Chen Zhe incorporated many of his own ideas when communicating with the designer.
You thought I was going to give you eggs?
Actually, I wanted you to buy medicine. Did you think I only wanted you to buy medicine?
I actually wanted to show you the massage device. Did you think I just wanted to show you the massage device?
No! I'm talking to you about health.
Many elderly people originally just wanted to get a free egg, but in the end, two of them happily took a massage device to the checkout area.
Students don't have much money, and young people tend to be obsessed with electronic products.
It's okay if you can't afford a phone that costs several thousand yuan.
Can you participate in the 10 yuan lucky draw?
If you gather 20 people, you can start a prize draw, where one person will win a mobile phone fragment worth 100 yuan.
A single piece of phone fragment can be used to enter a new round of lottery draws, and this process repeats itself.
It's okay if you don't participate in the draw; the phone fragments can still be used as coupons, and they're valid for all products in the mall.
This idea was inspired by Chen Zhe's experience working at a major game company.
Why are those middle-aged women heading towards the fresh produce section?
Because after they successfully purchase gold, they will receive a discount coupon for a certain type of fresh food.
It could be a fish, or it could be a pound of shrimp.
When they receive the coupon and enter the fresh produce section, will they only buy one type of vegetable? Of course they'll buy everything.
Chen Zhe had previously come across a way of thinking in a book.
When you want to sell a wool coat.
You can't just sell this one wool coat.
You need to tell customers that they are not buying clothes, but the warmth of family.
People who care about their families think about everyone in their household, so their idea is not just to buy one item, but to provide a complete set for everyone in the family.
When you have a new pair of shoes, you think that new shoes should be paired with new socks. With new socks, you want to wear new pants. You have new pants, new socks, and new shoes. If there is a new coat next to you, wouldn't you have the urge to buy it?
Similarly, all high-quality and inexpensive goods are accompanied by matching products.
These are the sources of income.
Never talk to a customer about price; talk to them about their needs. Only by accurately grasping and meeting their needs can you succeed in making a deal.
This experience came from Chen Zhe's service to those clients.
Of course, Chen Zhe didn't want to be a profiteer.
He named it "Zhe Shang Zhe" (哲上折) to offer discounts to customers, but he simply incorporated some marketing tricks and games to make shopping more fun.
Everything sold in the mall is genuine. With the support of Luo Guifang and Hu Ling, Chen Zhe has the opportunity to select suppliers. He won't sell substandard products with high profit margins.
People are now used to buying cheap and low-quality goods online. These inferior products flood the internet and are sold to countless households.
A large sign stands at the entrance of Chen Zhe Shopping Mall.
[Tenfold compensation for counterfeit goods! All items purchased from this supermarket support no-questions-asked returns.]
In the fresh produce section, fair scales are set up, ensuring that not a single yellow leaf appears on any of the vegetables.
In the food and beverage area, all ingredients are labeled with their dates and manufacturers, and videos of the production process at the place of origin are played.
For example, a simple bowl of rice noodles.
The large screen next to the signboard will also play videos showing where the rice noodles come from, how they are produced, what brand of peanut oil they use, and how the chefs in the kitchen prepare them. You can even see how the rice is grown.
They even list the suppliers, the drivers who deliver the goods, the time the drivers arrive at the mall, and their contact information for you to see.
They truly ensured that a person in charge was present at every stage.
An authentication center has been set up in a specific area where you can compare products from this supermarket with products you bring from outside.
All supermarket employees must greet all customers with a smile; this is explicitly stated in the regulations.
Chen Zhe was very demanding; he took the service attitude from the service attitude of their fifth-floor clubhouse.
We must do our best.
Initially, some suppliers and staff were not satisfied with these stringent requirements.
Suppliers, in particular, had never encountered such a requirement before and did not want to cooperate with Chen Zhe.
However, Chen Zhe's benefits to them were so great that he barely made any money; he even publicly disclosed his own gains.
How much profit did Zhe Shang make on each product? He wrote it all down.
So when these customers who came to the supermarket saw these things, they were dumbfounded. No one had ever told them about these things before.
All the rules in the store are in their favor, even though some products are more expensive than elsewhere.
But they still decided to buy it here.
...
Why is that?
"Of course it's for safety, brother. Think about it from another perspective. When you take Xiaohua out to buy food, have you ever worried that you might buy her some junk food?"
Wang De nodded; "That's for sure. Nothing outside is safe. Who knows how they made it?"
"Isn't that enough? I'll tell you how my products are made now, and I'll show you the whole process, even the purchase prices. For example, how much does it cost to buy rice noodles? How much does it cost to buy tapioca flour? How much does it cost to buy sweet potato flour? What are they from? When did we start making them? Would you feel comfortable with that?"
"If that's true, then I'm definitely relieved!"
"Therefore, we offer a tenfold compensation for any counterfeit product. We want to establish this image of sincerity in the minds of our customers. Once customers recognize our value, price will not be their primary concern."
“I see, brother, I get it now. Your vision is truly remarkable. After hearing what you said, I am now very confident that I can make this supermarket a success.”
"Of course I trust my brother. You must strictly follow the rules I set, especially regarding food safety. There absolutely cannot be any problems."
"Leave it to me! I plan to bring Xiaohua here to eat from now on. Only when Xiaohua eats with peace of mind can I feel at ease."
...
Chen Zhe didn't stay at the supermarket for long. After he finalized the system, he didn't want to spend too much time on it anymore.
For any problem that arises in the supermarket, there will be a corresponding person in charge for each problem.
Just handle it according to the rules and regulations.
During this process, his lawyer Zhang San will also help him.
Chen Zhe felt that he was not suited to be a boss and preferred to be a hands-off manager.
Because managing people is never as good as managing people through systems.
He returned to the clubhouse.
I clocked in for work as usual.
His colleagues all stared at him in shock.
Mo Xiaohong walked over and looked at him incredulously; "I heard you became a boss, why are you back?"
"I'm not a boss. I'm just an employee like everyone else. I'm just helping out over there."
Mo Xiaohong punched his shoulder with her little fist; "You still want to lie to me!"
While they were playing around, Xu Xiaomei walked over.
"Chen Zhe, a client has requested your room, room 01."
Upon hearing that it was room number 01, all the technicians waiting in the waiting area were stunned.
Because they have worked here for so long, they have never served the guests in room 01.
But they all knew that it wasn't an empty room.
...
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