Chen Zhe quickly sat down at the computer and then completed a spreadsheet at lightning speed.
He majored in computer science in college, so writing spreadsheets was as easy for him as eating.
Wang De curiously came closer.
"Brother, what are you writing?"
"Promotional offer list for home appliances".
When Wang De took a closer look, his eyes widened in disbelief.
"Brother, are you kidding me? Such a big discount? Your price is already very close to the cost price. If we sell it like this, we won't just not make a profit, we'll actually lose money, because we have to consider the operating costs in between. This won't do, absolutely not!"
Chen Zhe smiled.
"Brother, do you think I'm selling home appliances?"
"Isn't what you're making just an appliance promotional chart? What else are you selling if not appliances?"
"Haha, this looks like an appliance promotional brochure. It looks like we'd lose money selling them at this price, but actually, look here..."
"What is this? A subsidy?"
"Yes, it's a subsidy. We don't return this subsidy to them in the form of money, but rather in the form of shopping vouchers from our supermarket."
Wang De scratched his head; "Will this work? Our supermarket gives out shopping vouchers from time to time, which are unnecessary for them."
Chen Zhe smiled and shook his head; "This time is different. In the past, the shopping vouchers we issued were of relatively low value, usually around 100 to 200 yuan. But this time, the minimum subsidy is 500 yuan, and the maximum subsidy is 2,000 yuan. Shopping vouchers of such high value are very worthwhile for them."
"But... then we won't make any money from home appliances. You're basically saying that you're giving them the profits from home appliances so they can buy things. Isn't that redundant?"
"This is not an unnecessary step, brother. Home appliances are electronic products that are updated and replaced quickly. The longer they are stored in our warehouse, the more disadvantageous it is for us. At this time, we should not think about making money from them, but about selling them as soon as possible. My model can bring the money back into our pockets through our other small commodities. We will not lose money."
Chen Zhe had this idea because he thought of some historical cases and combined them with Hu Ling's actions during this period.
Hu Ling once said that if money doesn't circulate, then business can't be done.
The reason why people don't buy big-ticket items is because they are afraid to spend money and are worried about the future. Even if they are given a raise, they will only carefully save their money to hedge against future risks.
Conversely, increased sales of small commodities mean that people are more inclined to seek bargains. This isn't meant to be derogatory; simply put, it means their material desires have decreased.
They are looking for products with the same performance but at a relatively lower price.
For example.
Take cars, for example.
In the past, when the economy was good, everyone pursued brands, and the brand premium was very high, which was acceptable to everyone.
But now, with the economy in a difficult situation and people having less money, the desire for brands has diminished, and the pursuit of brands has shifted to actual usage needs.
So how did the major car manufacturers respond to this?
Initially, they were proudly confident that their brand appeal could retain customers.
However, as time went on, this strategy proved to be completely wrong. The economic cycle of the times is something that no single brand can defy, and these major car manufacturers ultimately had no choice but to obediently lower their prices.
The same applies to home appliances. Big-brand home appliances are not cheap, and relying solely on good quality is no longer enough to retain customers.
A refrigerator from a major manufacturer that costs 5,000 yuan can be used for 10 years.
A refrigerator from a small manufacturer that costs 2000 yuan can be used for 8 years.
For consumers, 8 years and 10 years are actually about the same; they are more concerned about the money in their hands than just the quality itself.
In this environment, if you want to sell a refrigerator that costs 5,000 yuan, you have to lower the price, but you can't lower it too much.
What big sale?
rock-bottom price.
These words are actually an insult to big brands, which lowers their prestige and makes them seem less high-end.
The word "subsidy" is quite good.
While preserving the prestige of major brands, they can also offer discounts to consumers. Major brand manufacturers retain their reputation, the general public benefits from these discounts, and these middlemen can also sell their goods.
A triple win.
In order to make his plan more reasonable and more practical.
Chen Zhe chose Changhe Air Conditioning as his experimental site. He had a good relationship with Luo Guifang, so he only needed to inform her about the price.
He hasn't contacted other brands yet because that would take some time.
He personally visited the Changhe Air Conditioning store.
After changing clothes, I became a salesperson.
Seeing Chen Zhe standing there after changing his clothes, the two salespeople next to him whispered among themselves.
[Is Mr. Chen oversimplifying sales? Does he really think the problem of unsold air conditioners is our fault?]
[How would I know? Maybe that's just how these leaders think. Actually, I think it doesn't matter who comes; no matter how well you explain it, if the customer doesn't pay, it's all for nothing.]
[That's right! I don't think this is our problem.]
The two were whispering to each other when the store manager walked over and coughed.
"Go do your own thing, don't slack off here."
The two salespeople stuck out their tongues and walked away.
The store manager walked up to Chen Zhe and handed him a glass of water. Looking at the few people in the store, the manager smiled awkwardly. "Mr. Chen, have some water. There haven't been many customers in the store lately. Everyone's in the same boat. That's probably just how the economic situation is. You don't need to worry too much."
