Seeing that He Xiaoli's live stream had become popular, Wu Yuanyuan admired Chen Zhe even more.
"Mr. Chen, how do you know this live stream will definitely be a hit?"
Mr. Chen smiled and began to explain to her.
During the reform of Linglong Club, Chen Zhe accumulated some experience and gained some insights into online traffic. He realized that ordinary, uninteresting live streams would not generate much traffic, and even if they were promoted, it wouldn't be very effective.
To be effective, you must attract attention immediately. Being beautiful is an advantage, but there are so many beautiful girls online that it's like going to the market to buy vegetables—you can't choose the best ones.
People won't stay for long. To make them stay, you need to have something to offer. What is content?
Content refers to the information contained in a story, which can be divided into theme, plot, characters, and background.
A woman who has undergone cosmetic surgery is wearing unfashionable and wrinkled clothes. This represents two contrasting pieces of information: cosmetic surgery generally represents being fashionable, while unfashionable clothes generally represent being outdated.
The combination of trendiness and backwardness makes this character instantly recognizable as someone with a story to tell.
With the characters and two contrasting backgrounds established, the next step is to enrich the plot and explore the themes.
The story is naturally told by He Xiaoli herself. Why is she dressed like this and sitting here today? What has been her journey and emotional journey?
Gossip stories often make people linger.
Moreover, He Xiaoli's account is very realistic, and her experience is a true reflection of the lives of most young people from disadvantaged families.
With little educational background and a poor family, she had never worn new clothes growing up and lived with low self-esteem because of her appearance. After graduation, she worked on an assembly line that stretched as far as the eye could see. Her life and future seemed to be frozen in time, but she stood in front of the camera, expressionless and numbly recounting her tragic experiences.
Her tone didn't sound like she was complaining; she didn't talk about how difficult things were for her. Instead, there was a sense of resilience in her voice. This tone drew more and more people to her, and the direction of the comments gradually shifted.
I love cilantro; [Sister, I support you!! Cosmetic surgery is no big deal. I got a nose job myself, and I feel much more confident afterward. I think you're very beautiful now, don't listen to their slander.]
Donghai Little Cutie: [Zhu Bo is so brave to tell her story in front of so many people. To be honest, I was really touched. I used to be very fat and suffered a lot of disdain from others. Being unattractive is really a sin for a girl.]
Ace Pilot: [I admit I was initially a bit prejudiced against you because I thought women who have had plastic surgery were all vain. But your demeanor made me feel that you were very genuine and unpretentious. I didn't really need anything, but I placed two orders today to support you and also followed you. Keep it up, streamer!]
The Great Wall's Number One Prodigal Son: [This almost brought tears to my eyes, even though I'm a grown man. Like the streamer, I haven't had much education, and I end up doing those dirty and tiring jobs. I want to improve myself, but I always lack the courage. I'm afraid that if I lose this job, I won't be able to find anything better.]
...
Comments like these, which shifted the tide of public opinion, became more and more frequent, and the number of viewers in the live stream rose to more than 30,000, which is not much different from the traffic of a popular streamer.
Seeing more and more people encouraging her, He Xiaoli was also very excited. She suddenly had a feeling that she was about to become famous.
Just as she was about to continue speaking freely, she saw Chen Zhe write a few words on the notice board: Positive Energy!
He Xiaoli wasn't stupid; she immediately understood what Chen Zhe meant.
The staff finally brought her a bottle of water, and she breathed a sigh of relief after taking a sip.
After composing himself, he said, "Actually, I'm not encouraging everyone to get plastic surgery. On the contrary, I want to advise everyone to be cautious, because plastic surgery has risks. Look at my eyes..."
She turned her eyes toward the camera.
"Did you see that? My blinking frequency is actually different from ordinary people. It sometimes pauses. And like you said, the surgery I had didn't look good. I didn't have much money back then, so I couldn't get a good operation. The subsequent repairs didn't turn out well either. And then there's my leg..."
She stood up and touched her thigh with her hand.
"I've had liposuction, and honestly, I strongly advise against it. It's really harmful to your health. It's much better to lose weight normally through exercise. Some people might think I'm being long-winded by telling you all this, but this is truly my experience, and many of my experiences were bad. I've fallen into many traps, and I hope everyone can learn from my mistakes..."
He Xiaoli's sincerity paid off. The originally ordinary live stream room with little traffic suddenly became popular, and the corn on the link sold out in no time. However, Chen Zhe did not rush to restock. Instead, he continued to have He Xiaoli chat with them. Being too eager to make money often gives people the impression of creating a persona.
While he is indeed building a persona, he can't make it too obvious, or he'll be treating the audience and consumers like fools.
Nobody likes being treated like a fool, even if they are a fool.
After listening to Chen Zhe's explanation, Wu Yuanyuan suddenly thought, "Could our Linglong Club do the same? We could also make a bunch of clothes for some of the less popular live streamers to wear?"
