Before the meeting, Zheng Yixian had reported the new price to Park Zhenhe through Jin Junyu and received positive feedback.
"390,000 yuan (about 2,060 RMB)?"
"Yes, they re-evaluated their prices and adjusted their entire pricing strategy."
"Finally faced reality."
"President Qiu Guangzhu used to focus solely on the electronics division, but recently he's begun implementing changes to the mobile phone division, starting with personnel adjustments..."
"You don't need to report their specific internal arrangements to me... So how do we plan to sell it?"
When asked about his job, Zheng Yixian became nervous.
The Communications Division has always been selling other companies' mobile phones directly.
They can get a certain amount of subsidies from the government for every mobile phone sold, so they don’t spend too much time thinking about the selling price and network access fee of the mobile phone.
But after Park Jin Hyuk came to DS Communications, this approach no longer worked.
Zheng Yixian replied:
"The development trend of mobile phones is shifting from luxury models to mass-market models. Aside from games, the features of luxury and mass-market models are almost the same. Rather than setting an inflated price, it's better to set a more realistic price before launching them into the market."
"That sounds reasonable, but can you make money in the end with this method of selling at low prices but high volumes?"
Zheng Yixian had already done his homework in advance.
"If we adopt a low-price strategy, there is indeed a risk of thin profits, so we plan to adopt a new approach."
"What method?"
Zheng Yixian started to think of a solution, which was exactly what Park Zhenhe wanted to see.
"When mobile phones are released, they usually come with accessories like spare batteries, but this time we plan to remove all the accessories."
"Um……"
"We will no longer offer additional services like spare batteries and LCD panel coupons. Instead, as long as the monthly usage fee is at least 30,000 yuan (about 158 RMB), users will only need to pay 15,000 yuan (about 80 RMB) in monthly installments. We believe this approach will receive positive market feedback."
Park Jin Hyuk nodded appreciatively.
"That's true. Compared to high-priced phones that have longer user cycles, launching relatively low-priced phones and encouraging users to upgrade more frequently is more beneficial to both companies and consumers. That's why I wasn't satisfied with their previous pricing. They need to shift to a strategy of small profits but quick turnover... As long as DS Electronics provides excellent products and prices, there's no reason for us not to cooperate. After all, we're all family."
Park Jin Hyuk made such demands on DS Electronics because he hopes that they can truly create value for users.
Zheng Yixian breathed a sigh of relief in his heart, as his plan finally got the approval of Park Zhenhe.
Park Jin Hyuk wanted to make it clear to all executives that people who were not enterprising and innovative had no place in DS Communications.
Most of the people originally employed by Park Soo-wan either gave up their positions or went to other subsidiaries.
Some individuals who engaged in malpractice were directly fired.
Park Jin Hyuk said:
"Let's end today's meeting here."
Park Jin Hyuk stood up and turned to Park Soo Man's former confidant, the head of the distribution department, and said:
"Minister Jin..."
General Manager Jin Fengzhu, who had been lowering his head in the corner, raised his head.
Park Jin Hyuk pointed at Kim Bong Joo and Jung Eul Sun with the document in his hand and said:
"...To achieve small profits but quick turnover, the most important thing is distribution channels. Please work closely with us to ensure the launch of the new phone."
The boss had always ignored him, but now he suddenly assigned him a job. Jin Fengzhu quickly replied:
"Understood. I will ensure that the listing mission is completed successfully."
"You are capable. I am waiting to see the results."
As soon as these words were spoken, everyone in the conference room showed surprised expressions.
After saying that, Park Jin Hyuk walked out of the meeting room.
Jin Junyu followed.
"Chairman, is it okay?"
"Just because he's Park Soo-man's confidant doesn't mean I won't give him any chances. Whether a person can be used depends first on his ability. If he's capable and willing to work with me, I'll give him a chance. People like Kim Bong-joo tend to work harder."
As he spoke, Park Jin Hyuk handed the document in his hand to Kim Jun Woo.
There were some things Park Jin Hyuk didn't say. He saw a value of 17 billion (about 90 million RMB) flashing above Kim Bong Joo's head.
Among these department heads, he has the highest value except for Kim Jung-jin, the general manager of the data center project.
"But you must pay attention to supervision and report to me immediately if you find any problems."
"yes."
*** *** ***
As soon as Park Jin Hyuk walked into the office, Han Ji Yeon, who was waiting inside, said with a smile:
"Am I late?"
"No, it's not late at all."
After saying that, Park Jin Hyuk sat on the chair and continued to say to Jin Junyu:
"You just said that DS Energy increased its crude oil imports?"
“Yes, we have increased crude oil imports from the United States from 100,000 barrels per day last year to 300,000 barrels per day, and signed VLCC (very large crude carrier) charter agreements with shipowners, with rents exceeding US$10 million.”
"It seems the old man is planning to do something big."
Park Jin Hyuk picked up a cigarette, tapped it on the table, and lit it.
“Not only has it increased imports of U.S. crude oil, but it has also increased imports of heavy oil from the Gulf of Mexico and Canada.”
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