The store manager was worried that Chen Zhe would lose face if he couldn't sell the products, so he gave Chen Zhe a way out first.
Chen Zhe took the water, took a sip, and smiled. "It's nothing. I just came to take a look and see what it's like to do sales. You don't need to feel too much pressure."
"Haha, that's good, that's good."
The store manager breathed a sigh of relief. He thought Chen Zhe had come to interrogate him, but thankfully, Chen Zhe's attitude was quite good and he didn't seem to be scolding him.
He understood this point. He didn't think Chen Zhe could sell the air conditioners because many of the store's top salespeople had been performing poorly lately, and even if Chen Zhe was the boss, there was nothing he could do.
Chen Zhe waited in the store for about 30 minutes before a young couple walked in.
Chen Zhe immediately stepped forward, bowed respectfully, and then smiled.
"Sir, would you like to come and look at air conditioners?"
The young couple felt a little awkward seeing Chen Zhe's respectful demeanor.
His eyes darted away slightly.
"Come over and take a look..."
Chen Zhe nodded, but instead of asking them what kind of air conditioner they needed, he first had a salesperson bring them two glasses of water.
The young couple took the water, said thank you, and then walked back and forth between the various air conditioners.
Chen Zhe only went over to introduce one of the air conditioners after their eyes lingered on it for a little longer.
"Hello madam, this air conditioner is a brand new product launched this year. It has a fantastic cooling effect and also features artificial intelligence adjustment. You can control it directly with your voice without a remote control, which is very convenient and quick."
Chen Zhe asked the woman first because, in most young couples, the decision to make purchases usually rests with the woman.
The woman nodded.
"It looks good, but the price seems a bit high."
Chen Zhe smiled and didn't discuss the price with her right away, because discussing the price was something to be done only after the deal was finalized.
"Madam, are you buying this air conditioner for your own room, or for the elderly or children?"
“We don’t have children yet. We’re just buying this house for ourselves and need to renovate it, so we came here to take a look first.”
"Understood. Let me turn on this air conditioner so you can experience it. We have a product sample room here. Please take a look and see if it suits your room's decor."
The man shook his head.
"No need, no need, we're just taking a look first. Our house isn't finished being renovated yet, so there's no rush."
"It's alright, you can try it out first. Our new air conditioner is designed according to the current decoration style and has some new features that are different from other air conditioners on the market. You can learn about it in advance."
The couple exchanged a glance and then nodded.
"Okay, let's go take a look."
Chen Zhe led them to the model room.
Then, the air conditioner was turned on via voice control, and then the user skillfully demonstrated various functions.
The couple looked very interested, but there was still a hint of hesitation on their faces.
"This product is really good. We'll come back and take another look after our renovations are finished."
Chen Zhe didn't let them leave, but instead asked with a smile, "Madam, when will your house be finished being renovated?"
"Next month."
"Next month... that might be a bit too late."
"Huh? What's too late?"
The woman asked curiously.
"Haha, that's right. Recently, Changhe Air Conditioning has partnered with our supermarket, and every air conditioner model has a subsidized price. For example, the air conditioner I'm introducing now has a subsidized price of up to 1,500."
The couple's eyes lit up when they heard that.
"Really?"
Chen Zhe nodded; "Of course it's true, but this promotion only lasts until next month. If you really want to buy, I'm worried you'll miss out on the discount."
The couple exchanged another glance.
The woman then said, "The house will be renovated next month. Actually, I can buy it now. Anyway, I'll just leave it there."
"Yes, that would be perfect. How many are you planning to buy?"
"Three tables, we have three rooms."
"Three units... well, I suggest you take a look at this one too,"
Chen Zhe then introduced an even more expensive one.
"This central air conditioning system can cover the living room area, and it is more energy-efficient and smarter to use."
The young couple were shocked when they saw the other model that Chen Zhe introduced.
"No, no, no, this is too expensive for us; it's already beyond our budget."
"Yes, I understand. This air conditioner is a luxury home version, which is used in most luxury homes. It also better suits young people's understanding of fashion. Its only drawback is that it's a bit expensive, but with the subsidy, it's only about 3,000 yuan more. According to Donghai's average salary, that's about half a month's salary. I personally think that decorating a house is a very important thing because you'll be living in the house for decades. It's very important to choose a high-quality air conditioner that suits your needs. It's worth it to spend half a month's salary to buy comfort for the next few decades. There's a subsidy program now, so it's the most cost-effective time to buy. The price might not be the same when you want to buy it later."
The young couple hesitated.
Clearly, Chen Zhe had persuaded them a little more.
"Next month, when your new home is finished and your relatives and friends come to visit, you can tell them that those villas worth millions use this kind of air conditioning."
Chen Zhe's words acted like a stimulant on the two of them.
Their eyes lit up, then they looked at each other and nodded simultaneously.
"Okay, we'll buy this one!"
...
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