Chen Zhe shook his head; "They're not suitable. They're too beautiful, and no one would sympathize with their experiences."
"There are some who aren't pretty either. How about we let those people do it?"
Wu Yuanyuan's heart was still with Linglong Club; when she had a good idea, she naturally thought of that place.
"That's not a good idea either. This account has just started, and if there's a lot of similar content right away, it will look very fake."
"But if we don't do it, many people will imitate it once it becomes popular."
Wu Yuanyuan is also very knowledgeable about the internet. After their ancient costume live streams became popular, a lot of people online imitated them. If it weren't for the financial backing of Linglong Club, they probably wouldn't have been able to compete with those people.
Because those people are really good at creating drama.
There's a saying that true masters are often found among ordinary people. For example, some internet celebrities wear very thin ancient-style gauze dresses on rainy days and kneel outside temple gates to do live broadcasts, saying they are repenting for the mistakes they have made in their lives.
Some actors with exaggerated acting skills even started crying while talking, and their traffic skyrocketed. There were many similar incidents, all of which were just people trying to ride on their popularity and doing all sorts of strange things. She was worried that this kind of thing would happen again, and she was worried that someone would steal her traffic.
Chen Zhe laughed out loud; "It doesn't matter. As long as it's not our anchors who are doing it, we don't need to worry. We'll do our thing, and they'll do theirs. Everyone can rely on their own abilities."
Can internet celebrities make money?
Of course you can make money.
Can internet celebrities who suddenly become famous make money? They can make a lot of money, but their fame doesn't last long. If you want to make money from fame, you need a complete industry chain to support you.
The advantage of Linglong Club lies here: the companies in the Linglong Chamber of Commerce provide strong industrial support for those livestreamers, offering a wide variety of high-quality products at low prices. This is strength, a strength that many online celebrities do not possess.
Therefore, those internet celebrities are sometimes just a flash in the pan; after making a quick buck, they soon become poor again.
Therefore, the success of something cannot be achieved by the efforts of just one person.
No matter how popular a celebrity is, they can't stay popular for long without the support of their staff.
Capital is closely related to life, and it is also closely linked to high-quality large platforms.
An internet celebrity might think they've become famous and want to leave their old team to develop their career elsewhere. However, their career often doesn't go as planned. This is because they made a mistake when they started thinking about leaving the team. They mistakenly attributed their current success entirely to their own achievements, when in reality it's the result of everyone's hard work, which they simply couldn't see.
Can those big internet celebrities who don't have a team succeed?
To put it simply, it doesn't exist!
Big online influencers all have teams. The editing, post-production, photography, and even the copywriting are all done by one person. He can't sustain that workload for long.
He Xiaoli's sudden rise to fame quickly spread throughout the Paradise Club.
They knew that the current Paradise Club was managed by people from Linglong Club, and they also knew that they might become live streamers. They even fantasized about becoming famous, but they never expected that such an example would come so quickly.
They were all incredibly envious of He Xiaoli's sudden rise to fame, especially Pan Xiaoqi and Yuan Xiaomin, who were both filled with deep regret.
They came to Chen Zhe and expressed their willingness to follow the company's arrangements, saying they would do whatever the company asked them to do.
Yuan Xiaomin, dressed in revealing clothes, kept pushing her exaggerated figure in front of Chen Zhe.
Her voice was incredibly sweet.
"Mr. Chen, please let me give it a try. What He Xiaoli can do, I can do too. My experience is even more tragic than hers, and my surgeries are much more exaggerated than hers. See? Isn't that exaggerated?"
Seeing the tempting object swaying in front of him, Chen Zhe couldn't help but laugh speechlessly.
"Mr. Chen, I want to give it a try too. I've thought it through. It's just wearing those old-fashioned, wrinkled clothes, right? It's not difficult at all."
Chen Zhe shook his head; "You only get one chance. When you refuse, it means you're not a good fit."
Both girls were disappointed when they heard this.
"Mr. Chen, is it really impossible to give it another try?"
Yuan Xiaomin's shoulders were incredibly smooth, and the straps of her sundress were almost falling off. Not to be outdone, Pan Xiaoqi slightly lifted her skirt, revealing her long, white legs.
Chen Zhe shook his head inwardly.
It's unlikely they'll follow He Xiaoli's path; both of them are clearly the type who like to take shortcuts. Successful cases can be referenced, but they can't be completely copied, otherwise anyone could succeed.
"I have other plans for the two of you, so I'll let it go this time."
Hearing Chen Zhe's continued refusal, the two girls couldn't hide their disappointment. However, they were somewhat relieved that Chen Zhe said he had other plans for them. Yuan Xiaomin couldn't help but ask, "Mr. Chen, what plans do you have for us?"
Chen Zhe's gaze lingered on the two girls for a moment. Sensing Chen Zhe's gaze, the two girls worked hard to show off their advantages.
Seeing their seductive poses, Chen Zhe smiled; "I roughly know what I need you to do."
...
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