Chen Zhe and Xie Yuhan arrived at Wang De's office and found him extremely busy.
"Mr. Song, let's talk about this again... Hello??"
He was a little angry after the call was hung up on, but he didn't get angry; he could only sigh.
Upon seeing Chen Zhe arrive, he paused for a moment, then walked over. Seeing Xie Yuhan beside him, he smiled and said, "Why didn't you tell me you were coming? I could have met you outside. And who is this?"
"This is Master Xie, who lives at Qingyun Temple."
Chen Zhe introduced Xie Yuhan to Wang De.
Xie Yuhan smiled and nodded.
"By the way, Brother Wang, what happened to you just now?"
Wang De sighed again; "Brother, I was just about to call you. Here's what happened: one of our suppliers, General Manager Song, said he wants to terminate our cooperation because our demands are too harsh."
"Huh? How did it turn out like this?"
“Yesterday a batch of goods arrived, and upon inspection, we found that half of them were nearing their expiration date. So, according to regulations, I returned them. But to my surprise, General Manager Song objected, saying that 'nearing' didn't mean they were already expired; they still had two months left before expiration, and therefore met all the standards. I didn't budge, and then we started arguing…”
“We do not supply products that are about to expire, you did the right thing.”
"The difficulty lies here. For many products, especially those on promotion, other supermarkets usually stock these products that are close to their expiration date. This is the default practice. The cost price of the products we are promoting in our supermarket is much higher than theirs. If this continues... Brother, how about we loosen our grip and change the rules a bit?"
"No way! I remember that Mr. Song works in the food industry, right?"
"Yes, it makes flour."
"Food products are related to the safety of our customers. After we purchase them, there is a period of time. Customers cannot eat them all at once after buying them. They need to store them for a period of time, and then they will spoil."
"But...we could sell them in smaller packages, so they can eat them faster, right?"
"That makes sense, but have you forgotten our rules? Unconditional returns. What if a customer buys something, keeps it at home for a while, and then comes back to return it?"
“We can set a time limit, such as a seven-day no-reason return policy…”
"It's still not right. I hope it can be done according to the requirements I set before."
“If that’s the case, Mr. Song might not accept it. His factory is the largest in the West District, with the most complete range of products, and his facilities are excellent in all aspects. If we don’t do him a favor, I’m afraid he might really terminate the contract with us.”
“Even if we terminate the contract, we can’t open this door. If we do, what if some Mr. Li or Mr. Zhang comes along and asks us to do the same thing, stuffing all the products that are about to expire into our hands? Will you accept them or not?”
"So... how should we reply to him?"
"Here's what we'll do: invite him over today to talk to him in person."
"Okay, I'll go make the call!"
Wang Degang wanted to turn around.
Chen Zhe called him back again; "Brother, wait a minute, I feel like something's not right with the supermarket. The product layout and the design of the food area that I planned before, why have they all changed?"
Wang De hesitated for a moment, then said, "Brother, here's the thing. After the opening day, business was indeed booming for the next two days, but it wasn't like that on the third day. The foot traffic became sparse, and many customers were only buying products that we didn't make money on. If this continues, I'm worried the store will go out of business..."
"Huh? Why didn't you tell me?"
“I didn’t want you to worry. If I called you every little problem, wouldn’t I be useless? Business was terrible for a few days, and then many employees caught colds and kept sneezing in the supermarket. Many customers were scared away after seeing this. I was so worried. I wanted to find a good marketing person. I found a good candidate named Meng He after a couple of days. After he came here, he changed some of the layout of the mall and rehired a group of waiters to work in two shifts. He also planned the food area. He said that red is more festive and can stimulate customers’ appetite. He also suggested playing some upbeat songs and dances. Oh, and he was the one who came up with the idea for the weekend party. Look, there are quite a lot of people today, right?”
Wang De seemed quite satisfied with Meng He.
Even Chen Zhe nodded after hearing this. He was indeed a talented person who could change the situation in such a short time, and he wanted to meet him.
"Could we call him over for a chat?"
"He's probably not here right now. He's quite diligent; he said he's going out to do market research."
Just as Chen Zhe was about to nod, Xie Yuhan, who was standing next to him, suddenly said something.
"I've found the reason!"
"Um?"
"ah?"
Chen Zhe and Wang De both looked at her at the same time.
"Xiaoyu, what reason did you find?"
"I just told you, your supermarket has been tampered with, and this is the person who did it!"
Chen Zhe hadn't spoken yet.
Wang De laughed and said, "Impossible! Our business improved after he came, why would he tamper with things?"
"Yes, and where did he get his hands on it? Our system has a system in place where if there's any problem, there's always someone in charge."
He changed the feng shui of this place!
Xie Yuhan said with great certainty. When Wang De heard Xie Yuhan talk about feng shui, he wanted to laugh, but then he remembered that Xie Yuhan was brought by Chen Zhe, so he didn't dare to laugh out loud.
Chen Zhe believed Xie Yuhan; "Xiaoyu, tell me, what did you see?"
"We could hear the music from afar before we even reached the mall, right?"
"Yes, that's right."
"This is noise."
"Impossible? I think this speaker is pretty good, it sounds quite festive."
"Noise can be attractive, but it can also be distracting. Customers come here to buy things, not to watch a show. Once they're distracted, it's hard for them to calm down and choose what they want. At the same time, your promotional noise keeps reminding them that the products are cheap, so when they see something they like but it's not within their budget, they'll choose to ignore it!"
"this……"
Wang De thought for a moment; "It seems that quite a few customers are just looking and not buying... but it still attracts attention, doesn't it?"
“This kind of popularity is not a good thing. Here, come out with me for a moment, and I’ll tell you everything I’ve seen.”
...
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