.com was lowered to 9.5.
But at the box office, this movie truly broke away from the situation where previous movies in the same period were completely overshadowed by "Star Wars", and presented itself as a strong dark horse, enough to be a competitor at the box office.
Different from the variety shows that used to ride on Su Yining's popularity, now interview invitations are coming to Wei's company in large numbers, including not only Wei Lan, but also Yang Xingyuan, He Zixuan and other actors in this film. Su Yining directly transferred the invitations to her agent through the public relations department.
A female voice with a hint of electronic sound came from the phone in Yang Xingyuan's hand: "Wei wants you to sign an actor contract?"
"Yes, I would like to ask for your opinion." Yang Xingyuan said.
Wei Lan was very kind to him, so he wanted to sign a contract and follow Wei Lan. He originally thought that Wei Lan was a contracted director of Wei's company. When Wei's agent approached him to sign the contract, he looked at the conditions and thought they were good and was about to sign it. But he casually asked what level of contract Director Wei was. Unexpectedly, the other party was stunned, and with an expression that was somewhat indescribable, he told him that Wei Lan had not signed a contract with Wei's company yet, so he didn't know the level, but would definitely sign it.
Upon hearing this, Yang Xingyuan of course stopped preparing to sign the contract, politely said that he would think about it for a few days, and turned around to call Wei Lan.
Wei Lan thought about it for a moment. She remembered that Zhou Wei seemed to be in charge of the agency contract. She raised her eyebrows and asked, "What level of agency contract did they give you?"
Yang Xingyuan replied: "B-level. The other party told me that this is the best contract for new actors. I read the terms and they are quite generous."
The agent did not lie. Although he played the leading role in a movie, Yang Xingyuan only had this one film at the moment. He was definitely a newcomer. Moreover, his appearance was really ordinary in the entertainment industry, even a little "ugly". Giving him a B signature was already a sign of compromise.
Wei Lan’s answer was: “No.”
She is very protective of her son. Yang Xingyuan is an actor she found through panning for gold in the ocean, and his potential is more than that.
"Wait a little longer. You deserve a better contract. Your share of the salary will be settled after the movie is off the shelves. If you need money during this period, just ask me... ahem... ask Director Wei for money."
Yang Xingyuan listened, without a single question, and just nodded and said, "Okay, I understand, Director Wei."
…
As a film with a strong humanistic temperament, The Rural Teacher has received many long reviews in the three weeks since its release, not counting the reviews after the Teachers' Day event.
However, this new film review that appeared in this week's Directors Guild newspaper has caused quite a stir in the entire film industry.
Title: 'I saw the infinite possibilities of science fiction movies'
'The two science fiction movies that were recently released, "Star Wars" and "Rural Teacher", both gave me a great shock. With the advent of the era of big investment in movies, we will discover more possibilities of holographic movies...'
"Star Wars" is a bold experiment that makes the most of the characteristics of holographic movies. I hope Director Chen Yuanhang can create more imaginative works in the future..."
"The movie "Rural Teacher" really opened my eyes as an old man. The neat expression of the movie not only achieved humanistic expression, but also took into account commerciality."
'The touching feeling conveyed by this movie is expressed from a civilizational perspective. It is not just an ordinary teacher's kindness, but it illustrates the irreplaceable role of the profession of teachers in the development of our civilization from a civilizational perspective.'
'Compared to other movies, the film is much more about the gratitude between people. When I watched the film, I deeply felt how insignificant I am as a human being in the universe...'
'The quality of a movie depends not only on a good script and good actors, but also on the role of the director, who needs to integrate everything and have enough aesthetics and emotions. In the end, everything can make a good movie. This movie has achieved excellence in all aspects, whether it is the performance of the actors, the structure of the script, the expression of the shots, or the perfect soundtrack. I can't believe that this is the first film work of director Wei Lan. I have to say that young people are formidable.'
Although two works were mentioned at the same time, more than two-thirds of the article was used to praise "The Rural Teacher". One can imagine how much the author of this review admires this movie and how much he appreciates Wei Lan.
After reading the newspaper, Chen Yuanhang's face turned visibly pale.
The box office blowout of "Rural Teachers" diluted the box office and caused certain losses to "Star Wars", but the coverage of "Rural Teachers" was not as wide, and the scale of publicity and public awareness were not as good as "Star Wars". In addition, some people went to see the movie for its special effects. Even though the online reputation was blown away, from the perspective of model and promotion, even if this wave took advantage of the system, Rural Teachers still could not beat Star Wars, which had a lot of pre-publicity and the highest theater market share.
Even though it is foreseeable that this movie will be a box office and critical success.
What really frightened Chen Yuanhang and really hurt his lungs was the person who wrote the film review in the newspaper.
Shen Zhiwen, a famous director, honorary chairman of the Directors Guild, professor and honorary president of the Imperial Capital Film and Television Academy... a figure destined to go down in film history.
Most importantly, he is also one of the current judges of the Golden Tripod Awards!
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