After the release of "The Queen", there was a certain degree of differentiation in the reviews on Guangying.com, with some good and some bad.
'Three points. If it was directed by another director, I would give it a higher score, but for Wei Lan who just won the Best Director award, this is obviously not the path she should take next.'
'I don't understand what the movie is about. The elites are indifferent and the ordinary people are mediocre. So where should we go?'
'The film has brilliant and sharp editing, and the visual effect is maximized. It is a qualified commercial film, but it does not have the humanistic depth of "Rural Teachers".'
Even low ratings appeared in reviews from professional film critics:
Three and a half stars: "A successful popcorn movie, but she shouldn't have made popcorn movies"
"Unique subject matter, unique characters. I had expected a sharp-edged work that would amaze you, but the director carved it into a round ball. I don't know whether to praise it or criticize it..."
"...Of course, it is essentially a qualified work, with excellent actors. The 'big devil' Qin An in the movie is still the big devil among the acting schools. Su Yining has taken the right path this time. Even the supporting role is outstanding enough. It is a breakthrough for her previous role types. Yang Xingyuan, who made a special appearance, showed the quality of a professional actor, and there is no trace of the previous movie at all."
"Wei Sijia, who made her debut in a film, was also excellent, and she played the role of immaturity and confusion very well..."
"Even though Rural Teachers has a certain degree of commercial value, it is still disappointing to see a director who has just won an academic award making a commercial film. Does Wei Lan still need to prove his commercial value so urgently?"
Of course, there are more positive reviews.
"I like this movie even more than The Country Teacher. The vivid characters and rich plot made me spend a pleasant afternoon."
'Just looking at the brand names and clothing combinations inside is worth the price of admission.'
'As expected, women understand women better. The scene of changing clothes is so classic. I think it will become a famous scene in the remix videos of various UP hosts.'
'Without a doubt, this movie should be on every girl's must-see list.'
The highest praise was given by a female film critic, who left a five-star review.
"Do you think this is a movie about fashion and the workplace? No, the movie is about choice from beginning to end."
"Yes, this movie is full of fashionable and gorgeous costumes, celebrity cocktail parties, and workplace intrigue."
"Many people, including me, felt when I watched the movie for the first time that the heroine's return to ordinary life at the end seemed to make the theme of the movie too 'chicken soup', and it seemed a bit forced positive energy. There is nothing wrong with being ordinary, but what's wrong with pursuing a more refined life and better-looking clothes?"
“But on the second pass, I noticed a lot of details.”
"When Lu Wei first appeared, she was just entering the workplace, holding in her hand a report she had written during college. Her entry into EVE, even though it was a dream job for other girls, was a stepping stone for her to get a job at a newspaper."
"Did you notice? Lu Wei's original intention was never to work in the fashion industry. She has an excellent resume and her goal is to become a journalist who reports the truth."
"When did Lu Wei's transformation begin? It was when she really tried to understand this job."
"However, as the film progresses, just as Lu Wei was once dazzled by the glitz, the audience is also dazzled, so they think that getting promoted in EVE and getting Moran's praise is the door to true success, but success in the fashion industry is Moran's success, not Lu Wei's success."
"The boyfriend and his friends distanced themselves from Lu Wei because they found that the focus of her life was completely on Mulan's affairs and her original intention had changed."
"From a certain perspective, Moran's last words are correct. Lu Wei, like her, is a person of outstanding talent. As a working woman, they will face greater obstacles in their success than men. Similarly, if they work hard in such an environment, their achievements will be higher than men..."
"Moran is an example. She is undoubtedly an absolute elite in her professional field and leads the development of the industry. This is her choice."
"Even though Moran was vulnerable and seemed to have sacrificed her family, did she ever show any regrets? Was she not passionate about her career? No, she only felt guilty towards her children. However, the first thing she did when she looked back was to tell Lu Wei to do her job well. Career women sacrificed their families, but they could still embrace their careers."
"That's right. Many people's original intentions will change after being baptized by society, but Lu Wei is not like that. After experiencing a series of dazzling things, she saw Mo Lan and realized more deeply what her original intention was."
"Like Xue De said, if you don't have a genuine passion for the work you are doing, even if you can do it temporarily with hard work and talent, your ceiling will be limited."
“Without passion and obsession, you will never be able to become the best.”
"Many people think that Lu Wei's final choice is to return to a normal life, as if she had returned from the fashion circle to being an ordinary person, but in my opinion, it's just the opposite—"
"Lu Wei didn't become the second Moran, but she became Lu Wei."
No matter how divided and controversial the film reviews are, there is no way to prevent the box office of this movie from skyrocketing like a rocket.
Compared to the few films discussing the fashion circle, this one obviously fully fills the needs of the market, and has won the pursuit of many people in the fashion industry and the love and recognition of female audiences.
During the promotion period of the film's release, Wei Lan accepted a telephone interview with Film Weekly.
The topic naturally revolved around movies. The host asked: "What prompted you to want to make a movie of this theme?"
Wei Lan: "Because at that time Su Yining told me that she couldn't contact the brand of the skirt... I was just kidding."
"Hahaha." The host couldn't help laughing: "Indeed, because of this movie, the film and fashion circles can be said to have taken the first step in breaking the ice."
"On the one hand, it's to make money to invest in the next movie..." Wei Lan paused: "Can you say that?"
"Sure, sure." The host was amused again by Wei Lan's honesty.
"On the other hand, I think we can promote the placement of advertisements in movies. Many filmmakers have ideas but lack investment. If this movie becomes a successful case, it will be an opportunity for both investors who want to promote it and directors who lack investment. This is a win-win model."
"You make a lot of sense." The host nodded in agreement, thought for a moment, and then asked, "Compared to your last movie, this one has caused more controversy among film critics and Guangying.com. What do you think about this?"
Wei Lan said: "There are a thousand protagonists in the eyes of a thousand audiences. The ratings and reviews are given to me by others, but the core of what I want to express has been completed since the birth of the film."
The interview was published soon, and the cover was the movie poster of "The Queen".
The title reads: A love letter to the world of fashion.
After the first week, "The Queen" earned 90 million at the box office. Compared with reports in the film industry, the name of this movie was frequently mentioned in financial newspapers.
Even the Economic Weekly couldn't help but mock the brands that benefited from this movie:
'Kalo's most successful commercial ever'
"The most successful thing about the whole movie is not the director or the actors, but the brands that appear in it."
In fact, this is true. The stock prices of Kalo, Rrss and EO, the three brands that sponsored this movie, have risen. The three persons in charge who decided to participate in this project have become the envy of other brand persons in charge, especially GM. They also received Wei Lan's invitation, but did not pay attention to it. They did not expect to miss such a great opportunity.
The three brands K, R and E all sent public relations letters and announced that they had reached a cooperation with Wei Lan. All the actors in Wei Lan's studio can receive the highest level of clothing sponsorship from their brands.
The media joked that now it's not just Su Yining, but all the actors who will work with Wei Lan in the future should have no shortage of dresses to wear.
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